Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4
February 12 2026, 12:54 pm
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What a year for Ogilvy Singapore. The agency has surged back to the #1 position in Singapore for the first time since 20...
Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4
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Ogilvy Singapore's run of success was built on an extraordinary awards haul led by its work for Vaseline...
Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo
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Dentsu Inc Tokyo has again held #1 with TBWA\Hakuhodo at #2 and Dentsu Digital #3...
This Valentine’s, Hershey’s makes public affection sweet and simple
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On-ground, Hershey partnered with Zepto at the Zepto Valentine Prom Party, featuring a ‘Kisses Booth’ that encouraged...
Campaign Brief Asia’s Bangladesh Creative Rankings sees Asiatic hold #1: Mohammad Akrum Hossain and Md. Abdullah Al Rana top creatives
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New agency POP5 Bangladesh has entered the Creative Rankings for the first time this year...
VML Malaysia helps Lotus’s turn trolley returns into shopper rewards with Drop Cart Draw
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The initiative connects a small but critical customer experience moment in the car park which translates to in-store...
Worxphere and Cheil Seoul launch JOBSTAY Project to bring youth back to Korea’s regions
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All participants of the JOBSTAY Project responded that they would consider moving to and working in regional areas...
Sour Bangkok uses censorship to ignite national conversation for Girl from Nowhere The Reset
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The campaign features six provocative “school news” headlines, each with the school name deliberately censored.
Brandsutra 2.0: When Brands Start Breathing
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Brandsutra 2.0 is not just another book for me - it is deeply personal, writes Kanishka Dasgupta, Creative...
APAC Effie Awards concludes 2026 Roadshow at Publicis Groupe in Ho Chi Minh City
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Highlights at this event included the Effectiveness Showcase, which spotlighted cases that were amongst the biggest...
FCB SHOUT connects sun care and sweet indulgence in ‘Joyful Bites & Sunny Delights’
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A unique cross-category collaboration between Japanese skincare brand Bioré by Kao Malaysia and beloved dessert icon...
KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm
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The brand partnered with Wonho Chung, the world's 'only' Arabic-speaking Korean comedian, to introduce Korean flavors...
MSD and Dentsu Creative Vietnam positions HPV prevention as part of Tết traditions
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At the heart of the campaign was a 36-second thematic TVC featuring brand ambassador Khoai Lang Thang.
Jasprit Bumrah shows his fun side in Sunfeast YiPPee! Magic Masala film via Ogilvy India
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The Magic Masala campaign sees Bumrah letting his guard down as he digs into a bowl of YiPPee! noodles.
Bestads Best TV / Film of the Week: Pringles ‘Pringleleo’ via BBDO New York
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The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.
Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5
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This year, Wolf BKK has climbed all the way to the top, ranking #1 as Thailand’s most awarded creative agency.
Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5
February 11 2026, 1:14 pm
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In a major coup for Wolf BKK Thailand, the agency has continued its rapid rise up the Campaign Brief Asia Creative Ranki...
Havas Malaysia unveils Proton e.MAS 7 PHEV with integrated “Journey That Electrifies” campaign
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To move audiences from awareness to action, the Open-for-Booking launch featured a 25-hour live-streamed journey...
Cheil South West Asia names Sungkyoon Kim as President and Chief Executive Officer
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Prior to joining Cheil SWA, he was Head of Digital Platform Business, overseeing Samsung.com and also led the DnA...
Innocean tops Campaign Brief Asia’s Indonesia Creative Rankings with VML moving up to #2
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All of Innocean Indonesia’s Creative Rankings points came from work recognised in 2024...
Zurich Malaysia and Ensemble explore “The Two Sides of Festivity” this Chinese New Year
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Through the story of a couple celebrating CNY amid grief, the film captures emotions that are often felt but rarely...
GIGIL wrings out billboards to convince Filipinos to get a Skyro Appliance Loan
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In the Philippines, billboards are made of tarpaulin. Skyro used this as a medium to show what Filipinos no longer...
Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York
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Wolf BKK's latest KFC Thailand spot "The Kaprao Criminals" has been selected as runner up in the TV category.
APAC Tambuli Awards opens entries for 2026: Early bird deadline – March 9th
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Organized by the University of Asia and the Pacific (UA&P) School of Media & Marketing, the final deadline is April 13.
Innocean stars at #1 in Campaign Brief Asia’s Korea Creative Rankings: Doyu Yang, Eun-Ha Oh and Nari Moon head individual creatives chart
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The agency now sits as the clear #1 most awarded agency in Korea, unseating Cheil, which had held the top spot for...
Leo Vietnam named Creative Agency of the Year in Campaign Brief Asia’s Vietnam Creative Rankings
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Leo Vietnam has overtaken the perenial #1 ranked Dentsu Redder to rise to the top spot in the 2025 Creative Rankings.
Škoda and Happiness Saigon encourage Vietnamese drivers to embrace life on the road
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The campaign also includes OOH executions featuring Škoda’s Kodiaq, Karoq, Kushaq, and Slavia models.
Australian Pork teams up with Audra Morrice for CNY creator-led content series
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Partnering with Audra Morrice, judge of MasterChef Singapore and celebrated author, Australian Pork explores what...
A fake newspaper to end fake news with ‘Misleading Times’ sent to MPs to expose absurdity of UK election rules allowing fake newspapers
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UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative...
WPP to fold Ogilvy, VML and AKQA into single creative banner
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WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...
Australia’s Transport Accident Commission launches ‘Crossroads’ work via Clemenger BBDO
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The Transport Accident Commission (TAC) recently launched a striking new campaign ‘Crossroads’, warning motorists...
AIA’s new BBH Singapore campaign asks Asia to rethink what it means to be healthy
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The campaign follows the stories of three individuals, each experiencing a moment that inspires them to think again...
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KFC Thailand locks the “Wrong” Kaprao up in humorous new campaign via Wolf BKK
February 4 2026, 2:45 pm
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“Kaprao” is Thailand’s ultimate go-to meal, the unofficial national dish and the country’s most-...
Directors Think Tank and Grey Malaysia bring SUNQUICK’s cheerful brand to life in new spot
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Chevie said: “Very thankful to Grey Worldwide for the opportunity and trust on this project. Truly a meaningful..."
The m25 Global Creative Series: Jody Xiong’s creative journey and the challenges of China’s ever changing advertising landscape
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The Chinese market no longer offers easy growth opportunities, but it provides unparalleled deep value and growth...
DP World + Ogilvy India draw parallels between cricket and logistics in latest campaign
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The film was created by Ogilvy India, directed by Faraz Ali and produced by Crazy Owl Films.
mPokket marks 10 years with ‘Why Can’t Life Be a Perfect Ten’ brand film
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The film brings together a series of familiar situations faced by young people as they juggle responsibilities...
ACPL Exports unveils TrueSilver with ‘Stay True to Yourself’ campaign
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The Stay True to Yourself campaign will roll out across digital-first touchpoints, with a strong presence on social...
Ogilvy rises up to take out Agency of the Year in Campaign Brief Asia’s 2025 India Creative Rankings: McCann moves up to #2, Leo ranks #3
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After two consecutive years in the #2 position, Ogilvy India has climbed to #1 with 2,890 Creative Ranking points...
Leo Taiwan retains #1 spot in Campaign Brief Asia’s Taiwan Creative Rankings: Ogilvy, Dentsu Creative, VML and ROCK YU make up the top 5
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The 2025 Taiwan Creative Rankings has stability at the top: the top four most awarded agencies remain unchanged...
Cadbury 5 Star ‘Ends the War’ on Valentine’s Day with twist-filled Ogilvy India campaign
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The brand surprised audiences by announcing it is ‘ending the war’ on Valentine’s Day and undoing the impact of its...
Alibaba Cloud launches AI-powered Olympic campaign ‘Your Epic Vibe’ with Ogilvy Shanghai
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Ultimately, the video 'Your Epic Vibe', compiled from 100 selected works, premiered grandly across global channels.
Following international expansion, Heckler releases global reel
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With talent and infrastructure across five key markets, Heckler is now equipped to support brands, agencies...
ADFEST names five emerging female directors for this year’s Fabulous Five New Directors
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The films will also be automatically entered for consideration at the Academy Award® and BAFTA qualifying 2026 LA...
TREYNA MARC wins six Anvil Awards
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Galderma Cetaphil SkinLabs won a Gold Anvil for Influencer Marketing, bridging the gap between the rigorous science...
C2 Comms and electriclime° bring UAE National Orchestra’s vision to life on screen
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The new film invites audiences to feel the symphony from a completely new perspective.
Fortuna Indonesia and Hope for Strays launch Pawtective Siren to protect stray dogs
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500 devices were fitted on stray dogs across Jakarta, protecting them from abusers and sounding the alarm for stray...
Cipla launches nationwide ‘Win Over Weight’ campaign to tackle obesity stigma
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"Through this campaign, we aim to shift the conversation from stigma to science, placing real-life health outcomes..."
ADFEST names dentsu Global CCO Yasuharu Sasaki as 2026 Grand Jury President
January 19 2026, 2:39 pm
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Yasuharu Sasaki, Global Chief Creative Officer of dentsu, based in Tokyo, has been named as ADFEST 2026’s Grand Ju...
Leo Kuala Lumpur goes back to back as #1 in Malaysia in the Campaign Brief Asia Creative Rankings: Ogilvy and Havas retain #2 and #3
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With 1,225 Creative Ranking points Leo has a substantial lead over Ogilvy Malaysia - at #2 with 560 Creative Ranking...
The Nine Shanghai goes back to back on top of China’s Campaign Brief Asia Creative Rankings: Ogilvy Shanghai move up to 2nd
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Ogilvy was the biggest improver, climbing from #7 and #13 in the previous two rankings to #2, with 1,455 points.
JOURNAL launches Heart Sticker Tester with CJ WORX Thailand for Valentine’s Day
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Designed in three colors an messages representing three scents and three chapters of love: First Love, Forbidden...
Flipkart and Talented launch ‘Choreplay’ celebrating domestic gestures this Valentine’s
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This modern romance campaign turns a behavioural science insight into a tangible e-commerce experience.
NYF Advertising Awards and Paul Marobella launch 2026 season of ‘State of the Biz’ podcast
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New York Festivals Advertising Awards and Global Head of WPP Studio X Paul Marobella have launched the 2026 season of...
Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category
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Part of the ADC 105th Annual Awards, free to enter; winners receive ADC Cubes and cash prizes totaling $30,000.
GIGIL Manila tops Campaign Brief Asia’s Philippines Creative Rankings for third year running: MullenLowe TREYNA #2 and TBWA\SMP #3
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GIGIL amassed a total of 2,545 points over the past two years, cementing its position as the country’s clear #1
Cheil Hong Kong and Paul Chan’s dominant run at the top of the Campaign Brief Asia Hong Kong Creative Rankings continues: Publicis rises to #2
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This year Publicis Worldwide Hong Kong rose up to the #2 ranking, while TBWA\Hong Kong is #3.
TBWA Shanghai creates Adidas CNY film celebrating China’s rising football stars
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The film pays homage to the heart and dedication of China’s youth footballers and reflects the shared spirit of...
“Burst of Luck” kicks off gov.sg 2026 Festive Film series created by DSTNCT Singapore
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The film follows comedy stalwarts Koh Chieng Mun, Xixi Lim, Jo Tan, and Norbin Ngoh as a family navigating their...
AWARD School 2026 applications now open
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Applications are now open for AWARD School 2026, with the 12-week part-time program set to run from March to July.
McDonald’s recognised for creative excellence across APAC at Spikes Asia
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In 2025, McDonald’s Japan’s ‘No Smiles' emerged as a standout campaign at Spikes Asia, winning four Spikes Awards.
Dentsu Creative Malaysia celebrates generational love in Marrybrown CNY film
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The two-minute hero film follows the evolving relationship between a grandmother and her granddaughter over the years.
MSIG Insurance selects Tilt for digital creative retainer in Singapore
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Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, developing digital assets.
Publicis Groupe introduces AI workplace coach as part of global Working With Cancer expansion
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Since launching three years ago, Working With Cancer has grown into a global movement of more than 5,000 companies...
