Beacon/Leo Burnett Tokyo congratulates mothers of premature babies in new campaign for Pampers
These days, approximately 1 out of 10 babies are born premature and in many cases in Japan, these mothers are not congratulated by those around them. This campaign via Beacon/Leo Burnett Tokyo for Pampers sends a huge “congratulations” to the miracles that are born under these delicate circumstances.
This film was created based on the comments collected from NICU doctors and nurses as well as through Pampers research (Data from 206 moms who have experienced giving birth to premature babies) which found that these cases weren’t isolated.
On one end, people tend to have excessive worry about the mom and the baby. And that worry becomes the centre of everything. And on the other hand, the mom feels the burden and does not want to become a problem or cause any worry or trouble to everyone.
From Pampers, the world’s first creators of diapers for premature babies, a movie for moms, their small miracles and their loved ones.
Pampers will donate diapers for #Preemies at NICU according to the number of Hadaichi purchased. For details, please see the campaign page here.
Credits
Agency: Beacon/Leo Burnett Tokyo
Production: Albuquerque Films
Account Director: Miho Matsumoto
Account Executive: Konami Sugiyama
Agency Producer: Hidetoshi Iwasaki
Art Director: Yukichi Shikata
Chief Creative Officer: Erick Rosa
Copywriter: Taketo Igarashi
Copywriter: Atsuko Kimura
Creative Director: Taketo Igarashi
Director: Futoshi Takashima
Strategic Planner: Chigusa Ogasawara
Strategic Planner: Naoko Adachi
Pr: Masahiro Masuoka
PM Remon Kawamura
DIR: Futoshi Takashima
Photography: Takashi Sakurai/Pict
Lighting: Yoshihito Matsuyama/Pict
Edit: Sachi
