Wieden+Kennedy Tokyo launches new Audi e-tron film featuring Ko Shibasaki to promote a more sustainable way of living

Audi Japan launched the Audi e-tron Sportback, an electric vehicle that serves as a bridge to a sustainable future. It’s the first of 20 planned Electric Vehicle launching before 2025 and marks Audi’s first step towards carbon-neutrality by 2050.

To honour the launch, Audi have teamed up with celebrated actress, artist and CEO of ​Les Trois Graces Ko Shibasaki. Shibasaki is also a renowned environmentalist, making her the perfect brand supporter for the launch of the e-tron Sportback. She has been named as a special ambassador for the environment by the Ministry of the Environment, working to advocate for a sustainable lifestyle where people and nature coexist in harmony.

The centerpiece of the partnership is a long form film celebrating the natural beauty of Japan. The film, produced by Wieden + Kennedy Tokyo (“W+K”), was shot in Fukushima Prefecture and showcases the unique natural beauty of Japan that must be protected.

The film is soundtracked by a brand new original track from Ko Shibasaki, “A piece” which uses its lyrics to promote a more sustainable way of living. At launch, the track will be exclusively available as part of the film which can be found on YouTube.

VIEW THE FILM

Credits
Executive Creative Director: Scott ​Dungate
Managing Director: Ryan Fisher
Creative Director: Curro de la Villa
Copywriters: Takeshi Amata, Nedal Ahmed
Art Director: Kazuhi Yoshikawa
Designer: Dee Asada, Donna Kwon
Head of Production: Kerli Teo
Lead Agency Producer: Kosuke Sasaki
Agency Producers: Ty Demura, Amy Aoyama, Hanako Adams, Raissa Kamie, Siyun Kim, Jennifer Chien
Account Team: William Smith, Kana Ikushima, Kaede Ose, Asako Takahashi
Strategic Planner: Thijs van de Wouw, Rudy Jean-Francois
Comms Planner: Justin Lam, Eri Hirose
Studio Manager: Aiwei Ichikawa
Translator: Takuro Kobayashi, Mako Tomita
Agency Editor: Vinod Vijayasankaran, Jacob Kim
PR: Midori Sugama
PRODUCTION COMPANY: Nakama
Executive Producer: Kenji Lepretre Sato
Line Producer: Shion Kimura
Director: Takcom (CONNECTION)
Director of Photography: Jin Ito (CONNECTION)
Production Manager: Yoshifumi Egawa, Mina Miyamoto, Kosuke Onishi, Yuko Yamamoto
Production Assistant: Kento Tsukamoto, Koji Minoshima, Isao Tsumanami
Associate Producer: Simon Amar
1st AD: Emi Saito
Chief Cameraman: Kei Nakamura (Switch), Yoshifumi Miyamoto
DIT: Takuya Ishimoto
Lighting Director: Shuichi Kishimoto
1st Best Boy Electric: Kazunari Watabe
Drone Operator: Michito Tanaka
Key Grip: Yudai Sato
Location Coordinator: Tomoya Miyake (Miyabi Planning)
Transportation: Horse Location Service
Offline Editors: Matt Osborne (CONNECTION), Eiji Iwakawa (Fu Films)
Online Editor: Masaki Mizuno (khaki), Kotomi Kawasaki (khaki)
VFX: Takeshi Takada (Alt.vfx), Mai Fukuda (Alt.vfx), Dave Edwards (Alt.vfx)
Colorist: Ben Conkey
Post producer: Sotaro Ogi
Sound Design: Edan Mason
Stylist: Kei Shibata
H&M: Noboru Tomizawa
Mixing and Mastering: Tamon Fujimi (藤見田門) (MassiveMusic), Junya Terui (照井淳也) (MassiveMusic), Rick Sakurai (リック サクライ) (MassiveMusic)
MUSIC PRODUCTION: Styrism
Producer: Takayuki Morinaka (森中崇之)
Composer: 野崎良太 (Jazztronik)
Photographer: Kenta Aminaka (網中健太)