GharPar, Indus Hospital & IMPACT BBDO launch Waxing Lady Tutorials initiative, teaching women how to self-check for Breast Cancer
February 7 2023, 10:50 am | | No Comments
IMPACT BBDO has created this ‘Waxing Lady Tutorials’ campaign, a new initiative by GharPar and Indus Hospita…
Sweetshop signs director duo D.A.R.Y.L to roster for global representation
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The duo have found a real sweet spot in documentary filmmaking, in 2012 as Directors and Exec Producers of Katy Perry...
Either the first long copy ad written by AI or a blatant copywriting workshop promotion
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The first poster, except for the headline, was written completely by ChatGPT.
ADFEST Lotus Awards 2023 names jury for Commerce, Media & PR Lotus
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Commerce Lotus, Media Lotus & PR Lotus judging will be led by Jury President, Valerie Madon.
Havas Media appointed as Sun Life’s APAC agency of record following regional review
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Led by the Havas Regional Hub in Hong Kong and supported by local Havas offices, together with partners Invictus Blue...
GIGIL Philippines launches Facebook live stunt with Filipino influencer PIPAY for Sleepwell
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Sleepwell wanted people to know the importance of quality sleep, and by so doing promote itself.
Bestads Six of the Best Reviewed by Ricardo Tramontini, creative AD, Memac Ogilvy, Riyadh
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
DDB Group Hong Kong elevates Maggie Cheung and Koman Ko to Managing Partners
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Cheung has been with DDB since 2017. She has spent most of her time at the agency running the McDonald’s account.
Dentsu Creative ANZ launches entertainment offering led by ex-UNILAD EP Liam Bagnall
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Dentsu Creative ANZ has appointed Liam Bagnall, former executive producer for UNILAD Group, as creative director for...
Type Directors Club opens 2023 call for global Adé Hogue and Beatrice Warde applications
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The Type Directors Club, the world’s leading typography organization, has opened the call for applications for their stu
M&C Saatchi Group promotes Justin Graham to first global head of advertising network role
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M&C Saatchi has announced that Justin Graham, CEO of M&C Saatchi Group Australia, is expanding his role to the global...
Ex-Saatchi & Saatchi CCO Mike Spirkovski joins corporate advisory Orizontas to co-found new creative venture ‘Rethink Everything’
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Acclaimed creative leader and former Saatchi & Saatchi chief creative officer Mike Spirkovski has partnered with...
Cheil Worldwide opens Maghreb office for the region’s emerging markets
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The Maghreb office, located in Casablanca, Morocco, is Cheil Worldwide's 10th hub in the MEA region.
AWARD School 2023 applications now open; applications close Wednesday, February 22
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Applications are now open for AWARD School, APAC's most acclaimed course for creative problem solvers, storytellers...
DENTSU CREATIVE India promotes a healthy lifestyle in latest ABHI campaign
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The film showcases real-life individuals who have embraced the habit of walking 10,000 steps daily, highlighting...
PopCorners Popped-Corn Snack reimagines “Breaking Bad” in first Super Bowl campaign
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PopCorners Popped-Corn Snack has launched its first Super Bowl commercial, which revives the most critically...
GharPar, Indus Hospital & IMPACT BBDO launch Waxing Lady Tutorials initiative, teaching women how to self-check for Breast Cancer
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The campaign has been created by IMPACT BBDO in collaboration with Contentory, Helipad Productions, and Walnut PR.
AdFest announces new speaker sessions for their March 23-25 festival program line-up
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In this session, F5 Shanghai chief creative officer, Adams Fan, unveils the powers of Idea Smuggling and what global...
Netmeds celebrates the true story of ‘The Girl In Red Lipstick’ via latest GREY Group India film
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Anchal Sharma used red lipstick as her weapon to find the courage and to fight the struggles of cancer treatment.
Filmmaker James Stapleton joins electriclime° for representation in APAC & the Middle East
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The British director will be represented throughout the Middle East and APAC regions.
AdFest 2023 announces Effective Lotus + Entertainment Lotus jury
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The Effective Lotus and Entertainment Lotus jury will be led by Ali Rez, CCO of Impact BBDO Group MENAP.
