Leo Burnett Thailand adopts kung fu tactics in new alcohol awareness campaign for the Thai Health Promotion Foundation

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Leo Burnett Thailand adopts kung fu tactics in new alcohol awareness campaign for the Thai Health Promotion Foundation

Leo Burnett Bangkok together with Thai Health Promotion Foundation, Kung Fu their way into helping people fight against alcohol for a happier and better life, via this new campaign.

 

The Thai Health Promotion Foundation has always been informing people about the negative effects alcohol and how this can impact their lives. Despite this, still people are choosing to drink excessively, which inspired Leo Burnett Bangkok to convince people to quit drinking by showing them the positive outcomes of quitting in this campaign.

To stand out Leo Burnett Bangkok created these two light-hearted Chinese martial art themed films. The first film shows people how quitting drinking will only strengthen their self consciousness which eventually leads to better financial status and a happier, better life. The second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking.

VIEW THE CAMPAIGN

Credits
Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Copywriter: Ravisara Mekasuwanaroj
Art Director: Nattnaree Kheaw-im, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum Films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
Cinematographer/D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space

Leo Burnett Thailand adopts kung fu tactics in new alcohol awareness campaign for the Thai Health Promotion Foundation Leo Burnett Thailand adopts kung fu tactics in new alcohol awareness campaign for the Thai Health Promotion Foundation Leo Burnett Thailand adopts kung fu tactics in new alcohol awareness campaign for the Thai Health Promotion Foundation