Dentsu Redder Vietnam and Biti’s Hunter celebrate HaNoi which has proudly risen for 1010 years

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Dentsu Redder Vietnam and Biti’s Hunter celebrate HaNoi which has proudly risen for 1010 years

Dentsu Redder Vietnam has released new print work for retail brand, Biti’s Hunter, celebrating Vietnam’s capital city, HaNoi’s 1010 anniversary.

 

Livio Grossi, Senior Creative Director at Dentsu Redder Vietnam, said: “To celebrate HaNoi’s 1010 anniversary and its eclectic culture we drew inspiration from the city ancient name Thang Long (Rising Dragon).

“Each model of the Biti’s Hunter Hanoi Patchwork Edition is designed based on a mix of all the different, interesting and unique aspects of HaNoi. The Rising Dragon, re-blends every element together in an even grander and powerful symbol.”

Credits
Agency: Dentsu Redder
Chief Creative Officer: Edmund Choe
Senior Creative Director: Livio Grossi
Art Director: Livio Grossi
Copywriter: Thanh Ngo
Illustrator: Illusion CGI Studio
Production Company: Illusion CGI Studio
Client: Biti’s Hunter
Marketing Director: Cuong Nguyen

Dentsu Redder Vietnam and Biti’s Hunter celebrate HaNoi which has proudly risen for 1010 years Dentsu Redder Vietnam and Biti’s Hunter celebrate HaNoi which has proudly risen for 1010 years Dentsu Redder Vietnam and Biti’s Hunter celebrate HaNoi which has proudly risen for 1010 years