Otrivin helps India’s School Children Breathe Cleaner by Transforming Toxic Air into Pencils
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Developed in collaboration with Wunderman Thompson Singapore as part of WPP Team GSK/Haleon for the Otrivin Actions...
Damon Stapleton: Creativity. The glitch is not the matrix.
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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
Wunderman Thompson India wins SKODA India’s strategy and creative account
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The challenge put before Wunderman Thompson was to present their POV on SKODA after sales services.
Two weeks left to enter 44th AWARD Awards; deadline 2pm Singapore time Friday 17th Feb
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There are just two weeks left to get your entries in for the 44th AWARD Awards.
Jod Songkran Sethesompobe joins Rabbit’s Tale Bangkok’s Advisory Board
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Prior to joining Rabbit's Tale, Songkran held several senior management positions at renowned marketing & advertising...
Vishal Bhardwaj directs India’s first Shot on iPhone film via TBWA\Media Arts Lab Singapore
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The 30-minute film will be accompanied by a behind-the-scenes that highlight how the compact nature of the device...
TBWA\ India bids farewell to Parixit Bhattacharya and welcomes Russell Barrett
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Previously at BBH India, Barrett brings close to 27 years of experience creating some of the markets most impactful...
71 creatives from the Asia Pacific will join D&AD Awards 2023 Jury
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Live judging will take place over four days from 7-10 May at The Old Truman Brewery, London.
2023 NYF Advertising Awards now open for entries: deadline for entries Friday, May 26
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New York Festivals Advertising Awards are now open for entries for the 2023 competition.
GIGIL Philippines dares Filipino commuters to take on this Alice in Borderland challenge
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By turning commuters into players and challenging them to hunt for 16 cards across 13 stations using a web app...
ABInBev’s Draftline named the inaugural 2022 In-House Company Of The Year at LIA
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It's a huge recognition especially since this is the inaugural award. It is also very relevant for the entire...
Ogilvy India is the only agency from Asia named on 2023 Contagious Pioneers list
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Ogilvy India is the only agency from Asia named out of the 8 winners.
SKYN Japan’s Valentine’s Day campaign via UltraSuperNew Tokyo is ‘Undressing Softness’
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Four couples were given 10 envelopes, each containing instructions on what to do next with their partner.
Sarfaraz Ansari joins DDB Mudramax India as Senior Vice President – Integrated Media
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“The DDB Mudra Group has made some remarkable strides over the past few years with inspiring & diversified campaigns..."
Cadbury 5 Star helps singles avoid couples this Valentine’s Day via Ogilvy India’s Mush Detector
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A microsite that uses GPS to help singles avoid 'mush' in their vicinity so they can 'Do Nothing' in peace.
EssenceMediacom formally launches: APAC CEO Rupert McPetrie to lead 29 offices in the region
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GroupM's newest agency has been built to find new opportunities and deliver truly integrated media solutions.
Dentsu Creative releases 2023 Trends report
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Identifing 12 trends that will drive and disrupt the industry in 2023. Packaged in six pairs, with both the challenge...
OREO launches BLACKPINK makeover with new work for Mondelez by Publicis Groupe Indonesia
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The #OREOBLACKPINK campaign kicks off with a TV commercial, which embodies the playfulness of OREO and BLACKPINK.
Yves Geleyn directs Coca Cola’s heartwarming Lunar New Year spot for second year running
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Unlisted, and animation director Yves Geleyn, have reunited with Coca Cola Greater China, Ogilvy Shanghai and Hornet...
2023 Trends: The consumer at the Heart of it All by dentsu’s Prakash Kamdar
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However, brand building in a challenging climate is critical in demonstrating differentiation to consumers.
Bestads Six of the Best Reviewed by Linda Knight, Chief Creative Officer, Observatory, Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Last chance to get the inside track on AWARD School – Virtual Info Night next Thurs, 7 Feb
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AWARD School’s Virtual Info Night takes place from 7 - 8:00pm AEDT next Tuesday 7 February - a final and unmissable...
Working with Cancer issues wake-up call to all with mass media campaign via Publicis Groupe
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Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of...
Caroline Slocombe joins OpenX from WPP to lead The Coca-Cola Company business in Greater China
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Since 2010, Slocombe was part of Red Fuse Communications, a WPP team dedicated to serving Colgate-Palmolive worldwide.
