Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4

What a year for Ogilvy Singapore. The agency has surged back to the #1 position in Singapore for the first time since 2021, following a dominant and record-breaking performance across global and regional award shows in 2025. In Campaign Brief Asia’s Singapore Creative Rankings, Ogilvy amassed more than triple the Creative Ranking Points of second-placed VML, with VML finishing just ahead of the now-retired MullenLowe Singapore agency at #3.

Ogilvy Singapore’s run of success was built on an extraordinary awards haul led by its work for Vaseline. In 2024, the agency delivered Singapore’s first-ever Cannes Lions Grand Prix with “Transition Body Lotion.” That momentum continued into 2025, with Ogilvy returning to the Cannes Lions stage three times to collect multiple Grand Prix for “Vaseline Verified.”

Across the 2025 calendar year alone, Ogilvy accumulated 4,075 Creative Ranking Points, placing the agency in a commanding position and making it the clear frontrunner to retain its #1 ranking heading into the 2026 Creative Rankings. Standout performances included LIA, where Ogilvy won three Grand Prix and ten Gold awards (1,100 points), and Cannes Lions, which contributed a further 1,000 points. Additional points were secured across the One Show, One Asia, D&AD, AdFest, Spikes Asia and Clio.

VML Singapore delivered solid regional performances across both 2024 and 2025, with award wins at AdFest, MAD Stars, Spikes Asia and Campaign Brief’s The Work. The agency’s stronger year came in 2024, bolstered by additional wins at the One Show, LIA, Cannes Lions, Clio and New York Festivals, followed by further successes at New York Festivals and LIA in 2025.

MullenLowe Singapore also maintained a consistent awards presence across both years, securing wins at AdFest, Spikes Asia, Campaign Brief’s The Work and One Asia, along with additional honours at Cannes Lions, the One Show and LIA in 2024. Following the global retirement of the MullenLowe brand, the Singapore agency has now been folded into McCann Worldgroup Singapore.

Ranking at #4 on 960 Creative Ranking points is BLKJ Havas Singapore who have enjoyed an impressive two year period across award shows. The agency, not even ranked on the Creative Rankings three years ago, burst up to #5 in Singapore last year and moves up to #4 this year.

Completing the top 6 in Singapore is Forsman & Bodenfors (now rebranded to 72andSunny) and LePub.

The four creatives behind Ogilvy’s “Vaseline Verified” have claimed the top four spots in the individual Creative Rankings in Singapore, led by Christina Wilson (ex-Ogilvy) in #1 with 2,660 points. She is followed closely by Ria Ocampo at #2 with 2,485 points, while Joseph Lim and Luqman Daud share equal #3.

LePub APAC Executive Creative Director Stephan Schwarz currently ranks at #5. He is followed by Maggie Michella at #6, Pedro Pedreira at #7 and Cristiano Tonnarelli at #8, with their strongest campaign being “Vaseline Transition Body Lotion”.

Ogilvy’s Hugo Suissas and Tiago Silva place at #9, just 10 points ahead of ex-MullenLowe creatives Claudius Keng, Ernest Chin and Ernest Kok, who share equal #11.

MullenLowe’s Peh Xin Ying comes in at #14, with BLKJ Havas Executive Creative Director Guilherme Machado rounding out the top 15.

View Creative Ranking methodology here.

