Best Ad of the Day: #StayHome via Zulu Alpha Kilo Toronto
April 3 2020, 1:15 pm | | No Comments
With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad o…
Damon Stapleton: Creativity. The answer to every question on TV.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
DDB Group Philippines releases tribute video for Covid-19 medical front liners
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Dedicated to our Frontliners in the Philippines who risk their lives so that we may live.
Call for entries to Campaign Brief’s The Work 2020: Free to enter – Deadline Extended to Thursday 30th April
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
A dose of well-meaning viral kindness out of Hong Kong
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A feel good message from Reed Collins, Mike Pearson and Fei Wei.
200+ Global Creatives answer United Nations Call with launch of Global Creative Review Platform
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Agencies including FCB, Happiness, R/GA launched platform for creative brands to see how ideas will resonate globally
Cannes Lions Canned: The Festival and Awards will not take place in 2020; all entries received for 2020 awards will be judged next year
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The next Festival will run June 21-25, 2021.
IKEA celebrates staying home with an authentic home-made film by TBWA\Singapore employees
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The result – a charming home-made film shot, edited and produced in homes across Singapore.
Best Ad of the Day: #StayHome via Zulu Alpha Kilo Toronto
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Showcasing the best ads that have caught our attention over the past week.
Leo Burnett Thailand creates a campaign for Krungsri First Choice – Where good credited people begin
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Gen-Y people will always have a friend on their side and supporting them to have healthy financial credit.
Sweetshop Shanghai: Remote Production Solutions
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The lock down is so clearly now global and it's effecting every one of our eight offices.
Blue Skies and White Clouds will arrive as promised says BMW China in words of encouragement message via Juice Network Beijing
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Blue Sky and White Clouds will arrive as promised.
Havas Korea Awarded AE Brand’s Social Media business
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Havas will be responsible for crafting and executing AE Brands’ social media strategy and content creation.
VMLY&R Thailand use street fashion to break through the Youth Culture for summer inspired by green tea
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It’s a twist, it’s fun and it’s different from other summer campaigns.
AKQA creates global radio station to connect employees while working from home
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Crisis tends to bring out the worst and best in people. While some choose to hoard supermarket products and organise...
The Time for Connection: Jason Romeyko, worldwide ECD, Serviceplan Group on creative leadership in the time of Covid-19
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Creative leadership at the moment is like looking at a pure white jigsaw puzzle with no picture.
Vivo India and Dentsu Impact salute the COVID-19 warriors in their new Campaign
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Saluting doctors and frontline health workers who are relentlessly fighting the global pandemic.
Dentsu’s Kazunori Kawagoshi + Hakuhodo’s Yusuke Kanda named Creators of the Year by the Japan Advertising Agencies Association
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This was the 31st time that the Creator of the Year award has been presented.
Post production and VFX studio Cutting Edge delivers The Invisible Man
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VFX requirements came with their own challenges - as the title suggests one of the main characters is invisible.
Best Ad of the Day: Facebook ‘Never Lost’ via Droga5 New York
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Showcasing the best ads that have caught our attention over the past week.
The Work 2020 Contenders: Sweetshop
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With Cannes Lions postponed and LIA 2020 unfortunately cancelled, Campaign Brief is still out to recognise and...
Covid-19: The United Nations issues global call to creatives for the first time ever; shortlisted work will reach everyone, everywhere
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The UN is aiming to inspire "creators, influencers, talent, networks and media owners" who can take its key messages
Universal McCann Malaysia partners with Grab Food to support Coway’s stay safe mission
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Coway gives away 10,000 kits consisting of hand sanitisers and masks to GrabFood delivery customers.
MyRepublic Appoints RICE for Communications in Singapore
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Independent consultancy RICE picked for telco tech leader’s communications in Singapore.
Dentsu Aegis Network launches DAN Solutions in India and elevates Narayan Devanathan to CEO
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He will retain his existing role as Group Executive & Strategy Officer, Dentsu Aegis Network, South Asia.
Brands Under Pressure: The Call for a Meaningfulness Amidst COVID19
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This is the call for brands to be meaningful - to find, live and express that meaningfulness with sincerity.
Be alive with Be.Live a collaboration between XP&D + MULTI TV + FCB India
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The Be.Live streaming engine plugs into social to create many to many conversations, amplify and give instant response.
Bride for Sale campaign via VMLY&R highlights how young women in Vietnam are being sold like commodities
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The campaign was created via VMLY&R Vietnam for Alliance Anti-Trafic.
