BBH Singapore teams up with LePub Italy on new Heineken Silver walking on beer campaign
August 11 2022, 1:21 pm | | 1 Comment
BBH Singapore has partnered with LePub Italy to launch this new campaign for Heineken Silver because there’s nothing l…
Record number of entries to Campaign Brief’s The Work 2022: Full Acceptances announced Tuesday
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Over the next few days the full notifications of Acceptance to Campaign Brief¹s THE WORK 2022 will be sent out to all...
Tiger Beer presents ‘The Golden Son’ via Publicis Communications sharing Son Heung-Min story
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‘The Golden Son’ tells Son Heung-Min's incredible story of defying all challenges.
ASUS connects with GREY Hong Kong to launch the Zenfone 9 global campaign
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The film was shot in Cape Town, South Africa by global production powerhouse Sweetshop's Matthys Boshoff.
BBDO Taiwan helps local 4A Creative Awards open a “Creative Snack Stand” to promote creativity
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Posters were distributed across various platforms as a first step which sparked curiosity and online discussion...
UM continues to expand in Asia Pacific region with the launch of affiliate office in Pakistan
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The UM Pakistan affiliate office will extend the UM agency network footprint to 14 different countries across APAC.
Former Taproot Dentsu National Creative Director Titus Upputuru launches own company
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“I have been in this industry for 25 years now. I thought a Silver Jubilee is perfect time for me to launch..."
BBH Singapore teams up with LePub Italy on new Heineken Silver walking on beer campaign
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The smoothest beer presents the smoothest drop ever in collaboration with The Shoe Surgeon.
Coca-Cola releases latest Coke Creation in Asia with GRAMMY-nominated artist Marshmello
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Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub.
Wunderman Thompson report reveals what’s driving the next wave of inclusion for brands
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“Businesses and brands will not hit the mark if they don’t hire, collaborate with, and support marginalized groups."
Stink Studios China appoints Etienne Chia as MD
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Chia joins Stink from Accenture Song, where he was responsible for the Jaguar Land Rover account.
Johnson’s Baby + BBDO want to redefine the concept of a ‘mother’ for Thai Mother’s Day
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The campaign, named #HeartOfAMom aims to promote the equality, inclusion, and diversity of motherhood, highlighting...
Ex Jack Morton Singapore’s Souad Saied joins HERO Sydney in managing director role
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She joins following her most recent role as head of growth at Jack Morton Worldwide, based out of Singapore.
Tay Guan Hin, Nopparath Eksuwancharoen + Sarah Ko named on Next Creative Leaders jury
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The initial list of judges for 2022 come from 17 countries, with additional jury members to be named shortly.
The Imposterous Paul Middleditch will sell you the most amazing idea you’ve ever heard. Then you’ll realise it’s your idea.
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His work has featured at the Super Bowl for 6 consecutive years and he is one of the few Australian creatives to...
Damon Stapleton: It’s not the stars. It’s the spaces between them.
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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
Ogilvy Indonesia names Sieg Penaverde as Group Chief Executive Officer
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Having held leadership positions in the Philippines, Mexico, Japan & Indonesia, Penaverde brings a wealth of experience.
Redhill Korea appoints veteran journalist Do Sik Kim as Chief Operating Officer
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Kim is a veteran journalist with over 3 decades of experience in Public Affairs and Corporate Communications.
Hakuhodo and D.A.Consortium launch cross-company strategic organization H+
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The H+ philosophy is founded on Hakuhodo’s Sei-katsu-sha Insight philosophy and InsightOut® approach to planning.
Director Fausto Becatti signs with Sweetshop for representation in Asia
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As a director, Becatti pairs bright, saturated visuals with poignant, epic storytelling for an evocative...
Wondrlab India launches Wondrlab Technologies led by Rajesh Ghatge
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Before joining Wondrlab, Ghatge was the CEO of Indigo Consulting and PubHub, and also the CGO at Publicis Groupe.
Vedantu & Isobar India bring online learning to rural India via ‘Project Stream School’
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Currently, the initiative is live in Simsa, Himachal Pradesh - one of the most isolated towns in the state.
