Asia scores 166 shortlists at D&AD awards: Japan, China and India top performing countries
May 18 2022, 1:45 pm | | No Comments
D&AD has today announced the shortlist for this year’s D&AD Awards across all categories. Asia has scored 166 …
Asia picks up 13 Gold Pencils at The One Show 2022
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Dentsu Webchutney Bengaluru scores seven Gold Pencil wins for VICE World News “The Unfiltered History Tour”.
BBDO Singapore appoints Melvin Kuek as CEO; Monica Hynds to depart at month’s end
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With a career spanning 25 years, Kuek has held leadership positions at top integrated agencies and was a partner in 2...
ADC 101st Annual Awards winners announced with 151 from APAC
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Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze & The Nine Shanghai with...
Wunderman Thompson Singapore and Lux empower virtual assistant’s to tackle sexism
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Collaborating with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks.
DDB China Group speeds up latest campaign for skittles’ targeting their young audience
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“Nowadays, it seems like everything in life can be done faster,” said Awing Chen...
Cheil Worldwide makes strategic investment in metaverse company, EVR Studio
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Under the agreement, Cheil Worldwide plans to exchange information and technology with EVR, with the goal...
DBS says “Pay with The Future of Shopping” through rap music and dance sensations
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"We are excited about how Metaverse, Web3, and gaming will transform our lives, just like any of our youthful customers"
Tencent In House launches interactive digital exhibition for the Palace Museum
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The exhibition hall is divided into five major scenes: a pattern solitaire interactive wall, a pattern kaleidoscope...
Leo Burnett UAE hires ex-VMLY&R’s Kalpesh Patankar as Chief Creative Officer
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“When I was first considering this role, I was drawn by the diversity of Leo Burnett’s client portfolio..."
Asia scores 166 shortlists at D&AD awards: Japan, China and India top performing countries
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1362 entries have been Shortlisted for the Awards and come off the back of a robust number of entries for the 2022...
‘Heat Happens’: Sprite launches first-ever global brand platform and refreshes visual identity
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The integrated campaign is the first global output of The Coca-Cola Company’s new networked marketing model with WPP.
Forsman & Bodenfors introduces the world’s first virtual influencer with Down Syndrome
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Kami’s platform of engagement is currently live on instagram @itskamisworld. True to a virtual influencer, Kami...
If anyone feels out of place, it’s an astronaut. World leading expert Dr Valerie Young tells why Imposter Syndrome isn’t rocket science
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The term “thought leader” is vastly overused. But when it comes to Dr Valerie Young, she’s that — and more.
Akira Suzuki joins Wunderman Thompson Tokyo as CEO from TikTok For Business Japan
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Suzuki is joining Wunderman Thompson Tokyo at an exciting time, and as one of the youngest CEOs in APAC.
The Work 2022 Contenders: Limehouse
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
The Work 2022 Contenders: TBWA\Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Mercedes-Benz reinvents Pretty & The Last Booth Babe via powerful Team X Thailand campaign
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"We talked to a lot of victims in order to find the best way to convey their story and offer a solution to this issue."
TBWA\India creates new water-based paint campaign for JSW Paints with Alia Bhatt
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Featuring Bollywood star, Alia Bhatt, the brand's commercial lands the message that a newly painted door can pollute...
Bestads Six of the Best Reviewed by Ricky Soler-Armstrong, CCO, OneightyFCB, Puerto Rico
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
MullenLowe Singapore & Millennium Hotels and Resorts launch operating hotel in the metaverse
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Guests who step inside M Social Decentraland can interact with an avatar that welcomes everyone in the lobby.
Leo Burnett India relaunches Amazon India’s ‘Aur Dikhao’ campaign directed by Shimit Amin
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The successful Aur Dikhao campaign was first launched in 2015, highlighting the wide variety of products available.
London International Awards 2022 reveals Heath & Wellness, Pharma & Medical, Heath & Wellness – Craft and Pharma & Medical – Craft juries
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Following the return to onsite judging in Las Vegas for 2022, LIA is pleased to announce the Jury Presidents and jury...
Asahi launches attention grabbing 3D Ad in Hong Kong via dentsu International
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Asahi’s campaign is the first ever alcohol brand to create such an immersive and anamorphic OOH in Hong Kong.
Red Bull & Muma Malaysia celebrate the nation’s workforce on the country’s oldest cinema
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An online film was also produced by Director’s Think Tank, that glorified the hard workers of Malaysia.
Anurag Tandon joins Wunderman Thompson Mumbai as Managing Partner from DDB Mudra
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Tandon joins Wunderman Thompson from DDB Mudra where he served as Managing Partner heading the Mumbai and Ahmedabad...
