Saatchi & Saatchi Melbourne, Dentsu Tokyo + Wunderman Thompson Thailand score multiple Grand Prix awards at Spikes Asia 2021
March 4 2021, 8:41 am | | No Comments
Australia has taken the most Grands Prix with eight at this year’s Spikes Asia awards. The Grand Prix awards were …
Paul Catmur: A Manifesto for Mediocrity
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By Paul Catmur, co-founder of Barnes, Catmur & Friends.
Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel
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The campaign aims to change the perception of the building material's category.
Center Fruit gum launches new campaign via Outreach Nepal starring Swastima Khadka
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Center Fruit, Nepal’s largest gum brand announces Nepalese actress Swastima Khadka as its brand ambassador.
APAC Tambuli Awards 2021 announces jury members for the creative cluster categories with Malcolm Poynton as Jury President
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The Asia Pacific Tambuli Awards 2021 announced the jury members of the Creative cluster categories
Saatchi & Saatchi Melbourne, Dentsu Tokyo + Wunderman Thompson Thailand score multiple Grand Prix awards at Spikes Asia 2021
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Australia takes 8 Grand Prix awards - Japan has 4, Thailand won 3, India and NZ with 2. Malaysia scores 1 Grand Prix.
Wunderman Thompson’s Annette Male and AliExpress’s Christina Lu Named Heads of Jury for APAC Effie Awards 2021
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As Heads of Jury, they will lead and moderate the judging sessions to award the best-in-class marketing communication...
Bestads Six of the Best Reviewed by John Larigakis, CD, One Twenty Three West, Canada
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Failures are what fuels the greats as depicted in this spot via Lowe Lintas Bangalore for Unacademy
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The campaign focuses on Sachin Tendulkar's rigorous and painful journey to excellence.
Kraft Heinz in China appoints VMLY&R to develop human-centred product innovations
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VMLY&R won the assignment via competitive tender. They worked with Kraft Heinz in Asia since 2016.
Wunderman Thompson Commerce report shows online shopping stopped Covid-19 from stealing Singles Day and Chinese New Year
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The report speaks to the China findings but within the report there are insights from the US and UK too.
Tata Motors says ‘Reclaim Your Life’ in new campaign via Ogilvy Mumbai
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The 'Reclaim Your Life' campaign is an ode to the evolution of the Tata Safari.
Red Havas launches Red Havas Health to expand their global health offering
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The offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Philippines & ..
Publicis Groupe elevates Heidi Zhang and Sandy Wu in China
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Heidi Zhang has been promoted to CSO of Publicis Communications China & Sandy Wu to MD of Saatchi & Saatchi Shanghai.
Creative Circle: Lili Jiang + Ali Silao
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Top creative thinkers from Asia highlight recent great work that caught their eye...
WildAid launches campaign marking World Wildlife Day created pro bono via BBDO Bangkok
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The campaign features five species and ask the public to react against wildlife trade by refusing wildlife products.
Not sharing is the new caring, post lockdown in SangSom’s latest campaign via Sour Bangkok
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SangSom redesigns the iconic 'Sharing Bucket' to be a social responsible 'Bucket For 1.'
Call for entries to Campaign Brief’s The Work 2021: Free to enter – Deadline Friday 16th April
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Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Edelman names Neeraj Khanna Head of Marketing for APAC
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Khanna will lead the network's regional marketing strategy, reporting into Bob Grove.
Gavin McLeod departs Ogilvy Sydney for chief creative officer role at CHE Proximity; Glen Dickson promoted to deputy CCO
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CHE Proximity has today announced the appointment of Gavin McLeod as chief creative officer, joining the Sydney...
Directors Think Tank wins gold at Spikes Asia for Petronas ‘Land of Light Bulbs’
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All three episodes were co-directed by Directors Think Tank director and co-owner Rajay Singh.
50% entry discount extended for London International Awards entries finalised through 31st March 2021 due to unprecedented demand
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London International Awards (LIA) has extended the 50% discount for entries finalised through 31st March 2021 due to...
Seven Sunday Films announces new leadership team following regional expansion into Singapore & Malaysia
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Joining the management team are Yugi Darmawan, Gilang Darmawan, Afeeq Nadzrin, Dessy Arsyad and Pantun Hutagaol.
