Rhys Taylor appointed gyro APAC managing director

gyro brings its Asia Pacific operations together under new Managing Director, Rhys Taylor. Effective immediately, Taylor will report in to Kieran Vye, gyro’s Asia-Pacific CEO. Taylor was previously Regional Head of Strategy for gyro APAC.

Vye, said: “The marketing and media landscape has been changing continuously over the last two years. Coming into 2020, we were fortunate to have built a stellar team who worked tirelessly to develop new services to ensure our clients were armed with actionable plans, and access to practical resources, keeping them relevant during what turned out to be a year of unprecedented disruptions due to the pandemic.”

This year alone, gyro has added CommScope into its client roll and was awarded significant projects by B2B clients including Mastercard, Magento Commerce and Marketo Engage, amongst others.

In his new role, Taylor will work closely with the existing leadership team. The team includes working with Yasmine Mansour – Regional Head of Growth, Rimi Sweis – Regional Head of Media, Francesca Babet, who heads up Singapore operations and Christine Mills who helms Australia/New Zealand operations. Together, the team will be at pole position to set the future direction of the business, and further evolve how gyro value-adds to its client offerings.

“Whether it was COVID-19 restrictions, digital adoption, or how generational change in the workplace is impacting industries, during 2020 we have been able to help clients adjust to these challenges. And with this leadership team in place, coupled with the launch of Merkle B2B, we are set on redefining what modern marketing looks like in 2021 and beyond.” Added Vye.

As he takes on his new role, gyro’s Strategy practice will be led by Uzma Atcha who joined the business earlier in the year. “Uzma joined us seven days before our world plunged into lockdown due to the pandemic. Despite the challenges of remote working and isolation, has won the trust of key clients and the camaraderie of her colleagues. I’m excited to see how Uzma brings her experience and ideas to lead the roll-out of gyro’s IGNITION process and Merkle B2B’s LEN5 framework,” Taylor said.