Gavin McLeod departs Ogilvy Sydney for chief creative officer role at CHE Proximity; Glen Dickson promoted to deputy CCO
CHE Proximity in Australia has today announced the appointment of Gavin McLeod as chief creative officer, joining the Sydney office and leading the creative teams across Melbourne, Sydney and Brisbane. McLeod replaces Ant White, who announced his departure late last year.
McLeod, who has more than 20 years of experience fostering creative and collaborative cultures at some of the world’s most innovative creative agencies, joins the agency from Ogilvy Sydney, where he was executive creative director. Prior to joining Ogilvy Sydney in June 2019, McLeod was ECD at AKQA San Francisco.
At AKQA he led a 65+ interdisciplinary team, dedicated to delivering breakthrough creative and technology innovation for some of the world’s best-known brands including Audi, Activision Blizzard, IBM Watson and Levi’s. Prior to joining AKQA at the end of 2016, McLeod was responsible for opening the Sydney office of R/GA, where he pitched and won work with Telstra, ANZ Bank, Macquarie Bank, Nike, Samsung, Toyota, Coke and Google. He has also held creative leadership positions at TBWA Australia where he was ECD from March 2011 and M&C Saatchi Sydney where he rose to ECD digital and direct.
McLeod is a passionate believer in the power of creative ideas to dramatically impact client’s businesses. He also has deep expertise working in the financial sector having led award winning campaigns for a number of different banks. His “Car Creation” campaign for NRMA Insurance picked up the top award at a number of award shows, including an Effies Grand Prix and a Cannes Effectiveness Lion.
In addition to McLeod’s appointment, Glen Dickson has been promoted to deputy chief creative officer. Dickson has been with the agency for four years and has been an integral part of the leadership team and world class creative product that has come out of the agency in that time.