Creative Circle: John Koay + Koh Hwee Peng
January 14 2021, 1:50 pm | | 1 Comment
In a new regular series Campaign Brief Asia asks two creative thinkers from the region to highlight recent great work th…
Martell inspires Chinese youth to challenge social norms in new campaign via BBH China
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The campaign is led by three films, shot by director and photographer Wing Shya.
DDB Mudra Group’s ‘Point of New’ e-book reveals shifts in 2021 consumer trends
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'Point of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large.
McCann global creative chairman Rob Reilly joins WPP as global chief creative officer
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Appointment underlines WPP’s commitment to creativity and transformative work for clients.
Creative Circle: John Koay + Koh Hwee Peng
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Top creative thinkers from Asia highlight recent great work that caught their eye...
The One Club names 25 top creatives from Asia to sit on the juries for The One Show 2021
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To ensure the safety of jurors during the continued pandemic, all judging will be conducted online.
42nd AWARD Awards extends entry deadline to Friday 22 January (15% late fee applies)
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The final deadline (15% late fee) for entries into the 42nd AWARD Awards is Friday 22 January (midnight AEST) 2021.
Tencent China releases case film for United Nations The Penguin and The Whale campaign
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Within one week, the campaign had 83 media coverages and 40 million participants
FWD Singapore appoints Grey Group Singapore as lead agency for integrated and creative duties
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The appointment comes after a 4-month process that saw 19 agencies involved in the pitch.
Uber appoints R/GA as global social agency
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R/GA has announced that it has been appointed global social agency of record for Uber.
dentsu merges global media brands iProspect and Vizeum under iProspect brand globally
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The new iProspect will bring together more than 8,000 media and performance specialists across 93 key global markets
Vanessa Ho Nikolovski + Albert Shu rise to the Weber Shandwick APAC leadership team
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Nikolovski will beome Chief Client & Growth Officer, Asia Pacific & Shu, President of Hong Kong and Singapore.
Design Bridge Shanghai releases rebrand of hotel chain JEN by Shangri-La
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The dynamic rebrand draws inspiration from Asia's vibrant and progressive cityscapes.
Dentsu Hong Kong elevates Simone Tam to CEO
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Tam brings more than a decade of experience and has worked in the U.S, China and Hong Kong.
WATConsult launches one-stop solution for multilingual digital marketing
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The agency will be offering a holistic capability stack for local languages on digital.
Enter Raw, Exit Ready: AWARD School kicks off 2021 enrolment campaign; Online program now open to students in South East Asia
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Australasia’s most acclaimed course for aspiring creatives, AWARD School has kicked off its campaign for 2021...
Publicis Groupe wins L’Oréal China’s media account with a bespoke agency solution – OneL’Oréal
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OneL’Oréal is a purpose-driven operating model to ensure greater accountability, transparency and sustainability.
Bestads Six of the Best Reviewed by Eduardo Basque, Senior AD, McCann Health, Sao Paulo
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
BBDO Singapore celebrates Chinese New Year with launch of ‘Gift Health. Gift Wealth.’ campaign for Walch
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The ad shows a family gathering on a video call to celebrate CNY, highlighting the unique situation many families face.
Lion & Lion announces Ham Maghazeh as new Head of Social
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Maghazeh brings 15 years of digital and social media communications experience.
Adjust your spice level to your own liking with Malaysia’s new Mamee Monster and Daebak Ghost Pepper instant noodles
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The limited-edition product, Mamee Monster & Daebak Ghost Pepper joined forces with singer, songwriter & rapper Altimet.
Leo Burnett Group Thailand releases new Thai Health Promotion Foundation campaign partnering with the Major Cineplex
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The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones.
AdFest releases finalists for nine categories
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The first round of finalists for AdFest 2020 have been announced
Malaysian 4As kicks-off training slate with focus on effectiveness in collaboration with IPA UK
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The Certificate is primarily aimed at entry-level practitioners in agency and client businesses,
Seen+Noted: MLA unites Australia after a divided year in new summer lamb campaign via The Monkeys
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After a year that’s seen Aussies more physically divided than ever, the highly anticipated summer ad from Australian...
