Lowe Profero promotes Radhe Vaswani to managing director for SE Asia and Hong Kong

Lowe Profero, the digital arm of Lowe and Partners, has promoted Radhe Vaswani to the position of Managing Director for South East Asia and Hong Kong.

In her new role Vaswani (pictured right) will be responsible for managing the Lowe Profero teams across Southeast Asia and Hong Kong, with a remit to capitalise on a successful two years that has seen the business grow by over 150% year on year.

Previously General Manager of Lowe Profero’s Hong Kong office, Vaswani’s promotion is the latest move in her global career with the agency spanning four years, two continents and three markets. She will be based out of the team’s Singapore office, leading a portfolio of clients that includes Danone Nutricia, Direct Asia, DFS, Lufthansa Airlines and Millennium Hotels.

Vaswani joined Lowe Profero in 2011 as a global account director in New York, working on high profile accounts including Diageo, Lufthansa and Unilever. In July 2012 she relocated to Hong Kong to successfully lead Lowe Profero’s creation and implementation of global luxury retailer DFS’ online and e-commerce presence.

Previous MD of South East Asia and Hong Kong Stuart Edwards will be leaving Lowe Profero after twelve years with the business, relocating to Sydney to pursue an as yet undisclosed venture in the Australian market.

Lowe Profero’s Co-Founder and Global CEO Wayne Arnold (above left) welcomed the promotion as a signal of the strength of the brand across the APAC region. “Radhe is amongst the best strategic and commercial talents I have had the pleasure of working with. Having proved herself numerous times across the business it is a natural and well deserved promotion, continuing our heritage of promoting talent from within,” he said.

“South East Asia remains a crucial region for Lowe Profero’s global ambitions. Under Radhe’s expert leadership I am confident we will continue the incredible growth we have witnessed here”.

“I would also like to take this opportunity to express my heartfelt gratitude to Stuart who built and led our businesses in South East Asia and Hong Kong so successfully over the last few years. He is one of the most honorable people I know, and it has been a privilege to get to know him as a friend and colleague.

“It is our loss and Australia’s gain, and on behalf of myself and the entire Lowe Profero team we wish him and his family all the best with their future endeavors,” he added.

Veswani Lowe commented that her last few years at Lowe Profero had been incredible. “I’ve had the unique opportunity to work with savvy digital leaders around the world on highly complex global projects for Fortune 500 companies, and help grow the HK office,” she said.

“This experience has allowed me to develop a unique global perspective in the world of digital marketing, media and platform development. I’m excited and humbled to take Lowe Profero to the next level in this fascinating and complex region,” she added.