Bestads Six of the Best Reviewed by Rahul Mathew, chief creative officer, DDB Mudra Group, Mumbai
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The One Club Asia names jury For One Asia Creative Awards 2022
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Entries were received from 17 countries and regions in APAC, with winners representing 14.
Tribal Worldwide Singapore launches National Day TikTok Challenge to mark Singapore’s 57th birthday
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Collaborating with 2022’s National Day Parade Commander Lieutenant Colonel Desmond Fu...
How Your Plastic Diet turned credit cards into constant reminders of the need for change
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Campaign Brief Asia talks to the Grey Malaysia team about their "Your Plastic Diet" campaign.
Dentsu appoints Michael Bass as Chief Trading Officer for Asia Pacific
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Bass will report directly to Prerna Mehrotra, Chief Executive Officer, Media, Dentsu Asia Pacific.
Jody Xiong teams with Korma Shanghai to design a “Coca-Colove customized love” activation
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Xiong designed and directed a Coca-Colove Customized Love Company at the invitation of Karma Shanghai.
LIA offers exclusive scholarships for Sir John Hegarty’s new ‘The Business of Creativity’ course
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Sir John Hegarty, creative founder at Saatchi & Saatchi and BBH, is launching an eight-week online course titled...
Saatchi & Saatchi London re-imagines ‘Pregnant Man’ following the overturning of Roe Vs Wade
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Re-imagined with the face of US Supreme Court Justice, Samuel Alito, with a 'Would you be more careful with your vote..'
Do you have what it takes to win the one award Sir John Hegarty can’t? Entries now open for the Singapore GONG Awards 2022
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By playfully taking on the biggest names in the industry who simply cannot compete with locals for this prestigious...
DDB Group Singapore unveils limited-edition book bag as part of annual LampPost Project
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To encourage reading and learning, each book bag has a label bearing a QR code that leads to a list of curated NLB...
Thailand invites the World to write Their New Chapter in The Amazing New Chapters of Thailand campaign from BBDO Bangkok
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This campaign is just the beginning of Tourism Authority of Thailand’s marketing push.
Leo Burnet Manila + Inspire Activation Taiwan make the New York Festivals AME Awards shortlist
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All entries submitted into the 2022 AME Awards were evaluated based on 4 criteria and weighted according to importance.
Wilson Ang + Anant Deboor return to Wunderman Thompson Hong Kong as Executive Creative Director and Head of Strategy
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In the past 20 years, Ang has worked on Hong Kong and regional accounts as varied as AIA, Disneyland, HSBC, IKEA...
dentsu International Hong Kong promotes Nathan Petralia as Merkle’s Managing Director
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Petralia first joined Isobar Commerce HK in 2018, then he stepped up as General Manager when the group launched...
Dentsu Creative Singapore launches Dentsu VI a unique virtual identity offering
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Dentsu VI will help businesses connect with a new generation of consumers by using virtual identities to create...
Hakuhodo forms a capital and business partnership with AI experts Laboro.AI
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Under the new partnership, the two companies will organize a team dedicated to delivering made-to-order AI solutions...
The HSBC Futureverse. 6 million reasons why no one can predict the future.
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The HSBC Futureverse is a film experience and technology engine that can generate almost 6 million possible futures.
Seaniebee: This is the end
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Seaniebee is a writer, planner and the host of the A Pint With Seaniebee podcast.
Ogilvy adds two Chief Creative Officers: Woon Hoh in Indonesia and John Davenport in Hong Kong
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Woon Hoh has worked at top network agencies all over Asia – including Darcy, BBDO, McCann, JWT and HAKUHODO.
Bestads Six of the Best Reviewed by Kenny Blumenschein, ECD, TBWA\Media Arts Lab APAC
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
UltraSuperNew Tokyo & SKYN’s new campaign reminds couples how it felt when they first me
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Married for ten years, Haruka Hatakeyama, Chiaki Hatakeyama, volunteered to be hypnotised for the social experiment.
Publicis Groupe promotes Jason Williams as head of creative excellence, APAC+MEA; Andy Fergusson elevated as national ECD, Leo Burnett Australia
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Acclaimed creative leader Jason Williams (above left) is stepping into a newly created regional role as head of...