Auchentoshan showcases its smoothest flavours with Bread Butter Bacon Singapore
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The campaign involves a series of concise video ads and out-of-home activations, showcasing Auchentoshans attitude.
Final deadline for AWARD Awards entries is fast approaching; entry deadline next Friday, 22 Jan
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There are now less than 2 weeks left to get entries in for the 42nd AWARD Awards.
Wunderman Thompson Thailand’s new Tinder campaign looks for Friends with Other Benefits
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In less than one week, the launch film received over 9 million views and multiple organic mentions in the media.
Damon Stapleton: Creativity. Listen to Motown and the Lion Rock
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
The One Club seeks agencies for global online Mentor & Creative program
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The One Club for Creativity is now looking for agencies, brands and diverse young creatives to participate in the...
HSBC redefines 2020’s festive season with new campaign via Wunderman Thompson Hong Kong
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The campaign urges customers to continue making memories in their own special way, with an underlying message of hope.
Ogilvy Taiwan collaborates with Hotel Royal Chiaohsi to end 2020 with ‘Farewell in Poems and Salt’ poetry festival
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Harnessing the literary powers of 12 contemporary Taiwanese poets, the festival offers a range of events.
Initiative China appoints Karen Ho as CEO
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Ho will lead the team with an integrated direction including client relationship management, business growth & developme
Ogilvy picks up SK Magic account in Malaysia
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Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts.
Hakuhodo launches campaign for Sushi Sei Restaurant to remind Japanese expatriates of the flavour of home
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Sushi Sei Restaurant launched a campaign that reminded Japanese expatriates of the authentic taste of home.
Bestads Six of the Best Reviewed by Mark Hendy, co-founder, Byrd by Byrd, Berlin
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Dentsu International APAC elevates Prerna Mehrotra to the role of CEO Media APAC
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Mehrotra will be responsible for driving dentsu’s global media strategy and delivery in APAC.
Thailand’s Mum Films ranked #1 in Bestads Production Company Rankings 2020; Suthon Petchsuwan and Wuthisak Anarnkaporn ranked #1 and #3 in Bestads Director Rankings
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Australasia's Good Oil Films has been ranked the world's number one production company in the 17th Annual Bestads Rankin
Distance can’t keep pure love apart in BBDO Bangkok’s latest film for dtac 5G
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The film highlights the unwavering human desire to stay connected with those we love, regardless of time or space.
Bestads Rankings 2020: Thailand ranks #5 Country ~ Leo Burnett Thailand ranks equal #4 Agency worldwide with GIGIL + BBDO Guerrero Philippines #17 and #22 respectively
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The USA, UK, Australia, Brazil and Thailand are the top five countries in the 2020 Bestads Rankings. The USA was a clear
McCann China lands Alibaba 2022 Beijing Winter Olympics appointment
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McCann China plans to cut through with touching stories of ordinary people...
Surf Excel and BBDO Pakistan stage outdoor stunt and wash an entire billboard to launch new Stain Lifter Technology
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A giant t-shirt placed on the billboard was stained over the course of a few days by leading influencers.
PUB and Tribal Worldwide Singapore launch nation-wide campaign introducing Water Wally’s younger sister Water Sally
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The short-animated film, Dear Water Sally, was created to appeal to children and older audiences alike.
GIGIL Philippines follows up their wacky first film for RC Cola with an even more bizarre sequel
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GIGIL Philippines and RC Cola have seized an unclaimed territory that is a sure hit among the young: humor.
Julie’s biscuits inspires consumers to seize the day with rebranding campaign via GOVT Singapore
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The story-line is fictionalised, comical take inspired by Julie’s actual real-life multi-layered rebranding process.
Netflix Thailand releases new year statement encouraging employers to give staff more days off to watch Netflix during the holidays
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The statement letter was posted on Netflix Thailand Fan Page and widely shared across the Internet.
David Guerrero’s 2020 in review: A feeling we still haven’t answered the biggest brief of all
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What happened to the co-ordinated crisis response that we should be capable of?
