THE WORK 2026 ASIA HOT LIST #8: SOUR Bangkok
September 16 2026, 10:55 am
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Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of this week’s highly anticipated r...
Leo India turns bad luck into unexpected fortune for Flipkart’s Big Billion Days 2026
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The new campaign builds on last year’s ‘Yahan Kuch Bhi Ho Sakta Hai’, taking the idea further with a new twist on...
THE WORK 2026 ASIA HOT LIST #6: BBDO Bangkok
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BBDO Bangkok has improved on its Asia overall ranking of #10 last year, moving up to #6 in The Work 2026.
THE WORK 2026 ASIA HOT LIST #7: TBWA\Lintas India
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Top work included ALKEM 'DawAI Reader', Steadfast's 'Don't Look Up' + 'Dirty Money', Hersheys Kisses...
Arcade’s Marius Talampas wins inaugural Advertising Film Director of the Year at Kidlat
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His top work included Philippine Airlines 'Safetynovela', Stresstabs 'Gone Girl' and Grab 'Asenso Series'.
25 years later, Pulsar’s iconic nurses return in new Ogilvy India spot for the all-new Pulsar 150
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The sequel retains the energy and tempo of the original while bringing the story into the present.
THE WORK 2026 ASIA HOT LIST #8: SOUR Bangkok
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SOUR Bangkok is a consistent high creative performer in CB's The Work, ranking at #15 last year and #11 overall in 2024.
The Quiet Signal: Why some of the strongest brands are stepping back from their own branding
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By Shiva Bhavani, Founder & Director, Wing Communications.
Chitato and TREASURE move beyond K-pop hype to inspire Gen Z to ‘Make The Wave You Lite’
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Rather than using TREASURE simply as a celebrity endorsement, Chitato saw an opportunity to connect the group’s...
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Havas Play taps gaming ad platform iion for new playable advertising offering across ANZ + APAC
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The partnership will see iion become Havas Play’s exclusive technology partner and platform for playable and mini-game b
Tilt appointed to lead brand strategy and social for new skincare brand SKiNEED
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SKiNEED officially launches in Singapore in Oct 2026, with further details to follow closer to launch.
THE WORK 2026 ASIA HOT LIST EQUAL #9: Flash Bomber Bangkok
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Flash Bomber Bangkok has ranked equal #9, moving into Campaign Brief Asia's The Work Top 10 for the first time...
THE WORK 2026 ASIA HOT LIST EQUAL #9: TBWA\SMP Philippines
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Equal #9 is TBWA\SMP Philippines with a total of 24 Acceptances...
Royco asks what comes after ‘happily ever after’ in new Ada Apa Dengan Cinta campaign
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The creative idea draws on a cultural tension deeply familiar to Indonesian audiences: the gap between...
Gerety 2026: LePub Singapore, Leo and Arcade Film Factory take top Asia honours
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This year, more than 250 judges from over 50 countries took part in the Gerety Awards, bringing together some...
Leo Thailand turns everyday Thai travel frustrations into humour for Bolt
September 9 2026, 1:28 pm
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Leo Thailand has created a new campaign for Bolt that taps into the everyday challenges and unexpected moments faced by ...
TREYNA Group celebrates Kidlat Awards haul as Abi Aquino joins Creative Guild Hall of Fame
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TREYNA Groups’ creative leaders also struck multiple silvers at individual categories: Roman Olivarez for Executive...
THE WORK 2026 ASIA HOT LIST #11: VML Singapore
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VML Singapore has ranked #11 in Asia with 23 Acceptances...
THE WORK 2026 ASIA HOT LIST #12: Ogilvy Thailand
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Coming in at #12 in Asia in Campaign Brief’s The Work 2026 is Ogilvy Thailand, with 21 Acceptances.
Stagwell appoints Connie Chan as Assembly APAC CEO as Liz Rutgersson named global CEO
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Chan brings three decades of experience across media, marketing, and business leadership.
Uber Eats goes back to 2013, a world “B.U.E.”, to launch new platform ‘Phew’ via Special Australia
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Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled 'Phew'.
4,230 entries from 245 agencies: Campaign Brief’s The Work 2026 winners to be revealed Thursday
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Australia generated the most entries with 947, followed by Thailand (815), India (739), the Philippines (692)...
