Cannes Lions to release The Global Lions Creativity Report of the Decade
May 29 2020, 7:15 am | | No Comments
Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate and …
Dentsu Jayme Syfu lands total NESCAFÉ Philippines account to following 3-way pitch
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The assignment of Nescafé to Dentsu Jayme Syfu takes effect immediately.
Sweetshop’s Camille Marotte directs global campaign for mobile phone brand Oppo
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The campaign consists of a series of films that illustrate how technology empowers and frees us.
Mobius Awards 2020 launches call for entries; deadline set for Thursday, October 1
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Mobius Awards, a 50-year-old international advertising competition based in Los Angeles, has officially opened for...
Best Ad of the Day: ‘Call it Covid-19’ by Asiancy Portland
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Showcasing the best ads that have caught our attention over the past week.
The Work 2020 Contenders: Host/Havas, Sydney
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Cannes Lions to release The Global Lions Creativity Report of the Decade
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Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate...
SCG Home shows how happiness is built from within your home via new humorous Saatchi & Saatchi Thailand work
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The spot is shot by top Thai director Suthon Petchsuwan via Mum Films.
Best Ad of the Day: New Zealand Police Covid-19 Campaign ‘Stay Home’ by Wrestler New Zealand
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Showcasing the best ads that have caught our attention over the past week.
BBDO Guerrero launches ‘Wake Up in the Philippines’ campaign for the Philippine Department of Tourism
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Four films have been initially released from the series of 16, showcasing key destinations in the Philippines.
The Work 2020 Contenders: VMLY&R Sydney
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Asia scores 172 finalists at The One Show: Japan, India and China lead the way
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One Show 2020 juries selected 1,669 finalists from 46 countries. Burger King “Moldy Whopper” got 24 finalistists.
Choose tough when it comes to your new home says Imperial Homes via GIGIL Philippines new campaign
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The new spot plays on all the strengths traditionally used to promote SUV motor vehicles.
Best Ad of the Day: Skoda SUV ‘Shot at Home’ by Optimist Germany
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Showcasing the best ads that have caught our attention over the past week.
Director’s Think Tank on keeping Hari Raya traditions alive in a time of Covid
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The storylines focus on families welcoming Raya without the yearly tradition of balik kampung.
AnalogFolk appoints Tatjana Kudinova as UX Director Asia
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Kudinova has previously held UX lead roles at Accenture Interactive and Sapient Razorfish.
FCB Ulka New Delhi and UNAIDS Geneva launch ‘Flatten The Curve’ campaign
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The graphs by FCB Ulka show people staying at home, so that they contribute to ‘Flatten The Curve’.
VMLY&R India wins Colgate-Palmolive’s digital communication business in multi-agency pitch
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VMLY&R will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India
Isobar India launches training program to teach future strategists
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KickStrat is a 24-week training program that allows young talents to explore account planning and strategy as a career.
BBDO India and Idea 4G’s Seekho Online #ApnoKeSaath helps lift the lockdown on learning
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The online campaign speaks of people who are not only using 4G for education, but to learn new skills.
New Director Dani Pearce joins Revolver’s roster for representation in Australia, NZ and Asia
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Revolver is excited to announce that Sydney based director Dani Pearce will be joining its team.
The Work 2020 Contenders: CHE Proximity
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The Work 2020 Contenders: Filmgraphics
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Columbus and Singha Estate Thailand ask you to think before you throw away your mask
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The campaign called #SeaYouTomorrow “Masks Alive” shows visuals of discarded used masks left in different scenarios.
Ogilvy Shanghai creates ‘Voice Doodler’, turning imaginations into animations for kids in lockdown for Wyeth Illuma
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At the touch of a button, users can narrate their stories and see their words transformed into animated illustrations.
Facebook Creative Shop ANZ hires top creatives Jay Morgan, Stef DiGianvincenzo + Ollie Beeston
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Facebook has announced that it is making further investment in ANZ, by strengthening the capability of its Creative...
Wunderman Thompson Bangalore interpretes flying and what it means to each passenger via new AirAsia film
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Edited to tell the story of the timeless human desire to fly and set to music that beautifully weaves many elements.
