BBDO Singapore appoints Monica Hynds to General Manager to partner Guan Hin Tay: Current MD Nick Morrell to leave the agency
Monica Hynds, has been appointed General Manager, BBDO Singapore, to partner creative head Guan Hin Tay. An industry veteran with over 20 years of experience, Hynds has worked with some of the biggest network agencies and clients locally, as well as across the region. Current Managing Director, Nick Morrell is leaving the agency to pursue other projects.
After nine years at Ogilvy Singapore and J. Walter Thompson, Hynds became Agency Head at Spark44, where she managed the Jaguar and Land Rover businesses across Asia Pacific. Since joining BBDO Singapore in 2020 to lead the expansion of client services within the agency, Hynds has hit the ground running with new business wins and injecting drive and passion into the agency and the team combined.
JP Burge, Regional CEO, said: “The role of Singapore and how it fits into our Asia strategy is evolving, with that, we are building a local offer that suits the market and opportunities within it. Monica & Guan Hin are the foundation of this, they are proven operators who bring creative thinking and hustle to the table.”
Hynds said: “BBDO has a big comeback in store, this last year was a tough one for our industry, but from a sleeping giant – we are waking up with creative energy and passion to bring innovative business solutions to our clients and we are ready to take the bull by the horns moving forward. We opened the year with a few new business wins and we are excited to continue with this momentum throughout 2021.”
Current Managing Director, Nick Morrell is leaving BBDO Singapore to pursue other projects. Morrell joined BBDO from Saatchi & Saatchi Singapore in June 2016 and was promoted to MD in December 2018.
9 Comments
Congrats to Monica. Well deserved. She used to work in a WPP agency with me and she did a fantastic job.
A great person too.
Thank you so much.
You worked hard and deserve this. I am proud of your success. Hope this promotion brings new opportunities.
They are lucky to have you.
Notice how they speak of ‘new business wins’ without actually naming anything.
What we know internally may not always be something we can announce externally.
Guan took over an office that was almost closing its doors. Lots of new business has started to open those BBDO doors again. Guan keep those doors open and those last lights on.
@nostradamus: Some of our clients, as part of their company policies, do not allow us to publicise new business wins so we are respecting their decision.
Happy to have discussions with anyone that would like to know more about BBDO.
Nostradamus, while some try and predict the future. Some make it happen.
Most agencies are struggling. Good to see BBDO getting back in shape. Monica and Guan good luck and best wishes.