Grey Tokyo elevates Rui Nago to CSO role
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Nago joined Grey Tokyo in 2010 and has been responsible for developing the brand, creative, and overall communication...
Ganapathy Balagopalan promoted to Ogilvy India Deputy Chief Strategy Officer
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While Balagopalan takes on a national role, he will continue to be the Planning Head for Mumbai & Kolkata.
Anthony Freedman to Step Down as chairman and CEO of Havas Group Australia and New Zealand
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After five years as chairman and CEO of Havas Group Australia and New Zealand, Anthony Freedman will be stepping down...
Edelman strengthens leadership team in Hong Kong and Taiwan with 4 new appointments
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Oliver Davis has also come onboard from Ogilvy as the firm’s new Creative Director across Hong Kong and Taiwan.
Hakuhodo acquires majority shareholding in Malaysia’s Kingdom Digital Solutions
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Established in 2007, Kingdom Digital is a digital agency that provides a wide array of services...
Ann May Chua joins Virtue APAC as Head of Production from Hogarth Worldwide
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Chua joins from WPP’s marketing production arm, Hogarth Worldwide, where she was head of integrated production.
Former Cheil Worldwide India CCO Emmanuel Upputuru launches new agency – EFGH
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The agency is also planning to release NFTs that will allow people to be part of EFGH's story.
Damon Stapleton: Advertising. Fawlty Towers and the art of prediction.
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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
The Imposterous Pum Lefebure wants us all to dream, just so long as we only ever do it alone
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In our conversation, Pum emphasises the fundamental visual nature of her process. In business meetings she & her team...
Wunderman Thompson India appoints Jyoti Mahendru as its Chief People Officer
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Mahendru will report directly to Shams Jasani, CEO, Wunderman Thompson South Asia.
London International Awards offers a sneak peak into the judging room in Las Vegas
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When the London International Awards team curates the 16 different judging panels, the team endeavors to ensure that...
Ogilvy Asia promotes B. Ramanathan and Janet Tsai to new regional network roles
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B. Ramanathan has been appointed to a regional role as Chief Marketing Officer.
M&C Saatchi Group + Saatchi Gallery launch worldwide art prize for emerging artists
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One overall winner will then be chosen by a grand jury, still to be announced, led by Saatchi Gallery.
Seen+Noted: Fire and dragons reign over New Zealand All Blacks V Ireland rugby game
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To celebrate the upcoming launch of the highly anticipated Game of Thrones prequel, House of the Dragon...
Tokyo-based director Show Yanagisawa joins DIVISION for representation in Australia and NZ
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Award-winning director Show Yanagisawa has joined DIVISION for representation in Australia and New Zealand.
Naina Meattle rejoins BBDO India as VP Planning
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Meattle returns to BBDO India following her stint at other top creative agencies...
Cadbury Celebration and Ogilvy India bring siblings closer with #ConnectedRakhi
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Consumers can purchase the limited edition #ConnectedRakhi on Amazon or Flipkart.
Chris Kyme’s Postcard from Hong Kong: Hong Kong’s got philosophers…
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“It is not the strongest or the smartest who survive. It is the one who can adapt and change who survives."
Guinness and Ogilvy Malaysia tantalize taste buds with It’s a Matter of Taste campaign
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After winning a competitive 4-way pitch, Ogilvy Malaysia were tasked to provide campaign brand strategy, creative...
Metacon PH to feature metaverse experts and key insights during two-day conference
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This is where Metacon PH comes in with The 2nd Universe – Brandverse: Brands in the Metaverse!
Havas Media Group Singapore and Clear Channel uncover #thenewcommuter in the new normal
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The study uncovers 5 key transitions that give rise to #thenewcommuter and how brands can stay in touch and engage...
BBDO Guerrero’s Dissolving Bottle strikes again at UK Design Awards & New York Festivals 2022
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The campaign won the Design, Climate, Action: Designing Sustainably category at the 2022 Design Week Awards.
Edelman launches Edelman Smithfield to focus on the financial markets and strategic situations
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Edelman Smithfield also includes leaders and teams in a total of 25 cities and 15 countries around the world.
