Pentonic and Wunderman Thompson South Asia encourage Indians to reuse a pen by using a refill to help the planet

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Pentonic and Wunderman Thompson South Asia encourage Indians to reuse a pen by using a refill to help the planet

Like everything, the lockdown around the world in times of Covid-19 has had its own side effects.

 

Though a bit ironic amidst this disaster, it seems that someone has pressed the refresh button for the earth. And taught us, in a silent yet powerful way, that it’s time to take care of our planet! And preserve and renew our threatened ecological balances. The rapidly increasing plastic pollution has become one of the most crucial issues of our times. Plastic items take hundreds of years to decompose and in turn, pollutes the air, soil and water. Single use plastic accounts for 40% of the plastic produced every year and has given rise to a ‘throw-away’ culture. World Earth Day, celebrated on 22nd April every year, inspires millions of people across the globe to take action for the sake of the planet.

Pentonic, a brand from the house of Linc, one of the leading manufacturers of writing instruments in India, decided to take a bold stand against plastic pollution this year. While plastic pollution generally reminds us of plastic bags, bottles, wrappers etc., no one gives a second thought to pens, which contribute majorly towards causing plastic pollution. Linc, in its drive to raise awareness against pollution caused by disposal of pens, partnered with Wunderman Thompson to spread the message of ‘reusing a pen by using a refill’.

VIEW THE CONCEPT

Credits –
Director: Arjun Mukherjee
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Art Director: Saptarshi Dey
DoP: Sanjib Ghosh
Sr VP and Managing Partner: Vijay Jacob Parakkal
VP: Arjun Mukherjee
VP and CSD: Soumya Chowdhury
Account Manager: Urmi Roy
Sr Account Exec.: Pooja Jain
Animation: Saptarshi Dey
Music: Diptanshu Roy
Edit and Offline: Aneek Ray
Technical Consultant: Dibyendu Bose