Krungthai Bank launches reviews campaign via Digitas Thailand to help save small local restaurants
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With a simple review with the hashtag #StandByRoadsideStoreSide, thousands of people participated and helped restaurants
TBWA wins Network of the Year at ADC Awards for the second year in a row
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TBWA Asia performed very well, contributing a total of 1 Gold and 4 Bronze awards
BBDO India and Ralco tyres ask those eager to get back on the roads to Tread New Paths
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The roads in India have seen a drastic change since the lockdown began and if they could speak, what would they say?
FCB Malaysia illustrates the essence of Eid al-Fitr for SP Setia
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FCB Malaysia was appointed by SP Setia after winning a creative pitch held earlier this year.
Cheil Worldwide sends faces of missing children to doorsteps in Korea via delivery boxes taped up with ‘Hope Tape’
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From May to June, ‘Hope Tape’ will be used in packing 620,000 parcels to be delivered across South Korea.
Cadbury Dairy Milk says Thank You to unsung heroes in India through limited-edition bars promoted via Ogilvy India campaign
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The Cadbury Dairy Milk ‘Thank You’ bars will be launched in eight different languages to deliver the message of support.
Scarecrow M&C Saatchi India embraces the spirit of Eid in the times of social distancing
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Backed by a piece of music with Mediterranean flavours, the film reminds us to be thankful for what we have.
Asheen Naidu takes up Global Creative Director role on Standard Chartered Bank at TBWA Group Singapore
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Naidu is a multi award winner with a coveted D&AD Black Pencil and Cannes Grand Prix from his previous agency.
The Work 2020 Contenders: VMLY&R Melbourne
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Wunderman Thompson South Asia launches ‘Divided by Screens. United by Kingfisher’ music video
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The music video captures the fun side of the lockdown in true Kingfisher style, showcasing people having fun at home.
Best Ad of the Day: Nike ‘Never Too Far Down’ by Wieden + Kennedy Portland
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Showcasing the best ads that have caught our attention over the past week.
Reprise Digital Malaysia & TNB keep the ‘Epic Fantastik’ Raya spirit alive in the new normal
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Titled #SemangatRayaEpikFantastik, the film holds the essence of TNB’s Raya films of years past.
Geometry gets a handle on hygiene with sustainable retail innovation to combat Covid-19
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As customers touch objects, swipe and then retouch the handle, their hands and handle are completely re-sanitised.
Ensemble Worldwide Malaysia launches #TipTokRaya TikTok challenge with IKEA Southeast Asia
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Ensemble Worldwide encourage Malaysians to participate in a TikTok dance challenge through the #TipTokRaya brand film.
SPCA Singapore and Forsman&Bodenfors turn virtual backgrounds into virtual homes for shelter animals
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The initiative places animals that are up for adoption in downloadable virtual backgrounds.
Wunderman Thompson India releases powerful ‘SOS Save our Sentinals’ film for The Jimmy Nelson Foundation
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Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last of these tribes.
16 entries from Asia make the cut following Stage One of D&AD Awards judging
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Leading the way is Ogilvy Singapore, FCB India and Dentsu Japan with 2 shortlists each.
The Work 2020 Contenders: Deloitte Digital
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Best Ad of the Day: Walmart ‘Hearts of Magic’ via FCB
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Showcasing the best ads that have caught our attention over the past week.
Behind the scenes of the global Coca-Cola campaign ‘For The Human Race’ produced by Directors Think Tank Malaysia
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“The challenge was unreal - having to produce this without being able to leave our homes.”
Wunderman Thompson tasked by The Women’s Foundation to raise awareness of sexual violence in Hong Kong
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To bring the script to life, Wunderman Thompson enlisted female award-winning director, Yan Yan Mak.
Dentsu JaymeSyfu Philippines releases ‘New Normal’ as a 100% virtual production film for SMART
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The process was done in virtual meeting rooms, making the entire ad a 100% virtual production.
Kasikornbank and GREYnJ United Bangkok launch unique COVID documentary of real post-lockdown stories
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From the new normal comes new gestures, new perspectives with unmistakable Thai-ness all shown in this documentary.
Publicis Groupe wins McDonald’s China media planning business
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The assignment will be managed by a Power of One dedicated client solution and includes strategic planning.
The Work 2020 Contenders: Leo Burnett Australia
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
David Denneen: There’s only one Michael Jordan
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By David Denneen, Australian film and commercial directing legend, Filmgraphics
SM Supermalls in the Philippines introduces ‘Safe Malling’ via new Octopus&Whale work
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Octopus&Whale set about crafting bold visual markers to be placed throughout the interiors of SM’s various malls.
