An elderly story created by Youngster BKK
September 21 2021, 1:33 pm | | No Comments
Although the name Youngster BKK conveys a new generation, that doesn’t mean they do advertising campaigns for the …
Malaysia: Bigger creative challenges than satisfying the client’s tea lady
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When it comes to the production of video and audio content, innovation turns restrictions from foe to friend.
Mediabrands study examines the risk of misinformation spread across media and social media platforms
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“The report details how social sharing of misinformation and the deliberate creation of disinformation proliferates.”
Dentsu International to mobilise 10,000 young creatives to help cut food waste in global collaboration with schools, NGOs and brands
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This is the first time that dentsu’s ‘Rise Up’ Challenge has focused on a global theme and unites its 45,000 employees..
Filmmakers Chris Clark joins Film Construction
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Clark’s filmmaking approach is creative and highly collaborative. The Film Construction roster welcomes the addition.
Philippines 4As announces the return of CreativeFest and the comeback of Kidlat Awards
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The festival will also see the return of Kidlat Awards on November 26, 2021, as the culmination of the three-day...
New campaign from Taproot Dentsu India helps Bosch take the struggle out of drying clothes
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The film amusingly showcases the day-to-day ordeal of an urban couple who do not own an automated drying appliance.
BBDO Guerrero Philippines uses face-swapping technology to boost Mountain Dew engagement
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The filters use face-swapping technology to let fans own that ‘mas cool’ (cooler) element in their own amusing way...
CB Exclusive: Howatson+Company snares Levi Slavin for chief creative officer role
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CB Exclusive - Howatson+Company has lured former Colenso BBDO, Auckland CCO Levi Slavin to fill the role of chief...
D&AD empowers creative conversation with launch of its free-to-access 2021 Annual
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D&AD is today launching the 59th D&AD Annual, published in a free-to-access digital format. Building on the success...
MullenLowe Singapore hires Simran Gill to Associate Planning Director role + Jonathan Ng as Account Director
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Gill has held senior planning & strategy roles at BBDO Singapore, while Ng joins the team from DDB Singapore.
Ralph van Dijk inspires with ‘Make My Logo Louder’ in LIA’s Creative LIAisons Virtual Series
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Upcoming talks at LIA's Creative LIAisons 2021 virtual speaker series to feature Oliver Fuselier, managing director...
Cresta team takes control at Lurzer’s Archive
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“We’re honoured to be able to take on working with this iconic brand, which has been so sought after..."
Omnicom wins Mercedes-Benz global account
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After merging the communication and marketing departments within the company, Mercedes-Benz is now taking the next...
Havas India appoints Amish Sabharwal as Senior ECD and Creative Head of Digital Experience
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With over 13 years of work experience, Sabharwal has several national and international awards to his name.
An elderly story created by Youngster BKK
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MQDC created the first high-class Active Senior Living Community in Thailand, The Aspen Tree, with world-class...
FRED & FARID Shanghai celebrates the Moon Festival in China by creating unique typeface
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"MoonFace", inspired by the shape and the rotation of the moon, includes 26 letters, 10 numbers and 20 punctuations.
Luzhou Laojiao celebrates Mid-Autumn Festival in new countrywide F5 Shanghai campaign
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The TVC puts the spotlight on holiday festivities and highlights the best place to celebrate and see the full moon.
upGrad’s latest campaign via The Womb India commits to fast-forwarding your career
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“The films have a relatable, slice of life quality with an interesting blend of tongue-in-cheek humor..."
Isobar India promotes Rahul Vengalil to Managing Partner role
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Vengalil’s first stint with Isobar India was in the year 2011 when he joined the agency as Senior Group Head.
Bestads Six of the Best Reviewed by Mark Fitzloff, founder/CCO, Opinionated, Portland
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
4As Malaysia expands online training portfolio
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During the course, delegates will learn how to: Be confident in understanding Pitch Strategy versus Pitch Content...
Libresse ‘Vulva’ campaign trends on Twitter following complaint from religious group
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Libresse stayed in the top 10 trending topics for 3 days. As of 7pm Sunday, it hit the #3 spot with 67.4k organic tweets
Sania Mirza expresses her love for travel in Booking.com’s Booking Explorers campaign
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Keeping the spirit of travel alive, Mirza expressed her love for travel, how it has shaped her as a person...