Ad Stars extends its entry deadline extension for 2022: Submit your work before Tuesday, May 31
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By popular request, the AD STARS Organizing Committee has decided to extend this year’s entry deadline until 31st May...
Chris Kyme’s Postcard from Hong Kong: activities in adland
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With all that’s been going on I’ve seen a few activities in adland that are what I would call somewhat a reflection...
Cannes Lions announces shortlist jury members for 2022 awards with 49 representing Asia
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The Cannes Lions shortlist juries will take part in judging entries remotely from their home locations worldwide.
Umesh Bopche appointed as CEO for Cheil India’s digital agency Experience Commerce
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has over 20 years of experience in leading Media, Digital, Content, Tech & Internet businesses.
The Work 2022 Contenders: Milk + Honey United
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Project Streedhan returns raising awareness on Anemia in expecting mothers via FCB India & Kinnect
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The Project Streedhan campaign created awareness around women's health & urged them to take their nutritional...
Damon Stapleton: How to make Norwegian curry
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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
HP OMEN and esports super team T1 show off their skills in latest Wieden+Kennedy Tokyo film
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A series of films launched in conjunction with the prestigious esports tournament, League of Legends Champions Korea.
Dentsu Impact’s new film for Hindustan Times captures the boundless spirit of motherhood
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The film resonates with the audience in the current world scenario where the world lives on hope.
Kingfisher ‘Spread the Cheer’ this IPL season via Wunderman Thompson Bengaluru
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With this year’s campaign, Kingfisher urges everyone to forget all the negativity around them and choose to cheer.
Titus Upputuru and Ayesha Ghosh move on from Taproot Dentsu India
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Upputuru lead the creative department as National Creative Director, a role he took on in March this year.
The Work 2022 Contenders: Publicis Worldwide Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Adidas launches new ‘Run For the Oceans’ global campaign via Augusto to help end plastic waste
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Creative agency and production house Augusto is proud to release today an integrated campaign for adidas’ global...
New York Festivals AME Awards Announces Social Equality-DEI Grand Jury
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10 Industry Innovators Join Together to Judge DE&I Entries
FCB Group India is Goafest 2022’s most awarded agency with a total of 47 metals and 12 merits
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“Every award is a testimony to the partnership and the journey we share with our clients."
Wunderman Thompson surprises unsuspecting FIFA gamers in Malaysia via new KITKAT campaign
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KITKAT infiltrated the popular game with 100-specially created KITKAT accounts and created The Kitto Kath Squad.
L&K Saatchi & Saatchi India launches new Zepto campaign featuring three famous singers
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The campaign brings alive this idea in a surprising way using 3 famous singers to drive home the point.
The Work 2022 Contenders: Heckler
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
VMLY&R Asia elevates Nick Pan to Chief Commerce & Strategy Officer role based in Singapore
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Pan has been with VMLY&R Asia for 13 years, having started in Strategy, Planning and Intelligence.
The Work 2022 Contenders: Taxi Film Production
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Zee Bangla aims to undo a social knot facing Bengali mothers via L&K Saatchi & Saatchi
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Directed by Pritha Chakraborty and executed by ZEE Bangla in-house production the film opens in the groom’s house...
The Work 2022 Contenders: We Are Social
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Bestads Six of the Best Reviewed by Jason Schragger, CCO, Saatchi & Saatchi, L.A./Dallas
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Talented welcomes Priyanka Borah & Prashant Gopalakrishnan as new partners to lead business
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Gopalakrishnan joined Webchutney in 2015 after stints at Leo Burnett, Contract & Capital.
Amazon unbox real people and their stories via a new campaign from Ogilvy India
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If there is one thing that every human being shares with everyone else, it is the ability to be different from the rest.
Pedigree celebrates all dogs as essential supporters in global campaign via Colenso BBDO
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Created in partnership with Colenso BBDO, Barefoot, MediaCom, and Weber Shandwick, Essential Support Dogs is the...
Ensemble & UM creates Add to Cart, Add to Heart Lazada’s Raya campaign
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The star-studded cast of the film includes lead brand ambassador Nora Danish, and newly signed on ambassadors Syafiq...
Nobody spoke and we listened. The Imposterous is back with season two. Just one rule, the first one better be Good (by).
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This week launches with Jeff Goodby, anyone who’s anyone knows that he’s someone. Creator of ‘Got Milk’ along with...
L’Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai
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The campaign showcases L’Oréal Paris' and NEIWAI's shared focus on diverse beauty and female empowerment.
