Childhood books shape our lives and help minds grow in print campaign via Dentsu Tokyo

Yokohama City in Japan has librarians at elementary schools so that kids will interact with books more. A Dentsu Tokyo creative team, Miharumiyukijiro, took up the challenge to recruit librarians who understand the value of books. They wanted to redefine the role of a librarian to be seen as a job that opens new possibilities for children, helping their mind grow.

Credits – Art Director: Miharu Matsunaga. Copywriter: Miyuki Ito. Strategist: Jiro Murayama.