Workkit Bangkok shows how effective Klyne Anti-Stress Cream is via new print campaign
June 24 2020, 1:20 pm | | 1 Comment
Workkit Bangkok has created a new print campaign for Klyne Anti-Stress Cream which takes away the effects of everyday stresses like work, credit card bills, Covid-19 and more.
The campaign show that the product is specifically designed for temple, shoulder and neck usage and can be used at any time of the day just like the clothing that represents the anti-stress cream in the campaign.
Credits
Creative Director: Adam Siriraka
Creative Director: Katesuda Yimcharoen
Art Director: Adisak Boodsabong
Art Director: Phitsinee Sriboonhome
Copywriter: Issarawon Sasiwongsaroj
Copywriter: Chatchawan Rakyeam
Production Company: Another Space
Photographer: Piamphon Chanpiam
Project Manager: Somphop Srimahapothong
Project Manager: Thansuda Rungsuriyaviboon
Project Manager: Supansa Srisongphol
Client: Nanvana Group Thailand
1 Comment
At times like this brands need to put out messages that are comforting, helpful and expressing
solidarity. Not make ads that make consumers feel anxious and depressed…That’s exactly what this
awful campaign does….I will bet it hasn’t gone through any mature vetting process on either
client or agency side, and if it has, I seriously question the judgement.