Rexona and frank. Singapore tackle women’s sweat anxieties in first Southeast Asia campaign
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The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader...
Spotify celebrates the power of music to transform everyday moments in new campaign
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The campaign rolls out as a series of eight films, with each showing a different household setting made fun by music.
LIA entry system closes this Wednesday 16 September – final chance to enter 2026 awards
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The London International Awards has issued a final call for entries, with the deadline to submit to the 2026...
F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable?
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Brand films that once cost millions to shoot can now be cut by half, or even more, thanks to AI. The final project...
Siddharth Mehta joins Ulka South as Group CD
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Mehta joins Ulka from The Womb. Prior to that, he was with HyperCollective, and has previously worked with Sapient...
Tony& and Co-Op Play team up to turn interoperability into a playable game
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The experience features the Co-Op Play character traversing one game genre to the next - jumping over, destroying...
Flipkart Minutes celebrates two years as quick commerce goes beyond daily essentials
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The platform has created more than 4 lakh direct and indirect jobs since inception, while around 60% of customers...
25 Years On: Andrew Tinning remembers the day and shares his personal footage of 9/11
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My creative partner at the time, Andy Blood, and I were in New York. The footage I took that day has been sitting un...
Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji
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The AI-powered experience is the first major activation under yuu's brand refresh, transforming members' everyday...
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Vale Kitty Lun: A Hong Kong creative powerhouse leaves us way too soon
September 2 2026, 9:56 am
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The Hong Kong advertising community is mourning the sudden and tragic loss of Kitty Lun, one of the region’s most resp...
KFC Arabia and TBWA\RAAD bring Baloot culture to the table with new brand experience
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At the center of the campaign is a dedicated KFC Baloot box, designed specifically for game night, paired with a set...
TBWA\Lintas India powers up Amaron’s True 4Ah campaign for modern bikes
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In each story, a heated discussion creates a traffic jam, until a street-smart biker arrives and uses his powerful...
Omnicom Advertising President and CEO Troy Ruhanen to Retire; Andrew Robertson appointed CEO of Omnicom Advertising
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“It has been the privilege of a lifetime to work alongside some of the most talented people in our industry. I am incred
Britannia Milk Bikis and Talented set out to solve Tamil Nadu’s biggest biscuit mystery
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A curious young girl asks her father this question, and then sets out to solve this mystery, seeking out all the...
Leo Thailand turns everyday Thai travel frustrations into humour for Bolt
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The campaign turns these everyday travel realities into entertaining stories rooted in genuine Thai experiences.
Moonfolks strengthens Indonesian leadership adding Puja Komariah as General Manager
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Komariah joins from Dwi Sapta, a Dentsu company, where she had worked since 2013, most recently as Client Partner...
M+C Saatchi’s Parc-backed Australia and NZ management buyout will no longer proceed
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M+C Saatchi Group has today announced that, following an extensive review of strategic options for its Australia and...
Koman Ko returns to TBWA\Hong Kong as MD
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Ko began his advertising career at TBWA as a graduate in 2008, before progressing through client services roles...
IKEA Alsulaiman turns shopping backwards with Droga5 London’s ‘Reverse Shop’
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It’s shopping, in reverse. To launch it, every element of the campaign flips iconic IKEA assets. The BILLY bookcase...
Corsa and Lup Jakarta put Indonesia’s proud legacy in the driver’s seat via new film
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The campaign turns the daily commute into a reflection of the nation itself: unpredictable, challenging, and powered...
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR
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Under Armour has partnered with Colenso BBDO to launch a new brand platform across APAC.
Talented casts Cars24’s CEO in a legendary new role as King Vikram in latest campaign
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Cars24 CEO Vikram Chopra stars as the wise King Vikram, in a playful spin on the iconic Vikram-Betaal folklore...
CJ WORX Bangkok turns Thai guardian spirit into health reminder for ThaiHealth
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In Thai, Rukkha sounds remarkably close to Lukkha, a polite way of saying “Get up”.
LIONS takes CMO Accelerator global with Singapore among five city editions
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Singapore will follow on 15-16 October, led by Siew Ting Foo, CEO of Soul for Profit Advisory and former Global Chief...
The Clan turns 30 years of Touch ’n Go into a celebration of everyday journeys
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A father passes his son the keys to the car and hence his freedom as we follow him on his life journey through the...
Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5
February 16 2026, 1:33 pm
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Ogilvy has extended its run as Asia’s most awarded network for the fourth consecutive Campaign Brief Asia Creative...
GIGIL Philippines, Publicis Thailand, BBDO Guerrero Philippines, LePub Singapore and Dentsu Inc. Tokyo win Gold at 2026 Gerety Awards
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Asia has been awarded 5 Gold, 7 Silver and 8 Bronze at the 2026 Gerety Awards, with winners from Hong Kong, India...
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
LIA Creative LIAisons 2026 to bring 130 Young Creatives from around the globe to Las Vegas
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23 creatives from Asia will fly into Las Vegas to take part in the 2026 Creative LIAisons program.
Muma Malaysia puts human craft at the heart of ONE Asia 2026 ‘Where Taste Matters’ campaign
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The team bleached cloth, weaved paper strips and even lit hundreds of matches to create the campaign imagery.
CIMB launches ‘Moving You Forward’ with new regional brand film from Chariot Agency
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In Malaysia, the campaign has already seen a major rollout that includes bus wraps, outdoor ads, and a takeover of KL...
TREYNA PR expands into corporate and advocacy communications with Evident acquisition
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“Evident was built for clients navigating complex regulatory, reputational and public interest terrain.”
Mayuresh Dubhashi returns to Publicis Groupe India as CCO of Saatchi & Saatchi
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Dubhashi joins from FCB Neo India, where he served as CCO, bringing over two decades of experience.
ThaiHealth and Dentsu One Bangkok turn viral makeup trend into health initiative
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The campaign takes its inspiration from “Prung Jued”, a viral makeup trend of making something milder or less intense...
Lennon Group + Lunchbox win top prize at Kidlat Awards for Groundbreaking Grindr Movie Tour
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The Grand Kidlat comes shortly after Lennon Group’s international recognition at MAD STARS...
Last 3 days to enter: Submit Your Work Into LIA 2026 – Final entry deadline September 10
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The clock is ticking. Submit your work to LIA before the final entry deadline of Monday, 31st August.
Duolingo brings English learning to Punjabi speakers in new campaign via Talented
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Talented looked beyond simply translating the proposition into Punjabi and instead rooted the campaign in the culture...
Zurich Malaysia tells a lifetime in reverse in new campaign from THE SHOUT GROUP
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From their golden years to the moment they first met, revealing how every milestone, setback and unexpected turn...
#NepalCalling: When a Tourism Campaign Became an Act of National Solidarity
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When a country is grieving, should it really be asking the world to visit? That was the question - #NepalCalling
Sourdough Café celebrates 7th anniversary with The Misfits Camp collaboration
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For Sourdough Café’s seventh anniversary, King created a special collection inspired by the café and his love for food.
IKEA Hong Kong makes room for what matters in new campaign via TBWA\Hong Kong
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“Make Space For What You Love” brings Hong Kong culture to life through four distinct narratives, each paired with...
Ujaya Shakya: What if our most important brief is preparedness?
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Climate risk is also a Communication Challenge. Mountain communities are living with increasing uncertainty.
StarHub gets more from 5G+ with integrated campaign from TBWA\Singapore
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On 2 September, StarHub took over lunchtime at the iconic hawker destination, giving diners more of what they want...
Coca-Cola Thailand and Ogilvy remind hardworking Thais that the world can wait
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Directed by Factory01's Wuthisak Anarnkaporn, the two films take a humorous look at Thailand's hardworking culture.
Bepanthen and YDM Thailand let sleeping babies take care of Mom for a change in new film
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The campaign centres on the idea that motherhood can transform the value of ordinary things. A proper meal, washing...
Kris Aquino returns to the spotlight as C.H.I.K.A. in new Netflix campaign via GIGIL Philippines
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Queen of All Media Kris Aquino stars in Netflix’s all-Filipino multi-title campaign, marking her long-awaited comeback.
Bestads Best TV of the Week: Optus’ ‘There’s always a way’ via Droga5 ANZ
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The film was selected by this week's guest judge Thasorn "Pete" Boonyanate, Chief Creative Officer at Ogilvy Thailand.
Dentsu Creative Thailand and Foot Balance turn the beach into a foot health check-up space
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Visitors simply stamped their footprints into the sand and compared them with an easy-to-understand foot diagram...
MAD STARS 2026: Who were the top performers?
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Overall, the results highlight a strong showing from agencies across Asia and the wider region, with Japan, Hong Kong...
Omelette Digital turns familiar Cantonese saying into fraud awareness for TransUnion Hong Kong
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Serving as a striking metaphor for TransUnion’s holistic approach to credit monitoring, the device symbolises...
Pfizer and Omnicom Health target Hong Kong commuters with migraine education campaign
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The initiative is designed to close two gaps at once - both a general misunderstanding of migraine, and a blind spot...
MAD STARS Highlight: Bangladesh’s POP5 wins SDG Grand Prix with TileChalk for DBL Ceramics
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TileChalk tackles an overlooked consequence of ceramic manufacturing focusing on the sludge generated during the tile...
MAD STARS Highlight: TBWA\HAKUHODO wins 9 awards including Grand Prix of the Year
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TBWA\HAKUHODO’s proprietary AI innovation “RADIO TIME MACHINE” was awarded Grand Prix of the Year, designating...
KFC Myanmar launches film challenging Lahpet Htamin tradition with Popcorn Chicken
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Rather than adding more crunch, the brand pairs Myanmar’s spicy and sour Lahpet with warm steamed rice and Popcorn...
Bestads Best of the Week Reviewed by Thasorn ‘Pete’ Boonyanate, CCO, Ogilvy Thailand
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
VML wins Singapore Manufacturing Federation brief to reshape perceptions of advanced manufacturing
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VML will bring together partners across media, research and platforms to deliver an always-on programme spanning...
THE SHOUT GROUP brings Polident Max Hold & Gum Protect to Malaysia and Singapore
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The campaign film follows senior chefs in a Malaysian kitchen who reluctantly turn down food because of denture...
Conran Design Mumbai appoints Tazeen Shaikh and Jervin D’Souza to leadership roles
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Prior to joining Conran Design, Shaikh served as Design Director at Landor, where she led the creative direction...
Tiger Beer and LePub Singapore find the courage within in new brand campaign
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In each scene, a larger-than-life tiger is present with each courageous person, representing the tiger inside.
Former UltraSuperNew duo Sarah Emmanuel-Cheong and Edric Cheong launch Chop Shop
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Chop Shop offers branding creative and consultancy, end-to-end campaign creative, social media consultancy and...
Early.Partners takes D2C brands beyond dashboards with ‘Know Your Customer’ sprint
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As D2C brands scale across marketplaces, quick commerce and websites, they now have access to more information about...
Vale Kitty Lun: A Hong Kong creative powerhouse leaves us way too soon
7 Comments
Kitty Lun was probably unrivalled as a Hong Kong-bred creative leader, female or not, who just kept powering her way...
The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney
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Sydney will host a leg of The One Club for Creativity and Google's first global One Club AI Creative Challenge on...
Nihilent and .HyperCollective ask people to ‘Know Where You Are’ for nSEPIA launch
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The central thought of the campaign was expressed through the line “Know where you are emotionally.
MullenLowe Lintas Indonesia brings Indonesia’s matcha trend to life for Indomilk and MaxSwich
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In 2026, matcha is having its spotlight moment in Indonesia. From Japanese pop culture to the growing café scene...
Boomerang Awards 2026 extends final entry deadline to September 7
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Check out the full Boomerang Awards 2026 Jury list here.
I&S BBDO Japan promotes Yoshihiro Nagai to Chairman & CEO and Kenji Kuboshita to President
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Nagai began his career at Dentsu in 1985 and went on to serve in a series of key executive roles across the group's...
Ujaya Shakya: What SHIAF 2026 taught me about AI with human empathy
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South Asia is not only one of China’s closest neighbouring regions. It is also one of the most promising growth markets.
INVNT APAC brings immersive brand storytelling to life across two continents
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In APAC, INVNT, the global brand storytelling agency has capped off a successful third quarter, delivering two of...
XPENG Appoints Supermassive as Lead Strategic and Creative Agency for Australia and NZ
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XPENG is building its ANZ presence from a standing start, which is rare in automotive and presents a significant creati
Dentsu named MAD STARS Agency of the Year as TBWA\HAKUHODO and FP7 McCann take top honours
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Grand Prix winners included Wolf BKK, Leo Hong Kong, Progression Kazakhstan, VML Thailand, POP5...
Aussie telco Optus unveils ‘There’s always a way’ brand campaign via Droga5 + Accenture Song
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Marks beginning of a long-term brand platform that celebrates the positivity + resourcefulness Aussies show everyday.
TNB and Chariot trace Malaysia’s journey through energy in National Day film
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The film reveals that through every challenge, at every moment of progress, energy has always been by our side...
HDFC Bank and Kinnect turn fraud awareness into stand-up comedy via latest campaign
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Vigil Aunty, returns with an unconventional message for Indians: when something feels urgent, suspicious or too...
Income Insurance and Leo Singapore explore contrasting travel experiences in ‘Worlds Apart’
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Set across some of China’s most captivating destinations, “Worlds Apart” unfolds over five episodes.
MAD STARS charts its next chapter as a global creative platform championing local diversity
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A global creative platform without language barriers, designed to give the diversity of local languages, cultures...
VIRTUE Asia, V47 Entertainment and COL Group launch Inside Microdramas upfront in Singapore
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Designed for senior leaders across marketing, advertising, entertainment and technology, Inside Microdramas reflects...
KFC Thailand teams up with Sanrio Characters for collectible blind-box keychains
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The film captures fans instantly "losing it" over the keychains, with voices jumping an octave, poker faces turning...
LUX puts a new spin on fashion week with its ‘Would you be caught dead in this?’ activation
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Attendees were put on the spot to consider what their chosen looks said about them. Is this just a great look for...
Under Armour launches new ‘COMMIT’ APAC brand platform via Colenso BBDO with Olympic swimming champion Kaylee McKeown
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Under Armour has today unveiled its new Asia-Pacific brand platform, COMMIT, bringing to life the commitment stories...
KFC Malaysia and Mister Potato team up for first-ever ‘Gabungan Terangup’ collaboration
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Instead of revealing the collaboration outright, the campaign unfolded through a playful, heist-inspired narrative...
Bestads Best Film of the Week: JCPenney’s ‘Retail Rejuvenation’ via Mischief @ No Fixed Address
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
m25 Global Creative Series: TREYNA Group’s Mylo de Borja on why grit, craft and conviction still matters in the age of fast content
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For de Borja, creative craft is a personal response to a problem, shaped as much by research as by how life outside work
Tinder Thailand and VML ask singles to put their real selves upfront in latest campaign
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The campaign is built around the idea that singles don’t need a hundred matches who like a fake version of them.
From Thai humour to AI therapy: MAD STARS Executive Jury discusses standout work
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Sandipan Bhattacharyya opened the discussion by highlighting "The Giant" (Leo Bangkok). Drawing on a familiar Thai...
The Lucid Agency wins new Japan tourism accounts, adds Setouchi + Sapporo to portfolio
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The Lucid Agency has strengthened its tourism portfolio following the appointment of the Sydney-based agency by...
Effie Singapore Awards 2026 names 66 finalists
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Now in its fourth edition since launching in 2023, the Effie Singapore Learning Festival will showcase best-in-class...
TBWA\Sri Lanka named Industry Leader at 2026 Dragons of Sri Lanka
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Leading the agency's performance was Hutch Roaming - The Roaming Hack, which won Gold in Artificial Intelligence...
Cathay Pacific and Leo Singapore invite travellers to discover Hong Kong one km² at a time
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Cathay Pacific partnered with creators from across Southeast Asia and Oceania, Jenn & Jon (@soimjenn), Irny...
Bestads Best of the Week Reviewed by Thamakorn Ruchakityanon, ECD, SOUR Bangkok
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Winner: JCPenney 'Retail Rejuvenation'. Personally, I still love films with a touch of satire-the kind that makes you...
MAD STARS 2026 Young Stars and New Stars finalists begin 30-hour creative challenge
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This year's mission centers on the theme, "Rethinking How We Protect Our Oceans." Competitors must design actionable...
BLKJ Havas and Grab 5-Star Eats turn Singapore’s toughest food critics into keyboard warriors
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The films are based on three real reviews from Singaporean diners. One reviewer gave an otherwise satisfying dish...