Wunderman Thompson South Asia’s campaign for Avvatar encourages consumers to work out while staying in
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The campaign developed for Parag Milk Foods’ sports nutrition brand emphasizes the need to stay at home to stay safe.
Discovery India and Taproot Dentsu launch a campaign for India’s first aggregated real-life Streaming App
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The agency won the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office.
Best Ad of the Day: Furphy Refreshing Ale ‘The Unbelievable Kick’ via Thinkerbell
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Showcasing the best ads that have caught our attention over the past week.
Pipe bomb Advertising India creates a print ad to advise consumers that Amazon are ceasing online deliveries for the time being
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Amazon deliveries temporarily paused due to Corona virus.
Cornavirus crisis: WPP worldwide cuts travel, hotels, freezes hiring, reduces top salaries, reviews freelance expenditure
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WPP has commenced a review of costs to protect profitability, where possible, from a decline in revenue.
The Work 2020 Contenders: M&C Saatchi, Sydney
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With Cannes Lions postponed and LIA 2020 unfortunately cancelled, Campaign Brief is still out to recognise and...
Best Ad of the Day: Skinny ‘Friend-vertising’ via Colenso BBDO New Zealand
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Showcasing the best ads that have caught our attention over the past week.
Carat Wins Heineken China’s media planning and buying business
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China will become the biggest driving force behind the growth of the high-end beer market.
Mark Tungate, editorial director of the global Epica Awards: Standing up to uncertainty
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By drawing on its advantages, the ad industry has developed a surprisingly robust – and empathetic – response to the...
Swedish advertising reflects on the country’s laid-back coronavirus policy
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What can we learn about Swedish culture and creativity from the country’s response to this pandemic?...
Serviceplan China Creates Lotus Cars Campaign to remind people how important it is not to drink and drive
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Don’t drink and drive print ads were launched in China during Chinese New Year.
The One Club Offers Free COVID-19 Jobs Board To Help Global Industry During Pandemic
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A resource created to help global job seekers find openings at agencies, design studios, production companies and brands
Bestads Six of the Best Reviewed by Neil Dawson, founder, Neil A Dawson & Company, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
CRESTA commits to free entries for Covid-19 work with launch of dedicated category
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The Cresta Awards has announced a special focus on the most notable work produced around the Covid-19 global...
Marketing Magazine ropes in Dentsu’s Ted Lim to warn Malaysians flouting stay home order on dangers of Covid-19
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This was a probono collaboration between Ted Lim (Dentsu APAC), Harmandar Singh (Marketing Magazine) and Visual Retale.
Felipe Franco: Another kind of pandemic
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Perhaps you don’t know it yet, but another dangerous virus is on the loose...
Best Ad of the Day: Guinness ‘Stay at Home’ by Luke O’Reilly
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Showcasing the best ads that has caught our attention over the past week.
TBWA\Hong Kong and Standard Chartered Bank encourage Hong Kongers to invest and bank from home whilst tackling Covid-19
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The campaign is running on television, print, social media and digital.
VMLY&R Philippines gives esports giant Mineski Global a face lift
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VMLY&R chose to speak in the language of the gaming category.
LOTUS:H Indonesia attacks child abuse and trafficking in a print campaign for Save the Children
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A campaign to end end violence against children.
Wunderman Thompson employees close their doors to help spread the message Stay safe! #ShutOutCorona
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The film is a montage of doors being shut - ‘Only a closed door can open up roads to fight Corona Virus.
Best Ad of the Day: Apple iPad Pro ‘How to correctly use a computer’ via TBWA Media Arts Lab
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Showcasing the best ads that has caught our attention over the past week.
The Work 2020 Contenders: 303 MullenLowe, Sydney
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With Cannes Lions postponed and LIA 2020 cancelled, Campaign Brief is still out to recognise and showcase the great...
The Work 2020 Contenders: Colenso BBDO New Zealand
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With Cannes Lions postponed and LIA cancelled, Campaign Brief is still out to recognise and showcase the great work...
Shootsta Singapore Launches New Digital Communication Products for Webinars and Podcasts
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The products will boost and encourage a number of major brands to launch podcasts, digital events and webinars.
Yusuke Kasahara takes on chief executive officer role for Solutions APAC
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He also joins the APAC Executive Team.
Ogilvy India and The Hindu send out a distinct message to encourage safe social distancing
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It's this easy to stop the spread of the virus says The Hindu newspaper.
