Poynton: much maligned Sapient agency video the work of Sapient India, not SapientNitro UK
November 17 2011, 8:43 pm | | 5 Comments
Malcolm Poynton, the chief creative officer of SapientNitro, London, has moved to correct reports that a much maligned Sapient agency self promotion YouTube video is the work of the agency’s UK office.
Poynton (right) told Campaign Brief that he believed the video was created by Sapient India: “Nothing to do with SapientNitro London.”
CB has since discovered it was produced for the agency by Studi-YO! Productions, which is Sapient’s digital media production capability set up at their new office in India. When you watch the video you will see why Poynton was keen not to be falsely credited!
5 Comments
I could have sworn that was Malcolm on lead guitar.
Seriously, I couldn’t stand watching the whole thing.
When you’ve got nothing to say, sing it.
Bollywood style!
Gosh!
I can understand why Malcolm would want to remove himself from this god awful video.
hahahahhaaahhha
Good job Malcolm. There’s nothing like a senior manager at a global network standing up in support of their colleagues…and your “It was nothing to do with me, in fact I was in the bathroom when it happened” stance is nothing like that. I’m sure the global guys really appreciate your helpful comments. Good luck at next year’s global Sapient Nitro conference in Mumbai….not drinking the water is going to be the least of your problems…