GIGIL Philippines recreates ‘Train to Busan’ in humorous new campaign for Winrox bleach
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Kim Atienza looks like Korean actor Gong Yoo so GIGIL decided to remake the hit movie 'Train To Busan'.
Libresse wants Malaysian women to get to know their V-Zone better via new Havas Immerse campaign
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Directors Think Tank director Carolyn Chon shot the 'Know Your V' film targeted at young sociable and confident women.
Ariel and BBDO India continue #ShareTheLoad campaign which resonates even more during the lockdown
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The film sheds light on the physical and mental load of the house that woman carry everyday and night in lockdown.
VMLY&R Malaysia draw on family connections in light-hearted Ramadan campaign for vivo
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Depicted through a series of humorous missteps, vivo can bring families closer together.
Tata Motors promotes little acts of goodness towards one another via Ramadan film created by Ogilvy India
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The film for Tata Motors salutes those who have chosen to serve in the holy month of Ramadan, amidst Covid-19.
The Work 2020 Contenders: TBWA\Sydney
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
A decade of US$10,000 cash Grand Prix Winners from the Ad Stars Festival in Busan
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Ad Stars is a show that’s free to enter and supports creators with two $10,000 cash prizes every year.
Bestads Six of the Best Reviewed by Eugene Cheong, former regional CCO, Ogilvy Asia
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Best Ad of the Day: Playboy ‘Practice Safe Six’ via Preacher
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Showcasing the best ads that have caught our attention over the past week.
Dentsu Aegis Network Singapore retains LTA’s Graciousness campaign for sixth consecutive year
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DAN worked with LTA and launched the Thoughtful Bunch in 2014
Grey Dhaka launches new UCB tribute campaign to honour Bangladesh’s frontline workers
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Part of the campaign is a remastered version of a popular song originally composed for the 1971 Liberation War.
Iris Indonesia shows that staying at home is not always the safest option
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The ad depicts the front door of a house to highlight that the real problem could be behind every closed door.
Dept of Provincial Administration of Thailand + Workkit Bangkok promote the caring of others during the Covid-19 crisis
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The film encourages and empowers people to get back to fight, but still keep protecting their own life.
The Work 2020 Contenders: BWM Dentsu, Sydney
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
2020 Vision: how Australia’s top production companies are adapting to a new reality
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Conversing with agency partners on Zoom, live streaming shoots to clients, casting remotely and practicing social distan
Nazariya QFRG enables LGBTQIA community to Wear their Pride on Zoom via Tonic Worldwide India
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Each of the 8 virtual background represents one colour of the pride flag which is a symbol of the community.
McCann Bangalore promotes the freedom of every living species for WWF India
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McCann Worldgroup Bangalore and WWF acknowledge the Freedom of every living species.
Tuborg and Happiness Saigon encourage Vietnam to be ‘Open to a Bit More’
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Tuborg and Happiness Saigon latest campaign adapting to the "Semi-Lock-Open" that the country is now experiencing.
Director’s Think Tank brings to life Lazada’s ‘Unlock a Better Life’ brand purpose
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All footage was shot on an iPhone and features the DTT team, their families and friends going about everyday activities.
THE WORK 2020 CONTENDERS: GREY MALAYSIA
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Coca-Cola releases online mini stories profiling local heroes via Merdeka LHS Malaysia
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The seven mini stories follow the “For the Human Race” online film launched by Coca-Cola for International Workers’ Day.
FCB Kuala Lumpur creates RHB Bank festive film despite quarantine restrictions of Malaysia’s MCO
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The film reflects on the unprecedented changes that millions of Malaysians are coming to terms with this year.
Wunderman Thompson Singapore launches new cooking guide under the Wolf Blass ‘Find Your Flavour’ campaign
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Wolf Blass produced three easy to replicate sauce recipes, with just 5 ingredients, that can be cooked a variety of ways
The Work 2020 Contenders: Bear Meets Eagle on Fire
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Best Ad of the Day: Menulog ‘Did Somebody Say – Just Eat’ via McCann London
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Showcasing the best ads that have caught our attention over the past week.
Ad Stars extends entry deadline to July 10; launches ‘Pivot’ category and postpones this year’s festival in Busan, Korea
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Ad Stars has announced that all judging for the Ad Stars 2020 Awards will now take place online, while this year’s...
