Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank

| | 2 Comments
Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank

Naga DDB Tribal has released this ‘Wind Chaser’ campaign shot and animated by Directors Think Tank for Digi who wishes to encourage Malaysians to continue inspiring their loved ones to take their dreams and aspirations to greater heights, no matter the circumstances.

 

2020 will be known as the year we put distance between each other, yet grew closer with one another. Malaysians stayed indoors and rediscovered lost time with loved ones, and hobbies that were left to collect dust on forgotten shelves.

But most importantly, they rediscovered there human connection, and the power love has, to carry us through the highs and lows of it all.

This heartwarming true story was inspired by Malaysia’s first female pilot. The film’s core narrative is centered on her devoted father’s simple gift of a paper plane which ignites her passion to fly for her country and become a celebrated aviation pioneer. Through the clever use of multiple animation styles and meticulously crafted storytelling, we learn that unconditional love that enables the dreams of those we care most about to take flight, is the greatest gift of all.

Bernard Lee, Digi’s Head of Marketing Services said, “Through this difficult year, it is heartening to see Malaysians rallying together to show support whether it is as simple as supporting a local business or offering emotional support to those who may be going through a tough time. Let us find a renewed hope in the coming year and continue to inspire the next person to stay motivated to soar to greater heights and let their dreams take flight. On behalf of Digi, we would like to wish all Malaysians a Happy Holiday Season and may the New Year bring health, happiness and prosperity to everyone.”

Naga DDB Tribal’s Creative Director, Ellison Fernandez, said: “The heart of this story carries a universal truth that many of us can relate to. As we follow the story through the girl’s dream sequences, we see the pivotal moment when the dad’s acceptance sets her on her way to achieving her dream. By crafting the dreams in varying art styles, we aimed to also widen the appeal of the story. Together, the team took this over the finish line. You could call it divide and conquer, but finally putting the components together brought the magic to life. And we have Director’s Think Tank to thank (pun intended) and a host of other partners for spurring us on, to produce a great story of inspiration. One female fighter pilot’s story is a reflection of our love and encouragement towards one another, in a year that has brought many challenges. Never stop chasing the skies.”

“The piece was a Great way to end this year, brought a lot of positivities
and also showed us what we could do if we just looked out for one another. I can’t wait to see what 2021 has in store. Merry Christmas and a happy new year”. Added Rajay Singh, Co-founder and director, Directors Think Tank.

VIEW THE FILM

Credits
Client: Digi Telecommunications
Head of Marketing Services: Bernard Lee
Head of Marketing Communications: Lo Wei Tzen
Head of Brand & Engagement: Adeline Koh
Senior Marketing: Kuah Vi-Vien
Agency: Naga DDB Tribal
Creative Director: Ellison Fernandez
Creative Group Head: Shireen Ang
Art Director: Yeo Lee Kee
Eng Copywriter: Audrey Wong
BM Copywriter: Ain Nabilah
Business Unit Head: Jessey Chew
Brand Director: Iris De Souza
Brand Manager: Haithal Asrar
Brand Executive: Sita Subbiah
Project Manager: Ivy Chai
Head of AV: Sharon de Silva
Production Co: Directors Think Tank
Film Director : Rajay Singh
Co-Director : Chevie Law
2D Animation Director : Yuer & LimLin @ DTT Post
Claymation Director : Aiden Whittam @ DTT post
Graphic & 3D Director : Nicholas Lai @ MOOG Studio
EP : Tek nam
Producer : Shuying
DOP : Julian Oh
Editor : Affandi
Production : Subash (PM), Yuji (PA)
Art Dept : Ray Tan @ Something Reel
Post : DTT Post
Audio : TwoAM
Composer: Anton
Mix and sound: KK and Ian
Producer: Wira
Wardrobe : Wardrobe Room

Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank