ADFEST 2026 delivers another standout year: Good work, good people and good times
March 27 2026, 12:55 pm
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This year’s ADFEST in Pattaya, Thailand was widely regarded as one of the best in the festival’s 29-year history. Wh...
ADFEST 2026 delivers another standout year: Good work, good people and good times
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What continues to make ADFEST unique is its atmosphere. More relaxed, more open and more human than most ad festivals...
John Koay’s One Show Diary day 1: Hello from Punta Cana!
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This year I’ve been invited to judge on the Direct Marketing jury alongside some of the world’s greatest creative minds.
Shield Insurance Broker and VML Thailand turn hard sell into binge-worthy micro drama
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Shield Insurance Broker reimagined its rational message as a fully immersive entertainment series.
Today: Free entry to the ‘On the Spot’ Creative LIAisons Young Creative Competition in Singapore
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The Gold winners (team of 2) will be awarded places to this year’s Creative LIAisons onsite programme in Las Vegas.
Motion Sickness takes out Grand AXIS and coveted Agency of the Year title at the 46th AXIS Awards; McCann scores seven Gold, 17 Silver, 28 Bronze
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The Commercial Communications Council (Comms Council) tonight celebrated the pinnacle of creative achievement in Aotearo
Koki Ito and Jirapat Kanchanosot named Group Co-CEO’s at Hakuhodo International Thailand
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At the same time, Naoyuki Kawakita will take on the role of Head of ASEAN and Country Chairman of Hakuhodo...
LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30
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London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering
KFC brings the flavour and festive spirit with “Ini Baru Riuh” via VML Malaysia this Raya
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The series features Riuh Rempah Crunch and Riuh Rempah Burger, KFC signature flavours made richer with fragrant...
Pepsodent + Omnicom Advertising turn dentists into content creators with TeethTalk Academy
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Pepsodent kickstarted the Academy with the first workshop in March 2026, with a bespoke syllabus on niche discovery...
Café de Coral and dentsu Hong Kong bring local slang and pop culture to breakfast campaign
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The campaign stars rising pop artist Egg Wong, creating a playful cultural wink by using “Egg” to promote egg.
Marriott Bonvoy and BBH Singapore brew up “Loyal-Tea” activation in Mumbai
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The immersive event designed to build awareness of the award-winning loyalty programme among non-members...
SAFI and MBCS empower young Malaysian women through Biasiswa Siswi Raya campaign
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The film follows Bunga, a young artist navigating financial hardship and social judgment while holding on to her dreams.
Honda Thailand and Hakuhodo Bangkok launch AI-powered, Gen Z-focused campaign for Honda e:N2
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The campaign invites users to engage directly with the brand through a generative AI-powered platform.
Almaty brings people together with “Unity” art installation celebrating human solidarity
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Some years ago a dog became stranded on the bank of the Sayran reservoir, unable to climb the steep concrete wall...
Bestads Best TV of the Week: British Airways ‘An Original British Briefing’ via Uncommon, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a
GIGIL Philippines and Factory01 bring overworked ACs to life via CoCo Tea & Juice’s summer film
March 24 2026, 1:21 pm
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In the Philippines, where summer heat is relentless and air-conditioning is treated like a lifeline, a familiar line ech...
Saatchi & Saatchi India launches new spot for Captain Steel to spotlight TMT rebars
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Featuring cricket icon Sourav Ganguly, the campaign simplifies technical knowledge into a relatable consumer story.
OldTown White Coffee launches Hot & Cold range across Asia via ‘Your Favourites Made Cold’
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The regional campaign, anchored by the message “Your Favourites Made Cold” brings this evolution to life through...
Cetaphil takes dermatologist expertise across the Philippines with Derm On Tour
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Building on the success of Cetaphil SkinLabs in 2025, the brand’s immersive science-led platform, Derm On Tour...
Kunal Roy joins VML India as Managing Partner + Shekhar Khanna named CSO
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Prior to joining VML, was has served as CEO of Dentsu Creative in Malaysia.
TNB and Chariot Agency explores connection and belonging in Raya film ‘Raya Pertama’
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The film follows Adam, a Chinese Muslim revert attending his first Raya at his wife Maria’s kampung open house.
dentsu Hong Kong brings local football culture to ComplexCon for adidas Originals
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Drawing inspiration from one of the city’s most iconic football jersey shopping destinations, Fa Yuen Street...
GIGIL Philippines and Factory01 bring overworked ACs to life via CoCo Tea & Juice’s summer film
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If the ACs themselves turn to CoCo to cool down, it’s proof that the drink truly delivers on its promise.
Good Times at AdFest: m25, Directors Think Tank, 116 Pictures, Music Mill, Arcade, Loudbox and Campaign Brief Asia host Annual Aussie Revolving Bar Networking Party
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The party kicked off after the first awards night and once again took over the iconic bar.
First-time delegate Bruce Tweedie finds warmth, wisdom and energy at AdFest
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Then three days of immersion in the warmth of the sprawling AsiaPac advertising community. Fascinating talks.
LIA hosts intimate dinner for top creatives in Baan Phraya at Mandarin Oriental in Bangkok
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LIA hosted their usual annual soiree after AdFest with some of the jurors and top creatives from Thailand...
Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23
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There's just one month to go until entries close for the New York Festivals Advertising Awards, with the 2026 show invit
Vantage Pictures elevates Mammotion Luba 3 with cinematic product-first campaign
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“Most of my work leans more towards comedy, so it was nice to move into something more serious and cinematic.”
Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi
Nissan Middle East and TBWA\RAAD turn car cabin into combat arena with ‘CarJitsu Showdown’
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The event, held at a sold-out Coca-Cola Arena in Dubai in front of over 10,000 fans, served as a high-pressure...
Good Times at the Legendary Sunset Party at AdFest 2026 co-hosted by Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia
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A big thank you to our amazing partners – Fin Design + FX, Directors Think Tank, Gerety Awards and Voodoo Hack Sound.
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Good Times at the Legendary Sunset Party at AdFest 2026 co-hosted by Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia
March 23 2026, 1:13 pm
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Campaign Brief Asia teamed up with our great friends at Fin Design + FX, Directors Think Tank, Voodoo Hack and Gerety Aw...
Good Times: One Asia Awards lunch at ADFEST
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During the lunch, Guan shared an update on this year’s judging and announced that Malaysia will host the judging.
Vantage Picture’s James Duong on bringing Chinese productions to Vietnam
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At the same time, it’s geographically and culturally close enough that Chinese clients feel comfortable working here.
Young Lotus Workshop 2026 concludes with SOUR Bangkok’s Nicha Witayapaisitsan and Thirawat Prasertsang taking top honours
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The 15 Young Lotus teams first enjoyed a series of talks and workshops hosted by Google’s experienced creative...
dentsu X launches ‘The Creator Catalyst’ to power scalable creator marketing
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At the centre of the model is dentsu’s Creator & Trends Studio (CATS), an intelligence and discovery platform...
Dentsu, Publicis and Leo among the best performers in ADFEST 2026 Final Awards
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The Grande in Outdoor was won by Publicis Groupe Hong Kong, Hong Kong for Cathay “Back to Kai Tak”.
Ogilvy Singapore, Dentsu Tokyo and Leo Australia among top performers on Night One of ADFEST
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The result are in for AdFest 2026's first 12 categories, including Brand Experience, Commerce, Digital & Social...
Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest
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If you’re in Pattaya for AdFest, you’re invited to join us at our 17th annual Legendary Sunset Party.
AdFest 2026: You’re invited to the M25 Network party – from 9pm on tonight March 20th
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Brought to you by m25 Network, Directors Think Tank, 116 Pictures, Music Mill, Arcade Film Factory, Loudbox + CB Asia.
Sunquick and Havas Malaysia celebrate “Air Tangan Mak” in Ramadan & Raya campaign
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This year’s campaign draws inspiration from the everyday rhythm of Ramadan and Raya in Malaysia.
TBWA KL turns 7-Eleven into an Iftar clock
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What if the brand itself showed the time of iftar? It was a natural way for 7-Eleven to become part of the Ramadan...
Maybank unveils 2026 Raya film “Berkat Mak” with Alchemy79 and Directors Think Tank, celebrating the enduring values of family
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Anchored by Mak’s reflective voiceover, the film reveals the thoughts she never said out loud.