Mediabrands announces executive promotions of Joanne Tong, Penny Chow and Man Leung
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With Tong & Leung based in Hong Kong, Leung will report to Tong, and Tong will report to Melinda Po, CEO Mediabrands...
Havas Group re-establishes in Vietnam led by Group CEO Alexandre Sompheng and MD Thanh Bui
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Earlier this year, Havas ended its partnership with its local affiliate and decided to re-establish its full-service...
Muma: The mother of a Malaysian start-up
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“Winning Independent Agency of the Year at Adfest and Malaysia’s Agency of the Year at Spikes Asia are definitely..."
LingoAce launches new film via F5 Shanghai featuring former NBA star Jeremy Lin
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In the film, the passing movement was used as Jeremy’s position in basketball is point guard, the one who controls...
Bestads Six of the Best Reviewed by Linda Carte, Creative Director, FUSE Create, Canada
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Dentsu Creative elevates Cheuk Chiang to Chief Executive Officer for the Asia Pacific region
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Chiang joined dentsu in 2019 as CEO, Greater North APAC, and Chairman, Dentsu China, and will continue to oversee...
Tug Singapore appoints Darran Hong to lead SEO across Southeast Asia
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Hong joins Tug as SEO director after more than three years as assistant SEO manager at FWD Group.
Jessica Geli, Nadeem Amin & Gopika Balraj join Ogilvy Health bolstering leadership in Asia
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Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment in Asia.
Paolo Garcia and Chandu Rajapreyar: “Vietnam’s music scene is quite a revelation”
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"It was quite amazing when we looked at the data. In total, users spent 5,200,000 hours listening to Heineken..."
Havas Media Group launches Havas Market in Singapore; Prayarana Aryan appointed Head of E-commerce
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Based in Singapore, Prayarana has more than 14 years of experience across marketing, strategy, retail & eCommerce.
Nearly 9 in 10 business leaders view the metaverse and Web 3.0 as essential to success
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AI topped the list with over 9-in-10 (91%) leaders viewing it as crucial to their firms' success.
MAD STARS announces 2022 finalists; Japan, India, Singapore & Thailand top performers from Asia
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The agency network that produced the most finalists was WPP with 303 finalists followed by Omnicom with 244 finalists.
Sudhir Das joins Dentsu Creative India as Executive Creative Director
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Prior to this, Das was with Leo Burnett as Associate Executive Creative Director.
VMLY&R wins Global agency network of the year and Regional Network of the Year in APAC at the New York Festivals
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VMLY&R’s New York office continued to take home awards for the global award-winning campaign “I Will Always Be Me."
Naga DDB Tribal expands its agency portfolio with new and returning clients
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“We have maintained our focus throughout 2020 and 2021 in supporting our existing clients through the most critical..."
FCB SHOUT Malaysia unveils Spritzer’s new bottle design via new campaign
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Created by FCB SHOUT the campaign centres around the refreshed design’s “New Look, New Purpose”...
Tata Steel are curating inclusive workplaces via new Wunderman Thompson Kolkata film
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Shot by Happy Rabbit Films, the film encourages us to inculcate a sense of belonging in the workplace...
The Cresta Awards extends final deadline for the 2022 competition to Tuesday, August 2
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The Cresta Awards, the global award for excellence in creative standards, has announced that it has extended its...
The Times of India launches new initiative exploring India’s progress through the decades
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The initiative invites readers to join the conversation, give their viewpoints on key questions, ask them to share...
UM’s fifth annual Impact Day “Homecoming” brings global community together
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UM’s regional offices across APAC will be partnering with local charities, NGOs, partners and more.
Type Director Club announces 25 winners for Global Ascenders 3 competition
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This year’s entries were judged by a diverse jury of global leaders in the field, including a number of past Ascenders..
Tahaab Rais directs 47 seconds of helplessness to highlight Lebanon’s 47 year-long energy crisis
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To raise awareness of this crisis, LOGI has launched a film called ‘47 seconds’. Created in partnership with Publicis.
Meta Festival attracts 6,500+ visitors and 100+ speakers to the groundbreaking virtual world
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Attendees could also browse an NFT Gallery inside of Metapolis to purchase a number of custom NFTs created for the event
LIA Chinese Creativity award show created for Chinese Creatives to honour Chinese work
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Judging will commence on 17th October and conclude on 24th October 2022. Winners will be announced on 15th November.