APAC Tambuli Awards 2021 reveals jury members for Humanity and Culture and Digital + Ecommerce categories
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The APAC Tambuli Awards 2021 submission deadline is set for April 5.
Spikes Asia hands out 58 Golds with Australia scoring 21, New Zealand 10 and Thailand + India with 7 each
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Spikes Asia handed out 293 gold, silver and bronze awards across 23 categories this year.
Ted Lim: Why bother with awards?
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Forums like AdFest help us to recognise good work (not just good ads) and set standards so the industry has a North Star
Grey Group China hires Sharlene Wu as Chief Executive Officer replacing Jeff Kwek
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Wu joins Grey Group from Proximity China, where she was CEO and spent the last 13 years.
WPP AUNZ’s newly formed Ogilvy AU Network offers stronger and more integrated offer
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WPP AUNZ today announced a further strengthening of the Ogilvy brand, with the formation of the Ogilvy Australia Network
Three from APAC named to Fusion DEI Jury for ADC 100th Annual Awards
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Creatives from Japan, Philippines & Sri Lanka have been selected by The One Club for Creativity to serve on the jury...
McDonald’s Hong Kong and Keung To partner up to rejuvenate the Big Mac in new campaign via DDB Group Hong Kong
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Keung To is bringing back the Big Mac Chant, with updated bacon lyrics and adding his own flair to the nostalgic tune.
Digitas India and digibank by DBS use sound to good effect to get users acquainted with Budget concepts
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A wrap-up video was released which comprised a musical summary to denote the variety of sounds that were used in the ...
Sri Lankan women’s cricket captain Chamari Athapaththu challenges women’s empowerment barriers via Magic Mango Sri Lanka campaign
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Chamari invites society to follow her parents’ lead to encourage girls to continue to follow their dreams...
Firzan Mulafer appointed Managing Director for Publicis Communications Malaysia
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Mulafer brings along with him two decades of experience across every facet of the business.
Dove and Ogilvy India challenge toxic beauty practices following the stories of five real women in #StopTheBeautyTest campaign
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To add power to the campaign Ogilvy India decided to stay true to the brand world of using real women, real stories.
McCann releases the Truth about Culture and Covid-19: strong trust in government handling of pandemic despite rising racism concerns
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The study has been running since March 2020 & since its inception, has included China, India and Japan in the survey...
HSBC and Wunderman Thompson Hong Kong kickstarts the Year of The Ox with ‘New Year, New Rewards’ campaign
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There was a Facebook Premiere launch of the virtual projection film at 8:18 PM on the 1st day of Chinese New Year.
Dentsu Malaysia consolidates all AIA Malaysia’s creative business
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The move aims to maximise AIA's branding investments to drive sustainable business growth.
Inspired by traditional values and symbols Dentsu Redder Vietnam launches latest designs of Biti’s Hunter sneakers
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Using a spread of iconic imagery, it celebrates today’s generation of Vietnamese who are proudly rising in the world.
5 Days Left to Enter LIA With 50% Discount on Entry Fees
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LIA is giving a 50% discount on standard entry fees for submissions finalised by Sunday, 28th February 2021.
Gigil celebrates the most number of Philippines’ finalists at Spikes Asia
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GIGIL has been shortlisted 6 times for 5 pieces of work in various film categories across 4 different clients.
Reprise Digital appoints Vincent Spruyt as Global Chief AI Officer
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Spruyt is a recipient of the prestigious MIT Technology Review “35 Innovators Under 35” award.
IKEA India’s latest campaign highlights its understanding of home during changing times
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COVID-19 has made the home the epicenter of everything we do and pushed us to re-evaluate how living spaces are utilized
Platinum Guild International and PG One presents the tenacity of platinum
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PGI appointed PG One after a pitch to work on the Platinum Education Campaign.
MullenLowe Mishra Vietnam appoints ex PHD Vietnam’s Hung Nguyen as Business Director
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This latest appointment comes in addition to Guilherme Tonon coming on board as Head of Strategy & Consumer Engagement.
McDonald’s India North and East launches #MatchedByYou campaign via DDB Mudra India
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The #MatchedByYou campaign includes the choice of adding Coke or Fries with select McDonald’s menu items.
