Top spot: Guinness salutes soldiers on July 4th
BBDO New York created this Guinness spot for the July 4 celebrations in the US. ‘Empty Chair’ demonstrates the true essence of character through the story of a U.S. Soldier returning home and the simple gesture made by his friends who await him.
The heartwarming video is a salute to the commitment and loyalty made by those who do more to support their community and make sacrifices for the betterment of others. We’re reminded that the smallest of actions can have significant impacts on the people we care about, and ‘Empty Chair’ poignantly reveals that true character is defined by the choices we make.
‘Empty Chair’ is the third film released by Guinness as part of its global marketing campaign, “Made from More, which celebrates those in life who participate – who want to be more and do more – to get the most out of life. As a brand, Guinness has stood for the sense of communion and goodness that has undeniably existed between people for more than 250 years and continues to do so today.