Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen

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Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen

Reprise Digital and Universal McCann Malaysia have rapidly responded to changing consumer habits from the extended Restricted Movement Order by launching a new campaign for KFC.

The social-led #KepciKitchen campaign inspires Malaysians to get creative with their KFC meals whilst staying at home. Customers are encouraged to try published recipes by KFC and share their own recipes and photos using the hashtag.

Amir Faiz, Group Creative Director of Reprise said, “We have seen increased search and social trends involving food and recipe ideas, so we thought to allow our Malaysian KFC fans to get creative in the comfort of their homes. All it takes is a little imagination to turn every Malaysian kitchen into a #KepciKitchen that is open at all hours, even after KFC stores have closed.”

Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen

The campaign amplification will further engage foodie influencers and Instagram chefs to create their personal recipes using KFC’s core menu ingredients. These include Rhys Williams, Adik Foods, Dapod Pdot, Raffie Yusoff and renowned food artist, Samantha Lee.

Consumers may view all brand and crowdsourced recipes via the digital cookbook stored under KFC’s Instagram highlights panel and through the campaign hashtag #KepciKitchen. The best recipes stand to walk away with a delivery voucher.

Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen Reprise Digital and Universal McCann Malaysia turn every Malaysian home into a #KepciKitchen

Chief Marketing Officer for KFC, Angelina Villanueva commented, “Since KFC is known for its tasty chicken and prepared fresh daily, it is a great base for people’s own home creations. #KepciKitchen offers a kickstart to fire the imagination for home recipe ideas. Whether with Original and Hot & Spicy chicken or coleslaw and mash, you can easily whip up delicious wholesome meals at home. The Reprise & UM team have always been quick to leverage on trends to engage our fans, and this effort has already seen tremendous traction and engagement on our social platforms.”

Follow the Insta chefs and influencers for their recipes here:

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Adik’s KFC Cheezy Chicken Potato Croquettes . Hari ini saya penat, “work from home”’ yang banyak. Tak sempat nak masak. Lunch, suami kata senang je, kita #DudukRumah dan order delivery KFC Bargain Feast-10 pcs bucket yang terdapat sekali whipped potato dan minuman. Dia tambah lagi dengan coleslaw dan cheesy wedges kesukaan saya. . Harga KFC Bargain Feast bermula hanya dari RM28.90 untuk 6 ketul ayam goreng, whipped potato dan minuman. Guna promo code: FREEDELIVERY . Sebelah petang setelah agak free, saya nak menyahut #KepciKitchen challenge dengan mencipta resepi baru. Saya guna lebihan KFC ayam goreng hot & spicy, wedges, coleslaw dan whipped potato untuk buat croquettes. Memang sedap kejadiannya. Laju je kami makan sekeluarga petang tadi. Saya share resepi untuk anda semua cuba nanti. Apalagi moh le buat! KFC boleh order secara Delivery, Self Collect, Takeaway dan Drive Thru. Tetapi pada saya, order secara delivery lebih mudah, tak perlu keluar. #stayhome nanti order @kfcmalaysia sampai kat depan pintu rumah. . ▪️Lagu latar : Happy Sunday . ♨️Bahan-bahan (18-20 biji) . ▪️INTI AYAM 2 ketul KFC ayam goreng hot & spicy 1 KFC coleslaw (S) (½ cawan) 1 cawan mozzarella cheese atau cheddar cheese ¼ cawan daun bawang . ▪️DOH KENTANG 2 KFC cheezy wedges (L) 2 KFC whipped potato (S) (1 cawan) ¼ cawan tepung jagung . ▪️LAIN-LAIN 1 cawan serbuk roti ½ cawan tepung jagung 2 biji telur Minyak untuk menggoreng . ♨️Langkah-langkah 1.Keluarkan isi ayam goreng KFC dan kisar kasar tanpa air 2. Masukkan KFC coleslaw, mozzarella cheese dan daun bawang. Ketepikan 3. Kisarkan KFC cheezy wedges sehingga halus dan tambahkan KFC whipped potato, dan tepung jagung 4. Gaul rata sehingga lembut dan bulat-bulatkan sebesar bola ping pong 5. Leperkan doh kentang, letakkan inti ayam ditengah-tengah, bentukkan bulat-bulat atau lonjong 6,Gaul croquettes dengan tepung jagung, celup ke dalam telur dan salut dengan serbuk roti 7.Goreng di dalam minyak yang panas sehingga warna keemasan 8.Boleh dihidangkan . #adikfoods #adikfoodsrecipe #malaysia #indonesia #singapore #brunei #staysafe #stayathome #staystrong #yummy #chicken #potato #cheese #food #foodie #recipe #innovation #instamood #instafood