Day 1 at ADFEST 2026 kicks off in Pattaya
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CB Asia captured the top moments from AdFest 2026! See what happened on day 1.
Naga DDB Tribal Malaysia brings care and craft back to Raya gifting with “Sampul Dodol”
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“We sometimes forget the value of simple things, in this case traditional kueh like dodol," said Nik Radzi.
MBCS & MILO Malaysia fuel good deeds through Ramadan volunteer campaign
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The campaign communicates the importance of sahur (breakfast), with MILO® providing the energy for unsung heroes of...
TBWA HK’s Martin Manho and Gaius Kwong win Young Kam Fan, gear up for Cannes Young Lions
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“The experience taught me to have full confidence in the idea you believe will work, and go all in."
Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5
February 16 2026, 1:33 pm
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Ogilvy has extended its run as Asia’s most awarded network for the fourth consecutive Campaign Brief Asia Creative...
AdFest 2026 releases new batch of finalists
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The latest include: Brand Experience Lotus, Digital & Social Lotus, Direct Lotus, Effective Lotus, Outdoor Lotus, PR...
TikTok Shop turns shopping into shoppertainment in new Fishermen Integrated spot
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This festive season, TikTok Shop set out to reimagine the experience for the digital age.
KULT Malaysia launches AI created Raya film
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The film openly acknowledges that it was made fully with AI, while making clear that traditional filmmaking remains...
Havas Ortega report finds Filipino prosumers redefining health in age of uncertainty
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The report paints a picture that feels deeply familiar: long days, rising costs, constant uncertainty - and the quiet...
1st round of finalists released for AdFest 2026
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In the Film category, Wolf BKK leads with three finalists, followed by BBDO Bangkok, Leo Thailand and Hakuhodo...
Stayfree tackles period sleep gap in new film
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The film demonstrates how choosing the right protection for period nights can improve the next day’s experience.
India’s Kyoorius awards expands creative awards and introduces Marketing Awards to recognise strategy and business impact
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The 2026 winners of both awards will be acknowledged at the Kyoorius Awards Night on Saturday, 23 May 2026.
Chris Kyme’s Postcard from Hong Kong: Back to the future
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It was nice to see some of the independent agencies getting in there, like Omelette Digital and NoTwoHK.
Watsons Malaysia celebrates Raya with ‘The Raya Glam Stage’ campaign via MBCS
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The film features Malaysian television host, radio announcer, actress, and singer Che Puan Sarimah Ibrahim...
Leo Hong Kong takes out Kam Fan 41 Creative Agency of the Year: BBDO wins the Grand Kam Fan
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Leo Hong Kong delivered a strong overall performance, accumulating 9 Golds, 6 Silvers, 6 Bronzes and 2 Merits.
Havas Thailand names Navinda Kittisubkul Head of Strategy & Growth
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Kittisubkul brings over 20 years of experience across brand strategy, media planning, research and integrated...
Hakuhodo appoints Naoyuki Kawakita as ASEAN COO + Yuta Sasaki as Vietnam Group President
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In his new role, Kawakita will focus on accelerating regional integration, enhancing data-driven marketing...
Lowell San Jose and Miel Soneja sign on with DDB MNL as Creative Directors
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San Jose brings with him 18 years of experience in advertising, working on global brands such as a leading consumer...
Flipkart celebrates Ugadi with ‘Ugadi vs Yugadi’ campaign by 22feet India
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At the heart of the campaign is a dedicated microsite, where users can enter their festive wishes and unlock...
audacity bangkok creates new campaign for My Chewy reclaiming the brands name
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The film opens with a question: “If you could choose one name, what would you want to be called?”
Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi
Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’
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Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc
Ralph van Dijk and Ramesh Sathiah depart MassiveMusic to launch Saliō Sonic Strategy
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Founded by Ralph van Dijk and Ramesh Sathiah to help brands make sound work at organisational scale
Why “Brand New Nepal” is the most important rebranding project – By Ujaya Shakya
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The most exciting driver of this new narrative is a massive demographic shift. Almost two third of Nepal’s population...
Ogilvy India creates playful waterproofing campaign for Asian Paints Damp Proof
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Amid the humour and back-and-forth, the campaign lands its message with unmistakable clarity.
