The Work 2023 Contenders: PHOTOPLAY | PLAYTIME
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
McDonald’s Australia: Let’s Make McChicken Great Again
Agency: DDB
Production Company: PHOTOPLAY | PLAYTIME
Overshadowed by its siblings, Big Mac and Cheeseburger, the McChicken has never had its fair share of the limelight. A feeling every middle child can relate to. So McDonald’s decided to do what no parent has dared to do: give the spotlight to middle kids everywhere, starting with their very own ‘menu middle child’, the McChicken.
Made By Dyslexia: Learn Dyslexia
Agency: DDB
Production Company: PHOTOPLAY | PLAYTIME
The latest campaign by Made by Dyslexia, a charity led by dyslexics, via DDB Group Melbourne & Photoplay / Playtime, to advocate for the reshaping of global school systems to empower Dyslexic Thinking.
Porter’s Paints: Paint with Heart and Soul
Agency: Thinkerbell
Production Company: PHOTOPLAY | PLAYTIME
Premium paint brand, Porter’s Paints, in partnership with Thinkerbell & Photoplay / Playtime, has created a new brand platform ‘Paint with Heart and Soul’. The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.
The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.