Dentsu Taiwan’s “Time Will Tell” scoops Gold at NY Festivals adding to impressive award haul
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In the major creative award shows the campaign has picked up 8 gold, 7 silver and 4 bronze awards.
Best Ad of the Day: Anti-Recidivism Coalition / Imagine Justice ‘#WeMatterToo’
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Showcasing the best ads that have caught our attention over the past week.
dentsumcgarrybowen group to set up two creative units in Hong Kong market
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The team will dually report into Pauline Chu, CEO of Dentsu Aegis Network Hong Kong and Global Co-Presidents.
Red Label launches film highlighting the need for kindness during difficult times via Ogilvy India
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The films message it that being told to 'stay alone' is not the same as being 'left alone' during the current crisis.
The Work 2020 Contenders: Collider
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Ali Rez: Green With Envy
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Which ads make you green with envy? Top creatives detail their favourite campaigns...
Wunderman Thompson India and Tata Wiron launch ‘Wise Little Birds’ raising social distancing awareness
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The film aims to raise community awareness amongst the farmers of the nation by practising social distancing
‘Basic Humanity’ travels out of Nepal and gets adapted in 6 countries and 7 languages
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The campaign was promoted using #BasicHumanity, which caught the attention of creatives around the world.
NIVEA creates fabric to make Vietnamese traditions winterproof in campaign via Happiness Saigon
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The Tailored Care fabric is created by recycling aluminium packaging, such as the iconic blue NIVEA Creme tins.
TBWA\SMP Philippines gives a voice to frontline workers speaking out against discrimination
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The participants deliver the powerful message that the virus does not discriminate.
My Choices Foundation launches ‘Mothers Without A Choice’ via Dentsu Impact India
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The video shows women staring at the camera, unable to speak a word.
The Work 2020 Contenders: BWM Dentsu, Melbourne + Cox Inall Change
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Dentsu Aegis Network launches dentsumcgarrybowen led by Global Co-Presidents Merlee Jayme and Jon Dupuis
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This new entity brings together more than 3,000 creative people, working in 33 locations.
BBDO Bangkok’s Suthisak Sucharittanonta teams with Flare Studio to highlight the country’s Warriors in White
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The spot uses photos and footages taken by doctors working on the scene who Sucharittanonta had the opportunity to brief
Dutch Mill delivers in-game survival packages to boost the power of gamers via new CJ Worx Thailand campaign
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The in-game concept sees an army of Dutch Mill girls joining a popular survival shooter game to help players.
Montage India creates film on familyhood for Sugam Homes
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The film features the ever-charming Indian veteran actor Soumitra Chatterjee, Sabitri Chatterjee and Rudranil Ghosh.
Gavin Simpson exits chief creative officer role at TCP-TBWA Indonesia but plans to stay in Jakarta
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Simpson had a long career with Ogilvy for 20 years after originally joining in 1991.
P&G Safeguard Philippines launches BayaniHands Project via Saatchi & Saatchi Singapore
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The campaign followed all the Enhanced Community Quarantine (ECQ) protocols and features real-life shots.
Publicis Sapient appoints Jaz Lim as Head of Experience based in Singapore
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Lim has worked in San Francisco, New York, Amsterdam and London over the past 25 years.
The Work 2020 Contenders: Paper Moose
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Hong Kong Tourism Board appoints Ogilvy Malaysia as communications partner
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Ogilvy’s immediate efforts will be to support HKTB’s strategic recovery plan unveiled last month.
Standard Chartered Bank, via TBWA Hong Kong, urge HK to remain vigilant as COVID-19 restrictive measures ease
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TBWA\Hong Kong has repurposed this campaign emphasizing COVID-19 preventative measures with a new voiceover.
Best Ad of the Day: Facebook ‘Born in Quarantine’ by Droga5 New York
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Chris Kyme: Postcard from Hong Kong
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A talented copywriter, and daughter of legendary Philippines fashion designer Salvacion ‘Slim’ Lim Higgins.
TBWA Singapore launches try this at home initiative for Singapore Tourism Board
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The Try This At Home videos are another addition to a series of creative initiatives by the Singapore Tourism Board.
New York Festivals releases industry awards: Cheil Hong Kong named Asia Pacific Agency of the Year + McCann Worldgroup earns Global Network of the Year gong
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This is the third year in a row Cheil Hong Kong has picked up this top award at NYF.
