Krungthai Bank launches reviews campaign via Digitas Thailand to help save small local restaurants
During the Covid-19 lockdown, most stores in Thailand had to close. Restaurants are only allowed to open for take away. And most local roadside restaurants are not online with only few of them are on food delivery apps. Even those who are connected with food delivery apps, most of them would not be promoted by any app without a marketing budget.
Krungthai Bank, with its belief in supporting local communities and businesses as the root of the country’s financial strength, wanted to help these local roadside restaurants that suffered from the lockdown to survive. It launched a campaign, via Digitas Thailand, called #StandByRoadsideStoreSide asking people to help save their near-by roadside restaurants by reviewing and post them on their social media, Facebook, Twitter and Instagram, to show that they care for them and help spread awareness for those restaurants.
With a simple review with the hashtag, #StandByRoadsideStoreSide, thousands of people participated and helped many restaurants in need of take away customers. The hashtag allowed people to find interesting restaurants in their areas and help those restaurants to survive their days at the same time. Local roadside restaurants got to see some light with each review, making people realized that Thai people will never abandon local businesses and their communities.
Credits
Client: Krungthai Bank
Product/Service: Krungthai Bank for local communities
Creative Agency: Digitas Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai, Santi Tubtimtong
Creative Director: Warunyoo Sorasetsakoon
Art Director: Phanus Sobsamai, Sompat Trisadikun
Copywriter: Niti Rattanaarporn
Client Service: Paruj Daorai, Samira Thancharoenkit, Maywadee Chongfusuwan, Chutirat Khongsantiah
Agency Producer: Sarawut Lertkittipaporn
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Head of Content: Sarinthorn Eiamfang
Community Manager: Paweenata Chaiwongsa
Content Developer: Withorn Prapruethoi
Graphic Designer: Thanapol Praditkanok, Thunchanok Nackiam, Peerapat Morarat
Production Company: Prodigious Thailand
Production Producer: Thakon Prateepratana
Photographer: Chubcheevit Studio Bangkok
Retoucher: Chubcheevit Studio Bangkok
Post-Production Company: Prodigious Thailand
Editor: Sarawut Kaweethammawong
Sound Production Company: Prodigious Thailand
Sound Engineer: Kris Kovitjaturapatara
Media Agency: Bg Technology