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Apa khabar semua, masih duduk rumah ke tu? 😅 . Sementara kita semua duduk rumah ni, harini Rhys masuk cabaran #KepciKitchen dan cuba masak resipi mudah tapi sedap di rumah. Harini rhys nak tunjuk macam mana boleh masak "Cheesy Chicken Nugget Pasta" menggunakan 6 Piece Chicken Nugget dan Jalapeno Cheese Sauce dari @kfcmalaysia delivery. Ya betul, walaupun kita kena duduk rumah, KFC masih buka untuk Delivery, Self Collect, Takeaway dan Drive Thru 👍 . Resipi ni senang sahaja dan confirm rasa sedap dan sangat-sangat cheesy. Nah resipi nya… . 📝Bahan-Bahan: 6 piece KFC Chicken Nuggets (dari KFC delivery – guna kod "FREEDELIVERY" untuk delivery percuma!) 2 pot of Jalepeno Cheese Sauce (dari KFC delivery – guna kod "FREEDELIVERY" untuk delivery percuma!) 1 mangkuk macaroni pasta 1 mangkuk susu 1 mangkuk keju 2 sudu mentega . 🍳Cara-Cara Memasak: 1) Rebuskan air dan masak pasta sehingga siap (dalam 7-10 minit sahaja) 2) Selepas siap masak, buang air lebih dan keluarkan pasta dari periuk 3) Potong nugget kecil-kecil 4) Masukkan mentega, susu, keju dan satu pot Jalepeno Cheese Sauce dalam periuk dan kacau 5) Panaskan periuk dengan api perlahan sehingga mentega dan keju cair 6) Masukkan pasta dan nugget 7) Kacau sehingga sebati dan dah jadi pekat 8) Hidang dan makan panas-panas 9) Kalau nak tambah rasa cheesy boleh tambah lebih Jalepeno Cheese Sauce atas . Selamat mencuba 😋 . Kalau anda rasa ada resipi sendiri yang boleh guna makanan dari KFC, boleh juga masuk cabaran #KepciKitchen 🍲 Kongsikan resipi anda berserta dengan hashtag #KepciKitchen 🙂 . #KepciKitchen #StayHome #DudukRumah #matsallehcarimakan #destinasitv #rhyswilliam #matsallehmasak

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Resepi ni utk org bujang yg tak minat masak tpi at the same time nak kan kelainan bila nk makan Ayam KFC. Of course it would be simple enough, xsampai 10 minit siap, tak complicated, sesuai utk hgpa yg malas. Beli terus bargain feast ni harga mula dari RM28.90 sen je dpt 6 ketul ayam, mashed potato ngan air dua cawan. . Kalau macam aku kat Kuala Kedah, KFC tak cover delivery. Tpi nasib la dekat boleh jalan kaki je beli😂 tpi klw hgpa nak beli KFC ada je delivery, self collect, takeaway atau drive thru ya😏 stay home stay safe guys. . 👩‍🍳Bahan-Bahan👨‍🍳. . 🔸3 Ketul Hot & Spicy KFC Chicken 🔸6 Ketul Butterscotch Bun 🔸3 Sos Chipotle BBQ 🔸6 keping Cheddar Cheese . . Oh, kalau hgpa try resepi ni or resepi lain pkai ayam kfc, hgpa tag la #kepcikitchen utk org lain tgok resepi baru ciptaan hangpa. . #food #chefmode #instafood #yummy #instagood #tasty #delicious #foodporn #foodgasm #malaysia #dapurbujang #pdotmasak #sayamasak #kfcbargainfeast #chickenslider #kitajagakita #stayhome #dudukrumah #kepcikitchen

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