Ogilvy Singapore wins National Gallery of Singapore account

Ogilvy Singapore has been appointed as the Communications Agency of Record for National Gallery Singapore, following a competitive tender.

The appointment will see Ogilvy Singapore driving public relations and strategic communications efforts for the leading visual arts institution in Singapore and Southeast Asia. The agency, will present the Gallery as Singapore’s top cultural attraction and build the Gallery’s global reputation as a leading art and research institution.

Chris Lee, Chief Marketing Officer, National Gallery Singapore, said: “Ogilvy’s deep understanding of our business and ambition, coupled with its strategic capabilities, creativity and extensive media and influencer networks in the region, make it the fitting choice as our public relations partner. The appointment marks an exciting step forward for the Gallery as we further engage and inspire both local and international audiences with the art of Singapore and Southeast Asia. We are confident that our partnership with Ogilvy will advance Singapore’s ambition of becoming a global city for the arts.”

Emily Poon, Executive Group Director, Ogilvy Singapore, said: “We are honoured to be appointed the National Gallery Singapore’s strategic communications partner as it looks to create a stronger museum-going culture in Singapore and Southeast Asia. The Gallery is an iconic destination for art and we are passionate about its vision of being a progressive art museum that fosters and inspires a thoughtful and inclusive society by creating dialogues about art of Singapore, Southeast Asia and the world. Creativity and the arts are ever more important in these extraordinary times, and we look forward to partnering the Gallery in bringing its vision to life through meaningful and culturally relevant content and initiatives.”

Ogilvy Singapore is also the agency on record for the The A List, a one-stop online arts and culture digital portal and initiative by the National Arts Council.