Young Glory 2021/22 season now underway for another season; early bird prices for CB readers
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Spanning 8 briefs over 8 months from 8 industry leaders, Young Glory’s ‘Student’ and ‘Professional’ categories...
Ogilvy India celebrates women’s cricket by reimagining the classic 1993 Cadbury Cricket film
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Ogilvy has reimagined one of the most loved films of India, Cadbury Cricket 1993, where a girl dances on a cricket pitch
Reliance Jewels makes every day special via Scarecrow M&C Saatchi India
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Launched with a music video, the campaign captures the different situations in the life of a Bella consumer...
Roopam Garg elevated to CEO, dentsu X India
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During his role as Chief Operating Officer Garg has played a stellar role in accelerating dentsu X’s growth...
The villains are back to celebrate Halloween at Hong Kong Disneyland
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This Halloween campaign stars three of Disney's favourite villains who can't wait to return and are ready for to party.
Driving tests don’t always go smoothly as shown in F5 Shanghai’s new film for Juhuasuan
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The Juhuasuan 10 billion subsidies - college student subsidy line launched during the start of the school season...
How a non-physical world is starting to become a huge part in today’s business industry
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Businesses must rethink their narratives in the virtual world, & marketers must adopt new technologies at a faster pace.
BBDO Singapore and Heckler Singapore team up on global campaign for Lalamove
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Set in a bright, playful, colour block aesthetic, the campaign features a 30” film and five shorter films.
The Secret Little Agency Singapore rebrands their design arm to Anak
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For over a decade TSLA Design, which was launched in 2009, has been the quiet force behind some of Asia & Singapore’s...
Coca-Cola asks is this the ‘Best Coke Ever?’ in new global campaign via Ogilvy Global
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The global reformulation of Coca-Cola No Sugar is the result of years of innovation to deliver a new and improved taste
WATConsult India elevates Sahil Shah to Managing Partner role
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As one of the key founding members, Shah has played a significant role in shaping and building the agency since 2009.
Ajay Devgn re-enacts iconic stunt to launch new Mahindra FURIO 7 range via FCB Interface India
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“Some 30 odd years ago, Ajay Devgn rode into Bollywood on 2 bikes. Marry that classic image with Mahindra’s unique..."
The Kollective Lab releases part two of its pandemic horror series ‘Transmission’
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“Transmission” is a metaphor for the mental, emotional and physical horrors of the pandemic.
Tata Tiscon celebrates Engineers’ Day 2021 with its continued commitment towards a sustainable future via Wunderman Thompson India
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In the film, the endearing duo, the engineer and his banker friend, learn the importance of sustainable solutions.
DIRECTOR’S PROFILE: Directors Think Tank Director Kiran Koshy
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Remember your friends. Find your unique voice. Don’t be a generalist. Be nice. Don’t be an asshole.
Paul Catmur chats with Damon Stapleton on latest episode of Truth and Soul podcast
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Paul Catmur has released the latest episode of his podcast Truth and Soul Inc., this time chatting to Damon Stapleton...
Kestrel Lee appointed as Head of Mediabrands Content Studio China
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First entering the industry as an English-Chinese copywriter at agencies including Saatchi & Saatchi, BBH and Y&R.
Deloitte Digital snares Colenso duo Dan Wright and Ahmad Salim to launch NZ Creative offering
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Deloitte Digital has revealed the next step in the consultancy’s strategy of bringing together the world’s best creative
India and China campaigns dominate shortlist for WARC Awards for Asian Strategy 2021
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Campaigns that have run in India dominate the shortlist (9), followed by China (5), Philippines (2)...
We Are Social launches new Instagram-based cultural insights publication ‘The Feed’
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Global socially-led creative agency We Are Social has launched The Feed, an editorial Instagram publication tracking...
Riot Games celebrates 10th anniversary in China via new Superunion campaign
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The term “Annie-versary” is a nod to the iconic League of Legends character, Annie.
Shift Group Sri Lanka wins integrated agency of record appointment for BerryMuch
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"There has never been a more important time to make a positive impact on consumers' health and wellness."
Aarti Srinivasan joins BBH India in ECD role
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Srinivasan brings 15 years of experience in advertising, most recently at Group Creative Director at MullenLowe Lintas.