Propel Manila strengthens creative team with appointment of Nikki Golez as Creative Director
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Golez has won various local and international recognitions for her works from Cannes, D&AD, Clio, Adfest, Adstars...
Gen Z parents set to become prime marketing targets in the next decade – Ogilvy Singapore
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Between 2020 and 2022, the number of Gen Z parents in Singapore has more than tripled and is continuing to grow.
Geometry Ogilvy Japan picks up Audi Japan’s Brand and Creative Agency appointmrnt
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"We are grateful and humbled by the opportunity to partner with Audi Japan, as Audi is a progressive brand that is..."
TikTok’s Sofia Hernandez, GUT’s Anselmo Ramos and Ogilvy’s Liz Taylor Join The One Club Board of Directors
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The One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community...
Satish Ramanathan joins Ogilvy Indonesia as MD
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With over 2 decades of experience, Ramanathan joins Ogilvy after a long stint at MullenLowe Lintas Group.
HSBC and Wunderman Thompson Hong Kong create AR ‘Wishing Tree for 7,000,000’
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The AR technology is supported series of launch videos distributed online, with celebrities taking the lead to set...
Kyiv International Advertising Festival’s global call to make the world a better place
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KIAF 2023 will celebrate the most creative works of socially significant communications, and these initiatives are...
We Are Social report: Time online falls to pre-pandemic levels, while social media use increases
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‘Digital 2023’ shows that people globally are becoming more discerning in their internet use.
Wunderman Thompson Kolkata demonstrates how ONN provides total comfort in new film
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“The biggest challenge was to tell an interesting story with a twist in 20 seconds."
Project Re-Dew initiative auctions off five scrapboards for Philippines capital benefit
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Designed and created by BBDO Guerreo’s Creative Directors, Andi Olbés and Nikki Sunga.
NYF Health reveals 2023 Exec Jury: 14 healthcare creative leaders to judge Health Awards in NYC
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The New York Festivals Health Awards announced the 2023 Executive Jury, a brain trust of some of the most respected...
Sean Boyle: The Brandshees of Inisherin
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By Sean Boyle, writer/planner/strategist/podcaster.
Last day to enter AdFest 2023: Final deadline to enter is today January 27th
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So if you haven’t already, download the Entry Kit, get your entries ready, and submit by Friday 27 January.
Chevrolet and McCann China invite Ed Stafford and his car in “First Man Out” to Shanghai
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The campaign commenced at the end of November, with Stafford releasing behind-the-scenes clips of the third season...
Lexus rides into a realm of surrealism via new The&Partnership Japan & Great Guns campaign
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‘At Home In An NX’ revolves around a friendly feline that makes a home for itself in a man’s Lexus.
Anthony Gregorio farewells Saatchi & Saatchi Australia, Patrick Rowe steps up as new CEO
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Publicis Groupe ANZ has today announced the departure of Saatchi & Saatchi Australia CEO, Anthony Gregorio after five...
MBCS goes back to roots this CNY in preservation of culture and heritage with PETRONAS
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The film tells the tale of a community of shopkeepers who rally together after receiving the devastating news that...
Bestads Six of the Best Reviewed by Nkanyezi Masango, Group ECD, King James, Cape Town
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Mustafa Kapasi promoted to Executive Creative Director at Scarecrow M&C Saaatchi India
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"I am continually impressed by the agency's focus on simplicity and creating disruptive yet effective campaigns."
Havas Worldwide India hires Debanjan Basak as Group Creative Director
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Basak has worked across agencies including Ogilvy Mumbai, Dentsu India and Contract Advertising.
Type Director Club Opens Call For 2023 Global Ascenders Competition: deadline Wed, March 15
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Recognising outstanding type-oriented achievements of designers age 35 and under.
Tourism Fiji launches ‘Where happiness comes naturally’ global brand platform via Host/Havas
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Just over a year on from Fiji re-opening to tourists, Tourism Fiji has unveiled a new global brand platform, ’Where...
Cannes Lions opens for awards submissions – entry deadline Thursday, 13 April, 2023
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Cannes Lions has evolved its admissions process to focus on areas of Sustainability, Impact and Effectiveness, and DE&I.