Shanghai-based directing team, FARFAR Films celebrates their two-year anniversary
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China’s up-and-coming directing duo Kevin Lee and Iris Zhang celebrate their two-year anniversary this February.
BBDO Bangkok and Mum Films release final four ‘Sex Talk’ episodes for Thai Health Promotion Foundation
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Each episode focuses on a different family members sexual issue with a solution and Dos and Don’ts.
Bestads Six of the Best Reviewed by Oren Meir, CEO/CCO, Addict Israel Advertising Agency
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Australia, India and New Zealand lead at the shortlist stage of Spikes Asia 2021
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The work is being judged by a diverse group of 83 creative leaders from across APAC and the world.
Two Golds to Japan as Spikes Asia releases winners of Young Spikes Film + Integrated competitions
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This years Young Spikes competitors were asked to fulfil a brief set by Conservation International.
Ida Siow elevated to President role at 72andSunny Singapore
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Siow has over 15 years experience in major networks across the world including BBH London and Ogilvy Shanghai.
AWARD School 2021 applications set to close this Thursday, 2pm Singapore time
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Applications for Australasia’s most acclaimed course in creative thinking, AWARD School's new online program, will...
Edelman elevates Ashutosh Munshi to Head of Brand for APAC
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An industry veteran, Munshi joined the firm 18 years ago and has worked in its Mumbai, London and New York offices.
Just One Week Left to Enter LIA With 50% Discount on Entry Fees
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Finalise your LIA entries by 28th February 2021 and be invoiced at 50%
Tencent’s VooV Meeting video conferencing app targets mobile users in China
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As a newcomer to the video conferencing market, VooV Meeting targeted mobile users instead of PCs where Zoom dominated.
Asia-Pacific Tambuli Awards 2021 names jury presidents
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The jury presidents for 2021 are Malcolm Poynton, Merlee Jayme, Steve Coll, Kuo-Hi Lee and Emily Poon.
HSBC Singapore champions changemakers with new brand platform via Wunderman Thompson Singapore
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Over the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance.
DDB Group Hong Kong launches new social content offering company, Motion
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The new division will be led by former ECD of DDB Group Hong Kong, Jamal Hamidi, as Managing Director of Motion.
Former Water’s Edge creative partner Andy Lee and client services director Michelle Tee partner to from new agency, W/E + Partners
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10 former team members of Water’s Edge like its Creative Director, Julius Sim, join the new agency.
Philippines creative star Bryan Siy signs on with TCP-TBWA\Indonesia as Executive Creative Director
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Siy moves to Jakarta to lead the creative department at TBWA’s Indonesian agency in partnership with CEO, Soum Banarjee.
APAC Tambuli Awards launches the inaugural young marketing leaders of the year awards
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The award recognizes high-potential marketing professionals around Asia Pacific between 27 and 35 years old.
Crazy Domains explores wild ideas in new mockumentary films via electriclimefilms
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In close collaboration alongside Crazy Domains by Dreamscape Networks, electriclimefilms has produced a series of films.
MoneyOwl wises up with new brand campaign from e Singapore
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The MoneyOwl campaign, consisting of a series of print ads and brand videos, breaks this week.
BBDO Guerrero Philippines calls for entries for their 2021 virtual internship program
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Every year, the agency opens its doors to aspiring young creatives who would like to jumpstart their advertising journey
New York Festivals Advertising Awards 2021 names Ralf Heuel as Jury President leading 25 Executive Jury members
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This is the 11th year that New York Festivals has brought together a panel of globally respected innovators.
BBH Singapore and Black Sheep develop launch campaign for Catapult, Southeast Asia’s first integrated leadership learning hub
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The current project is a continuation of a two-year relationship that saw BBH/Black Sheep Design develop the brand.
The Nine Shanghai invites customers to experience the unique reading philosophy of Chinese bookstore chain Yan Ji You
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The project has attracted over 10 thousand consumers participated. Over 100 media reported this campaign on their own.
The Film Factory transforms its Thai production empire into a Multi Independent Company
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The organization will transform into the Multi-Independent Company with six affiliate companies of different expertises.
Talabat saves the day in new Super Saver campaign via Team Red Dot Dubai
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The term 'Super Saver' became a saviour in specific food-related situations in the two films.
Two AM Music Malaysia drops some deep bass for French streetwear brand, BRDR
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The hard hip-hop beats and bold narration deliver a powerful combo that amplifies the energetic persona of the brand.
L&K Saatchi & Saatchi India hires Dipti Rode as Senior Creative Director
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Rode joins the agency from What’s Your Problem where she was instrumental in driving creative engagement and strategy.
Seen+Noted: Flybuys captures ‘Give a Flybuys’ Aussie attitude in new work via CHE Proximity
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‘Give a Flybuys. Take More’, launched by CHE Proximity, will appear nationwide with TV, OOH and social rolling today...
Mark Tutssel named overall jury chairman for APAC Tambuli Awards 2021
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As overall jury chairman, Tutssel will head the overall executive jury.
Grey Malaysia collaborates with Directors Think Tank on Telekom Malaysia digital campaign to inspire Malaysians to reach further
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The film shows how we are all interconnected with each other thanks to Digital Malaysia powered by TM.
Havas Group acquires BLKJ Singapore to create BLKJ Havas
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BLKJ was founded at the end of 2016 by Rowena Bhagchandani, Joji Jacob, Lester Lee, and Khalid Osman.
LIA initiates an industry first one-to-one virtual coaching program under Creative LIAisons
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London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow...
Bestads Six of the Best Reviewed by Frederico Roberto, ECD, Interweave Agency, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Will Jin appointed as new Managing Director of Cheil South West Asia
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Jin joined Cheil Worldwide in 1993, become an Executive in 2013 and served as the President of Cheil Latin America.
Cheil Worldwide Hong Kong campaigns score 14 awards at AdFest 2020
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The agency’s work won 1 Grande, 4 Gold, 7 Silver, 2 Bronze across the main and craft categories.
WPP AUNZ retires Ikon brand in Australia merging it into AKQA Media
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WPP AUNZ has announced it is combining local brands Ikon and AKQA Media to create a new next generation media.
AdFest 2020: Recap of all the Grande ‘best of category’ winners from each discipline
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There were 11 Grande winners at AdFest 2020 - See them all here.
Dentsu named Network of the Year at AdFest 2020 and Dentsu Inc Tokyo takes out Agency + Digital Agency of the Year
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A summary of statistics for the ADFEST 2020 Lotus Awards entries is available to download.
Dentsu Tokyo leads the agency winners at 2020 AdFest Awards followed by CHE Proximity Melb, Innocean Seoul + TBWA Hakuhodo Tokyo
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ADFEST announced the winners of the ADFEST 2020 Lotus Awards at tonight’s online ceremony.
Asia Pacific Tambuli Awards 2021 opens Call for Entries: Deadline April 5, 2021
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The deadline for submission of entries is set for April 5, 2021.
Finalise your London International Award (LIA) entries by February 28 and receive 50% discount
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LIA is giving a 50% discount on standard entry fees for submissions finalised by 28th February 2021.
You might tremble but not your pics as shown in OPPO Creative China’s print ad for Blitzwolf
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The print work shows how you might tremble but not your pics.
Distillery Singapore creates socially distant Ang Bao to celebrate safely this Lunar New Year
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The design is in keeping with the traditional red envelope to symbolise good luck and prosperity.
Mother Shanghai releases its first Supercell campaign for Brawl Stars encouraging family battles over the New Year
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The campaign follows a boy on a mission to uncover a mysterious player's identity, the most formidable Brawler.
Cadbury Dairy Milk Silk launch ask couples how far they’ll go for love this Valentine’s Day via Ogilvy India
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The campaign includes six films which showcase a range of thoughtful Valentine's Day gestures.
LEGO breaks the ice and make first dates easier in new campaign produced by Directors Think Tank Singapore
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DTT & LEGO sent six real people on first dates and had them build sets from our new LEGO Botanical Collection.
Creative Circle: Akae Wang + Soleil Badenhop
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Top creative thinkers from Asia highlight recent great work that caught their eye...
The Nine Shanghai launches The Elephant Art Museum for The 20th Anniversary of Time China Property
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At Tianhe Square, Guangzhou, collaborating with architects they built a 8-meter-high, 30-meter-long, 20-ton Museum.