Meta launches third edition of Scam Se Bacho campaign to fight online fraud
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Highlighting some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest...
KFC Thailand locks the “Wrong” Kaprao up in humorous new campaign via Wolf BKK
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The message was simple for every Kaprao shop: just be honest about what kind of Kaprao you are, then let people choose.
Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London
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This film was selected by this week's guest judge Noel Bunting, Chief Creative Officer at Publicis London.
Nissan Middle East and TBWA\RAAD unveils Dar Patrol CGI across OOH and social
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Nissan and TBWA\RAAD created a hyper-realistic CGI moment using a raw, phone-captured POV.
Asia’s most awarded agencies and creatives revealed: The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow
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The individual creative rankings feature a record 2,885 award-winning copywriters, art directors and creative directors
McCann Singapore reimagines Ramadan for BlueBand with “Night of Power” campaign
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The campaign’s national film follows young Putri, who channels her energy from meals made with BlueBand to fill her...
KRAFTON and Leo India launches BGMI Career Mode to translate gameplay into career skills
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“Gaming has always been seen as an escape from real life. We wanted to flip that narrative."
MAD STARS 2026 opens for entries
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Entries for MAD STARS 2026 are open worldwide until June 15 and may be submitted via the official website.
Louvre Abu Dhabi and Publicis make art unmissable with cultural wayfinding campaign
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Louvre Abu Dhabi transformed its iconic artworks into a series of striking; bespoke street signs placed across the UAE.
Top brand-side leaders announced for the 2026 One Show Creative Marketer jury
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The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for...
Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up
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Representing Asia, Anupriya Acharya, Kainaz Karmakar, Kazoo Sato and Kazuhiro Shimura.
The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market
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Koreans love to be entertained. We appreciate authenticity and the nuanced details within a story...
Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3
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Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according...
blueplus+ and CJ WORX launch ‘Blessings Brought to Life’ campaign in Thailand
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Reimagined as the symbolic centerpiece of the campaign, Nonn Plus took the form of a physical statue at Siam Square...
Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
NIVEA and Publicis Groupe Dubai turn blood donation into a beauty ritual
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By connecting blood donation to the world of self-care, NIVEA revealed that one of the most meaningful ways to care...
Rachelle Raymundo appointed CEO, Creative at Dentsu Indonesia
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Raymundo said: "I am excited to join dentsu Indonesia at a transformative moment for dentsu and the industry."
Standard Chartered taps Liverpool Football Club to promote signature CIO Funds globally
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Leveraging its long-standing strategic partnership with the 2025 Premier League champions, 'Invest Like Champions'...
Cadbury Dairy Milk Silk and Ogilvy India bring back ‘Say It With Silk’ for Valentine’s Day 2026
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This year’s campaign is a new digital film that offers a contemporary take on romance in an AI-driven world.
Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner
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Global competition challenges creatives to turn their best unmade ideas into award-winning commercials.
Brandsutra 2.0 brings practitioner perspective on brand growth from Nepal to South Asia
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Authored by Ujaya Shakya, a brand marketing professional and entrepreneur with extensive regional experience...
adidas and Havas Middle East launch Adizero Pasta to engage Dubai marathon runners
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Built on the insight that every marathon runner, regardless of pace or ability, follows the same pre-race fuelling...
LEGO celebrates Chinese New Year by turning tables into playgrounds for imagination
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The film aims to inspire people everywhere to reconnect with family and tradition, and to build their own New Year.
Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO
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The move follows the departure of Pelle Sjoenell, who has stepped down as Droga5’s worldwide CCO after nearly a year...
PHD wins global media remit for Mandai Wildlife Group led out of Singapore
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PHD will oversee markets including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.
Dentsu Hong Kong Partners with Lee Kum Kee for UNESCO-backed “Forever Flavors Project”
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The campaign invites everyone, from home chefs, culinary enthusiasts, and families to share their food stories.
National Space Agency of Singapore brand and launch campaign to be led by Anak
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"We are thrilled to work with NSAS in defining and articulating the story of Singapore’s space efforts and ambitions..."