Eight finalists announced for The One Show CMO Pencil 2022
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The winning CMO will be presented with the award on stage at The One Show awards ceremony...
First Choice targets Gen Z with new Leo Burnett Thailand campaign titled ‘Mafia of Digital World’
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When her excessive demands exceed her budget, she faces an army of budget cutters, and the chaos begins.
Dell Futurist & The Glitch India make the most sustainable mural with the leaders of tomorrow
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5 winners were selected from across the country who participated to co-create the final, 35-foot installation in Delhi.
Design practice Anak Singapore launches open access treasure trove Asian Creators Index
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The Index is broken down into searchable creative categories to maximise findability and ease-of-use.
Hyrul Anuar & Directors Think Tank drop trailer for 3 Janda Melawan Dunia movie
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A film 2 years in the making, this is a unique endeavour - a film unlike anything the Malaysian film industry has seen.
Daniel Marjan elevated from intern role at electriclime to Junior Creative Director
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The young filmmaker showed his obvious talent after winning and then directing projects for Goethe-Institut and Crazy...
In Marketing We Trust to host Google Analytics 4 conference in the Metaverse
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With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics...
Contract Advertising India explores the changing narrative of mothers via Shoppers Stop campaign
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It encapsulates the beautiful side of a relationship between a child and a mother and pays tribute to a mother...
The MOM initiative and Scarecrow M&C Saatchi share video message to India’s creative families
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“Shot and made entirely by the young blood of Scarecrow M&C Saatchi, the film celebrates the quirkiness of the ad..."
Top Chinese creative Jody Xiong honoured to be part of Zhang Yimou’s Opening Ceremony team for the Beijing 2022 Winter Olympics & Paralympics
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"I’ve been longing for the opportunity to create works that are truly beyond advertising..."
Melinda Po joins Mediabrands in newly created CEO of Greater China role
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Po brings 20 years industry experience across the Greater China region and was most recently at Ogilvy China.
Launched on Mother’s Day TTK Prestige’s latest campaign challenges gender roles in the kitchen
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Titled #CookingHasNoGender, the campaign intends to make Indian kitchens gender-neutral by bringing men...
Don’t be afraid of food with JaiKao Rice Bran Oil says new audacity Bangkok campaign
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The idea behind the campaign was "Feel Good No Matter What You Eat" and the film brings this thought to life.
dentsu China: Brand resilience and prosperity in the COVID battlefield
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The research is based on in- depth interviews across Shanghai, Beijing & Guangzhou, with over 100 marketing & media...
This Mother’s Day film from Publicis JimenezBasic Manila and Globe Telecom reminds Filipinos who they’re voting for
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This annual celebration was followed by an even more historic event the next day, the 2022 National Elections.
McCann Worldgroup Philippines new Jollibee spot pays tribute to the courage of mother’s
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The film highlights how moms bravely face challenges for their families–and even though they are also afraid...
Wunderman Thompson Kolkata creates Mother’s Day #TheCoverOverUs film for Tata Shaktee
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The film celebrates how a mother’s love and protection are like a strong roof over a child’s head.
The Betoota Advocate’s Errol Parker and Clancy Overell announced as hosts for AWARD Awards
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AWARD has announced that Errol Parker and Clancy Overell, editors of The Betoota Advocate, will host this year's 43rd...
Reprise Digital Malaysia brings mouths to life via new Listerine’s Raya campaign
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The campaign aims to amplify the importance of oral health during Ramadan and into the Raya festive period.
Colgate champions authentic smiles with new Smile Out Loud campaign from Red Fuse
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The stars of the Smile Out Loud campaign, Thai/African Influencer Suzie Waddee and real-sized beauty queen Ann-Scott...
Ozone & Dentsu Impact India launch series of individual stories of people in the kitchen
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The films capture these slices of life, emphasising that the brand understands the consumer efficiently.
Havas Ortega Philippines hires Angie Tijam-Tohid as Executive Creative Director
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Prior to her new post, she led the digital creative group at Ace Saatchi & Saatchi Manila as Creative Director & Head...
The Work 2022 Contenders: Host/Havas Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Wunderman Thompson launches ‘new realities: into the metaverse and beyond’ report
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Its 2022 metaverse survey New Realities: Into the Metaverse and Beyond for which research was fielded in March.
BBH celebrates 40 years with film competition to support the next generation of creative talent
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Launched on April 26th in the UK, US, Shanghai, Singapore and Mumbai, with a brief themed around ‘Difference'.
Taproot Dentsu and iDiva’s ‘Nip In The Bud’ film Wins Dadasaheb Phalke Film Festival Award 2022
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“We are thrilled to receive the most prestigious award in film in the country today. We are really grateful!”
