TMB Bank shows how easy personal accident insurance coverage can be via Leo Burnett Thailand campaign

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TMB Bank shows how easy personal accident insurance coverage can be via Leo Burnett Thailand campaign

Leo Burnett Group Thailand and TMB helps you overcome insurance complexity with free personal cccident insurance without any application required.

 

Most people hesitate to apply for Personal Accident insurance because they perceive that the process is quite complicated, and the fixed fee is a burden so they feel discouraged to apply for it.

Leo Burnett Group Thailand and TMB have created this campaign to change the perception of Personal Accident insurance. This is the first time that anyone can access free Personal Accident insurance by having a balance of 5,000 THB in your accounts. The storytelling is presented by Feng Shui, to foretell the acciden of two filmsts with easy solutions.

VIEW THE STAIRS FILM

VIEW THE TABLE FILM

Creative Credits
Client: TMB Bank Public Company Limited
Product/Service: TMB ALL FREE
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Directors: Botthawan Theeratrakul, Sompat Trisadikun
Copywriter: Sorrasak Thummakosol
Client Service: Yosathorn Numbenjapol, Pitchaya Chanwanitkulchai, Tisirind Rochanapruk, Nirawit Attamongkolnam
Agency Producer: Sompetch Nuntasinlapachai
Strategic Planner:Jenkanit Rujiramora, Nuttapol Yamkaweetrakul
Production Company: Who Shoots Co., Ltd.
Film Director: Aum Thapakron

TMB Bank shows how easy personal accident insurance coverage can be via Leo Burnett Thailand campaign TMB Bank shows how easy personal accident insurance coverage can be via Leo Burnett Thailand campaign