Executive producers invited to attend the World Producers Summit at ADFEST 2023 – register now
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ADFEST has announced that the World Producers Summit is returning to Thailand on Thursday, March 23 at 13.00-15.30 as...
ADFEST to host ‘Creativity for the Mobile-First Era’ workshop held Friday, 24 March, 9.30am–1pm
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Mobile viewing has become the norm. 75% of worldwide viewing is on mobile, and 9 out of 10 mobile users share the...
Wunderman Thompson India powers The Idea of India via new The Times of India campaign
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The campaign is live across national news media, social media and various digital platforms.
FCB SHOUT Malaysia shows how to ‘Save The Drama’ this Chinese New Year with Pepsi
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FCB SHOUT won the pitch for the campaign in November, beating out several other agencies.
Global ‘Correct the Internet’ campaign launches to make sportswomen more visible via DDB NZ
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Who has scored the most goals in international football? The internet will generally tell you it’s Cristiano Ronaldo...
Mandarin Oriental Hotel Group appoints Forsman & Bodenfors as global brand agency
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Forsman & Bodenfors will partner with media agency Assembly to deliver an integrated offering of brand, design...
DDB Philippines elevates Anna Chua-Norbert to the Managing Director role
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Most notably known for her role as DDB Group Philippines’ Chief Culture Officer, Chua-Norbert has created holistic...
Tribal Worldwide Singapore brings back MOH’s ‘Guardian of Health’ to fight high sodium intake
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The film follows the Guardian of Health’s return via a time portal to triumph over a masked band of salt villains...
audacity bangkok adds Ton Jintawat as CD & Siratchaya Rattanacharoen as account director
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Jintawat spent time at multiple traditional and digital agencies throughout his career.
BMW China celebrates the joy in translation fails with its CNY campaign via TBWA
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The campaign launched on Jan 16 with a 3-minute film. During this festive period, it is customary to share new year...
Southeast Asian network Lion & Lion expands offering with launch of Film Production Studio
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Johnson Ling will lead the team as Head of Production, bringing a decade of experience in production.
distillery celebrates the Year of the rAbbIt with an AI-Powered storybook
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The storybook was created using a range of cutting-edge AI tools, including ChatGPT for the story, MidJourney AI...
Yee Wai Khuen takes over from Gigi Lee as TBWA\Malaysia’s new chief creative officer
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Yee takes over from Gigi Lee, TBWA\Malaysia’s former chief creative officer, who stepped down from the role in December.
Putra Brand Awards 2022 and inaugural Putra Aria Brand Awards rewards consistent brand engagement with consumers
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The Platinum awards were given to Uniqlo, Toyota, Shell, Carlsberg, 100PLUS, Farm Fresh, Maxis, Sunway...
Coca-Cola celebrates the Lunar New Year via regional Year of the Rabbit campaign
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The film celebrates how the Lunar New Year table is big enough to accommodate every generation’s preferences & desires.
ASICS enlists inactive mind gamers in new global campaign streaming on Prime Video
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Over 16 weeks, each mind gamer followed an exercise programme designed by international coach, Andrew Kastor.
Netflix collaborates with Mash and Malaysian artist Eten Teo to celebrate Lunar New Year
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Teo’s papercut piece marks the first time a physical artwork is digitised to be featured on a local moment on Netflix.
The Joy-Conomy is here: Wunderman Thompson releases ‘The Future 100: 2023’ report
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2023 brings elevated expressionism to arm people with hope, joy and happiness for uncertain year ahead.
Kotex and Ogilvy India encourage young women to #ChooseItAll for healthy period protection
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This campaign, targeted at digital natives, has been rolled out on almost all relevant Gen Z touchpoints.
Karlssonwilker creates 80s-style video game to drive engagement for ADC 102nd Annual Awards
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Players get to explore a century of past ADC winners and compete for free and discounted 2023 entries.
Leo Burnett Singapore and Beam Suntory invite you to follow the rabbit into the stunning world of Bowmore Islay Single Malt Scotch Whisky
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The illustration, created with Singaporean illustrator Erika Tay, incorporates elements that define Bowmore whisky...
Uber Eats announces you can get almost, almost, anything now on the platform in latest campaign
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Uber Eats has enlisted the help of the world’s most high profile matriarch, Kris Jenner, her supermodel daughter...
