Bestads Six of the Best Reviewed by Steve Miller, ECD VP, Partner, FUSE Create, Toronto

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Bestads Six of the Best Reviewed by Steve Miller, ECD VP, Partner, FUSE Create, Toronto

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Steve Miller, ECD VP, partner at FUSE Create, Toronto.

BEST TV
Winner: Cubitts ‘Gloriously Awkward‘. This spot is beautiful in so many ways; aesthetically, script-wise, lensing, wardrobe. And it’s curious. The script pulls you in. It builds intrigue. And that curiosity and intrigue has staying power. And the frames – the real heroes of the spot – they are as aesthetically beautiful as the spot. There is an awkwardness to this story, the couple, and yes, us humans and how we see each other. And it’s all captured gloriously in these 30secs. READ ON…