OCBC Malaysia Launches Raya Film ‘Di Samping Ayah’ with Ensemble
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The film spotlights how a parent’s quiet lessons remain close forever, guiding each step even as new paths are forged.
Squeak E. Clean appoints Max Wilkinson to lead music in Australia
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Squeak E. Clean has announced the appointment of Max Wilkinson as Head of Music - Australia.
Mediaplus expands Asia footprint with Mediaplus Singapore joint venture
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The partnership combines Mediaplus’ global media expertise and data-driven capabilities with The Media Shop’s deep...
CLEAR brings high-performance scalp care to Formula One with Oracle Red Bull Racing
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Racing at speeds over 300 km/h, Formula One drivers endure some of the toughest physical conditions in sport.
The 23rd Effie Singapore Awards opens call for entries: First entry deadline – 12 April
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Entry fees increase progressively across each deadline, and those who submit in the first window can save up to 57%.
THE SHOUT GROUP creates Hari Raya short film for guardian Malaysia encouraging gifts that matter
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A young girl, filled with anticipation, finds herself quietly heartbroken after believing she has been overlooked...
m25 Global Producers Series: 116 Pictures’ Uyen Le on the Saigon hustle and producing with heart
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Vietnam’s production scene doesn’t impress you with big armies, it impresses you with guerrilla-style instinct.
Astro teams with Naga DDB Tribal on Raya platform celebrating the power of togetherness
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The campaign is anchored by a 15-minute Raya short film directed by Hyrul Anuar from Director’s Think Tank.
Fernleaf and Havas Malaysia launch SmartGro campaign for digital-first kids
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The film features two siblings using their understanding of digital devices to help their mother locate her misplaced...
Secret Tour rebrands as STG (Secret Tour Group): A new creative holding company under The Bees
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This move brings 12 dynamic agencies under one roof: Acta Creation, BYFA, Good Morning Creative, Ichi Events, Innsvx...
Oobit appoints Katashe Group as strategy, research and innovation partner
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Oobit has developed Plug & Pay, an infrastructure layer that connects digital asset wallets to established payment...
Beger Paint and NUTs Agency Thailand’s new film turns space race into climate wake-up call
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The new film follows a family struggling to breathe in a world that is literally overheating.
Titan Raga celebrates women choosing joy over guilt in new campaign reclaiming personal time
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The film follows women from different walks of life, a working professional, a mother, and a film director...
Simmons and TSLA turn better sleep into a Hallmark-worthy moment this World Sleep Day
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The greeting cards are designed with warmth, humour, and a touch of wit.
Gov.sg premieres ‘Kisah Musim Raya’ festive film celebrating presence and traditions
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Driving the narrative of Aisyah’s story is an original soundtrack composed and performed by local 60s surf rock band...
Tina Chen joins WPP Media as CEO in China
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From March 30th, Chen and outgoing CEO Rupert McPetrie will serve as co-CEOs, working closely together through June.
Kenstar launches new air cooler campaign featuring Rajkummar Rao and Patralekha
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“With this campaign, we are strengthening consumer awareness around energy-efficient cooling."
Leo Mumbai takes out Agency of the Year and Leo awarded Network of the Year at Spikes Asia: Ogilvy Singapore’s ‘Vaseline Verified’ scores 4 Grand Prix awards
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The production Spikes Palm award went to Suneta House Thailand followed by The Sweetshop, NZ and Studio Eeksaurus.
Mountain Dew and BBDO Guerrero challenge Filipino gamers with ‘Play No DEW’ campaign
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During their livestreams, audiences were invited to try the challenge themselves by disabling the “D”, “E”, and “W”...
LEGO China turns Shanghai metro into full-scale F1 experience for Grand Prix activation
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From the outside, the train has been wrapped to resemble a full-length F1 car racing through the city, effectively...
LIA and HK4As Kam Fan to send young Kam Fan 2026 winner to Creative LIAisons in Las Vegas
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The Gold winner will be awarded a seat to Creative LIAisons that runs concurrently with 2026 LIA judging.
Mandiri and Marriott Bonvoy Partner with Hakuhodo Indonesia and Seven Sunday Films on new Travel Credit Card Campaign
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The film accompanies Mandiri’s newest credit card offering making the bank one of the first in Indonesia to introduce...
Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY
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Blowouts are every parent's worst-case scenario. They don't just ruin outfits - they ruin car seats, couches, strollers,
Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store
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Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic...
Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61
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The film was selected winner by this week's guest judge Adam Bodfish, Executive Creative Director, McCann Birmingham.
Snoop Dogg honours Tupac with ‘Kingz of Cali’ wine release and global campaign via Splash
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Cali by Snoop has dropped its most iconic wine yet: Kingz of Cali - a limited-edition release built around a deeply
Rajiv Jayaraj Joins McCann Singapore as GM and Lead of McCann Content Studios
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Jayaraj joins McCann Singapore as a leading practitioner with 18 years of experience across creative, media...
Urban Ladder and Lowe Lintas launch city-first campaign leveraging regional insights
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The platform unfolds through distinct city narratives from Mumbai and Bengaluru, where Urban Ladder becomes...
McDonald’s India reunites with childhood star Sara Arjun for nostalgic new campaign
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The move marks a nostalgic homecoming for the young star who once won hearts in a beloved McDonald’s TVC.
New York Festivals’ Lady Liberty Initiative Appoints Inaugural Advisory Board
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The New York Festivals (NYF) Lady Liberty Leadership Program, an initiative designed to empower women in creativity...
Cannes Lions to honour Susan Credle with its lifetime achievement award, the Lion of St Mark
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The Cannes Lions International Festival of Creativity has announced that it will honour Interpublic Global Creative Advi…
Malaysia Airlines, Imaginary Friends, and Directors Think Tank celebrate the support system behind football supporters in new Manchester United partnership film
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The film, directed by Rajay Singh, captures the late-night rituals familiar to millions of football fans in Asia.
DTDC challenges gender stereotypes in the logistics sector through ‘We Got This’ film
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The campaign features real DTDC employees and leadership from across the organisation.
Cashfree Payments celebrates unique business journeys in new campaign via Talented
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'One of Your Kind' spotlights the real ecosystems of people, hunger, and grit that shape every business’s journey...
Royal Stag and FCB Neo decode Rohit Sharma’s success in ‘Code of Large’ campaign
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The campaign kicked off with a teaser by Rohit Sharma and Paddy Upton, which sparked curiosity around the RS Code.
The Leaf creates creator-led film for OPPO Find X9
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The campaign follows a multi-faceted creator navigating different roles through the day from morning yoga to...
The Hands Behind the Celebration – A Chinese New Year 2026 Film for CelcomDigi by GREY Malaysia and Directors Think Tank’s Maurice Noone
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Bringing this film to life was not easy. Real artisans, who have quietly kept these traditions alive for years...
Income Insurance and Leo team up with Liberty Barros to Showcase Flexible Investment Plans
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The campaign visually embodies the flexibility of Income's ILPs by having Liberty Barros contort her body into...
Samsung and Cheil Korea unveils new Galaxy film celebrating friendship and imagination
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The film portrays two young friends, Mia and Paige, who are inseparable. When Mia finds out Paige is moving away...
Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi
Ete Davies joins LePub as Global COO
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Most recently, he served as Dentsu Creative’s Chief Operating Officer for EMEA before becoming Executive Vice President.
Zurich Malaysia and MBCS celebrate Raya with “Erti Perayaan yang Menyatukan Kita” film
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The film portrays how care, values, and guidance endure long after someone is physically gone - reflecting Zurich’s...
LIA and GOVT VCCP launch Singapore competition offering Creative LIAisons Las Vegas places
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The Gold winners will be awarded places to this year’s Creative LIAisons onsite programme in Las Vegas.
Mumbai’s Resonance Digital joins m25 network
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Resonance Digital specialises in high-end VFX, architectural storytelling and immersive brand environments.
KFC Thailand + Wolf BKK celebrate final province with ‘Carsick Bag’ curvy road challenge
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After more than 40 years of serving fried chicken across Thailand and expanding to over 1,200 locations nationwide...
BBDO Hong Kong strengthens creative department with Oliver Davis and Huey Wong hires
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Having spent the earlier part of his career in major agencies in Sydney, Wong has spent the past seven years in Hong...
Havas Creative India turns up the heat for Chinese Wok’s Shake-Shake Schezwan Fries
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“Hot wok. Hotter ideas. We welcome Chinese Wok the way we know best, by turning up the heat."
