KFC Thailand makes you feel like a VIP in new Don Jai campaign via Publicis Thailand
Publicis Groupe Thailand has created this ‘Feel like a VIP’ campaign for KFC Thailand, promoting the new Don Jai, available at an incredible price, which is more than your everyday meal and so delicious, you’ll feel exclusive.
This feeling of exclusivity inspired the ‘Feel like a VIP’ campaign from KFC Thailand. Lavish and luxurious, it stars an everyday guy who feels deliciously VIP after ordering a Don Jai meal for just 69 baht.
Suhayl Limbada, KFC Thailand’s new Chief Marketing Officer, said: “It’s a great feeling when you’re treated like a VIP, we wanted to bring this experience to our customers everyday with an abundant Don Jai set at a great price.”
Patra Patrasuwan, Head of Brand at KFC Thailand, said: “At just 69 baht for great quality KFC Don Jai – a Thai favorite – you can feel like VIP without having to spend like one.”
The campaign was directed by Bruno Bossi of Carbon Films, with social by Brilliant & Million, Thailand.
“With lashings of bling, a lavish set and a rockstar soundtrack, we were trying to capture a very special feeling – one only KFC can deliver, with tongue firmly in cheek,” said Ajay Vikram, Chief Creative Officer at Publicis Groupe SEA.
‘Feel like a VIP’ is now running across TV, digital, social and in-store. The Don Jai set is available for 69 baht until 22 June.
Credits
Client: KFC Thailand
CMO: Suhayl Limbada
Head of Brand KFC Thailand: Patra.Patrasuwan
Senior Marketing Manager: Varittha Thuannavarat
Senior Brand Manager: Morakot Nirannoot
Director: Bruno Bossi
Production House : TA Production
Post Production : Prodigious
Chief Creative Officer SEA: Ajay Thrivikraman
Creative Directors: Diego Barboza, Henrique Lamenha, Wimonrat Nantananonchai, Termsiri Pornsricharoenkul
Creative: Panrutai Amattayakul
Producer: Nisa Opitagchewin, Chudthai Khumpong
Strategy Director: Nuttapol Yamkaweetrakul
Managing Director: Rosalind Lee
Account Management Director: Araya Denthaweesilp
Account Management Team: Paveena Verayawattana, Oracha Chinsawatpun, Panchanok Kumpun, Charanthip Gorowara
Project manager: Uthumphon Suraketkij, Laura Lim
1 Comment
Creative director Diego Barboza is one of the revelations of World Marketing. With a singular vision, determination and a prepared team, he has done excellent work for several brands such as KFC, Tiger and other famous brands.