Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation

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Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation

Top China creative Jody Xiong has created a “Coca-Colove Customized Love” activation for Karma Shanghai.

 

Xiong, founder of The Nine Shanghai, designed and directed a Coca-Colove Customized Love activation at the invitation of Karma Shanghai.

On Chinese Valentine’s Day (August 4th), Coca-Cola launched a new range with customized flavors. In the most famous Dating Park of Shanghai, they enlarged the classic bottle to 12 meters high and made it into two halves, which meant that men and women found their other half. Then, they invited some single people to conduct a Love Customization Test.

A girl wrote down her mate’s standard of “loyalty”, and the customized result is a “dog”; One bossy woman wrote down the “obedient”, and the result is a “robot”. A young man wrote down “beautiful voice”, and the customized result is a “bird”. An old father wrote down the standard of “cheerful” for his daughter, and he got a “clown”. Through these humorous love customization results, it conveyed that “There is NO Customized Love, But there is Customized Coke.”

12 million total social impressions.1,800 limited sets of customized coke sold out within 1 second on the e-commerce platform. 200+ media reports of this communication campaign.

VIEW THE COCA COLOVE CUSTOMIZED LOVE CAMPAIGN FILM

Creative Company: Karma Shanghai
Production Company: The Nine Shanghai
Director: Jody Xiong
CCO:Kama Zhang
Creative Director:Steven Ruan
Senior Art Director:Ziyan Fang
Senior Designer:Alik Zhu
Senior Copywriter:Alba Li
Art Director:Jody Xiong
Account Director:Claire Mao
Senior Account Executive:Tina Chen
Designer: Jody Xiong, Chengbo Yao, RItsune Ryu
Prop Art: A Gan
Producer:SiQi Zhu
Photography Director:Wang Wei Hua
Editor:YaoPing Chang
TC: Henry Kim
Online: Cutplay
Sound Design: Smile Studio
3D: Hu Mo

Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation