KASIKORNBANK makes transferring money to friends easy with social banking app LINE BK via new GREYnJ United Bangkok campaign

When the most popular bank in Thailand, KASIKORNBANK, meets the most popular chat app LINE, with 45 million users all over the country, they turned to GREYnJ United Bangkok to help them launch LINE BK.

LINE BK is social banking on mobile, with all the banking services within a social app.

“Concentration” is a film about one frustrated guy who’s trying to get his friend to transfer money he owes. Unfortunately for him, his friend is the modern day definition of ‘digital distraction’. Every time the friend gets out of their conversation in LINE chat, he gets distracted by other notifications and forgets to make the transfer.

The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature – social banking – promoting that it’s all your banking needs within your daily chat app.

The app offers seamless transactions with no unnecessary interruptions and the campaign shows how we could all do with more convenience and less digital distraction.

VIEW THE FILM

Credits
Client: KASIKORNBANK / LINE Corporation
Agency: GREYnJ United Bangkok
Production: Happy Ending Film
Chief Creative Officer: Jureeporn Thaidumrong
Chief Creative Officer: Asawin Phanichwatana
Senior Copywriter: Thanapol Jiratadaporn
Creative Director/ writer: Jesse Wong
Art Director: Pherapas Jongphatcharanan
Art Director: Tammaporn Sanguanpak
Art Director: Tanitsara Wunpanich
Copywriter: Natthinee Ruengves
Copywriter: Touchachapon Wuthikangamjorn
Exec Agency Producer: Kanoksak Kanchanachutha
Agency Producer: Rawikarn Pitaklohapit
Group Account Director: Kantharat Teerarojjanawong
Traffic Manager: Juthamas Tantated
Chief Executive Officer: Kanaporn Hutcheson
General Manager: Kanokkorn Seehapan
Account manager: Apinya Ditsamroeng
Planning Director: Jongkoch Dusittanakarin
Chief Operating Officer: Thipayachand Hasdin
Director: Nawapol Thamrongrattanarit
Assistant Director: Pornpong Wongwatpong
Cinematographer: Natdanai Naksuwan
Film Producer: Pacharin Surawatanapongs
Film Art Director: Luksamee Endoo
Casting Director: Surangkana Suwanjinda
Stylist: Kwanhatai Chittiwatana
Production Manager: Sasicha Kanjanumpa
Post Producer: Needa Ostapirat
Editor: Chaleamchon Natipat
Colorist: Kritsada Kaewmani
Flame Artist: Supphakorn Thungsin
Composer: Pokpong Jitdee
Sound Mixer: Nopawat Likitwong