Dentsu APAC elevates Sharan Jaswal, Luke Speers + Paul Koppelman to executive team
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“Asia Pacific is critical to the future growth of dentsu and our clients. I am delighted to see the promotions of 3..."
NFTs – The future of customer loyalty?
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By Billy Loizou, VP go to market APAC, Cheetah Digital
The Work 2022 Contenders: HERO Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Shayondeep Pal to head Creative at Lowe Lintas Bangalore as Regional Creative Officer
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In his new role, Pal will strengthen the creative output of the agency’s Bangalore office working on popular brands.
The Work 2022 Contenders: Ogilvy Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
The Work 2022 Contenders: The Monkeys Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
The One Club opens global call for entries for One Screen 2022 Short Film Festival
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After a two-year hiatus due to the pandemic, The One Club for Creativity has today announced the return of One Screen...
Tanishq & Talented India inspire moms to claim their maternity break on their resumes
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Tanishq’s campaign flips the narrative around the maternity penalty completely, offering a whole new perspective.
Reprise APAC appoints Neha Tejuja to newly created role of Head of Performance Strategy
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Previous appointments saw Tejuja in strategic roles across Wunderman and Grey Group in Singapore, and Publicis Groupe...
Bestads Six of the Best Reviewed by Lisa Greenberg, Co-CCO, Leo Burnett, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Kanaporn Hutcheson named new Chairwoman at GREYnJ United Bangkok and Thipayachand Hasdin steps up as the agency’s new CEO
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In addition, GREYnJ United‘s Tor Santisiri has been conferred with the honorary title of Chairman Emeritus.
The Work 2022 Contenders: Clemenger BBDO Sydney
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Hira Mohibullah moves from BBDO Pakistan to VMLY&R in the USA for ECD role in Kansas City
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Over her 12-year career, Mohibullah has also worked at agencies including BBDO, Leo Burnett and Ogilvy.
Reprise Malaysia & sooka address social media validation amongst millennials in Raya film
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The film follows the trials of daughter Anis as she laments the loss of two followers the day before Raya.
FCB Shout’s Eid/Hari Raya film for RHB shows that progress means the same in any language
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The film follows the journey of Arissa as her relationship with a refugee developed from being strangers to good...
The Work 2022 Contenders: Deloitte Digital
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
INFINITI launches The Makers series featuring 6 Kyoto-based craftsmen redefining their craft
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Season 1, with 6 episodes (3min each) has so far reached over 2 million users globally on social and digital channels.
Cannes Lions announces its 2022 jury line-up including 38 to represent Asia on the juries
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This year, Lions juries will return to Cannes to complete their judging at the Festival.
R/GA Singapore announces strategic partnership with metaverse platform Earth 2
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The partnership with Earth 2 reflects the company's ongoing commitment to "Designing a More Human Future".
Ogilvy creates new inclusivity campaign for Vaseline Lip Therapy envisioning a better future
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“What started as a 'small budget' brief, but with a big client ambition, led to a campaign we feel very proud of."
Wunderman Thompson India and Warah empower the women of Bangladesh, one name at a time
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The Nameless Women activation aims to increase self-awareness and a sense of pride in women.
Mat Lengah returns in latest Reprise Digital Malaysia Raya campaign for U Mobile
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The campaign seeks to demonstrate the convenience of the GoPayz app that can ease the burden of pre-Raya preparations.
Design Bridge picks up four wins at Transform Awards India
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Winning 1 bronze in Best Brand Evolution & 1 bronze in Best Brand Experience categories for their work with McDowell’s..
WATConsult India partners with Quartile for Sebamed’s Amazon Ads
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WATConsult’s partnership with Quartile has allowed Sebamed to become the first brand in India to use Quartile’s AI...
India’s renowned Ad guru, KV Sridhar a.k.a Pops to inaugurate Media Expo in Mumbai
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Opening doors from 12–14 May 2022 at Bombay Exhibition Centre, Goregaon, brands such as Colorjet India, Cosign India...
OMD appoints Charlotte Lee as APAC CEO; elevates David McCallen and hires Matthew Ho
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David McCallen has been elevated to Chief Strategy Officer, OMD APAC + Matthew Ho joins as APAC Chief Client Officer.
dentsuMB Taiwan and Sinyi Realty release sequel to last year’s Cannes Lions Grand Prix winning ‘In Love We Trust’ campaign
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The initial film drew more than 14 million viewers and reminded a society that was becoming cynical towards romantic...