SINGAPORE’S MOST AWARDED CREATIVES 2025

#1 Christina Wilson – ex-Ogilvy Singapore 2660
#2 Ria Ocampo – ex-Ogilvy Singapore 2485
#3 Joseph Lim – Ogilvy Singapore 2305
#3 Luqman Daud – Ogilvy Singapore 2305
#5 Stephan Schwarz – LePub APAC Singapore 2220
#6 Maggie Michella – Ogilvy Singapore 2040
#7 Pedro Pedreira – LePub Singapore 1875
#8 Cristiano Tonnarelli – M+C Saatchi UAE 1700
#9 Hugo Suissas – Ogilvy Singapore 1065
#9 Tiago Silva – Ogilvy Singapore 1065
#11 Claudius Keng – LePub Singapore 1055
#11 Ernest Chin – GUT Singapore 1055
#11 Ernest Kok – LePub Singapore 1055
#14 Peh Xin Ying – MullenLowe Singapore 955
#15 Guilherme Machado – BLKJ Havas Singapore 920
#16 Tria Casas – BBH Singapore 780
#17 Sergey Mast – Le Pub APAC Singapore 750
#18 Sunny Chuang – LePub APAC Singapore 740
#19 Dunstan Lee – WPP@CP/Ogilvy Singapore 705
#20 Ai-Lin Tan – VML Singapore 660
#20 Yuste De Lucas – Le Pub APAC Singapore 660
#22 Rudy Zulkifly – LePub APAC Singapore 630
#23 Ricardo Trongquini – VML Singapore 575
#24 Ivan Loos – Leo Singapore 560
#25 Alex Tan – VML Singapore 530
#25 Amaline Lim – WPP@CP/Ogilvy Singapore 530
#25 Eva Chin – WPP@CP/Ogilvy Singapore 530
#28 Su Ann Yip – MullenLowe Singapore 505
#29 Rachel Kennedy – Forsman & Bodenfors Singapore 475
#30 Andrew Ho – MullenLowe Singapore 460
#31 Bruno Andrade – LePub APAC Singapore 445
#32 Loh Seow Khian – MullenLowe Singapore 415
#33 Xin Yin Chia – VML Singapore 410
#34 Ozkan Kusay – VML Singapore 380
#35 Matthew Ho – VML Singapore 365
#36 Bach Tran – Ogilvy Singapore 355
#37 Cyril Louis – ex-Le Pub APAC Singapore 350
#38 Oscar Gutierrez – Le Pub APAC Singapore 345
#39 Kate Tong – VML Singapore 320
#39 Lovinia Ee – VML Singapore 320
#39 Sheryn Au – VML Singapore 320
#42 Mark Ibaviosa – MullenLowe Singapore 310
#43 Gary Lim – Forsman & Bodenfors Singapore 300
#44 Ee Min Goh – VML Singapore 285
#45 Pearlyn Chang – MullenLowe Singapore 280
#46 Yuxuan Heng – VML Singapore 260
#47 Farhan Darma – Forsman & Bodenfors Singapore 240
#47 Ivan Guerra – Forsman & Bodenfors Singapore 240
#47 Lena Paik – Forsman & Bodenfors Singapore 240
#47 Marcus Gee – MullenLowe Singapore 240
#51 Mark Brenndorfer – VML Singapore 230
#51 Mark Peeters – Le Pub APAC Singapore 230
#51 Robert Nelk – Le Pub APAC Singapore 230
#54 Denise Cheong – LePub APAC Singapore 215
#54 Jerome Toh – Ogilvy Singapore 215
#56 Anna Gregorio – Ogilvy Singapore 210
#57 Yi Qing Toh – MullenLowe Singapore 205
#58 Jeremy Lim – VML Singapore 190
#58 Nusrah Nizam – Ogilvy Singapore 190
#58 Rachel Chew – Ogilvy Singapore 190
#61 Heizal Yow – MullenLowe Singapore 180
#61 Liyana Hidhir – MullenLowe Singapore 180
#61 Low Kin Lin – MullenLowe Singapore 180
#64 Aritra Dutta – ex-Ogilvy Singapore 175
#64 Firrdaus Yusoff – Forsman & Bodenfors Singapore 175
#66 Nikhil Panjwani – Ogilvy Singapore 170
#67 Adrian Gambaretto – Ogilvy Singapore 165
#67 Chee Yi Wong – Teeth Singapore 165
#67 Li Lyn Tan – Teeth Singapore 165
#67 Mikey Batt – Teeth Singapore 165
#67 Nicolas Iampolsky – Ogilvy Singapore 165
#72 Aik Tiao Tay – Our LEGO Agency Singapore 160
#72 Dale Lam – Our LEGO Agency Singapore 160
#72 Jiahui Wee – Our LEGO Agency Singapore 160
#72 Karine Tan – Our LEGO Agency Singapore 160
#72 Primus Nair – Our LEGO Agency Singapore 160
#72 Trixie Chua – Our LEGO Agency Singapore 160
#78 Leslin Lim – BLKJ Havas Singapore 150
#79 Jierick Ng – MRM//McCann Singapore 135
#80 Jason Nartey – Ogilvy Singapore 125
#81 Heng Yuxuan – VML Singapore 120
#81 Jaime Ludena Diaz – LePub APAC Singapore 120
