Droga5 named Ad Age Agency of the Decade

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Droga5 named Ad Age Agency of the Decade

Droga5 has been named Ad Age Agency of the Decade. Founded by Aussie expat Dave Droga, the New York shop, according to AdAge, helped to redefine the industry as we know it over the last 10 years

 

According to AdAge, Droga5 Founder and Creative Chairman David Droga (pictured) has never been shy about his ambition—to rock advertising while pushing it forward and to do work that matters to the world. He’s also unapologetically immodest about his determination to always be the best. “At a bare minimum, anything we put out there has to be the strongest in the category,” he says. “But we always try to do things that make our industry broader and wider.”

That thinking has led to big creative ideas, big business wins and eyebrow-raising deals, according to AdAge: “It’s hard to imagine what the texture of advertising today would look like had Droga5 never opened its doors in 2006. Since then, as it shifted from audacious startup to an established big shop, the agency has opened up the industry’s playing field, challenged its mandate and overall made it more intriguing. And for that, we name Droga5 our agency of the decade.”

The agency also saw its business grow consistently. Droga5’s 2016 revenue jumped 62 percent from 2015, after at least a 31 percent revenue growth every year since its founding.

“We were an upstart in New York City that rocked the boat from day one,” Droga says. That’s been evident not just in the shop’s work, but its business moves. In 2013, Droga5 entered a industry-defying partnership with WME that gave the Hollywood giant a 49 percent stake in the agency. Then last year came one of the decade’s biggest advertising headlines, when Droga5 was acquired by Accenture Interactive.

“We’re ballsy enough to do deals that could bolster the industry or blow it up,” Droga says.

The AdAge accolade comes after AdWeek named Droga5 its Agency of the Decade back in December.

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