Ogilvy and Wavemaker India win Grand Prix + Grey Malaysia takes out Grand Prix for Good at WARC Awards for Asian Strategy 2022
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India leads with the most awarded campaigns (7 including one which also ran in the US), followed by Singapore (4).
Ira Alamsyah, Satriono Kartodimedjo + Karthik Narayan appointed to BATES Indonesia leadership
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Ira Alamsyah, a veteran and well-known Indonesian leader has been elevated to Managing Partner of BATES.
Greenlam Industries shows what a seed of love can do through a heart touching film
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The film has been produced by The Titus Upputuru Company.
Grey China hires Janice Kok as Head of Strategy
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Kok began her advertising career in Malaysia in 2003, joining agencies such as Egency.com, Paprika Global and Saatchi...
The Shout Group inspires travellers to discover their own world at Resorts World Genting
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In the true spirit of inclusivity, the ‘Welcome to My World’ campaign launches with a star-studded music video.
Publicis Foundation launches Working With Cancer coalition and global campaign via Le Truc to erase the stigma of cancer in the workplace
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In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation...
DDB Mudra Group India rolls out new film as part of the McDonald’s India ‘We Get It’ campaign
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“Life isn’t perfect, it’s often a string of messy moments. And no one gets it better than McDonald’s."
Tech-driven content house Elesi Studios kicks off 2023 announcing four new leadership roles
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Aside from servicing its sister company, Propel Manila, Elesi also works with agency clients like Dentsu Jayme Syfu...
Harsh Shah joins Wunderman Thompson South Asia as Chief Digital Officer
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Based out of Mumbai, Shah will report directly to Shams Jasani, Chief Executive Officer, Wunderman Thompson South Asia.
Prachi Bali to Head Saatchi & Saatchi Propagate in Business Head & Executive Vice President role
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She will helm the national mandate for the agency and will report to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi.
ADFEST 2023 announces the return of the World Producers Summit – Thursday, March 24
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The World Producers Summit at ADFEST 2023 is open to just 40 producers from production companies and agencies.
Sweetshop signs director duo AGGRESSIVE for representation in Asia and China
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The duo started out as designers and visual artists in 2001, moving to music videos in 2004 before stepping into...
W celebrates the New Year with Deliveroo win
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The retainer scope will see W manage both corporate and consumer communications for Deliveroo in Singapore.
DDB Mudra Group India appoints Binodan Sarma as Head of Digital – North
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With over 16 years in advertising and data marketing, Sarma has worked with Wunderman Thompson, Cheil India and Dentsu.
Bestads Six of the Best Reviewed by Saffaan Qadir, Creative Director, Paulus, Seoul, South Korea
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Directors Think Tank welcomes US director Nicholas Lam to roster for representation across Southeast Asia & MENA
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“It reawakened the rambunctious little Hong Kong rascal in me that got buried somewhere during my years living in..."
Tiger Beer teams up with Le Pub APAC to launch “A Bolder Tomorrow” integrated campaign
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The film and stunt come as new research from Tiger Beer reveals that Gen Z and Millennials* in Southeast Asia...
Kyoko Yonezawa joins TBWA\HAKUHODO Tokyo in newly created Head of Innovation role
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Yonezawa joins from Wieden+Kennedy Tokyo where she was Creative Tech Director.
Clear Channel Singapore launches into the Decentraland Metaverse with new partnership
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“The partnership with LandVault has allowed us to incorporate the virtual world alongside the physical world..."
BBDO Guerrero Philippines hires Gino Borromeo as Chief Strategy Officer
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Prior to joining the agency, he was VP for Corporate Strategy at SM Supermalls and Chief Strategy Officer of...
ADFEST invites production-related companies to flex their craft muscle at Production Hut
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ADFEST is now inviting production and production-related companies to reach the creative industry directly at...
FCB SHOUT Malaysia discovers the real cost of a second chance in latest film for RHB Bank
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‘A Clean Start’ was released on 1 January 2023 and has received tremendously positive reviews.
EFGH launches weekly Under The Money Plant for JJ Tax show talking all things money
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In its first episode called “Rules: CA versus CD” the two founders debate how the tax consulting firm helps people...
Havas Media Singapore promotes Executive Director Louise Koh to General Manager role
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Koh joined Havas Media three and half years ago with a responsibility to manage some of the agency’s key clients.
