SCG Home shows how happiness is built from within your home via new humorous Saatchi & Saatchi Thailand work
Saatchi & Saatchi Thailand and SCG Home has found a humorous way to remind people to look at the home they are living in and find things that are in need of improving.
In Thailand it’s common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a “home”, where it actually is the true source of happiness for us all.
COVID-19 has forced everyone into lockdown, so everyone needs to stay home and there’s no better chance for people to realize the importance of a home than this.
This online movie depicts a family that keeps looking for happiness from the outside world. This campaign reminds them that it’s time to stop and take care of the true source of happiness – your own home.
The spot is shot by top Thai director Suthon Petchsuwan via Mum Films.
Credits
Creative Agency: Saatchi & Saatchi Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong, Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Account Manager: Anongnart Harnprayong
Account Executive: Ajchareeya Promma
Agency Producer: Chainarong Wattanathanakun
Strategic Planner: Paemika Vesaratchpong
Production Company: Mum Films Co., Ltd.
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul na ayudhya
PM: Sumittra Kudcharoen
D.O.P: Teerawat Thitikornwanich
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Location Manager: Penrat Juitoop
Post-Production Company: Mum films Co., Ltd.
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Dusit Yapakawong
Sound Production Company: Mum films Co., Ltd.
Media Agency: PUBLICIS MEDIA