Enter The One Show by Monday, December 31 and receive early pricing
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The year is almost over, but before we all scurry off on our socially distanced holidays, here's a friendly reminder...
Publicis Indonesia appoints Sony Ninchani to chief executive officer role replacing Brian Capel
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Ninchani joined Publicis Groupe in March 2020, to help lead global clients and their transformation in Indonesia.
Hong Kong 4As releases an original soundtrack to bring the industry together to tough it out
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The HK4As launched an original soundtrack featuring local rapper and producer Ghost Style as well as local musician Ela.
Download the complete 2020 Campaign Brief Asia Creative Rankings: The 227 most awarded agencies + 2147 most awarded individual creatives ranked
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The results of 27 different award shows have been tabulated, with the results taking over 2 months to compile.
Ogilvy names Emily Poon new President of Public Relations & Influence for Asia
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Poon will also continue her current role in managing the agency’s PR and Social business in Singapore.
Iggy Pop inspires hope in new UK TV spot for On The Beach via Uncommon, London
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Powerful work from On The Beach and Uncommon reminds people of good times to come...
Digi Malaysia shows how unconditional love can make every dream come true via Naga DDB film shot and animated by Directors Think Tank
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This heartwarming true story was inspired by Malaysia’s first female pilot.
Pfizer uses AI to create Mozart’s New Symphonies via F5 Shanghai
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The concert is made possible with computer scientists and musicians from all over the world.
Mullen Lintas Delhi new campaign for Laadli urges you to #ChangeForPositive during Covid-19
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The films were shot by LinProductions in a long-format enabling the messages to simmer and land with clarity.
TBWA Singapore releases a little girl’s magical story for Singapore Tourism Board
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Through her home-made binoculars, the little girl sees a whole new universe coming to life...
Bestads Six of the Best Reviewed by Chris Buhrman, ECD, Hanson Dodge, Milwaukee
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Changi Airport launches new campaign via Havas Singapore which aims to capture people’s desire to travel again
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The film strikes an emotional chord as it takes viewers through travel resolutions that were broken.
Gamuda Land out to spread the smile among Malaysians in campaign created by The Black Sheep and Directors Think Tank
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The campaign endeavours to bring a fresh breath of positivity by demonstrating how people can continue to connect.
Singapore’s Crowbar Awards for students announces 2020 winners
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The Crowbar Awards 2020 winners were announced last Friday 18th via a virtual show where over 160 awards were presented.
Wunderman Thompson India launches new campaign for Facebook India enabling small businesses to make a new start
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Nayi Shuruaat has been launched with a film that focuses on three unique small businesses.
Outreach Nepal wins ECI Awards in Shanghai
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International Entrepreneurs, Creatives & Innovators Association (ECI) was held in Shanghai on the 16th to 18th December.
Chan Woei Hern joins Geometry/VMLY&R COMMERCE as Executive Creative Director of Malaysia & South East Asia
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Joining from ensemble IPG Mediabrands, Woei Hern will report to Kenni Loh, CEO Malaysia.
Digitas Singapore creates ‘On Mute Cos’ visuals for your working from home virtual meetings
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Each image is based on the most common work-from-home inconveniences that could affect your important office call.
Saatchi & Saatchi Hong Kong and HSBC Life encourage everyone to make every day count
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Pre-roll ads and visual assets also inspired people with exercise tips on why we shouldn’t skip accumulating more steps.
Mannings salutes the #StrongBeauty women of Hong Kong in new campaign via DDB Group Hong Kong
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The campaign spot features vignettes of moments of appreciation, in reference to the women of Hong Kong.
CJ Worx Bangkok partners with Ri-O creating unreasonable yum in 4 flavourful films
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The series of online films have unreasonable storylines to emphasise the unreasonably intense flavor it has to offer.
Segafredo Zanetti Japan launches a series of limited edition packaging developed by ZOO Group
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Whilst creating a fluid design template, the team’s aim was to showcase Japan’s local stylized art, Manga Illustration.
