Snap has announced that Andy McKeon has been appointed director of business marketing, APAC at the camera company.
McKeon will be based in Sydney and report to Doug Frisbie VP global business marketing. In this role, he will lead the business marketing in Australia and the Asia Pacific, working across divisions and leading all marketing activities for advertisers and agencies across the region.
The company is looking to build out its team in the wider APAC region including key roles in content and carrier partnerships, marketing, recruitment, sales, communications and operations teams across Sydney, Singapore, Korea, Japan and India.
The global creative marketing executive brings over 20 years of experience in digital media, with experience in the USA, Europe and APAC across B2C and B2B brands.
McKeon has held senior leadership positions at Facebook Inc. and Apple in Silicon Valley as well as Genero, J. Walter Thompson ANZ and Wieden + Kennedy, Goodby Silverstein & Partners and Clemenger BBDO Melbourne.
Says McKeon: “With Snap marking its fifth year down under, I’m thrilled to join Snap at this moment. The industry leader in camera and augmented reality present a compelling offering for any businesses looking to grow locally and globally. I look forward to joining Kathryn and the team, and building on their great work as we head into 2022.”