Director Bai Xue + TBWA\Media Arts Lab Shanghai Bring Pets to Life in Apple’s Chinese New Year film
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Beyond the film, the campaign encourages users to capture their own pets during Chinese New Year.
McDonald’s celebrates 35 years in Indonesia with new film ‘The Boat’ by Leo Indonesia
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The boat encapsulates Indonesia’s timeless values: a single vehicle carrying families, workers, dreamers & strangers...
Tim Hortons Thailand launches “Boxcation” via CJ WORX to make every bite a celebration
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The campaign features a series of origami-inspired boxes for Timbits, the brand’s signature bite-sized donuts that...
Rohit Sharma leads Oreo’s fan-driven ‘Dream for the Team’ campaign for team India
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In the film, Rohit is seen manifesting his dreams for the team and encouraging others to do the same.
Heinz Arabia and Saatchi & Saatchi MEA’s new campaign highlights a familiar frustration
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Never Enough taps into a behaviour ketchup fans have lived with for years, turning it into a platform only the brand...
Ensemble unveils community-focused ‘Project Lift-fluencers’ campaign for OCBC
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The campaign was brought to life through a series of six short films on social media, in partnership with Human Edition.
Ahead of T20 World Cup, OPPO India launches ‘Hat-trick Ki Tayyari’ with cricket stars
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Bringing together popular Indian cricketers Tilak Varma and Arshdeep Singh, alongside digital creator and cricket...
Gillette Australia enlists Lachy Mcintyre for new ‘Power On, Irritation Gone’ Fusion5 Power Razor campaign via Imagos Media Communication, India
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To amplify reach and relevance, Gillette has partnered with popular Australian Instagram and TikTok comedy creator.
Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom
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This film was selected by this week's guest judge Angelo Maia, Executive Creative Director, the community, New York.
The Gerety Awards announces Bangkok and Hong Kong as 2026 Executive Jury locations
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The Bangkok jury will be led by Pare Rinnachit, MD at Yell Bangkok, with Hong Kong to be led by Kitty Lun...
TBWA releases LABUBU LETTERS: A global disruption brief on the explosive rise of chinese brands
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The report dissects rising brands like Pop Mart, MINISO, Vivo, Honor, BYD and GWM, to uncover the drivers powering...
India’s Kyoorius awards announces strategic partnership with the global Clio Awards
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“This is not just about awards. It’s about building real bridges between India and the global creative ecosystem..."
Chris Kyme’s Postcard from Hong Kong: Are you up for the Kam Funs?
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This year we’ll see entries such as the Cathay Homecoming - the low altitude fly past that re-enacted the Kai Tak...
Svelto and Omnicom reframe dishwashing as a more enjoyable moment in new Italian campaign
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The spot shows a husband so taken with Svelto’s feel and performance that he sneaks into the kitchen at night to wash...
BBDO’s Koman Ko: What Hong Kong’s First Countdown Concert Reveals About What’s Next
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Entertainment is no longer just a marketing channel. It's a business accelerator and importantly, a brand builder.
ADFEST WORKSHOP: ‘Built for The Big Screen’ with Juice Tokyo’s Michał Dwojak-Hara and Dandelion Studios Singapore’s Fabian Tan
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Dwojak-Hara focuses on growing Juice Tokyo’s animation and post-production capabilities and has recently expanded...
VML’s The Future 100: 2026 report reveals how brands must sell to a ‘dysoptimistic’ generation
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VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture...
ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX
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ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick...
UFC teams with Leron Leron Sinta Philippines to launch Rated SPG sauce for grown-ups
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UFC Swicy Sweet and Spicy Spaghetti Sauce is a playful nod to familiar Filipino content ratings meant for adults only.
Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives
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Shortlisted teams will then be invited to present their ideas in Singapore as part of Spikes Asia Week (9-13 March).
ADFEST 2026 Human+ reveals sessions on soaring above challenges
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Joohee Lee’s realm is Samsung's global campaigns. She has redefined brand advertising by blending new technologies...
The One Club for Creativity sets May 11–15 dates for Creative Week 2026 in New York
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The One Club for Creativity has today announced May 11th - 15th as the dates for Creative Week 2026 in New York.