Sai Karthik appointed as new SVP & Head of Strategy – South at Ulka India
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Karthik will drive creative effectiveness and scale business growth across key regional accounts.
M+C Saatchi KARSA appointed integrated communications partner for Merdeka 118 Precinct
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More than an architectural landmark, Merdeka 118 Precinct represents a new chapter in Kuala Lumpur's story.
Good Times: MadStars kicks off in Busan with judging, jury dinner and plenty of festival fun
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This is the 18th year of MadStars and the 14th year Campaign Brief Asia has attended.
Apple and TBWA\Media Arts Lab turn Japan’s ‘Mac Doya’ meme into a MacBook Neo campaign
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To lead the charge, Apple partnered with Zeropuri (AM0PRINCESS), the popular creator quartet of Seshiru, momohaha, JESSI
MAD STARS 2026 returns to Busan this week with ‘AMPLIFY’ theme and three-day festival
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The event officially opens tomorrow with the Opening Ceremony & Gala, featuring special award presentations.
CARE Singapore and TBWA\Singapore replace exam questions with play in ‘Rest Papers’
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Instead of solving sums or completing comprehension passages, children are invited to crush, cut and draw on...
iQOO Z11 cuts through workplace ‘blah blah blah’ in new Dentsu Creative Webchutney film
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The film follows a young intern walking into an international meeting on his first day. Accents, languages and...
Axis Bank and TBWA\Lintas highlight the ties that keep NRIs connected to India in new campaign
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"For NRIs, their careers and aspirations may change where they live, but it rarely changes where their heart is."
Senco Gold & Diamonds taps Harshvardhan Rane for latest Aham men’s jewellery collection
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Leading this new chapter is Harshvardhan Rane, whose public persona mirrors the philosophy behind Aham.
Is Three Minutes Enough Time to Confess Your Love? Cantopop Star Gareth T Finds Out in Uber Hong Kong’s New Campaign via Special
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Uber's new platform, Keep Doing What You Do, shows that once you've booked your ride, those few minutes before it arrive
Flipkart and Netflix give nosy neighbours a new source of entertainment with Talented
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Introducing Entertainment Ka Pardah: created especially for the people on the other side of the window.
The Friday turns ‘bóng’ into glossy hair for Sunsilk in karaoke-led campaign
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The film features a mashup of famous songs from Vietnamese pop culture, each chosen for its use of the word “bóng.”
Bestads Best TV of the Week: Uber’s ‘Zwiebellook’ via Serviceplan, Germany
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
PMG Asia promotes Prashant Kaul to COO
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Kaul joined PMG Singapore in 2003 as Business Development Manager, after working with McCann Erickson India and...
Boomerang Awards 2026 unveils Jury Presidents as awards expand across Southeast Asia
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Eligible work must have launched or run in Southeast Asia territories between May 1, 2024 and June 30, 2026.
Motorola India turns to AI to create two films for motorola edge 70 max and moto g max
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The film created for the motorola edge 70 max is built around the campaign thought “Max Every Move”, positioning the...
Valerie Madon joins Fabulate to lead creative strategy across three key Asian markets
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Based in Singapore, Madon will lead creative strategy across the three markets, working with brands, agencies...
BBDO Bangkok brings Five Star Chicken’s ‘Thai-conic Taste’ back from a past life
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The story follows ‘Aod’, a foreign man who claims to remember his past life. The moment he realises he was once Thai...
F5 Shanghai and China Mobile explore the power of connection in fully AI-generated Qixi film
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The short film reinterprets traditional reunion themes through modern feelings of disconnection and longing.
SJPP and THE SHOUT GROUP turn ‘kepoh’ into a celebration of Malaysian support
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“From the moment we saw the idea, it connected deeply with our team because, beneath the humour, it reflects the..."
Umma Saini: A Tale of Two Chairs
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One of the LIA speakers also spoke about the value of working outside your home country. Shortly after, I packed my...
Presentable India rethinks supplement packaging with modular ‘vial’ identity
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The visual system takes inspiration from the clarity of Piet Mondrian and the modular stacking logic of Tetris...
Hosted by Leo Singapore on 8th October, secure your spot to Portfolio Night 2026
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Celebrating its 23rd year, Portfolio Night is the world’s largest advertising portfolio review program...
Bestads Best of the Week Reviewed by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...