Deadline extended for entries to Campaign Brief’s The Work 2022: Free to enter – Deadline Monday May 2nd
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Now in its 20th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
The Work 2022 Contenders: Wunderman Thompson Australia
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
The Work 2022 Contenders: Bear Meets Eagle On Fire
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
The Work 2022 Contenders: Howatson+Company
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Cheil India & EETech repurpose Covid-19 medical waste to launch The Novel Bed Project
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“We needed a novel way to address Covid waste in a way that would benefit society. With the dire shortage..."
The Work 2022 Contenders: Unlisted
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...
Fin Design + Effects dreams of a better tomorrow for Standard Chartered Bank
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Directed by Joshua H Walker of The Sweet Shop, shooting in Thailand and South Africa for 7 days & with Covid restrict...
BBDO Guerrero Philippines encourages domestic travel through Go Where Your Mind’s Been Wandering campaign for DOT and TPB
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The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production.
Ogilvy China expands roles of Yuan Yong + Angel Chen and announces several key promotions
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Autumn Guo has been promoted to MD of Ogilvy Advertising in Beijing, from his previous position as Managing Partner.
BBH Singapore and NTUC Income launch new campaign promoting hourly insurance offering
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To highlight the unique product proposition of hourly coverage, the campaign is centred on “Happy Hour”.
Carlos Limseob Chung replaces Will Jin as the new Managing Director of Cheil South West Asia
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Chung comes with over 22 years of multi-disciplinary experience, and has spent the last 12 years in Cheil.
Good things happen to those who deserve it via M&C Saatchi Indonesia’s PermataBank film
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Told through the interactions of a father and son, the film teaches the values of giving, sharing and caring.
ADC 101st Annual Awards finalists announced including 151 from APAC
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Tencent in House Shenzhen and TBWA\Media Arts Lab Shanghai each have five finalists, and The Nine Shanghai has four.
DDB Worldwide launches reimagined Four Freedoms to strengthen culture
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Behind the reimagination and relaunch is a cross-functional global team. The team extends special thanks to Keith...
Ken Hong returns to Weber Shandwick as Executive Vice President, Client Experience APAC
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Based in Korea, Hong returns to Weber Shandwick after spending the past thirteen years at LG Electronics in Seoul.
Darlie and FCB Shout inspire Malaysians to reconnect and rebuild together via new campaign
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The first piece to come out of the campaign is a musically driven film that displays the spirit of Malaysians.
Give your friends the best gift this ‘Robinson Salesation’ sale says humorous Wolf BKK spot
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The film begins with a wedding ceremony full with tears of joy. Bridesmaids give the bride, their dearest friend...
WPP appoints Kyoko Matsushita as Chief Executive Officer in Japan
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Matsushita is currently Chief Executive Officer for Essence Global, WPP’s global data and measurement-driven...
Bestads Six of the Best Reviewed by Alex Derwin, Chief Creative Officer, BMF, Sydney
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Subway unites Malaysians this Ramadan with festive campaign from VMLY&R COMMERCE
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Subway has highlighted the importance of sharing and kindness in the community, in a series of heartwarming videos.
Chris Gurney signs on as Group Creative Director at Virtue’s Singapore regional hub
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Gurney’s appointment follows Nuno Dores joining as ACD and Zoe Chen as Strategy Director in the past two months.
Accenture Interactive to rebrand as Accenture Song; But creative agencies Droga5 and The Monkeys to retain their identities
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Accenture today announced that Accenture Interactive will now go to market as Accenture Song. More than 40 acquisitions
Sweetshop Shanghai launches new shark-tank themed campaign for OnePlus 10 Pro 5G
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The ad stars an infallible, quirky and likeable presenter. She is never phased as she pits herself against the Sharks...
The Work 2022 Contenders: Publicis Groupe Hong Kong
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HSBC, Hong Kong’s 156-year-old global bank, wanted to remind them that growth comes from being modern and responsive...
Asia scores 140 finalists from nine countries and regions at The One Show 2022
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Dentsu Webchutney Bengaluru leads the way in the region with 21 One Show 2022 finalists entries.
Amit Kekre joins TBWA\India as Chief Strategy Officer from DDB Mudra Group
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At DDB Mudra, Kekre played a pivotal role in DDB’s emergence as one of the most effective agencies.
Director and producer Ben Flaxman joins Tasty Pictures’ specialist tabletop team
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Australian food and tabletop powerhouse Tasty Pictures, strengthens its niche offering with the hire of tabletop...
Uniplan appoints Michael Bertin as Head of Digital for Greater China
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Prior to joining Uniplan, Bertin used to work for Imagination Asia, TBWA\Hong Kong and Publicis Dialog Paris.
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