SEEN+NOTED: ROTARY BLOOD BANK
February 20 2009, 2:14 pm | | 7 Comments
During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. Leo Burnett New Delhi replaced the commonly used soft ball with one that is shaped like a heart. Pressing the heart soft ball resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life.
Credits Client; Rotary Blood Bank. Creative Directors: Sainath Saraban, K.V. Sridhar. Copywriter: Abhijat Bharadwaj.
Art Director: Dalip Singh.
7 Comments
Yes, but they’re already doing it…
ha ha ha ha…6.07…..awesome, thanks for pointing this out to our young blooded creative friends.
gr8 work guys……
very nice…
A simple yet powerful idea. Loved it.
touching………
Great work guys 🙂