Propel Manila picks up creative and digital duties on Nutricia business
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Nutricia awarded their full prenatal and early child nutrition portfolio (Aptamom, Aptamil, and Aptakid) to the agency.
Merdeka LHS founders Tony Savarimuthu, Huang Ean Hwa + Szu Lee exit Dentsu network in Malaysia: Andrew Low signs on as Group CCO
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Andrew Low has been appointed as new Group Chief Creative Officer for dentsu Malaysia's Creative Line of Service
The Philippine Association of Cupids remind people how to flirt in new Netflix campaign via GIGIL Philippines
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The Cupids’ online film by GIGIL was able to score 1.3 million organic views in less than 24 hours.
Muma and Idealogic help Green Packet tell their story of making the impossible, possible
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The campaign tells the story of how Green Packet have made a difference in the lives of Malaysians over the years.
Singer Moira Dela Torre partners with PLDT Home in the Philippines to deliver soundtrack of her life
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PLDT Home delivers the message of hope and love this Valentine’s Day
Naga DDB Tribal reimagines the story of Nian in Hong Leong Bank CNY film inspiring Malaysians to rally together
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Mirroring today’s socially-distanced family reunions, Ah Boy shares the story of the ‘Nian’ monster with his grandmother
Ad Stars 2021 Awards now open for entries until 15 May; Juror/speaker submissions close 31 Mar
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Ad Stars is now welcoming entries free-of-charge to the Ad Stars 2021 Awards – the deadline is 15th May, and the top...
AWARD School 2021 applications now open
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Applications have opened today for Australasia’s most acclaimed course in creative thinking, AWARD School.
Former McCann SEA ECD Mark Ringer returns to Australia to take up Chief Creative and Partner role at Futago
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Mark Ringer trades one island for another with move from Singapore for Tasmania.
PIXERF launches #PandemicRomance campaign to set the mood for Valentine’s
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Beyond the cheeky humour is a sincere tribute to the spirit of the occasion, giving couples the reason to celebrate.
PETRONAS CNY film via Ensemble Worldwide Malaysia celebrates the courage and heritage of the lion dancer
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The film is set in a mythical Malaysian village in a land inhabited by lions.
Spikes Asia awards releases Innovation shortlist: View the 5 entries to make the cut
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The shortlisted entrants will be invited to attend a digital Q&A with the jury.
dentsu’s 2021 forecast says Covid-19 lockdown shifts adspend dynamics in Asia Pacific
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The report was based on data derived from 59 markets and predicts global ad spend growth of 5.8% in 2021.
Jollibee and McCann Philippines shine the spotlight on love stories during a pandemic
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Directors Antoinette Jadaone, Pepe Diokno, and Ianco de la Cruz were tapped to headline the new episodes.
Seen+Noted: Audi Norway responds to Will Farell’s anti-Norway rant in hilarious new campaign
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The three spots star Game of Thrones actor Kristofer Hivju, who stands up for his country
Lifebuoy and MullenLowe Mishra launch packaging innovation to increase usage of hand sanitizers in Vietnam
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The result was a key-chain format that turned Lifebuoy hand sanitizer into a user-friendly personal accessory.
TBWA\Singapore promotes Mandy Wong to Managing Director
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Wong has been with the TBWA\Collective since 2001, starting her career with TBWA\Kuala Lumpur.
Digi and Naga DDB Tribal reminds Malaysians that the festive spirit is alive and well
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Inspired by a true story, “From The Heart” tells a simple tale of Mr. Tan’s small acts of kindness
One Club launches inaugural WITHIN: The In-House Creative Conference streaming live Mar 30-Apr 1
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The One Club for Creativity, the world’s foremost nonprofit organization to support the global creative community...
Dentsu One/Redder Vietnam lightheartedly re-creates one of the country’s best known football matches for Honda Vietnam
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Honda Vietnam highlight's their commitment to their partnership with the Vietnamese football fans.
Colgate-Palmolive Malaysia extends agency partnership with Ogilvy Malaysia
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Appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties...