Havas Singapore creates a ‘Kaleidoscope of Wonder’ showcasing Jewel Changi Airport
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The story is told from the lens of a child’s kaleidoscope and viewers are taken on a journey of the many facets of Jewel
Ogilvy Singapore and National Crime Prevention Council empower Singaporeans to spot the signs and stop the crimes.
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In collaboration with the Singapore Police Force, this new NCPC film takes inspiration from real stories.
Merlee Jayme and Yasu Sasaki to lead juries at historic ADC 100th Annual Awards
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The first diverse group of top creative leaders have been named as jury chairs for the historic ADC 100th Annual...
BBDO India releases series of films demonstrating how PagarBook’s useful features are helping businesses
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The TVCs and video content will be supported by other mediums which include digital, OOH and print.
beautiful people feels releases first brand film, made with W+K Tokyo and director Yusuke Tanaka
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Two ‘feels engineers’ conduct four surreal experiments on fashion crash-test dummies.
The One Club and SVC Launch 2nd Skill To Help Creatives Upskill for a Second Career
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At a time when economic pressures have had a negative impact on traditional creative roles and job prospects at...
The Glue Society’s Jonathan Kneebone on 2020: The year creativity somehow survived
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By Jonathan Kneebone, co-founder of The Glue Society
Suthisak Sucharittanonta directs his second film titled ‘Covidman’ promoting Thai Health Promotion Foundation
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Suthisak directed the film through Triton production company and shot it in Bangkok’s old town district in November 2020
Flock Creative Network named Creative Agency of the Year at Indonesia’s Citra Pariwara 2020
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Being virtually held on December 11, 2020, the awarding night was witnessed by more than 40,000 viewers.
To mark it’s 88th year Tiger Beer launches ‘Yet Here I Am’ campaign via Publicis Communications
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A brand born in Asia, a place where neither hops nor barley would grow, at a time when people said it was impossible.
BBH Singapore launches real life ‘Honeyfruit’ taste test for League of Legends Wild Rift
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Jack Morton and a world-class chef, set out to create a 'Honeyfruit' taste experience that defied description.
Publicis Singapore created the car key activated ‘The Driver’s Fridge’ to encourage Singaporeans to drink Heineken 0.0 before driving
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The fridge can only be opened with car keys, the fridge detects the frequency sent by the car keys.
Bestads Six of the Best Reviewed by Sávio Hatherly, Senior Art Director, FCB Lisbon, Portugal
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
BBDO netwok in Japan announces new board director changes
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All Representative Director and other director changes will be effective from January 1, 2021.
Effie Asia Pacific Names Dentsu’s Ashish Bhasin as the 2021 Awards Chairman
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Bhasin is a well-known personality in the advertising and media industry with 32 years of experience.
M&C Saatchi Indonesia appoints Nadia Yuliani in Creative Director role
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Yuliani comes from Dentsu Indonesia and brings more than 15 years of experience to M&C Saatchi.
Thai Health Promotion Foundation showcases how alcohol is not the perfect festive gift via new Leo Burnett Thailand campaign
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Show people you care this year and wish them happiness in life and give them a thoughtful gift.
Schoolboy seeks the truth from his mother on his adoption in this wacky RC Cola film created by GIGIL Philippines
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RC Cola became the No. 1 trending topic on Twitter in the Philippines for 24 hours.
SPAM and BBDO Guerrero Philippines open pop up shop for the benefit of medical frontline workers
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This holiday season, show your appreciation for them through the SPAM Gift and Give initiative.
Saatchi & Saatchi Hong Kong releases global marketing campaign showcasing the diversity of businesses Lalamove helps daily
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The campaign aims to show the diversity of small businesses that Lalamove helps on a daily basis with on-demand delivery
Postcard from AWARD: Balls To The Impossible
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“There’s absolutely no need to apologise. This is what we do – we solve problems.”
Inspired by real life, ‘Lolo Daddy’ lives on in Ace Saatchi & Saatchi Philippines Christmas spot for TikTok
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TikTok’s latest campaign, takes inspiration from the late grandfather of one of the Ace Saatchi team's copywriters.
