Joanne Theseira elevated to CEO of Publicis Communications Singapore and to Publicis Groupe SEA Chief Growth Officer

Publicis Groupe Singapore has today announced the promotion of Joanne Theseira, the current Managing Director of Publicis Communications, to CEO of Publicis Communications Singapore.

In this role she will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL In addition, Theseira will also take on the newly created role of Chief Growth Officer for Publicis Groupe Southeast Asia and will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia.

As Publicis Communications CEO, Theseira will champion the continued development of clear and ownable client, business, and employee positionings for the agencies under her stewardship. She will ensure that they are evolving in line with clients’ needs and reflective of the way consumers are engaging with brands today. Further in her role as Chief Growth Officer she will lead Power of One accounts expansion, power new business development and manage the profile of Publicis Groupe in Southeast Asia.

Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, said, “Joanne’s passion for the creative business is addictive. The clarity of her vision for our creative communications agencies and her determination to make the Groupe the fastest growing in the market is energising and impressive. Joanne has demonstrated a strong capability to build high-performing teams and attract both clients and outstanding talent into the Groupe which makes her uniquely qualified to make an impact in this role.”

Theseira will also work closely with the Publicis Groupe Southeast Asia market CEOs and Practice leadership across SEA and APAC to deliver on the Growth agenda.

“This is a dream role. I believe that a strong and positive talent-centred culture is integral to the business of creativity, and this opportunity to hone and harness our different creative agencies is one that only Publicis Groupe can offer. Driving growth across Southeast Asia gives me an incredible canvas to scale and shape the future of our agency offerings and make a meaningful impact on our industry and our clients. I’m excited to get started,” said Theseira.

Theseira was most recently recognised at this year’s Campaign Asia Women Leading Change Awards as Business Leader of the Year and has been with the Groupe for over 8 years working across New Business, Nurun, Publicis and Leo Burnett.