Youva by Navneet enables young minds to think differently through their three new TVCs via Flagship Advertising India
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The TVCs will be part of a series of integrated marketing and promotional activities.
Will Alexander: Post apocalypse – The virtual new world of post-production
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By Will Alexander, co-founder and executive producer at design, animation and VFX house, Heckler.
Lion & Lion Malaysia brings on board two New creatives
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Lion & Lion continues the push towards placing creativity at the center of its strategic approach to problem solving.
Best Ad of the Day: IKEA ‘Stay Home’ via McCann Tel Aviv
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Showcasing the best ads that has caught our attention over the past week.
Ogilvy Mumbai releases campaign aiming to put an end to wildlife trafficking
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Ogilvy Mumbai's print campaign hopes to stop forced migration of wildlife.
Director’s Think Tank and Flock Creative Network tease advertising stereotypes in a series of claymation spots
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To create the claymation execution, DTT worked with US-based animator Omar Mroz.
Remote Teams? Give Them Unlimited Access to BestadsPRO to keep the creative juices flowing ~ 5 BestadsPRO subs @ only US$15 each per year
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Share bestads' essential global content with your entire team for half the price. 10 BestadsPRO subscriptions @ only $15
London International Awards cancels awards and creative liaisons for 2020 but will be back next year
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LIA cancels awards for this year...
Postcard from Australia: This too shall pass – a planner’s view on how COVID-19 could reshape society
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Old hostilities are being forgotten and people who were once enemies are putting aside differences...
Shanghai based creative Jean-Baptiste Le Divelec generates new Colonels on demand
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To create the idea lot of pictures of Colonel Sanders were fed into a deep learning AI.
Beyond the outbreak: How Covid-19 will affect the global advertising market
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Digital media ad formats will be the least impacted, due to the acceleration of digital media usage and ecommerce.
Wunderman Thompson South Asia reinforces social distancing through campaigns for clients
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Campaigns to promote social responsibility through creative storytelling reinforcing social distancing.
HP Singapore and PHD explore the future of work with VICE and The Economist
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Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work.
Johan Vakidis: Covid 19 – we’ve all become experts
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Johan has just emerged from the Covid 19 life on lockdown in China “We must remember that these are people, not numbers”
Bestads Six of the Best Reviewed by Adam Bodfish, Executive Creative Director, McCann Central, UK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
AWARD Awards judging postponed to help judges prepare and concentrate on other priorities
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Australasian Writers and Art Directors (AWARD) today announced that judging of the 2020 AWARD Awards will be postponed.
Damon Stapleton: To be human. Don’t worry there’s a happy ending.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Attention Advertising+Production professionals in Asia-Pacific: is your Bestads profile up to date?
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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
Director’s Think Tank Malaysia aims to keep production timelines on track with its teams working from home
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“We’re encouraging talents for upcoming projects to self-cast at home and send us their videos."
After three years Clemenger BBDO Sydney chief creative officer Ben Coulson set to depart
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CB understands the move was needed to save resources and jobs.
Coronavirus Insight from Ahead of the Curve
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Lessons from Singapore and Japan can inspire agencies elsewhere to help staff and clients, Marc Wesseling and Jean...
Brand experience agency Uniplan elevates Geraldine Chew to chief executive officer for Greater China
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Chew also officially becomes a member of the newly-established Uniplan Global Board.
ADK Fortune and Mankind Pharma India send message of support to the medical fraternity
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Amidst the rise of coronavirus in India it's time to acknowledge and salute our medical fraternity.
Taproot Dentsu Mumbai’s latest film for Bajaj Finserv Spans Centuries with the story of currency
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The campaign stands to make the lives of its customers easier through its disruptive innovations.
MINI and Anomaly Take A Quarantined China Camping With The Nomad Hotel in the Cloud
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The Nomad Hotel allows travelers to explore the wild, without sacrificing the conveniences of urban living.
Merlee Jayme chairmom/chief creative officer Dentsu Jayme Syfu Philippines reflects on More family time at home: My wish has been granted in a weird way
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A working mom's reflection amidst the CoVid19 lockdown by Merlee Jayme.
Who’s where? Portfolio & Reel’s update of Aust + NZ Ad Agencies and Production Company lists
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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories have just been updated...
Nokia releases new teaser for its global ‘No Time To Die’ Bond campaign via Grey London
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Recently HMD Global, the home of Nokia phones, announced it was the official phone partner for the 25th James Bond...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
Director’s Think Tank unleashes the comedic side of an everyday pantry staple for Merdeka LHS
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"I’m proud to be able to show this side of the Vinda brand,” said Hyrul Anuar, director at DTT.
Ogilvy Malaysia introduces Mental Health Program and additional parental leave to vitalize and improve well being of its employees
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Ogilvy has implemented a mandatory half day switch off for every last Friday of the month to boost wellbeing and morale.
Dentsu Aegis Network and The National Council Against Drug Abuse Singapore Aim HIGH in new 2020 campaign
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They hope that HIGH allows NCADA to further engage them in constructive discussions on drug-related issues.
Andrà Tutto Bene? Italian Ad Folk on Life Under Lockdown
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Loneliness, creativity and digital aperitivos... Italians from the creative industries explain how life and work has...
Cresta Awards committed to running as normal during Virus crisis
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Cresta is committed to delivering a first class awards as usual.
Ujaya Shakya: Postcard from Nepal
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The message of new Nepal in a nutshell is there is a shift happening, youth are taking charge.
MTV India and Dentsu Webchutney Launch ‘Baar Bra Dekho’ campaign with customised bra straps
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MTV Baar Bra Dekho garnered a massive 53 million impressions, just on Twitter, within a day of its launch.
IPG Accelerate graduate recruitment programme returns for a third year in Singapore
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MRM, Octagon, MullenLowe Group and Jack Morton hope to attract the best and brightest creative talents in Singapore.
BBDO launches app that lets staff brand their homes as official agency offices
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Site generates logo for email signatures
Top ad leaders on how to stay creative while working from home
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A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it...
June dates for Cannes Lions cancelled with contingency plans explored to move to October
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Philip Thomas, Chairman, Cannes Lions said the decision comes following much deliberation.
Bestads Six of the Best Reviewed by Linda Knight, Chief Creative Officer, Observatory, Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Working from home? Need a commercial break with great commercials (and great work in all media)? Treat yourself to a tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads
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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
APAC Tambuli Awards 2020 to be postponed until later in the year
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Asia Pacific Tambuli Awards 2020 has been postponed to later this year.
Roxanne Millar: What every brand needs to know based on the past two months in China
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Written by Roxanne Millar, General Manager, Bastion Effect and Bastion China
BBDO Korea elevates Kyunghee Lee to General Manager
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This appointment follows the recent appointment of JY Kim to the role of Managing Director, BBDO Korea.
Superunion Hong Kong makes senior hires across creative and client services
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Lee and Brown will both report to Superunion Asia CEO, Benedict Gordon.
Andhra Pradesh and Orissa first to get a burst of energy this summer with Aquarius Glucocharge in a campaign via Taproot Dentsu India
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Aquarius Glucocharge is a product tailor-made for the Indian consumer and its tropical climate.
iQOO partners with Lowe Lintas Mumbai to launch iQOO 3 smartphone in India
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As the brand forays into the Indian premium smartphone segment, it has roped in Virat Kohli as its new brand ambassador.
The Social Street rolls out India’s longest billboard to showcase Hotstar’s range of content
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So much free entertainment, that even the longest billboard falls short.
Thai Health Promotion Foundation and Alpha 245 Bangkok stage a gunfight to encourage smokers to stop smoking
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There is no safe distance from poisonous cigarette smoke.
UM Studios x Ensemble Worldwide bring to life Southeast Asia’s first virtual influencer for PUMA
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Multiple 3D versioning techniques were used to construct an entity that could be used across a wide range of mediums.
Reading Association of the Philippines and BBDO Guerrero hide books in font folders
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Five more font books are scheduled to be released in the next week.
WARC Rankings Effective 100 revealed – I&S BBDO Tokyo/BBDO J West Hiroshima ranks #2 most effective agency in the world; India ranks #2 country in the world
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The WARC Effective 100, an annual ranking of the world's most awarded campaigns and companies for marketing...
Vicks shows that a little touch of care goes a long way in new South African campaign via Publicis Singapore
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A little #TouchofCare goes a long way.
Mother’s Recipe #PerceptionBadlo campaign via Social Panga India highlights the stereotypical comments against women
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We went around asking people how they would like to break stereotypes & make the world a better place for women.
Coronavirus crisis: Ascential, parent company of Cannes Lions, instructs staff to work from home
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Ascential, the parent company of Cannes Lions, has instructed staff to work from home if possible as the coronavirus...