Malaysia appointed to host APPIES APAC 2022
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This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, & 7 special Best of Best categories.
Dentsu India 2.0 combines its Digital, Experiential and PR offerings within Isobar India group
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The group structure will see the three agencies align with Isobar’s global proposition.
Forsman & Bodenfors Singapore hires Po Kay Lee as President
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Po Kay Lee joins the agency from WPP’s brand and design agency SuperUnion, where she ran the Singapore office.
Edelman elevates John Kerr and Adrian Warr
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“As we continue to advance our plans towards our desired future, we are making important changes to our APAC..."
L&K Saatchi & Saatchi India shows how Reliance Digital are giving tech shopping a new meaning
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The 360 multi-media campaign is rooted to the brand’s motto of ‘personalising technology’ and promises to deliver...
ONETOUCH partners with Yell Advertising Bangkok to teach sex education to Thais correctly
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The condom brand proudly presents its brand image by standing out aiming to help Thai society with these content videos.
Bestads Six of the Best Reviewed by Menno Kluin, US Chief Creative Officer, dentsu creative, NYC
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Countdown to London International Awards entry deadline: Tuesday, 14th September 2021
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Due to overwhelming requests LIA has extended the entry deadline for the final time to Tuesday, 14 September.
Two AM Music Global ignites the sound of the 2021 Toyota Cross
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“Launching a new product virtually is anything but ideal, it presents several additional challenges..."
DIRECTOR’S PROFILE: Directors Think Tank Director Naoto Mitake
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Can you name some recent jobs?Toyota & Standard Chartered for directing. For AOI Pro, I remotely give ideas...
Geometry Ogilvy Japan appoints Mary Lee to Experience practice leadership role
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Lee returns to the WPP family and joins Geometry Ogilvy Japan from Pivotal Labs (now VMWare Tanzu Labs).
Damon Stapleton: Starting again. Sometimes nothing is the gift.
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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
Stephen de Wolf set to join DDB Australia in national chief creative officer role
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Stephen de Wolf, crowned the world’s top creative director on multiple occasions, is DDB Australia’s new national...
Ogilvy Bangalore and Titan launch special edition set of watches as a tribute to solidarity
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The year 2020 has nudged the world to priorities the values of community and enhanced empathy towards each other.
Samaritans of Singapore and TBWA\Singapore encourage honest conversations around mental health with ‘Honest Cookie’ campaign
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Each Honest Cookie is baked with a different question inside to help initiate conversations around peoples’ feelings.
To highlight the various tastes of rice and friends studio in Thailand launched The Rice Sommelier campaign
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The platform is database of Thai rice, which features rice identity and profile available for public access.
Networking app Bumble empowers women to make the first move in first brand campaign for Southeast Asia via MullenLowe Singapore
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The campaign comes at a key time for the Singapore market, as vaccination rates hit 80% and IRL activities...
CB Exclusive: After four years in the role Colenso BBDO chief creative officer Levi Slavin departs
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Campaign Brief can reveal that Colenso BBDO, Auckland chief creative officer Levi Slavin has departed the agency, after
BBDO and electriclimefilms collaborate with Audi to launch the new e-tron GT in Singapore
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The film demonstrates Audi’s vision for the future and marks a new era of electric mobility.
Ensemble Worldwide releases Malaysia day OPPO film reminding Malaysians to stick together
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The film follows protagonist Fahmee, balancing the narrative of his human story of loss of income & photography studio.
Leo Burnett Singapore Creative LIAisons 2021 mentee Janath Gamage shares his experience
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With Ronald, I learnt what it takes to make it big on the international stage - especially coming from Asia.
Mondelez Kinh Do partners with Publicis, Spark and Digitas in Vietnam to bring old family photographs to life through technology
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Using Kinh Do’s new genealogy platform, you can see your ancestors smile, blink and turn their heads as old photos...
Ogilvy examines how brands that personalize at scale are not just winning online, they are educating people to expect nothing less
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“There is a fine line between use and abuse. With third party cookies, that line was crossed..."
Great Eastern retirement campaign created by BLKJ Havas asks Singaporeans to protect their freedom to choose
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The campaign uses two forty-second sketches to paint a caricature of what it looks like to still be receiving income...
Brian Ng elevated to Chief Experience Officer of Publicis Communications China
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Ng will also retain his current role as Chief Strategy Officer of Digitas and Sapient China.