THE SHOUT GROUP and RHB celebrate inclusion education in 2026 Raya film
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The film chronicles the humble beginnings of what would become a vital refuge for marginalised children in Kuala Lumpur.
McCann Singapore teams up with Adobe to scale AI-driven creative production for brands
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The collaboration establishes a structured framework for McCann and Adobe to configure, pilot, and scale new creative...
VML Singapore and MHA launch ‘Closer Than We Think’ to tackle radicalisation in Singapore
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The film opens with a shocking explosion in a crowded public space, then unfolds in reverse to reveal an unexpected...
Bandhan Mutual Fund + Grey reimagine women’s financial journeys with ‘The Equal Calculator’
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"The Equal Calculator puts these blinks into the math, so women are no longer set back financially for choosing..."
Havas Moonfolks elevates leadership with Erwin Airlangga as CSO and multiple promotions
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Airlangga brings 26 years of industry experience, having most recently served as Chief Strategic Officer at Dentsu.
Omnicom Oceania to become partner of The Marketing Academy Global Fellowship programme
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Applications for Cohort 2 close on 30 March 2026. The program runs May to November, with sessions in Sydney and Mumbai.
Kinnect launches #ChangeTheDefaultSettings film for Aditya Birla Capital
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The film highlights the invisible systems many people live with every day - from workplaces to financial structures...
Dr Agarwals Eye Hospital launches ‘Gift Her Clear Vision’ Initiative for women in India
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The hospital has designated priority consultation hours for women on both weekdays and weekends across its centres.
Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4
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Ogilvy Singapore rockets to No.1 in Asia - It is a remarkable rise from No.17 last year and No.43 the year before.
BLKJ Havas wins Singapore Tourism Board account, launches dedicated unit ‘The Block’
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BLKJ Havas has launched The Block, a bespoke offering created specifically to service the STB business.
“Good ideas will be seen”: The Nine Shanghai’s Jody Xiong on art, precision, and the prestigious AWARD Pencil
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We use creative and even artistic expression to hit emotions precisely: touching, surprising, humorous, bizarre or shock
Lennon Group expands with three specialized creative studios: Sgt.Pepper, Lennon Creative and Lennon For Good Studios
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“Lennon Group is built on the belief that creativity is more powerful when it’s human, responsible, and connected."
StarHub serves up sweet moments with Orchard Road activation this weekend
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This activation by StarHub is part of a larger celebration: the launch of the newest Samsung Galaxy, powered by 5G...
TBWA\Hakuhodo Tokyo COO Chris Iki appointed to jury of 2026 APAC Effie Awards
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Having previously served on the APAC Effie Awards jury four times, most notably as the esteemed Head of Jury in 2024.
Urbanrise launches “Welcome to the Celebrity Life” campaign for Whispers of Sky
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The first film captures her as a celebrated designer - deeply immersed in materiality, spatial composition and detail...
Director Di-Han Xu uses AI micro-series to satirise the advertising production process
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Short, fast-paced episodes typically running under a minute & designed to capture the attention of Gen Alpha audiences.
Bitget marks International Women’s Day by calling for women to shape the future of Web3
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The campaign challenges the industry to confront a fundamental reality: excluding half of the global population...
PregaNews film encourages conversations around postpartum depression this Women’s Day
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The film was created and executed by Shweta Bhuchar Co-Founder & Producer and Gaurav Bhardwaj, Co-Founder & Director...
Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi
India’s Goafest 2026 reveals dates: 20-22nd May
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Launched in 2006, Goafest has long been one India's marquee event for the advertising, media and marketing industries...
TBWA\Hakuhodo Launches AI-Powered ‘Radio Time Machine’ to Spark Memory + Joy in Elderly Care
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A key concept in the project was Reminiscence Therapy, a non-pharmacological approach that uses familiar stimuli...
YST Thailand brings invisible patients to life as mobile call-to-action with ‘Invisible to Visible’
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This moving sculpture served as a direct call-to-action. Passersby could either drop a coin or scan a QR code...
TBWA/SMP’s Eleven transforms napkins into art in immersive dining experience for Champion
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As they unfolded at dinner time, each piece was confirmed to be a single, standard-sized, functional table napkin.