LePub Singapore appoints Penny Sadlier as MD: Adds Bruno Andrade, Pedro Pedreira, Ernest Kok and Claudius Keng to creative department
May 15 2025, 3:20 pm | | No Comments
LePub Singapore has strengthened its leadership and creative capabilities with a wave of senior appointments, led by Pen…
Ogilvy Singapore, Dentsu Inc Tokyo and TBWA\Hakuhodo Tokyo win Best of Discipline awards at The One Show 2025
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A total of 19,860 pieces from 62 countries were entered into The One Show 2025.
Deadline extended for entries to Campaign Brief’s The Work 2025: The new deadline is May 30th
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Final 2 weeks to enter Campaign Brief's The Work - Extended deadline for entries 30th May, 2025.
Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
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In this punchy op-ed, Sanam Goodman and Erin Morris, die hard creatives from Australian indie agency Young Folks, unpack
Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn
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Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real...
Domino’s and Havas Malaysia turn Moms into superheroes with AI-Generated action figures
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The contest draws inspiration from the viral AI action figure trend that has been sweeping social media, with brands...
Eight Asian agencies win Gold Pencils at The One Show 2025: Multiple Golds awarded to Ogilvy Singapore and Dentsu Digital Tokyo
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Overall in APAC, 63 agencies were awarded 15 Gold Pencils, 21 Silver, 33 Bronze, and 119 Merits.
Harsh Shah joins Punt Partners as Managing Director of Punt Creative India
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Shah brings nearly two decades of experience from agencies including VML (Wunderman Thompson) and Dentsu Webchutney.
Kristal Knight departs ECD role at Ogilvy New Zealand after over three years with the agency
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Ogilvy New Zealand Executive Creative Director Kristal Knight has announced her departure from the agency after three...
LePub Singapore appoints Penny Sadlier as MD: Adds Bruno Andrade, Pedro Pedreira, Ernest Kok and Claudius Keng to creative department
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Additionally, Francesca Babet joins as Client Services Director from her previous role at Publicis Groupe Singapore.
Black T-shirts chats with world-renowned director Kim Gehrig in latest podcast episode
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On this week's episode of Black T-shirts, Adam Ferrier and Brent Smart are joined by renowned director Kim Gehrig.
SBS marks 50 years in Australia with launch of ‘The Ad That Can Only Be Seen On SBS’ via Droga5
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New SBS brand campaign is classic SBS: bold, brilliant and a little bit rude.
Jollibee teams up with Octopus&Whale to turn fast food into game currency with Gamejoy
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The activation flips the traditional “in-game” model, instead creating a real-world entry point into the gaming economy.
Flipkart and SW Network bring Motorola stylus to life with immersive activation
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“What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning."
Asia walks away from the ADC 104th Annual Awards with two Best of Discipline winners
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The Best of Gaming went to R/GA Japan Tokyo for “Cat God Helpline” on behalf of PONOS The Battle Cats.
Asia scores 5 Grand Statues at 2025 Clio Awards
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In total Asia’s overall awards tally at Clio 2025 is 5 GRAND, 15 Gold, 20 Silver and 38 Bronze.
Deadline extended for entries to Campaign Brief’s The Work 2025: The new deadline is May 30th
May 16 2025, 12:31 pm | | No Comments
Deadline extended to Friday May 30th. Following numerous requests the deadline for entries to Campaign Brief’s The Wor…
LIA Creative LIAisons Global Virtual Coaching Program officially kicks off
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Among the coaches are Gabriel Schmitt, Susan Credle, Motonori Sugiyama, Carlos Camacho, Samira Ansari...
Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”
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I was excited to be asked to judge the One Show—after all, it is one of the major advertising awards you feel proud...
TSLA adds Li Ting Ng to Business Director role
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Ng Li Ting joins The Secret Little Agency from creative PR agency DeVries Global.
Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York
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"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...
New York Festivals AME Greater China Awards announces 2025 Grand Jury
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The final deadline is May 30, and the competition officially closes to entries on June 15.
Daniel Foo elevated to Executive Creative Director at We Are Social Singapore
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He is a seasoned creative with more than 15 years of experience working at agencies including BBH, Grey Group, JWT...
LUX and VML Singapore help Chinese women ditch sexist names for empowering new ones
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The Reclaim Her Name digital tool is available on the three “super app” platforms that dominate daily life in China.
Selangor International tournament cements Pickleball’s rise in Southeast Asia
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Chariot Agency leads the charge in shaping pickleball’s rise in the region.
Science Now and Juice join Poland’s creative team for Expo 2025 in Osaka, Kansai
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The architectural concept of the Poland Pavilion was developed by Alicja Kubicka and Borja Martínez from Interplay...
BBH Singapore launches ‘Rinse & Repeat’: a raw tribute to the creative grind
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Inspired by the personal experiences of BBH’s own creatives, the project shines a light on the often unseen struggles...
Mountain Dew and BBDO Guerrero Philippines hack the sound of gaming with one word
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To break through without relying on expensive licensing deals or brand tie-ins, Mountain Dew partnered with BBDO...
Asheen Naidu sets out to lead Leo Singapore with bold ambitions + innovative creative solutions
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"Little did we know it would ultimately help thousands to never lose their voices."
Chris Kyme’s Postcard from Hong Kong: Welcome to Newviola
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One of whom was (the now legendary) David Tsui, who was responsible for some of the finest television and cinema...
From Manila to the World: Arcade Films next wave of Filipino creative pioneers
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m25 chatted with Arcade's Elena Virata, Jaig De Guzman, Andrei Julitan, Jason Max and Gab Gucci.
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Asheen Naidu sets out to lead Leo Singapore with bold ambitions + innovative creative solutions
May 13 2025, 1:23 pm | | No Comments
Leo Singapore’s newly appointed Group Executive Creative Director, Asheen Naidu, brings over two decades of experience…
London International Awards relaunches Chinese Creativity Award in 2025: Entries now open
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Originally established in 2017 to spotlight Chinese creativity, the LIA Chinese Creativity Show returns with a renew...
Big Night for VML Manila at Kidlat Awards; Arcade Films + MullenLowe Treyna also top winners
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VML Manila, MullenLowe Treyna and Arcade Films won 5 Gold awards each
LIA 2025: Get 25% Off Entry Fees Before June 10
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25% discount on entry fees through 10th June, 2025.
The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16
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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.
MAP partners with DDB Group Philippines to launch AI-powered voter campaign
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The message is simple, but urgent: voting is one of the most accessible yet powerful ways we can help turn those...
Bangkok agency WORK! WORK! and Deserve create campaign where pets run the show
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The result is a brand film titled “Real Fresh Moment” — a tribute to the unscripted joy pets bring, and a product...
Upputuru brothers new film honors Mothers + advocates for safer pregnancies in Rural India
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"When Emmanuel shared the idea of someone being haunted by his mother, I immediately loved it. I really commend DCM..."
Innocean Seoul CCO Jung A Kim to judge LIA 2025 Ambient & Activation, Billboard, Poster, Print
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The jurors are looking forward to gathering in Las Vegas to begin judging. There is no offsite pre-judging.
Navneet Education celebrates Motherhood with tribute to Moms as lifelong teachers
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The film captures the quiet, everyday moments in which mothers go out of their way to help their children learn...
Grab launches rider-powered missing persons network via innovative YDM Thailand campaign
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Real-Time Alerts: A dedicated plug-in layer delivers targeted missing person alerts to riders based on their location.
Samsung + BBH Singapore’s new campaign shows AI’s role in solving real-life Gen Z struggles
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The global campaign launches from May across television, cinema, social, and online platforms.
Apple debuts last scene, a time-traveling love story shot entirely on iPhone 16 Pro
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The 'Last Scene' is a captivating demo of how iPhone 16 Pro can turn everyday moments into something truly cinematic.
IMPACT BBDO, Dentsu Creative Taiwan, Ogilvy Singapore, Ogilvy Thailand, BBDO Bangkok, Grey Thailand and TBWA Hakuhodo win at The ANDYs
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"For over half a century, the ANDY Awards have celebrated creative bravery in our industry."
116 Pictures joins m25 premium global network
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With more than 15 years of experience in the region, filmmaker Gordon Westman joined forces with Hanoi native Pham...
Domino’s and FCB SHOUT Malaysia launch flavour-packed ShaWAHma pizza campaign
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“When we first tasted the new prototype, all we could think of was ‘Wah, that’s good.’"
Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives
March 10 2025, 1:20 pm | | No Comments
This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…
Gerety Awards Final Deadline today May 9
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A unique jury for the Humour category is set to be announced in partnership with Funny Women.
Cannes Lions annnounces 2025 Shortlisting Jury ~ Line-up sees increased representation from Asia
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"The 2025 Shortlisting Jury is a true reflection of the global nature of creativity today. The addition of new markets
Aditya Birla Capital’s new film via FCB Kinnect reveals an unexpected exit interview
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To bring this conversation to the forefront, the campaign employs a surprising and thought-provoking narrative device...
Applications open to emerging talent for MAD STARS’ New Stars MAD Competition 2025
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Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan.
TrackX and Minotaur shift gears together in new PH Motorsports collaboration
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“This partnership is beyond just marketing, it’s about participating in a community that’s above all real."
Godrej Creative Lab’s Global Head and ex FCB India CCO Swati Bhattacharya named on LIA’s Health & Wellness-Craft and Pharma & Medical-Craft jury
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The LIA entry system is ppen - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.
Lee Kum Kee debuts ‘Real Deal’ instant noodles with authentic flavours via Grey Hong Kong
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To kick off the launch, Grey turned the city into a giant newspaper. Every OOH execution was styled like a page...
Publicis Groupe Japan welcomes award-winning creative leaders Ryutaro Seki and Naho Manabe
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Ryutaro Seki is an established creative leader with over 20 years’ experience in Tokyo, New York and Bangkok.
Heineken and LePub Singapore launch ‘Trust Bars’ in Seoul for early morning UEFA matches
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At each Trust Bar, fans are entrusted to order, pay for and pull fresh pints via Heineken’s first self-payment...
Bestads Best of the Week Reviewed by Till Diestel, Chief Creative Officer, Serviceplan Germany
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
TBWA\Media Arts Lab Seoul elevates Youji Noh to ECD and hires Minah Lee as Managing Director
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Youji Noh has been instrumental in MAL Seoul’s creative evolution, leading celebrated work including AirPods Cases...
The National Environment Agency appoints FiftyFull as social media agency of record
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The agency has been appointed for a period of one year and have commenced work on 1st May.
FCB Kinnect serves up Motherhood cravings with ‘Preggy’ campaign for Prega News and Swiggy
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“By partnering with Swiggy, we're acknowledging these cravings in a practical, supportive way while creating..."
Yeo’s taps local insight for ‘Identi-Tea’ campaign celebrating Singapore’s new gen
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The campaign, developed by Forsman & Bodenfors’ in-house content arm F&B Studios, cleverly taps into a quirk of locaL...
Closeup launches beauty-first focus campaign via MullenLowe Singapore in Asia targeting Gen Z
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Closeup’s campaign demonstrates next-level modular capabilities by tailoring content for different touchpoints...
Bestads Best TV of the Week: Heineken’s ‘Social Off Socials’ via LePub
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"Really love this new piece by Heineken. It truly captures the Zeitgeist, and it's beautifully crafted," says Diestel.
David Clarke named APAC Experience Design lead: Sarah McGregor joins AKQA as ECD, Australia
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In his new regional role, David Clarke will lead AKQA’s Experience Design offering across ANZ and Japan.
Forget attachments – this Philips trimmer uses real-time data for the perfect trim
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With this campaign, Philips India is not just showcasing a feature - it’s redefining the role of technology in grooming.
Ogilvy China names Sure Liu as Managing Director of Ogilvy Advertising Beijing
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The appointment follow's Autumn Guo's decision to step down from the position.
Muma Malaysia serves up laughter and oral care in new TVC for Fresh & White
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The film focuses on the one thing that unites all Malaysians which is our enjoyment of food which can be done...
Ida Mak rejoins TBWA Hong Kong as new GM
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Prior to her return, Mak was Associate Head of Account Management at Sunny Idea Hong Kong.
electriclime° signs director Tim Main for exclusive representation in APAC and MENA
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He was part of the in-house VFX team on Furiosa: A Mad Max Saga, working alongside legendary filmmaker George Miller...
Grey Thailand reignites Bar BQ Plaza sales through viral “Sad Kamachan” phenomenon
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They turned their signature smiling fish ball into "Sad Kama-Chan," a funny yet lovable version with a frown.
Le Pub creates a poetic conversation that celebrates Chinese culture for Bottega Veneta
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The installation features several thousand editions of the anthology In Such a Staggering World by Yu Xiuhua...
Urban Company redefines water purifier norms with humorous ‘Lambi Judai’ campaign
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Created by the team at Manja and directed by Indrashish Mukherjee, the film opens with a scene familiar to every...
Bukahati becomes Bukacerita Indonesia in new partnership with Path Finder Group
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Bukacerita is part of a new partnership with Singapore-based company Path Finder Group...
American Tourister + Blak Labs invite Squid Game fans to “Join the Game” through new campaign
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The campaign reimagines the show’s iconic invitation moment and turns it into a live call to action for die-hard fans...
Sushant Barua appointed to National Creative Director – Art role at Dentsu Creative Isobar
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Barua will lead the art and visual design function across the agency’s diverse client portfolio.
Sour Bangkok’s Nopparath Eksuwancharoen, TBWA\Singapore’s Peter Khoury and Dentsu Inc Tokyo’s Yuichi Kitada named on LIA Branded Content + Branded Entertainment Jury
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“It’s a huge honor for me to serve as President of LIA’s Branded Content and Branded Entertainment Jury."
Mother Shanghai partners with UNIQLO to launch “Love, Mother” collection for Mother’s Day
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The collection is a playful look at some of the traditional ways that maternal love is shown in China.
Edelman announces key executive promotions to lead next phase of growth in India
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Among the changes are Pankaj Suri relocating to Dubai, to be replaced by Ashutosh Thatte.
Bollywood star Shraddha Kapoor reveals her ‘Juicy Secrets’ in Neutrogena’s new film
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Neutrogena’s new campaign highlights its award-winning Hydro Boost range, including the Water Gel.
Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th
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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.
Seen+Noted: Clio award-winning ‘The Visa Loophole’ campaign via Ogilvy Singapore
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For African Japanese people it’s almost impossible to find a hairdresser who knows how to take care of their hair...
Cannes Lions to honour rapper, activist and author Sonita Alizadeh as its 2025 LionHeart
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The Afghan rapper, human rights activist and author will be awarded during the Festival in June.
Home Credit Vietnam and The Friday celebrate Labour day with “The Quiet CVs” campaign
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The campaign transforms the untold stories of everyday workers into professional CVs, highlighting the dignity...
Forsman & Bodenfors Singapore’s quest to deliver big, fame-building creative campaigns that punch above their weight
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“We see ourselves as a global agency, that just happens to sit in Singapore..."
Asia scores 15 Golds at 2025 Clio Awards: Leo Thailand, Ogilvy Shanghai, Havas Creative India, Ogilvy India + Dentsu Digital Tokyo land 2 each
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In total Asia’s award tally at Clio is 14 Gold, 20 Silver and 35 Bronze...
Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song
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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.
7UP and Leo Thailand launch series of ‘Chill on Our Own Terms’ films with Nadech Kugimiya
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The films are set in everyday, relatable scenarios: enduring an endless meeting at work, feeling bored at a laundrom...
McDonald’s goes menuless across Saudi Arabia
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The McMenuless Challenge took over social media and turned into a trend with Mclovers posting videos of themselves...
LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”
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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...
Tuborg’s ‘Feel The Drop’ campaign turns one bottle pop into a global wake-up call
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The campaign is running in multiple markets around the globe in Asia and Europe.
Gatorade and INNORED launch new campaign starring Korean footballer Son Heung-min
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Collaborations featuring baseball player Lee Dae-ho and other sports stars will be rolled out...
The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role
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Prior to his move to Perth, Shabaz has been based in Singapore working as CCO of Publicis Group, M&C Saatchi and Grey.
Outplayed and outgunned? Lenovo and Leo turn in-game frustration into sales opportunity
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“This is a great example of how data & tech come together to create a hyper-personalized campaign targeting campers..."
The Bangkok Palette: Pete Williams on colour grading and his journey as a colourist
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Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour...
Seen+Noted: Heineken imagines an influencer crisis in a world without social media followers
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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...
Mumbai Railways + FCB India turns train tickets into lottery tickets to boost compliance
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Every day, lucky travellers will stand to win cash rewards, turning ticket buying from a routine expense...
OMO transforms laundry into a floral ritual via latest MullenLowe Mishra Vietnam spot
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This is a story that smells like love, resilience, and timing. Early morning chaos. A young girl freezes...
Asian Paints and Ogilvy India bring poetry to colour in a unique NaPoWriMo celebration
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Through the month of April, Ogilvy created an original poem, crafted using shade names from the Asian Paints palette.
Philippine Airlines and BBDO Guerrero launch ‘Fly With Her’ to empower aspiring women pilots
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Beyond the film, Philippine Airlines extended the campaign’s message with a illustrated children’s storybook.
Li Shan Lim to lead R3’s media practice in Asia Pacific as Principal Consultant
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As Principal Consultant, Lim oversees the development of media advisory and consulting for R3 and MediaSense...
Revolver’s Michael Ritchie and AOI Pro’s Maho Ikeda to represent APAC on LIA Production & Post-Production and Music Video Jury
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The LIA Entry System is open - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.
Yahoo DSP launches Conversion API to enhance campaign measurement and optimisation
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Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised...
Kia plants the ‘Seeds of Change’ in new project via electriclime° and INNOCEAN MEA
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Beyond the film, ‘Seeds of Change’ reinforces Kia’s commitment to innovation and sustainable mobility.
U Mobile reminds Malaysians of the possibilities of 5G and technology via MBCS
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The SuaraKu film was produced in collaboration with Mojo Films and director Barney Chua, whose creative expertise...
Alcon unveils all-day comfort contact lenses via new Scarecrow M&C Saatchi spot
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Highlighting the challenges currently faced by contact lens users in India. The Campaign is live from April 29, 2025.
CelcomDigi creative pitch sees Grey Malaysia appointed as its new brand agency partner
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Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients.
Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Winners announced for WARC Awards 2025 Asia-Pacific: Leo Mumbai wins 3 Golds
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Australia has won the most awards (8), followed by India (7), Singapore (3), and New Zealand (2).
Spikes Asia spotlight: INNOCEAN wins TV/Cinema Film Grand Prix at 2025 Spikes Asia for Hyundai’s “Night Fishing” short film
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“Night Fishing” is a short film starring actor Son Suk-ku and Hyundai’s IONIQ 5. Set against the backdrop...
Tunisian artisans turn ancient dolls into tools for Breast Cancer Awareness
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At the heart of the campaign is the UNESCO-recognized Sejnane doll, a handcrafted figure made by the women of Sejnane...
Rob Reilly talks creativity, AI and risk in new ep of NYF’s ‘Rough Cuts with Thiago Cruz’ podcast
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In the latest episode of New York Festivals Advertising Awards' new podcast Rough Cuts, Grey New York CCO Thiago Cruz...
From boardroom to bike BESSIUM’s Founder delivers a wake-up call via EFGH India
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In a playful-yet-powerful narrative, the video shows Ravi donning a delivery uniform and riding a BESSIUM-branded EV...
Edelman strengthens Asia Pacific expertise with expanded Workplace Advisory team
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Jiejun Yan is the Asia Pacific Workplace Advisory lead. She brings two decades of experience as an external and...
Who’s on stage at Cannes Lions 2025
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The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a...
Flash Bomber Bangkok and Budweiser introduce “Bud Fan” the beer fridge that cheers with you
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In a country where beer branding is often limited, Budweiser found a new language: designing a tribute to the people...
Star Alliance unveils ‘The Rhythm of Excellence’ global campaign to highlight seamless travel
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Filmed across two of the world’s busiest and most connected hubs, Tokyo Narita and Singapore Changi, the piece...
Publicis Middle East’s ‘There We Are’ campaign for Home Centre hijacks other brands’ ads to spotlight their own products
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The campaign identifies commercials from other brands where Home Centre furniture and accessories make an appearance.
AirAsia makes every trip count with ‘Travelista’ campaign via Ogilvy Thailand
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The campaign reminds Thai travelers that AirAsia empowers them to maximize their travel experiences.
Ogilvy and Brooke Bond Taj Mahal turn tea steam into melody in tribute to Indian classical music
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"The boiling tea plays the flute live. No pre-recorded music. The tea plays the flute live."
Havaianas and GIGIL find the footprint of nature in Metro Manila for Earth Day
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A satellite image of the green space was captured & transformed into a branded visual resembling a Havaianas slipper...
TBWA Hong Kong revamps MoneyBack’s rewards platform with Hins Cheung as spokesperson
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A key element of the creative strategy was selecting Hins Cheung as the campaign’s official spokesperson...
Pepsi returns with new chapter of their “Thirsty For More” platform featuring David Beckham
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“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love.
Pepsodent Herbal and Oliver Agency team up with Raditya Dika for unique Ramadan campaign
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The core of the campaign centers around a long-format video that explores the removal of the letter "H" from everyday...
Spikes Asia spotlight: Havas celebrates 9 wins including a Grand Prix and 3 Gold Spikes
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Havas Creative India's "Ink of Democracy" for The Times of India was awarded a Grand Prix and 3 Gold Spikes.
Skechers unveils AI-powered retail assistant ‘Luna’ at Punggol Coast Mall via We Are Social
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Luna provides a glimpse into the future of retail, where AI agents with prior knowledge of a customer’s personal...
Enormous + BGMI’s ‘Everybody Loves a Good Fight’ turns schoolyard scuffles into epic showdowns
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Set in a classic Indian high school, the film captures the spontaneous energy of a chalk fight that erupts during class.
Intel’s new film via FCB Kinnect asks parents to rethink the role of PCs in learning
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This film subtly highlights how Intel AI PCs can support varied learning styles, offering a more responsive...
Changi Airport unveils ‘A Taste of Asia’ via Connecting Plots, inspiring Aussie and Kiwi travellers to explore Asia through flavour
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Produced by Infinity Squared and directed by Luna Laure, the production was a whirlwind tour, filmed in four countries a
FCB Neo India creates ‘Mischief is a Sign, that Growth is Fine’ campaign for Horlicks
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"In a world obsessed with performance, we forget that creativity often begins with mischief."
Spikes Asia spotlight: McCann Worldgroup APAC shines at Spikes Asia 2025 winning 9 awards and McCann Gurgaon taking home Indian AOTY
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The Grand Prix win in Design: Medical Products was for “Fit My Feet” for Buckaroo Footwear.
Spikes Asia spotlight: TBWA\HAKUHODO celebrates Grand Prix and 9 wins at Spikes Asia 2025
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Spikes Asia received 2,759 entries from 20 markets. Of these, 613 pieces were shortlisted, with Japan ranking third.
Samsung and BBDO Bangkok launch witty new film that turns energy loss into lost children
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The film brings to life a cultural insight: Thailand’s increasing “Fear of Losing Money”. As electricity costs rise...
Kyoorius Creative Awards 2025 receives over 4000 entries: judging commences today
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The awards night is scheduled for 24 May 2025 at the Jio World Convention Centre, Mumbai.
Type Directors Club names global TDC71 winners
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From Asia, China was the top performer with 19 awards.
Spikes Asia announces 2025 winners at its annual Awards Ceremony in Singapore: Australia and India score five Grand Prix each; NZ wins four; Ogilvy takes out Network of the Year title
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Ogilvy was named Spikes Asia Network of the Year followed by Dentsu and TBWA.
MAD STARS opens applications for the Young Stars MAD Competition 2025
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Participants will compete in an online preliminary round, and finalists will be announced on June 10.
FedEx reinforces support for Indian SMEs in new film via Saatchi & Saatchi India
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The story follows the journey of an ambitious Indian who stumbles upon an ancient bow, inspiring him to craft...