10 Questions for Kristal Knight, Creative Director, Saatchi & Saatchi NZ and LIA 2021 Jury Member
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Big ideas become even more important when the world’s gone a bit crazy, and they’re worth fighting for.
Pond’s Men says don’t be forgotten for having a dull face in new work via Ogilvy Singapore
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The spot features “Don’t You Forget About Me” and highlights why men shouldn’t be forgotten for having a dull face.
Brigid Alkema appointed first ever female Kiwi to Global BBDO Creative Board; promoted to chief creative office of Clemenger BBDO Wellington
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Brigid Alkema was today named the first ever female Kiwi to be appointed to the legendary global BBDO Creative Board...
NTUC Income tells Singaporeans to put themselves first via BBH Singapore campaign
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The campaign, led by a four-minute film, follows the story of Denise and Derek, a sibling duo who lead their lives...
Inspired by Charles Darwin’s theory of evolution F5 Shanghai launches new Midea Colmo campaign
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The film leaned on technology and fantasy, humour and magic, while clearly communicating the benefits of the AC's new...
Former Clemenger BBDO CEO Nick Garrett joins Deloitte Digital Australia as creative partner
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Australia’s leading digital creative consultancy Deloitte Digital has announced the appointment of globally renowned...
Publicis Media Exchange China appoints Benny Xu appointed as Chief Operation Officer
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Xu has been working with Publicis Media Exchange for over 20 years, he served as General Manager...
Ogilvy China appoints Angela Yuan to Head of CRM & Loyalty role
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Prior to joining Ogilvy, she was Head of China for Publicis’ CRM agency Epsilon.
Bestads Six of the Best Reviewed by Juan Pablo Valencia, FCB Artgroup, TICCA region
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Wunderman Thompson study reveals people in APAC are physically healthier but mentally struggling
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The report - titled Well: APAC – Taking the Pulse of the Region’s Health - reveals that 45% say they are physically...
Doo Creative India highlights Bison Panel’s ‘Infinite Uses, One Board’ positioning
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Shot in the picturesque Ladakh, the film creates curiosity and leads the viewer into beautiful landscape...
Taproot Dentsu India co-founders Agnello Dias and Santosh Padhi exit the agency
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Padhi and Dias launched Taproot in India 12 years ago and this was acquired by Dentsu in 2012.
Dutch Mill Documents the struggles of a product launch with a 5-member crew in lockdown via Wunderman Thompson Thailand
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Within three days, the video received over 4.4K shares, 4M organic views, and 1K comments of encouragement for the crew.
Gong Awards 2021 deadline extended
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Absolute deadline with late fee is 20 September 2021.
Kraft Heinz & VMLY&R create Seriously Good Burger for Philippines Heinz Mayo launch
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The campaign launched on July 9, with popular Filipino-American actress, model, and television presenter, Megan Young.
Two Silver and three Bronze awards to Asian agencies at the 2021 Gerety Awards
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In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded...
L&K Saatchi & Saatchi India creates Bras As Versatile As I Am campaign for Jockey Woman
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The 30-second TVC film pans into women from different walks of life talking about their specific need from their bra.
Chris Howatson relaunches Howatson+White as Howatson+Company a month after departure of chief creative officer Ant White
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Chris Howatson has announced today a rebranding of Howatson+White to Howatson+Company. The rebranding follows the sudden
Dentsu Creative India appoints industry veteran Ajay Gahlaut to Group Chief Creative Officer role
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Gahlaut has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign off.
Chipsmore switches paintballs with chocolate chips in new film via Leo Burnett Malaysia
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The homegrown Malaysian brand took things to the next level with an action-packed, paintball-inspired film.
ADK-Fortune India debunks various vaccine rumours in campaign for Namaste India Dairy
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The film looks at a typical Indian scenario where blind faith is mixed with a little misunderstanding around a fict...
2021 Creative LIAisons creative coach Baris Gencel on changes over his 20 years in China and the China Lunar Exploration Program
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Baris' Creative LIAisons Virtual Speaker series topic is The Power of Visual Communication in a Digital Age.
DIRECTOR’S PROFILE: Directors Think Tank Director Darrel Hyon-Le’
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When the industry vet isn’t directing, he can be found controlling his bitcoin volatility anxiety.