#81 Savio Fonseca – LePub APAC Singapore 120
#81 Sonali Ranjit – Ogilvy Singapore 120
#85 Nhu Tran – MullenLowe Singapore 115
#85 Theodor Sandu – MullenLowe Singapore 115
#85 Uni Lee – BLKJ Havas Singapore 115
#88 Max Chen – MRM//McCann Singapore 110
#89 Daniel Nazareth – DDB Group Singapore 105
#89 Jude Tan – McCann Worldgroup Singapore 105
#91 Anisa Attaya – MullenLowe Singapore 100
#91 Carlos Camacho – GUT Singapore 100
#91 Hagi Andara – MullenLowe Singapore 100
#91 Janath Gamage – Ogilvy Singapore 100
#95 Gerald Chue – VML Singapore 95
#96 Andrey Tyukavkin – Le Pub APAC Singapore 90
#96 Chun Boon Chang – Teeth Singapore 90
#96 Dion Chai – Teeth Singapore 90
#96 Hazyrah Mokhlas – Teeth Singapore 90
#96 JengYi Sow – TBWA\Singapore 90
#96 Zee Agnew – Teeth Singapore 90
#102 Catherine Phua – Kinetic Singapore 80
#102 Chun Yong Tan – Kinetic Singapore 80
#102 Creshelle Padilla – Kinetic Singapore 80
#102 Leng Soh – Kinetic Singapore 80
#102 Norman Tan – Kinetic Singapore 80
#102 Stephen Koswara – Kinetic Singapore 80
#108 Casimir Simon – BLKJ Havas Singapore 75
#108 Dominic Tan – MullenLowe Singapore 75
#108 Don Lim – TBWA\Singapore 75
#108 – Germaine Chen – TBWA\Singapore 75
#108 Madhurenu Datta – MullenLowe Singapore 75
#108 Ravindra Borkar – MullenLowe Singapore 75
#108 Sanzose Chua – McCann Worldgroup Singapore 75
#108 Satendra Mhatre – MullenLowe Singapore 75
#115 Marilyn Poh – BLKJ Havas Singapore 70
#115 Samantha Branson – BLKJ Havas Singapore 70
#117 Ahmed Kamel Pash Syaebani – MullenLowe Singapore 60
#117 Benson Toh – Moon Rabbit Singapore 60
#117 Chin Wei Li – Grey Singapore 60
#117 Diego Barboza – Teeth Singapore 60
#117 Gao Yuan Heng – TBWA\Singapore 60
#117 Gwendelyn Gomez – TBWA\Singapore 60
#117 Joanna Lim Seok Gee – Monks Singapore 60
#117 Kooichi Chee – TBWA\Singapore 60
#117 Lauren Lim – TBWA\Singapore 60
#117 Lyla Murugayah – Monks Singapore 60
#117 Mariane Barlaan – Monks Singapore 60
#117 Moses Wu – Forsman & Bodenfors Singapore 60
#117 Noorshafiq Sanusi – Grey Singapore 60
#117 Peter Callaghan – Grey Singapore 60
#117 Rachel Khor – VML Singapore 60
#117 Rebecca Harbick – Monks Singapore 60
#117 Sandhya Mathura – Ogilvy Singapore 60
#117 Teddy Sandu – MullenLowe Singapore 60
#117 Thomas Yang – DDB Group Singapore 60
#117 Trong Ronakiat – BLKJ Havas Singapore 60
#138 Aarti Nichlani – VML Singapore 50
#138 Bianca Mente – Design Bridge and Partners Singapore 50
#138 Jessica Tan – Design Bridge and Partners Singapore 50
#138 Johnson Tan – Design Bridge and Partners Singapore 50
#138 Jonathan Brodie – Design Bridge and Partners Singapore 50
#138 Shannon Lee – Design Bridge and Partners Singapore 50
#138 Tom Tytherleigh – Design Bridge and Partners Singapore 50
#138 Tulika Shanker – VML Singapore 50
#146 Ai Wei Lua – VML Singapore 45
#146 Akanksha Nair – TBWA\Singapore 45
#146 Amirul Daniel – TBWA\Singapore 45
#146 Anant Rajan – BLKJ Havas Singapore 45
#146 Anusha Wijeyaratne – Phoenix Ogilvy Sri Lanka 45
#146 Arjun Raina – VML Singapore 45
#146 Chan Woei Hern – VeynerMedia APAC 45
#146 Danielle Tong – TBWA\Singapore 45
#146 Elaine Liao – Fisherman Integrated Singapore 45
#146 Emilia Tan – TBWA\Singapore 45
#146 Fililmi Zin – VML Singapore 45
#146 Gelo Lico – VML Singapore 45
#146 Gilda Lim – BLKJ Havas Singapore 45
#146 Jon Loke – VML Singapore 45
#146 Kevin Lim – VML Singapore 45
#146 Liam Annis – TBWA\Singapore 45
#146 Liu Jun Qian – TBWA\Singapore 45
#146 Peter Khoury – TBWA Asia 45
#146 Rhonda Wong – VML Singapore 45