42nd AWARD Awards extends entry deadline to Friday 22 January (15% late fee applies)
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The final deadline (15% late fee) for entries into the 42nd AWARD Awards is Friday 22 January (midnight AEST) 2021.
Seen+Noted: Juan Cabral directs NRMA Insurance film that reminds Australians to stay safe on the roads this Christmas
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NRMA Insurance, with Colenso BBDO, are launching Sleeper, a new film reminding Australians to stay alert and safe on...
IKEA launches EFTERTRÄDA streetwear in Singapore via TBWA\Singapore print campaign
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TBWA\Singapore orchestrated a guerilla-style photo shoot, hitting Chinatown and scouting for talent in their over -70’s.
Terence Leong joins AKQA Japan as Tokyo Executive Creative Director
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Leong previously held the position of Executive Creative Director at R/GA Shanghai.
The women of MullenLowe Lintas Group India raise their voices against domestic violence
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The initiative is supported by MTV India, Saregama and Akshara Centre.
Havas Media India wins integrated media mandate for Domino’s Pizza
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The business will be handled out of the agency’s Gurgaon office.
Isobar picks up BSH Home Appliances Digital & Creative business in India
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Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.
AAMS Creative Circle Conference 2020 ‘The NxtNormal’ happening on 18 Dec 2020
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The Conference, organised by The AAMS Limited, will be hosted by BBDO's Tay Guan Hin and will feature guest speakers.
Cats star in new F5 Shanghai campaign to draw attention to the Midea Cube dehumidifier
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The first film features a literal catwalk, putting the spotlight on the Midea Cube’s stylish and premium look.
Propel Manila promotes AJ Marquez to Client Service Director
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Marquez spent a few years in agencies like EON, OgilvyOne, and Publicis Manila before joining Propel Manila.
Ronald Ng joins MRM in global Chief Creative Officer role
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Ng moves to MRM from his role as Global Chief Creative Officer at Isobar.
BBDO Guerrero Philippines make memes come true in this holiday music video for Lay’s
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The playful execution of holiday nostalgia, and pushes the two celebrities out of their comfort zone.
Chef Justin Quek cooks up a 3 course meal for humans using Furry’s Kitchen dog food via Ogilvy Singapore
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Singaporeans love good food. But what if that good food happens to be made for dogs?
Geometry/VMLY&R COMMERCE promotes Manuel Bordé to Global Chief Creative Officer
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Originally from Colombia, Bordé's agency and client experience spans across many categories, regions and agencies.
Bestads Six of the Best Reviewed by Marcelo Rizerio, creative director, CP+B Brazil
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Wunderman Thompson India and Water Kingdom keep Christmas traditions going creating digital ‘Secret Santa’ game
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By visiting the #WKSecretSanta website, Water Kingdom will deliver a Christmas Gift on Santa’s behalf.
Taproot Dentsu Mumbai encourages Indian millennials to find out what love is in digital campaign for OkCupid
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The ‘Love is...' campaign includes four short films as well as a VoxPop.
Ensemble Worldwide Malaysia/UM Studios promotes Didi Pirinyuang to Executive Creative Director
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Pirinyuang joined Ensemble Worldwide as Associate Creative Director and was promoted to Creative Director in 2019.
AdFest Lotus Awards 2020 Virtual Awards ceremony set for Monday, February 15, 2021
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AdFest has confirmed that the AdFest Lotus Awards 2020 virtual awards ceremony will take place on Monday 15th Feb...
FutureBrand elevates Gianni Tozzi to Chief Creative Officer, International
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Tozzi will operate out of the Milan office as Chief Creative Officer International
New York Festivals 2021 Advertising Awards now open for entries; deadline Friday, February 26
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New York Festivals International Advertising Awards is now open for entries for the 2021 competition.
Unleash Your Party Animal with Budweiser in new Serviceplan Shanghai campaign bringing the party home
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The campaign features home party kits for Budweiser drinking games inspired by the charades game ‘Heads Up'.
Ather Energy launches campaign to inspire India to go electric via Brave New World Bengaluru
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The campaign proposes that in order to transform our lives, we need the actions and choices that move us ahead.
