Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel

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Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel

Doo Creative India has released this new rich visual campaign for Bison Panel to change the perception that the building material’s category is ‘boring’.

 

The idea behind the spot is that the viewer doesn’t know until the very end wether it’s a board that’s used to build houseboats or the cabinets in your home.

The way it’s shot with the singer, singing in a vernacular song (India is home to 21 modern languages) adds intrigue. The viewer can’t make a thing of the lyrics and he or she thinks that this ad is meant for tourism or a resort in Kerala. In the end, it all comes together.

VIEW THE FILM

Credits
Agency: Doo Creative India Pvt Ltd
Creative Team: T V Prasad, Viswaprasad Raju, B P Sarathy, Venkat B
Director of Photography: Suman Raju
Music Director: Gopi Sundar
Composition, Sound Design, Arrangement: Gopi Sundar
Lyrics: B.K.Harinarayanan
Singer: Pranavam Sasi

Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel