NTUC Income’s single take film via BBH Singapore promises to put its customers first
April 21 2021, 9:49 am | | No Comments
BBH Singapore’s new campaign film for NTUC Income, shot with a nano-drone in a single take, launches their evolved pro…
Ogilvy Singapore’s Decathlon campaign reminds you that sport isn’t about rules as the first rule of sport is to play
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The premise behind the new campaign is that sport isn’t just about the rules.
Chris Kyme: Postcard from Hong Kong with CC Tang, one of Hong Kong’s Grand Masters
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CC Tang was a force to be reckoned with at Ogilvy during his creative director days and was behind some of the most...
DDB Mudra Group India releases ‘Just Can’t Get Enough’ campaign for McDonald’s McSpicy Fried Chicken starring Rashmika Mandanna
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The two light-hearted films feature 'National Crush', Rashmika Mandanna and celebrate McSpicy Fried Chicken.
Digitas wins competitive pitch for Pan Pacific Hotels Group’s CRM duties
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Headquartered in Singapore, Pan Pacific Hotels Group comprises of three brands.
Dentsu APAC wins Adobe 2021 Digital Experience Partner of the Year award
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The award honours the companies that have made leading contributions to Adobe’s business.
NTUC Income’s single take film via BBH Singapore promises to put its customers first
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The campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person.
The One Club announces Right The Ratio 2021 Summit to advance industry gender equity
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In line with its commitment to advance gender equality and inclusiveness in advertising, The One Club for Creativity...
Seen+Noted: Women’s Work Collective and Saatchi & Saatchi New Zealand enter Cannes Lions with a case study of a campaign that never ran
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Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before...
With restrictions being relaxed Hercules launches new ‘Boys are Back’ spot via Ogilvy India
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The film captures a city in the wake of the return of the young mischief-makers.
Cheil Worldwide Korea creates navigation service campaign to direct tourists around popular Jeju Island via the most beautiful route
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Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots...
72andSunny Singapore partners with Diageo to launch Johnnie Walker out-of-home campaign
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The agency won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker.
Deadline extended for entries to Campaign Brief’s The Work 2021: Submit your best campaigns by Friday April 30th
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Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Bestads Six of the Best Reviewed by Matteo Maggiore, senior creative, Jung von Matt
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
L&K Saatchi & Saatchi India hires Namit Prasad in senior planning role
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Prasad has worked in planning across Publicis, Lowe Lintas and Mudra over the past 14 years.
Creative Circle: Apple Wang + Andrew Chu
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Top creative thinkers from Asia highlight recent great work that caught their eye...
BBDO Indonesia + BBDO Guerrero Philippines launch campaign for Sweety warning parents to change their kids diaper before it changes them
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Inspired by local myths the print and radio campaign explains how important diaper changing is.
Leo Burnett Thailand shows how M-Electrolyte will help you work tirelessly to excel in sport
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The longer period of time you have been practicing, the greater outcome you can achieve.
UNIQLO’s new UV Protection Wear collection promoted on posters featuring a live UV index
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Targeted at adults aged 25 to 50, the campaign that will also run on other digital platforms online.
APAC Effie Awards 2021 reveals full jury line-up with Mondelez International’s Sindhuja Rai and DoubleVerify’s Takashi Takeda as Heads of Jury
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Both Rai and Takeda are experienced Effie judges who will lead the jury in evaluating marketing communications efforts.
Register now for the 42nd AWARD Awards Virtual Ceremony on Friday 21 May at 1pm Singapore time
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The AWARD Awards ceremony will take place virtually via a live-stream on Friday 21st May at 1pm Singapore time.
Tata Motors overcomes barriers in moving Ramadan film via Ogilvy India
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In the film, a group of employees on their way back home after a work day, find their boss’s car broken down...
OEXPO Paint tells the story of a modern-day fairytale during the Full Moon Festival in Hoi An
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The key phrase in the brief was “Traditional Beauty Hoi An” and in addition to keep it simple, efficient and beautiful.
Dentsu Malaysia picks up media services duties for Resorts World Genting
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The move aims to strengthen Resorts World Genting’s entire media portfolio.
Singapore Airlines unveils new sound identity to be experienced pre flight and onboard aircraft
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Composed by De Livera the symphonic melodies are performed by the Budapest Symphony Orchestra.
How a real estate company’s effort to restore faith in love became Taiwan’s most shared ad
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The film was created alongside dentsu mcgarrybowen Taiwan and launched on 30 October 2020.
Seven Sunday Films signs nb: directors for representation in South East Asia
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SSFs will represent award winning nb: directors, including Jovan Todorovic, James F Coton and Jan Wentz
R/GA Singapore releases report revealing Singapore’s Growing Loyalty Crisis
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The study also unveils the ‘environment and sustainability’ as the most important cause area for people in Singapore.
Seen+Noted: Grey puts Volvo cars to the Ultimate Safety Test in new campaign with a twist
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In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo’s impressive safety tests over the decades.
dentsumcgarrybowen Hong Kong showcases Mitsubishi Electric’s story of ‘Growth’ to celebrate 100th Anniversary in new film
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Teh film celebrates the brands vision in aspects of “Quality”, “Innovation”, “Green Development” and “Future Growth”.
Copyright clause in pitch document for Malaysian ECERDC account viewed as “unethical” by 4As industry association
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The ECERDC recently issued an ITB for the appointment of a Creative Agency of Record.
Cannes Lions announces 2021 jury members: 35 named from Asia
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Pictured from right to left: Joakim (Jab) Borgström, Christine Ng & Sonal Dabral.
Youngster BKK and Mum Films launch latest Thai Health Promotion Foundation campaign encouraging Thai’s to get accurate information about receiving vaccines
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Vaccines help the body build an immunity to fight the virus and reduce illness, in order to function properly...
Asia-Pacific Tambuli Awards 2021 set final deadline extension to April 16
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The virtual awards night will be held on June 2.
UBXED releases short film to help people talk to kids about job loss following Covid-19
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UBXED aims to spark discussions among parents and children on matters worth talking about.
upGrad’s Donkey returns, this this time predicting the future of working professionals via The Womb India
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The Donkey fortune-teller, sends the message that specialisations and up-to-date degrees are the need of the hour.
Bestads Six of the Best Reviewed by Russell Barrett, CEO + CCO, BBH-PWW India
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Directors Think Tank takes home three bronze Lotus awards from Adfest 2021
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Hot on the heels of winning a Grand Prix at Spikes Asia, DTT has just picked up three Bronzes at Adfest 2021.
R/GA creatives make scented candles to remind staff of things they miss about being together
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With the pandemic still making it impossible for advertising firm R/GA New York’s 650 employees to be together...
Global brands partner on D&AD Shift with Google to support emerging talent in securing paid opportunities within the creative sector
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D&AD has today announced new partnerships with leading brands adidas, Disney, Penguin, Here Design and giffgaff for...
R/GA Singapore premieres latest SuperM K-pop music video for Prudential’s ‘WeDO’ campaign bringing people together
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The campaign kicks off today 7PM KST and will be followed by an ongoing series of wellness activities.
Andrew Lee re-elected for third consecutive term as President of 4As Malaysia joined by new Vice President Nizwani Shahar
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Both Lee and Nizwani will work jointly with other Council members and Dato’ Johnny Mun, Managing Director of Oxygen...
Ogilvy Kolkata and Swayam challenge the way men talk about women in this ‘Change the thinking. You’ll be the change’ campaign
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The message is clear, to build a gender equal and safe society, men must start to change the way they perceive women.
Head & Shoulders tackles dandruff stigma in Japan with animated campaign via Forsman & Bodenfors Singapore
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Called “The Chase”, a series of animated adventures tells the story of how Ando the spy gets caught.
TBWA\Singapore strengthens creative team with eight new hires including Loo Yong Ping, Angie Featherstone + Eirma Webster
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Amanda Devarajan, Loo Yong Ping, Fernanda Machado, Chris Leow, Zachary Desker, Angie Featherstone, Yashanti Yap, Eirma..
Faith trumps fear this Ramadan says M&C Saatchi Indonesia
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Brands must ride the wave of consumer optimism to build a strong resonance with the people says M&C Saatchi Indonesia.
GIGIL Philippines celebrates the 40th anniversary of Julie’s Bakeshop with this wacky #StopAuntieShaming campaign
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The spot starts with two middle-aged women working out in a local gym being shamed for their age.
Tonic Worldwide India to cover Covid-19 vaccine cost for all its employees
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The organisation is urging all eligible employees to avail the vaccination at the earliest.
Wunderman Thompson Thailand crowned Agency of the Year at AdFest 2021; Hakuhodo takes out Network of the Year + Sour Bangkok named Independent Agency of the Year
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Wunderman Thompson Thailand tops AdFest. 11 offices across the region contributed to Hakuhodo's Network of the Year win.
Wunderman Thompson Thailand, Wolf BKK, TBWA Sydney + Leo Burnett Melbourne score Grande awards at AdFest 2021 Awards
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All the winners of the ADFEST 2021 Lotus Awards were announced moments ago at today’s online ceremony.
Lintas Live India and CRY partner to support and raise awareness of Indian girls completing their secondary education
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The film is set in the rural heartland of the country, where the protagonist is played by a young girl.
iProspect releases Future Focus 2021: Brands Accelerated report exploring the intersections of consumer attention, commerce and data
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The report combines evidence-based research with interviews and responses from over 200 brand marketers in 29 countries.
Hakuhodo International President & CEO Shuntaro Ito shares his views on how the network continues to meet new challenges outside of Japan
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This is the sixth installment of Hakuhodo's interview series, featuring the agencies leaders.
Pizza Hut + Ogilvy Hong Kong team up with iconic Hong Kong restaurant to create exclusive pizza
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The collaboration with Yung Kee see's the launch of the charcoal roasted flying goose pizza.
Kei Shimada appointed to Managing Director role at R/GA Tokyo
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Shimada will drive innovation, human-centric work for the company’s rapidly growing roster of local and international...
Charles Victor and Sabah Iqbal assigned leadership roles at Saatchi & Saatchi Propagate after the departure of CEO Priya Jayaraman
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Priya Jayaraman leaves the specialist digital agency after over a decade.
Cannes Lions cancels Festival hopes and commits to fully digital experience
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The Lion-winning work will be announced and awarded during Cannes Lions Live.
Asia-Pacific Tambuli Awards 2021 extends entry deadline to April 14
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The Tambuli Awards virtual awards night will be held on June 2nd.
electriclimefilms and Riot Games produce comedic films for Valorant’s new campaign
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electriclimefilms has collaborated closely with Valorant by Riot Games to produce four short, comedic user...
IKEA Australia launches HUND COUTURE for dogs in April Fools’ Day campaign
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IKEA launches HUND COUTURE, haute couture outfits for dogs made from their iconic bags
Bestads Six of the Best Reviewed by Richard Denney, ECD, St Luke’s, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Dentsu Impact India celebrates those who are limitless for the 2021 Maruti Suzuki Swift
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The campaign introduces the latest edition of the all-new 2021 Maruti Suzuki Swift.
Cricket legend MS Dhoni takes a trip down memory lane with his younger self in Gulf Oil India’s latest spot via DDB Mudra Group India
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The campaign strategically released on the 10th Anniversary of India’s 2011 World Cup Victory.
Leo Burnett India + ACKO to launch life-saving motorcycle mounted ‘StreetEye’ device to help detect potholes in real time
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The team at Leo Burnett India has been researching and working towards finding a solution that will help address...
Pandemic or not, Uber India and Dentsu Webchutney want every opportunity to be #WithinHerReach
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The campaign has launched on the back of a print ad on the first page of The Hindustan Times.
Leo Burnett Thailand launches new campaign promoting a new kind of adjustable health insurance from Bank of Ayudhya
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Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs.
VMLY&R elevates Kenni Loh to chief executive officer across Malaysia and Indonesia offices
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Based in Kuala Lumpur, Loh will oversee the operations of both VMLY&R and VMLY&R COMMERCE in Malaysia and Indonesia.
Hakuhodo Malaysia teams up with Directors Think Tank to reignite the senses for the all-new Toyota Corolla Cross 8D Audio premiere
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Director’s Think Tank worked closely with the Hakuhodo team to create a unique angle that dramatises the cars features.
We Are Social appoints Travis Wu to Executive Creative Director role for China Region
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Prior to joining We Are Social, Wu has worked brands such as McDonald's, Carlsberg, Budweiser, Mercedes Benz & more.
dentsu Philippines enters ‘era of simplification’ with six streamlined lines of businesses
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The consolidation enables a more radical collaboration in the agency, and the de-focus on brands and shift to lines ...
Thai comedian Uncle Khom stars in humorous Car4Cash campaign via TBWA\Thailand
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TBWA\Thailand has released a new campaign for Car4Cash which is bringing back smiles to Thai's through Uncle Khom...
Damon Stapleton: Advertising. Queen’s Gambit versus the robots.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Semen Tiga Roda revives the hopes and dreams of Indonesia in new ‘Belief, Cast in Concrete’ campaign via Fortuna Indonesia
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Centered around the stories of three Indonesians, the campaign launched with TVC, Online content, & digital activation.
Paul Catmur chats with Rob Sherlock and Jim Hall on latest episodes of Truth and Soul podcast
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Happy Easter. Now shut up and listen to these
Directors Think Tank adds Darrel Hyon-Le’ to their roster of directors
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Hyon-Le’ has worked with a wide range of local and international clients including Carlsberg, Cadbury & Cathy Pacific.
Storybook Sri Lanka picks up Allianz Insurance account following competitive pitch
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The appointment will help propel the growth of Allianz Insurance's brand and services among the Sri Lankan populace.
Oreo keeps Songkran traditions alive at home in new campaign via Publicis Groupe Indonesia
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Due to Covid-19, families won’t be able to celebrate the water splashing fun ritual during Songkran in public.
ADFEST 2021 Virtual Awards ceremony to be held Thursday 8th April: Register to view now
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It is free to attend the ADFEST 2021 Virtual Awards Ceremony, but all attendees must register.
ISI Group and ComZone Asia partner to fight the spread of COVID-19 in Cambodia
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The idea behind the campaign is illustrated by two disembodied masks demonstrating positive behavior change.
Havas Health & You elevates leaders in India, Southeast Asia & Middle East
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The promotions come after experiencing significant successes in the region following the acquisition of Sorento in 2017.
National Youth Council, *SCAPE and Tribal Worldwide Singapore launch Campfire, a 6 week creative-solutions programme for youths
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The programme is specially designed for youths, aged 18 to 35, to empower them with real-world experience.
Cresta Awards extends deadline for initial 60% discount offer under pressure from entrants
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Due to high demand, The Cresta Awards 2021 has extended its Super Early Bird entry deadline to 14 April.
FCB Ulka Group celebrates 60 years in India
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To mark the 60 years milestone, a special logo was designed, which is a tribute to FCB’s ‘Never Finished’ philosophy.
The Glue Society launches groundbreaking communication art magazine GLUES©IETY
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The publication is being featured by Ariel in Sydney, Stack in the UK, Tsutaya books in Tokyo, and Mag Nation Asia-wide.
UNAIDS releases film to celebrate international day for transgender visibility via FCB India
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The film portrays a young boy who is pouting and opts out of playing with other children during a big festival.
MASH extends relationship with global sports media property ONE Championship in Asia
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MASH will support ONE with public relations and digital content strategy for the launch of The Apprentice...
Asia puts in impressive performance at AWARD Awards with 30 finalists from 10 agencies
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AWARD will also be holding a three day creative festival in the second half of 2021.
Dentsu JaymeSyfu Philippines celebrated International Women’s Month with #Sistergood’s Dentsu Theycare initiative
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Every Friday for the month of March, dentsu moms could leave their children in the care of fellow employees for an hour.
BBH Singapore’s #ShesAnIcon campaign draws more than 5 million views
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The campaign has found support from 40 women across different backgrounds including sportswomen, social activists...
Happiness Saigon launches Happiness Small Business Initiative providing free consultancy support to local businesses
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Small business owners are put directly in touch with a members of the leadership team at Happiness Saigon.
Mediabrands announce APAC executive promotions for Zarka Khan-Iltaf and Naomi Michael
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Both newly created roles are based in the Mediabrands APAC RHQ in Singapore and are effective immediately.
Bestads Six of the Best Reviewed by Nkanyezi Masango, ECD, King James, Cape Town
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Arun Saha joins Iris Singapore as Head of PR
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Saha joins Iris from Havas Group where she led the regional marketing and communication strategy for the network.
Award winning director Hirokazu Kore-eda directs SK-II Studio’s debut film in partnership with WPP agencies
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The docu-drama blends live action & animation to tell the inspiring story of the Japanese swimming prodigy Rikako Ikee.
dentsu International Hong Kong names Anna Wong as Chief Growth Officer for its Creative Service Line
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Wong brings years of advertising and communications experience, from agencies in both the US and Hong Kong.
Lawrence Wan appointed as CEO of UM China
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Most recently, Wan was MD, Team Intel and Head of Integrated Solutions & Growth at Dentsu International China.
Vanessa Thomas joins Heckler Singapore as Executive Producer
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Heckler Singapore was established in 2019, the first international expansion of the Australian-based studio...
FCB Malaysia wins competitive pitch for integrated campaign for Quaker Oats
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This latest win builds on FCB’s growth momentum which saw the agency on-boarding a number of new clients in 2020
Taproot Dentsu India reignites the love for books in the new ‘More Together’ campaign for Facebook
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The film continues to build on the theme of how people can do more together than alone.
Propel Manila turns real comments into content for return of Jollibee’s Champ burger
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The campaign took inspiration from the same people who inspired this comeback: The loyal CHAMP fans.
Seven days left to receive 50% entry discount for LIA; entries must be finalised by Wed 31 March
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From 1st April 2021 Entry Fees will be discounted 25%
Publicis Groupe names Lawrence Yang as Chief Executive Officer of Publicis Media Hong Kong
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Effective from 1st of June 2021 Yang will oversee all media brands in Hong Kong.
DDB Group Hong Kong launches specialised Esports and gaming agency, partners with gaming industry organisations
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DDB Group Hong Kong has secured an exclusive partnership arrangement with major industry stakeholders.
F5 Shanghai hires husband-and-wife creative team Kelvin Co + Sarah de Joya as regional leads
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Co brings with him over 12 years of industry experience while de Joya's 11 years provides creative & strategic...
LIA’s Creative LIAisons alumni Julian Gutierrez on how the program helped take him from Colombia to Singapore
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Julian Gutierrez (a.k.a J) attended Creative LIAisons in Las Vegas in 2013
All Blacks blast from the past: Behind the scenes insights into AIG’s ‘How not to drive in Japan’ campaign
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Director Hisashi Eto and Producer Masahiro Kawaguchi provide an insight behind the campaign.
Wunderman Thompson global study investigates where Gen Z and Millennials in pandemic hotspots are getting their COVID-19 information
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A more in-depth report will be available at the end of April, 2021.
FCB India and Google India make digital literacy accessible for women across India
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The program has provided digital literacy to more than 30 million women across 300,000 villages.
Virat Kohli experiences ‘Winter during Summer’ in Blue Star campaign via FCB Interface India
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Blue Star continues their strong association with Virat Kohli for yet another promising year.
Even the lizard on the ceiling wants to eat Mega Tuna in GIGIL Philippines latest campaign
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Since being released March 20th, the film has chalked up 2.6 million views, and has been shared 31 thousand times.
Damon Stapleton: Advertising. A restaurant without a kitchen.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Bestads Six of the Best Reviewed by Andy Grant, Executive Creative Director, TBWA\Singapore
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Actress Cinta Laura Kiehl urges Indonesians to stand up against sexual harassment in new L’Oreal Paris campaign via M&C Saatchi
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The programme aims to train 100,000 Indonesians & build a community of people who will make public spaces safe for women
William Grant & Sons expands Dentsu relationship to include APAC business
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The appointment is the result of an Asia Pacific business consolidation which concluded at the end of 2020.
UBXED and Pitch Audio & Magic release short film highlighting the battle cries of our era
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The 'people' are not trying to ascend to a throne in the film, the people are just trying to reach for a higher purpose.
M&C Saatchi Jakarta and Indonesia Tourism explores ‘Wonderful Indonesia’ in new campaign
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Directed by Sim, the film was shot across four locations, that included Bali, Banyuwangi, Yogyakarta and Bintan.
Record number of entries received for 2020/2021 Effie Awards Malaysia: Winners announced in May
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The first round of judging, concluded on 24th February, was undertaken by more than 50 jurors.
10 days left to receive 50% entry discount for LIA; entries must be finalised by Wed 31 March
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From 1st April 2021 Entry Fees will be discounted 25%
WORKKIT Bangkok creates the TYPOGIFT font
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For many years, Thai Designer and Art Director have found difficulties working with layout design.
Sweetshop signs Christian & Patrick for global representation
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Meeting at architecture school, the pair began to experiment with animation and filmmaking...
BC&F Dentsu, WiTH Collective, Vizeum and MKTG brands retired as Dentsu simplifies NZ business
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Dentsu has announced a simplification of its business in New Zealand by bringing together several of the network’s capab
ADK Connect Singapore releases series of films encouraging Singaporeans to get vaccinated
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“It Starts With You” is a series of short stories that showcases the love, bond and friendship between three families.
BBDO Guerrero Philippines launches eco-friendly zero plastic shampoo bottle initiative
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Each bar replaces a 90ml bottle of shampoo and is made with all-organic ingredients by local Filipino manufacturers.
Spikes Asia Grand Prix win highlights the other side of Directors Think Tank
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The win brought to the forefront the growing film and content division of the award-winning production house.
Papa John’s Pizza selects ComZone Asia to launch into Cambodian market
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So far, Papa John’s Pizza has built three spacious locations in Cambodia’s capital city, Phnom Penh.
Luke Nathans departs as regional CEO of Iris APAC: to be replaced by Global CEO Steve Bell
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Nathans has announced he will be departing the agency after 12 years.
Mumbai designer, Ajoy Kumar Das wins KASHISH 2021 Poster Design Contest
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This is the second time Ajoy Kumar Das is winning the coveted contest, having won it in 2016.
New York Festivals 2021 AME Awards announces Asia Pacific Grand Jury
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New York Festivals 2021 AME Awards announces the Asia Pacific Grand Jury
LIA’s Creative LIAisons alumni Steve Horn on how the program and Leo Burnett Thailand’s Sompat Trisadikun changed his way of thinking
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Horn's week in Vegas for Creative LIAisons 2018 was unforgettable.
DSM say’s it’s time to boost your Vitamin D in latest campaign via Flying Cursor Interactive
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The ‘Boost your ImmuniD’ campaign addresses that 80% of Indians have insufficient levels of Vitamin D in their blood.
94 creatives from the Asia-Pacific region will join the 2021 D&AD Awards Jury
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D&AD announce the Jury members that will preside over the judging of the organisation’s 2021 Awards programme.
Creative intelligence agency ADNA expands network with launch in Australia
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ADNA opened for business on 15 March and is based in St Kilda Road, Melbourne.
Nine Asian agencies chart in Cresta Awards first global Top 50 list
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Four Japanese agencies made the top 50, as well as two from Taiwan & one from Hong Kong, the Phillipines & Singapore.
Publicis Groupe China wins communication upgrade duties for cosmetics brand Pechoin
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Publicis was selected by Pechoin as their partner to create communication strategy for new branding upgrade project.
Hill+Knowlton Strategies makes two hires to boost Regional Hub Services in Singapore
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Cheang joins as Director of Integrated Communications and Devajothi as Regional PR Services Lead.
Taproot Dentsu India showcases the OPPO F19 Pro’s new AI Highlight Portrait Video feature
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The film highlights the phone’s ability to improve videos taken in challenging lighting conditions, like night time.
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