Amrita Randhawa, Jean Lin, Yoshihiro Yagi, Ali Rez + David Droga named Cannes Jury Presidents
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In a first, Impact BBDO’s Ali Rez will serve as Cannes Lions’ first Jury President from the MENA region.
DDB Mudra Group India turns home life situations into Volkswagen car safety features
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The campaign is live and can be viewed on the YouTube and Instagram pages of Volkswagen India.
KFC Thailand gives delivery app riders a well-deserved rest in their latest holiday campaign
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Wunderman Thompson Thailand launched the campaign, offering their delivery service for FREE over the holiday season.
Be friends with technology at Reliance Digital says new L&K Saatchi & Saatchi India campaign
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"Encouraging you to touch, feel and play with technology guided by our team of experts. It’s an emotional..."
Wunderman Thompson India appoints Rajeshwari Rao as Sr VP and Executive Creative Director
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Based out of Mumbai, Rao will be the creative head on the agency’s Unilever’s business in addition to several other...
Alice Chou, Dan Wright & Valerie Madon complete the ADFEST 2023 jury presidents line-up
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Prior to joining Meta in November 2022, Madon was Chief Creative Officer at VMLY&R Asia.
Sentosa Development Corporation unveils new brand campaign and tagline via GOVT Singapore
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The campaign roll-out is spearheaded by a 70-second commercial titled “A Deep Dive into Discovery”.
New York Festivals Health Awards names 8 from Asia for 2023 NYF Health Awards Grand Jury
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The Grand Jury panel is comprised of 100+ creatives who are some of the most innovative minds in healthcare...
Dentsu and Kantar’s Sustainable Transformation Practice: Marketing must be radically reimagined to achieve 2030 Sustainable Development Goals
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Dentsu and Kantar today launch Marketing a Better Future, a flagship study exploring the role APAC marketers play...
Redhill announces a strategic partnership with Japanese marketing agency Vivid Creations
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Founded in 2009, Vivid Creations is committed to bringing high-quality Japanese content to global audiences.
McCann Worldgroup Japan elevates Kazz Ishihara to newly-created Group ECD role
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In this role Ishihara will oversee the creative teams of both McCann and Craft, in addition to MRM...
ADFEST rolls out 2023 program line-up
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ADFEST has lined up the region’s most insightful speakers for its first live event for four years, with its theme...
Director Nick Sullivan joins electriclime° for exclusive representation in Asia and MENA
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electriclime° has signed director Nick Sullivan to its roster. Sullivan is an Australian filmmaker and editor who...
Bestads Six of the Best Reviewed by Fabio Seidl, director of global creative development, Meta, NY
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Final week to enter AdFest 2023 Lotus Awards – entry deadline Friday January 13
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The Final Deadline for entry submission is Friday 13 January 2023.
Laura Geagea, Rahul Mathew and Kazoo Sato join ADFEST 2023 Jury Presidents line-up
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Kazoo Sato will preside over the Design Lotus and Print & Outdoor Craft Lotus as Jury President.
HSBC turns Hong Kong into an open canvas with its year-long ‘Open to Art’ initiative via MSL
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HSBC’s ‘Open to Art’ Metaverse Gallery is another new platform where local artists can showcase their work.
Rhys Taylor joins VMLY&R Singapore from Dentsu International in Managing Director role
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Taylor takes on the role following on from Preethi Sanjeevi, who stepped down in June this year.
Per Pedersen, ‘by The Network’ Founder & former Grey Worldwide Creative Chairman, dies at 58
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In 2020, Pedersen left Grey to establish ‘by The Network’, a global network of wholly owned independent creative...
Ogilvy Names Krishnan Menon President of Experience in Asia
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Menon most recently served as Chief Client Officer for Merkle and dentsu CXM APAC.
Advertising Association of Nepal honors Outreach for bringing international recognitions to Nepali advertising
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“I would like to thank my team, my clients, our extended partners & all others who have been directly or indirectly..."
MBCS collaborates with content creator Jenn Chia for Listerine’s Chinese New Year campaign
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#SwishAwaySuay kickstarted with Jenn’s video that went viral on social media, garnering up to 20,000 likes in 12 hours.
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