Axis Bank and Grey India launch #DeshKaLocker Republic Day campaign
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“India knows exactly what to do on the morning of 26 January. What we don’t talk about is the evening."
Cheil X appoints Ritesh Rao to lead Mumbai operations, elevates Kanika in Delhi
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In his role, Rao will be responsible for driving business expansion and operational excellence for Cheil X in Mumbai.
Theresa Ong, Jim Ingram and Michael Ahmadzadeh named as first ADFEST 2026 Jury Presidents
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ADFEST has announced its first three super-creatives, who will lead their juries as Jury Presidents for 2026.
Hakuhodo acquires majority stake in independent digital marketing agency BCM Venture Integrated
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Founded in 2018, BCM offers a full range of digital services, including e-commerce management, data analytics...
HDFC Life unveils new campaign with Leo India highlighting parents’ role in shaping the future
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“Our film brings to life a very poignant insight - often children are easily embarrassed by their parents and their..."
Music Mill joins m25’s producer led network
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Music Mill is known for their precision in rights clearance and ability to secure the tracks for campaigns for brands
Bitget and Vantage Pictures launch campaign starring World Cup Champion Julián Álvarez
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The films were shot in Madrid, Spain under an extremely tight schedule: Álvarez was available for just four hours to...
Coway Malaysia extends partnership with Grey Kuala Lumpur as lead creative agency
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Building on a decade of success, Grey Malaysia is now working closely with its new agency partner, Dentsu Malaysia.
MAKE by KBank and NUTs Agency Thailand help Thais track their money and grow savings
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With the Cloud Pocket feature, you can create unlimited pockets to organise your money exactly the way you want.
Magnum 4D’s Chinese New Year film via The Clan explores why mandarin oranges still matter
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The film was produced in collaboration with Directors Think Tank and directed by Chevie Law.
Naga DDB Tribal appointed creative AOR for U Mobile’s brand and marketing services
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"This was a highly rigorous and thoughtful pitch process, as finding the right creative partner at this stage of our..."
The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean
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The collaboration with Innocean, which will see the Group develop advertising material for Hyundai’s Malaysian market.
Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you
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If you’ve changed agencies over the past 2 years, please contact us to update your new information.
TBWA\Thailand brings 365 days of One Bangkok to life in anniversary campaign
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This story is told through the everyday lives of people across each universe, captured through different "days."
TBWA\Singapore and FairPrice bring Chinese New Year to life through everyday moments
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The Mandarin-first campaign is led by three 30-second films directed by Tariq Mansor and produced by Cutscene.
RHB and THE SHOUT GROUP celebrates self-worth and resilience in Chinese New Year film ‘Dignity’
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‘Dignity’ is inspired by the true story of Yap Sue Yii, the Co-founder and CEO of Komuniti Tukang Jahit.
IKEA turns art into furniture in ‘Affordable Masterpieces’ campaign via Memac Ogilvy
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“Affordability has unfairly become shorthand for compromise. With this idea, we wanted to turn that thinking on its..."
Ghadi Detergent celebrates India’s everyday life in new film ‘Anokhe Desh ke Anokhe Mael’
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The film takes viewers on a journey through everyday life in India, with scenes reimagined through the world of cloth...
Outreach wins ECI Awards 2025 Gold in China for “Mero Khukri”
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Built on a belief that relevance matters, “Mero Khukri” reimagines how a legacy brand with deep cultural roots...
WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI
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This strategic decision brings together all creative producers into a single global platform – bringing unprecedented in
Volvo and Grey Malaysia launch ‘SELAMAT’ to reintroduce safety ahead of ES90 debut
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The campaign launched with the new ES90 disguised with a specially designed ‘Selamat’ camo wrap, which was driven...
The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT
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Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music...
INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role
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Based in Singapore, Bailey will lead INVNT’s growing creative team, driving innovation and storytelling excellence...
Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field
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Independent agencies are producing some of the most original work in the world, yet they continue to face
CLEAR enters Formula 1 with global Oracle Red Bull Racing partnership
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As the team’s first-ever Official Haircare Partner, CLEAR will be displayed on the striking new RB22 and will also be...