Wieden+Kennedy Tokyo releases mysterious music video for Leah Dou’s new single ‘ORANGE’
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This is also the 2nd time this year for W+K’s ECD Scott Dungate to direct a music video.
Directors Think Tank Indonesia creates heartwarming content video for Indonesia’s Citra Pariwara 2020
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Citra Pariwara 2020 wants to lift the spirit of the Indonesian advertising industry by highlighting creativity.
TBWA Singapore has a bit of fun creating the coolest look for the hottest christmas
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The sweater is available for sale with all proceeds going towards Singapore charity The Children’s Wishing Well.
Magna Advertising Forecast reveals digital advertising thrives in Covid economy
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Asia Pacific has been less affected than other regions by the COVID-19 pandemic and economic recession.
Jeep appoints Essence as full-service integrated media agency of record in China
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Led out of Essence’s Shanghai office, the agency will be responsible for brand strategy, media planning and activation.
Adfest names 2020 and 2021 Lotus Awards jury heads to sit with grand jury president Judy John
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The ADFEST Lotus Awards 2020 and 2021 Jury represent 21 cities around the world.
MediaMonks Shanghai creates experiential campaign in partnership with Diesel
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The projection-mapping installations celebrates the fusion of Chinese fashion and Italian craftsmanship.
Juries for Spikes Asia will see an equal gender split with judging to commence in February
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Coming from 18 countries from across APAC, the juries will meet online to discuss and benchmark creative excellence.
Get your entries in for AWARD Awards, AdFest and to access the 50% off early entry discount for London International Awards
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Three of Campaign Brief's favourite award show experiences announced call for entries updates last week...
Burger King Indonesia’s open letter social initiative gives a voice to the silent
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Burger King already employes 100+ crew members with hearing and speech disabilities, across Bali, Makassar & Jakarta.
The new Bentley Bentayga makes its debut in Asia-Pacific with a first-ever interactive virtual experience via Keko Singapore
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The interactive VR enables viewers to take a virtual ride & experience what it took to create the definitive luxury SUV.
Deadline for the 42nd AWARD Awards fast approaching – entries close Friday 11 December
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Only one week left to submit your entries.
BBDO India wins agency mandate for Troikaa Pharmaceuticals Dynapar QPS Pain Relief Spray
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BBDO will handle strategy and communication across digital, social and mainline for the brand.
Publicis Groupe Hong Kong creates new campaign showcasing how every day gets better with Emma by AXA
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The holistic campaign is supported by digital assets to encourage everyone to meet and download Emma.
Get your hands the Big Issue of Campaign Brief featuring the Australia + New Zealand TVC/Content Production Report – OUT NOW
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The bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out now.
Wunderman Thompson Hong Kong releases dogs to detect beachgoers not using sunscreen in activation for Human Nature
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Using the same techniques taught to police dogs, Wunderman Thompson HK worked closely with professional trainers .
The Singapore Crowbar Awards 2020 announces finalists
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After two gruelling rounds of judging, more than 230 finalists were unveiled. Winners announced 18 December 2020.
Singtel releases festive campaign that shares the story of three seniors learning digital skills to stay connected during Covid-19
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Titled “Seniors Go Digital Too!”, the film tells the inspiring stories of three seniors as they head back to ‘school'.
CJ WORX Bangkok turns Thailand’s worst traffic jams and roads into a promotion for Honda Motorcycles new ADV 150 bike
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The film demonstrates the functions of the new ADV 150 that help you ride easily through all the horrible roads.
GREYnJ United Bangkok creates ‘6 Takes of Drama’ which celebrates Kulov Vodka’s 6 times distillation message
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The message of the film is that the more times you distill (6 to be exact), the better results you get.
DDB Group Singapore promotes Thomas Yang and Benson Toh to Executive Creative Directors
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The agency group also hired Mario Van der Meulen, Ida Ong, Ravi Eshwar and promoted Herry Budiyanto.
Bestads Six of the Best Reviewed by Lisa Fedyszyn + Jonathan McMahon, ECDs, Special Group, NZ
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
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