Dentsu International appoints Robert Gilby as APAC CEO, based in Singapore
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Gilby joins dentsu from Nielsen where he is President, APAC responsible for building relationships with key media...
Nike challenged BBH China to break boundaries of sports imagination with artistic creativity
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The campaign brings each collection to life by fusing AR experiences with an immersive 360 experiential video.
Laura Maness appointed as Grey Global CEO
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Before being appointed Global CEO of Grey, Maness served as CEO of Havas Group’s North American flagship agency...
Cadbury Gems forays into the world of NFTs to generate funds for the less fortunate kids
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With Junior NFT, the brand has taken its efforts a notch higher by associating with blockchain platform, GuardianLink...
BBDO Guerrero Philippines’ Creative Chairman David Guerrero named on LIA Integration jury
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The Integration jury will also view and discuss all the Gold winners awarded in the sub-category of Public Service...
Bestads Six of the Best Reviewed by Kristal Knight, Executive Creative Director, Ogilvy Network, NZ
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Uniplan China elevates Sonny Shen and Gordon Wang + adds Robert Paschen as ECD
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Paschen has helped lead creative efforts at a range of agencies including Bates, MediaMonks, W+T, Saatchi & Saatchi...
BIPOC winners and finalists announced for Young Guns 20 COLORFUL Grant Program
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Candidates submitted links to six projects in their portfolio, as well as a short essay and a 60-second video...
Think HQ appoints former Grey Hong Kong CCO Michael Knox as executive creative director
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Knox joins from NewsCorp, where he spent just over two years as ECD of the publisher’s in-house creative agency, Roller.
Reprise APAC announces three regional executive leadership appointments
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With Gautam based in Mumbai India, Draper-Wheeler relocating to the Reprise regional headquarters in Singapore.
Cheil Worldwide Seoul’s Seanack campaign turns coastal waste into a currency to buy snacks
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The Seanack campaign runs in four beaches for four weeks starting from the end of July as beaches will be crowded...
Manish Darji appointed as Head of Art for DDB Mudra India – West
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In a career spanning two decades, Darji has worked on some of India’s leading brands like Coca-Cola, NDTV, Big Bazaar...
FCB SHOUT & Darlie Malaysia launch third part of #SemangatTogether feeding the Malaysian spirit
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Aside from the film, Darlie also launched The Flavours Of Semangat recipe book, which is a collection of recipes...
INFINITI and Publicis launch new campaign modernizing the car emoji for World Emoji Day
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INFINITI want to modernize the car emoji to something that better represents the auto design community around the world.
Asia picks up 7 Gold, 8 Silver, 7 Bronze at 2022 New York Festivals Advertising Awards
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VMLY&R India has won 2 Gold's for their Cannes Grand Prix winning Maxx Flash 'The Killer Pack'.
Thinkerbell to open shop in New Zealand: looking to find the right local partners
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According to a linkedIn post by fast-growing Australian ad agency Thinkerbell, with offices in Sydney and Melbourne, the
Colgate Total’s latest campaign supercharged by 12-hour choose-your-adventure series
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The main campaign is supported by an interactive, choose-your-own-adventure digital activation campaign.
Wieden+Kennedy hires ex-Taproot Dentsu CEO Ayesha Ghosh as Managing Director for India
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Ghosh, who officially starts at W+K on July 15th, joins the agency after six years at Taproot Dentsu.
APAC Dentsu ad spend to reach US$250.0 billion in 2022 with digital driving the overall spend
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“This year, India (+16.0%), Malaysia (+11.0%) and Hong Kong (+10.1%) have all achieved double-digit growth."
One day left to enter LIA with 25% entry discount; enter by this Friday July 15th
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London International Awards (LIA) entry system is now open and early bird entries will receive a 25% discount off the...
Tug opens in Singapore with former Head of IPG’s Reprise Karen Soo leading its first office in Asia
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As managing director of Tug Singapore, Karen Soo will drive new business across South-East Asia.