Leading integrated digital marketing solution services group YDM Thailand acquires MullenLowe Thailand
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Following the acquisition, MullenLowe Thailand will be renamed “MullenLowe Bangkok”
Ariel and BBDO India continue to urge men to share the load because 71% of women sleep less than their husbands
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Ariel urges men to wake up and #ShareTheLoad for equal sleep for women.
Choojai and Friends Thailand reviews the benefits of Yves Rocher in a unique way
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Reverse psychology promotes cosmetic brand Yves Rocher.
Lion & Lion Asks Employees Across All Offices in Asia to Work From Home Amid COVID-19 Situation
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None of Lion & Lion’s employees across any of the offices have been confirmed with COVID-19 but taking abundant caution.
AWARD Awards gala dinner scheduled on 27 March cancelled; AWARD Chair Cam Blackley issues statement on Coronavirus Crisis
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A message to the AWARD community from Cam Blackley, AWARD Chair, and the AWARD Committee regarding Coronavirus...
Coronavirus crisis: All Omnicom agencies to transition to working from home as per the orders of global CEO John Wren
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All Omnicom agencies are to transition to working from home as per the orders of global CEO John Wren
Coronavirus crisis continues to affect global industry: WPP staff worldwide asked to work remotely where possible
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Every WPP employee around the world has been asked to work from home wherever possible in response to the coronavirus
Car Next Door’s Dave Trumbull: How to prepare for a surge in working from home arrangements
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The coronavirus looks like forcing a growing number of companies to adopt a remote workforce, but there needs to be...
Rohit Mukherjee joins Isobar India as Creative Director, South
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Mukherjee has won close to 50 national and international advertising awards.
Hakuhodo Japan acquires shares in Indian digital agency AdGlobal360
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The investment in AGL is the first of many to come in India.
Leo Burnett named Agency of the Year at inaugural Epica Awards Sri Lanka
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Leo Burnett won the Grand Prix with its “Petal Paint” campaign for JAT Holdings.
Audi collaborates with 8 avant-garde artists for the launch of the Audi Q8 in a campaign via BBH India
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BBH collaborated with 8 eminent artists to bring the world of Audi Q8 alive in a unique campaign.
DDB & Tribal Vietnam’s new website is anything but subtle
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“The new chatbot’s a bit of a handful but we got what we bargained for."
Fast Company adds TBWA to Its Annual List of the World’s Most Innovative Companies for the Second Year in a Row
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This year’s MIC list features businesses across a range of industries from 39 countries.
Cannes Lions provides update on Festival contingency planning regarding Covid-19
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Cannes Lions today provides an update on contingency planning for the Festival, in light of the evolving global...
VMLY&R Thailand and Smooth-E in collaboration with Friend of Women Foundation stand up for domestic violence victims
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“No Colors Last” campaign launched with a heartbreaking online film with real victims.
New York Festivals Advertising Awards extends entry deadline to this Friday, 13 March
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New York Festivals Advertising Awards has extended the entry deadline to this Friday, 13 March.
Seen+Noted: Dentsu Thailand uses stunt to show what’s Unacceptable In Public is Unacceptable At Home
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Dentsu Thailand brought the abuse that usually happens behind closed doors into the limelight.
The Womb Communications and Nobel Hygiene India use a bleeding balloon to promote RIO Heavy Duty Pads
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Actress Radhika Apte leads the conversation on heavy flow PERIODS FOR WOMEN.
Seen+Noted: I Touch Myself Project highlights gender bias in tech for International Women’s Day
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The gender bias ingrained in technology platforms inspired the I Touch Myself Project to take action.
Seen+Noted: Ogilvy India introduces us to the dumbest creature on the planet
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Would you help these victims of plastic pollution?
Ogilvy Hong Kong and IKEA have some fun with Pizza Hut
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Here’s what you get when two of Hong Kong’s most loved brands collaborate for their fans.
Dentsu Jayme Syfu Philippines shares the Gifs of #Sistergood for women’s month
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Witty Gifs had lines like "No uterus, no opinion", "Werq it girl", "Kween", "I've got your back sis".
Andy Cairns joins Iris Singapore as Managing Director as Sorcha John moves to head up new division
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Cairns joins after a highly experienced career in Advertising across the world from Australia to the UK to New York.
WM Motor appoints BBH China for creative duties
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The role that extends to brand communication, strategy and execution.
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