Ogilvy Consulting promotes Christopher Brewer and Pierre Robinet to MDs of North and Southeast Asia
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Brewer joined Ogilvy in 2013 and Robinet joined in 2016.
Ariel Chen returns to BBDO Shanghai in Group Creative Director role
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Chen has been working in the industry for 20 years at agencies such as BBDO, Ogilvy and Magotan.
Thomas Hongtack Kim: Green With Envy
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Which ads make you green with envy? Top creatives detail their favourite campaigns...
R/GA Singapore launches ‘I Go For You’ grocery delivery initiative for senior citizens
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Volunteer shoppers can accept nearby requests in the database using the ‘I Go For You’ chatbot on Telegram.
Joe Dy: “Now is the time for brands to put their money where their press releases are”
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Perhaps best known for the long-running ‘Lives’ radio campaign for Fully Booked, Dy will join the Final Jury at AD STARS
The Work 2020 Contenders: Taboo, Melbourne
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Damon Stapleton: Do you believe in The Roaring Twenties brothers and sisters?
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
With nothing but a zoom cam FINCH director Benji Weinstein creates new series ‘Join Meeting’
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FINCH director Benji Weinsten has released a new comedy series that speaks to the hilarious realities of the...
David Guerrero: Green With Envy
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Which ads make you green with envy? Top creatives detail their favourite campaigns...
Us by Us – Great Coronavirus lockdown portraits shot by photographer Ale Burset
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Us By Us features dozens of portraits shot during this Coronavirus lockdown.
P&G Philippines pays tribute to frontliners away from their families via Leo Burnett campaign
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The film was created from various footage by health workers themselves and their families.
BBH Singapore develops virtual Sentosa island getaway on Nintendo Switch’s Animal Crossing
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Players can register for one of the 36 free slots available each day to visit Sentosa Crossing for their virtual break.
VMLY&R Singapore releases tongue in cheek Mum-E-Cards celebrating Mother’s Day
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VMLY&R Singapore has designed a number of backdrops that draw inspiration from Mother’s Day cards with a COVID twist.
Mountain Dew Philippines launches ThrillTok Challenge for stay at home thrill seekers via BBDO Guerrero
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Pre-made, virtual backgrounds are available to download on the Mountain Dew Philippines Facebook page.
Voltas urge Indians to be ‘Maha-Adjustable’ in campaign via Ogilvy North India
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The campaign is a perfect example of how the Lockdown is changing Advertising.
RAPP & Proximity to join forces in China as Integrated Precision-marketing Agency
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The two agencies will operate under OPMG as RAPP and Proximity through the end of 2020.
Tencent outlines their tips for staff to resume safe work practices
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The tips cover every aspects of work and life and are creatively presented by dance moves in the video.
Film Construction creates new film for Red Seal shot within a filmmaking family bubble
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Film Construction creates and films new spot for Red Seal during the Covid19 lockdown.
The Work 2020 Contenders: Wunderman Thompson, Sydney
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
“Eat more onions!” ~ reflecting on ads that ran during the Spanish Flu more than a century ago
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By Patrick Collister, non-executive creative director at Ad-Lib Digital; curator of The Caples Awards and editor of...
IPG CEO Michael Roth to employees: “Our industry has the luxury of not having to return to the office immediately to be efficient and productive”
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Roth: “IPG and our people do not need to and will not rush back to our offices”.
Tay Guan Hin: Green with Envy
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Which ads make you green with envy? Top creatives detail their favourite campaigns...
Best Ad of the Day: Heinz Ketchup ‘Puzzle’ by Rethink Canada
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Showcasing the best ads that have caught our attention over the past week.
AnalogFolk appoints Matt David as Managing Partner Asia
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David brings with him 18 years of experience in digital strategy and delivery, 16 years of which have been in Asia.
Indian and international DoPs collaborate on Himalaya Pure Hands Namaste film, via 82.5 Communications
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The film has been shot, directed and edited remotely, spanning across several countries.
Joshua Robertson returns to VCCP as Regional Chief Marketing Officer, APAC
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Robertson’s career has seen him help both independent and network agencies grow their reputations and client lists.
The Work 2020 Contenders: The Producers
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
Louie Sotto takes over from Merlee Jayme as Chief Creative Officer at Dentsu Jayme Syfu Philippines
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Merlee Jayme retains her “Chairmom” role and will continue to oversee work and manage the group’s total creative.
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