#146 Timothy Ong – TBWA\Singapore 45
#168 Astri Nursalim – Kinetic Singapore 40
#168 Carlo Cavallone – Our LEGO Agency Singapore 40
#168 Gian Jonathan – Kinetic Singapore 40
#168 Glenn Tan – MullenLowe Singapore 40
#168 Guilherme Camargos – Ogilvy Singapore 40
#168 Noveri Mandey – MullenLowe Singapore 40
#168 Sadhna Saku – Ogilvy Singapore 40
#175 Adithya Venugopal – Leo Singapore 30
#175 Adrian Loo – McCann Worldgroup Singapore 30
#175 Andrew Hook – VCCP Singapore 30
#175 Anette Lok – BLKJ Havas Singapore 30
#175 Anthony Mustard – Ogilvy Singapore 30
#175 Beverly Tan – The Secret Little Agency Singapore 30
#175 Charis Welikande – MRM//McCann Singapore 30
#175 Charmaine Teo – Grey Singapore 30
#175 Claudia Zhou – Pico Art International Singapore 30
#175 Dalton Choo – BLKJ Havas Singapore 30
#175 Daniel Samson – Monks Singapore 30
#175 Dave Winfindale – The Secret Little Agency Singapore 30
#175 Drishti Khemani – VCCP Singapore 30
#175 Gaston Soto – Le Pub APAC Singapore 30
#175 Grace Wong – BBH Singapore 30
#175 Gustavo Figueiredo – TBWA\Singapore 30
#175 Ishan Venkat – BLKJ Havas Singapore 30
#175 Izz Bachtiar – DDB Group Singapore 30
#175 JC Aujero – BLKJ Havas Singapore 30
#175 Jeraldine Boh – Fisherman Integrated Singapore 30
#175 Jocelyn Chabanis – Publicis PG One Singapore 30
#175 Luke Somasundram – BBH Singapore 30
#175 Marcos Becker – BLKJ Havas Singapore 30
#175 Mateusz Mroszczak – VML Singapore 30
#175 Megha Ramesh – VCCP Singapore 30
#175 Michele Wong – Grey Singapore 30
#175 Ng Ketian – McCann Worldgroup Singapore 30
#175 Patricio Lobose – Monks Singapore 30
#175 Patrick Elicano – MRM//McCann Singapore 30
#175 Preet Kaur – MRM//McCann Singapore 30
#175 Priscilla Liew – TBWA\Singapore 30
#175 Raymond Chin – VML Singapore 30
#175 Reberto Ardigo – LePub APAC Singapore 30
#175 Sandi Ng – Fisherman Integrated Singapore 30
#175 Satria Zulkarnain – Fisherman Integrated Singapore 30
#175 Shae Yue – TBWA\Singapore 30
#175 Shahrin Izhar – The Secret Little Agency Singapore 30
#175 Shuenzhi Chua – The Secret Little Agency Singapore 30
#175 Sin Eng Lee – DDB Singapore 30
#175 Swapnil Bhalerao – Publicis PG One Singapore 30
#175 Syafiq Zulkifli – Grey Singapore 30
#175 Tan Shi Wei – TBWA\Singapore 30
#175 Toh Han Ming – Fisherman Integrated Singapore 30
#175 Vaishnav Balasubramaniam – Publicis PG One Singapore 30
#175 Vanessa Soh – Pico Art International Singapore 30
#175 Yongjun Chow – DDB Group Singapore 30
#224 Alfred Teo – O’Meteor Singapore 15
#224 Amanda Ler – BBDO Singapore 15
#224 Andres Lopez – VML Singapore 15
#224 Angie Featherstone – TBWA\Singapore 15
#224 Atiqah Ashari – TBWA\Singapore 15
#224 Boston Ho – DDB Group Singapore 15
#224 Chow Yong Jun – DDB Singapore 15
#224 Chris Leow – TBWA\Singapore 15
#224 Dash Warren – DDB Group Singapore 15
#224 Desmond Kuah – O’Meteor Singapore 15
#224 Dionne Lee – DDB Group Singapore 15
#224 Eirma Webster – TBWA\Singapore 15
#224 Ivan Ng – BBDO Singapore 15
#224 Joshua Tjandra – BLKJ Havas Singapore 15
#224 Julian Gutierrez – TBWA\Singapore 15
#224 Julian Tan – VML Singapore 15
#224 JunQi Liao – DDB Singapore 15
#224 Ken Kaneko – TBWA\Singapore 15
#224 Natalie Kok – TBWA\Singapore 15
#224 Shawn Lam – DDB Group Singapore 15
#224 Su-Lynn Goh – TBWA\Singapore 15
#224 Teck Chong Leo – O’Meteor Singapore 15
#224 Tee Horng Ann – TBWA\Singapore 15
#224 Utari Widjajanti – DDB Group Singapore 15
#224 Yong Ping Loo – TBWA\Singapore 15

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