Havas Ortega elevates Gian Angelo Dela Cruz to lead creativity, experience, and strategy

Gian Angelo Dela Cruz has been promoted to Creativity and Experience Lead + Strategy Director at Havas Ortega, underscoring the agency’s commitment to insight-driven creativity and integrated brand experiences.

In his expanded role, Dela Cruz will drive the convergence of creativity and experience across the agency’s disciplines, fostering seamless collaboration between strategy, media, data, PR, and creative teams to deliver more holistic, human-centered brand solutions. He will continue to oversee the Strategy & Insights Group, guiding the agency’s business, brand, and communications strategy through data-informed and culturally attuned insights.

Dela Cruz is a seasoned advertising professional with 14 years of experience, having led meaningful campaigns for esteemed brands such as Sun Life, Big E Corporation, Philippine Airlines, Reckitt and SM Retail, as well as co-led multi-market campaigns and projects across SEA. Since joining Havas Ortega in 2017, he has been instrumental in steering major strategic directions, producing award-winning campaigns like The Kita Initiative, and co-authoring thought leadership on Prosumer mindsets on sustainability, health, subcultures, among others.

“Gian’s promotion is a testament to his ability of bridging the power of insight, creativity, and experience, together,” said Jos Ortega, Chairman and CEO of Havas Ortega. “He has been at the forefront of our ongoing transformation—helping brands find deeper and more meaningful cultural relevance, while continuing to inspire more creative excellence across the Village.”

“I’m grateful for the opportunity to help expand Havas Ortega’s vision of meaningful creativity across disciplines,” said Dela Cruz. “In a world where data and culture evolve rapidly, our task is to unfailingly converge human truth and creative innovation—to design experiences that move people and drive real impact in their lives.”

With this promotion, Havas Ortega continues to strengthen its leadership bench and reinforce its “Meaningful Brands” philosophy—bringing together strategy, data, and creativity to deliver more cohesive and human-centered brand experiences for clients in the Philippines and across the region.

Aside from his remit at Havas Ortega, Dela Cruz is also a Subject Matter Expert at Certified Digital Marketer. He has also represented Havas Ortega in leadership and incubation programs across the Asia-Pacific region, including Havas APAC Emerge and Havas Lofts Flex Singapore.