Mercedes-Benz takes you on a journey with a coffee shop owner searching for perfection in this film via Publicis Emil Bangkok

Discover a story of a determined coffee shop owner who meticulously pays attention to every detail and never stops searching for the best in this new film via Publicis Emil Bangkok for Mercedes-Benz.

The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few years. To catch up with tremendous market growth, Mercedes-Benz never stops improving and developing their technology from day one. This campaign sets out to reinforce the EQ Power Badge by reminding their audience to understand the true meaning of what EQ Power stands for.

Mercedes-Benz believes that progression can lead to perfection. That’s why they keep improving their vehicles and innovations all the time and the process is already well underway.

To showcase that they are the brand that truly celebrates intelligent progression and stands on the side of it, they introduced their belief “Powered by Progress” with a human touch.

VIEW THE FILM

Credits
Client: Mercedes-Benz Thailand
Creative Agency: Publicis Emil Bangkok
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Nateepat Jaturonrasmi
Creative Group Head: Termsiri Pornsricharoenkul
Art Director: Termsiri Pornsricharoenkul, Sompat Trisadikun
Copywriter: Anin Sriurairattana
Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha
Account Manager: Karn Wongkamolchun
Account Executive: Prim Phucharoenyos
Agency Producer: Sarawut Lertkittipaporn
Production Company: Hubhohin Bangkok Co., Ltd.
Film Director: Pakpoom Wongpoom
Executive Producer: Alawee Chooprawat
D.O.P: Naruphol Chokanapitak
Production Manager: Kanittha Waiyawan
Casting: Nicha Nakhornvacha
Art Director: Supot Kampun
Stylist: Kasidej Sundararjun
Location Manager: Ratthanawat Yanasarn
Colorist & Online Artist: Chonlasit Upanigkit
Sound Editor: Chatchai Pongprapaphan