DDB China creates a frustrating to open interactive Skittles packet for Chinese New Year
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From Jan 29-Feb 2, the first person to open the Skittles red packet with the fastest 50,000 clicks, would win RMB 49,999
Sentosa celebrates Valentine’s Day with locally sourced eco-friendly bouquets via BBH Singapore
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The Eco Bouquet comes with a gift tag that outlines the locations the bouquets are sourced from Sentosa.
Cheil Worldwide forecasts South Korea’s ad spend to grow by 4.6% to record 12.55 trillion won in 2021
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South Korea’s ad spend is forecast to grow by 4.6% to record 12.55 trillion won in 2021.
Lion & Lion raises funds for frontliners in Malaysia this Chinese New Year with Give Back e-Commerce Store
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Employees of the agency have come together to donate their pre-loved goods in this e-Commerce Store, for a good cause.
AIA Malaysia keep families connected in this CNY film via Reprise Digital Malaysia
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The film titled ‘Saving Chinese New Yay’ centres around the Ong family’s Ah Ma (grandmother).
Saatchi & Saatchi Singapore releases Panadol film to celebrate what Chinese New Year is really about
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The 2-minutes short film, depicts a story of two brothers who went through great lengths to keep a tradition alive.
Matterkind expands global reach with hire of Matt Ware to head APAC
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Ware will lead efforts to create addressable activation opportunities in the APAC region.
Bestads Six of the Best Reviewed by Mikołaj Sadowski, CCO/partner, 180heartbeats + JVM
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Prudential’s CNY film via Naga DDB Tribal Malaysia is inspired by interviews with survivors of critical illness
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Driven by music composed by singer-songwriter, Colbie Ong, the brand explores a unique perspective on happiness.
Malaysian agency FOREFRONT calls for a change of luck in new campaign celebrating new beginnings
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The campaign dubbed ‘A Return to Abundance’ represents new beginnings, good fortune and positivity in this new year.
Damon Stapleton: Creativity. A dangerous ingredient from two old men.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Creative Circle: Graham Drew + Aritra Dutta
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Top creative thinkers from Asia highlight recent great work that caught their eye...
Seen+Noted: Droga5 New York teams up with actors, athletes, cartoons and more for this Paramount+ Journey to the Peak Super Bowl campaign
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Directed by David Shane, the journey unfolded over six films, each one exploring a different side of the mountain.
TBWA\Singapore introduces DIY CNY accessory kit for those with nothing to wear this Lunar New Year
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The range includes specially made detachable CNY accessories that you can attach to your clothes.
Hatching Academy partners with Flock Creative Network for the development of the Indonesian industry’s future creatives
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Hatching Academy’s vision is to find and hone the skills of both new and experienced talents.
ADK Connect creates this nostalgic Lunar New Year spot for Singapore’s Ministry of Communications and Information
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Goh Guat Kian, winner of Best Actress at The Straits Times Life Theatre Awards 2019, stars as the lead character.
David Guerrero: Entertainment rules at the Spikes Asia shortlist judging stage
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BBDO Guerrero’s Creative Chairman David Guerrero shares his Spikes Asia judging notes.
Seen+Noted: Cadillac pays homage to Edward Scissorhands in Big Game ad via Leo Burnett
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Cadillac's electric future is illuminated with a "slice" of nostalgia from Tim Burton's "Edward Scissorhands"...
Uniplan promotes Gordon Wang to Managing Director of Beijing Office, and hires Hui Ping Pek as Chief Financial Officer
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Wang has been promoted from General Manager, while Hui Ping brings more than 25 years of finance experience to Uniplan.
Serviceplan Shanghai unleashes your Home Party Animal for Budweiser
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The 'Unleash your party Animal' home party kits were accompanied by two films.
BBDO Bangkok initiates a family sex talk for Thai Health Promotion Foundation
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The story is told through a family of five with each child encountering different sexual issues.
dentsu Malaysia names Kien Eng Tan as CEO
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With over 30 years experience Tan was formerly in the CEO role at Publicis Groupe/Leo Burnett Group Malaysia.
TBWA\Singapore shows sustainability though the eyes of animals in Standard Chartered global campaign
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The campaign directed by Jaron Albertin was filmed last year in Croatia, under challenging Covid-19 restrictions.
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