Havas Immerse Malaysia announces multiple promotions including Liew San Ling to GM
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Alvin Pak has been elevated to the position of Senior Art Director whose key responsibilities include providing...
Carousell and UltraSuperNew Singapore create a song and dance from customer reviews
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The spots feature Andrew Marko and Zulfiqar Izzudin, members of up-and-coming theatre collective Patch & Punnet...
DDB Group campaign encourages everyone to come out for the Gay Games in Hong Kong
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Featuring both an online video and a series of social media influencer activities, the campaign builds on the teaser...
BBH India hires George Sebastian in ECD role
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"There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me."
WATConsult: Online advertisements influence 55% of health insurance buyers
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According to the report, more than half of the respondents have purchased health insurance in the last six months.
Top line-up of Chinese-speaking creatives to judge the LIA Chinese Creativity 2022 awards
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The entry system is now open. Entries will be judged in October. Winners will be announced on 15th November, 2022.
Wunderman Thompson reveals what’s driving the next wave of inclusive brands in latest report
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Wunderman Thompson has launched ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind...
The Transformative Power of an Effie Award
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In 2021, the Malaysia Effie Awards evaluated 197 entries, an increase from 138 entries in the previous edition...
Chevrolet and McCann Shanghai create inaugural brand campaign for Chevrolet Black Bowtie China
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Director Fu Binbin harnesses a myriad of visual surprises to bring the film to life.
Virtue APAC launches paid internship program ‘Underground’ to discover the next generation
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Running three times a year, three interns will be selected for each intake to work alongside Virtue’s team.
P&G pushes Responsible Beauty with launch of artistic fashion film via Sweetshop China
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The film follows a dancer and several models in a P&G factory, wearing accessories made from recycled plastic.
ULTRA Milk & K-Pop girl band ITZY launches new #DontStopYourMove campaign via Maleo
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Collaborating with ITZY, ULTRA Milk introduces #DontStopYourMove integrated campaign.
Zeno Group Malaysia adds HSBC Malaysia and YTL Communications to its growing B2B portfolio
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Zeno’s remit for HSBC includes a social strategy that complements its new brand promise, "Opening Up a World..."
Matter names Digitas India as its digital agency
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Digitas will handle Matter’s digital marketing mandate, the scope for which will encompass Communications, Media...
TBWA\Asia names Perry Essig to newly created Chief Creative Experience Officer role
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This marks a return for Essig to the TBWA\ collective, moving to Singapore from New York, where he worked at Dentsu.
Bestads Six of the Best Reviewed by Mohamed Bareche, Creative Director, Publicis Dubai
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Nantou City in Shenzhen unveils new brand identity via WPP’s Superunion
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The brand tagline, translates to “a place for every imagination” which led to the central creative idea...
DDB Mudra Group and PHD Media highlight the thrill of driving the new Volkswagen Virtus
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“This sedan looks like a dream and drives like one too. ‘Hello Goosebumps’ captures the essence of the Volkswagen..."
Joey David Tiempo + Naoki Ito to sit on the inaugural Creativity in the Metaverse LIA jury lead by MRM global CCO Ronald Ng
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For the first time, LIA is bringing creativity in the Metaverse into an awards’ judging room. The metaverse is the...
Cheil Singapore, Ogilvy Singapore & Leo Burnett top performers at Effie Singapore 2022
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BLKJ Havas walked away with 2 Bronze in hand, Superson Singapore and 72andSunny with a Silver each.
Ensemble Worldwide launches unboxing event in Malaysia for myTukar’s rebranding
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The giant orange boxes with QR codes allowed lucky participants to stand a chance to win prizes worth up to RM20,000...
INNOCEAN Indonesia signs Chow Kok Keong to Chief Creative Officer role
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KK left his Regional ECD role in Hakuhodo network last December and brings more than two decades of experience...
Standard Chartered empowers youth by tackling inequality via new TBWA\Singapore campaign
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Using a stunning visual merger technique, the sometime harsh realities of the world are mixed with surreal glimpses...
Mediabrands appoints Stanley Clement as Chief Executive Officer of new data-driven creative content practise MBCS Malaysia
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Stanley will be supported by Phang Mei Jeng as Managing Director and Didi Pirinyuang as Executive Creative Director.
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