Ensemble Worldwide Malaysia sends message of hope and joy via new animated Merdeka campaign for PETRONAS
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The film is a meaningful reminder for Malaysians to face the challenges ahead with resilience and love.
Tribal Worldwide Singapore launches music videos to encourage seniors to get vaccinated
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Inspired by 80s stage performances, the music videos, feature popular veteran artistes Wang Lei, Liu Ling Ling...
The One Club Asia announces the jury for One Asia Creative Awards 2021
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The One Club Asia expanded the scope of its successful annual awards program from Greater China to all of Asia Pacific.
Audi Singapore appoints RICE as PR partner following competitive pitch
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Tasked with using communications to drive brand love for Audi, RICE’s remit covers strategy and planning, media...
FRED & FARID Shanghai to invest in the launch of FLAWED a new generation boutique consultancy
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FLAWED has been launched in FRED & FARID’s operational hub in Shanghai under the management of Karen Ge.
Havas Group India appoints Pritha Dasgupta as Chief Marketing Officer
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Dasgupta is a media professional with over 15 years of work experience across marketing communications and journalism.
Lowe Lintas India appoints Kedar Teny as CEO
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Spanning a little over two decades, Teny's career is a rich blend of advertising and marketing.
LIA extends entry deadline to Tues, 14 September
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Due to overwhelming requests LIA has extended the entry deadline for the final time to Tuesday, 14 September.
M&C Saatchi Indonesia announces multiple new hires including Adri Zainuddin to CD role
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Zainuddin, said: “It’s an amazing feeling to join one of the fastest growing agencies in Indonesia."
F5 Shanghai cooks up new campaign for Haidilao
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The campaign promoted the tasty new hotpot variant and allowed consumers to join the cause in fun, engaging ways.
Zoo Group Singapore announces five recent business wins
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Recent appointments for local accounts are Lakeside Family Services, SIFT Analytics, & One Punggol by People's...
Cheil Worldwide Seoul makes investment in digital convergence company HIVELAB
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Through this investment, Cheil Worldwide obtains access to HIVELAB’s powerful digital convergence capability.
Mediabrands hires Global Inclusion & Diversity (I&D) specialist Dharesheni Nedumaran to APAC Head of DEI
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Nedumaran joins from her previous position leading global I&D for Swire Shipping & Swire Bulk.
Digitas India hires Shourya Chaudhuri as Senior Creative Director
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Chaudhuri joins the agency from Tonic Worldwide where he was Managing Partner & Creative Head.
Publicis Groupe appoints Varun Shah as EVP and Head of Prodigious India + Content Factory India
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Also strengthening the team, the Groupe has elevated Akshay Multani & appointed Deepak Bulchandani to Content Factory.
After five years with Facebook Andy Blood departs and launches new book ‘Full Bleed’
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After five years at the ‘bookAfter five years at the ‘book Andy Blood is leaving – of his own volition – to publish one.
Applebox Asia will bring renowned beauty director Olivier Venturini to Bangkok
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Applebox plans to host Venturini in Bangkok starting in September. This is in response to the needs of the region...
Bestads Six of the Best Reviewed by Carlos Alija + Laura Sampedro, ECDs, MullenLowe, Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
82.5 Communications India flaunts the electric capabilities of the Hero Lectro in new campaign
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Being the thought-leaders in the e-cycle category, Hero Lectro has moved away from its earlier proposition...
ITC Vivel India champions the cause of ‘Working For Home’ to create a more gender equal society
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This campaign attributes equal respect for homemakers who have devoted their lives to their homes and families.
Jeeyoung Kwak appointed to CEO role at Havas Korea
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Kwak brings over 20 years of successful marketing communication experience in advertising and media marketing agencies.
Lowe Lintas India elevates Anaheeta Goenka as COO for Unilever, South Asia and Chief Growth Officer
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As Lowe Lintas' Chief Growth Officer, she will focus on strategic business development in a new challenging business...
Facebook’s head of global business marketing and CCO Mark D’Arcy set to depart after 10 years
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New Zealand expat Mark D’Arcy, Facebook’s head of global business marketing and chief creative officer, is set to depart
DDB Australia chief creative officer Ben Welsh steps down after five years with the agency
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DDB Australia’s chief creative officer Ben Welsh has announced he will step down after five years in the role.
Axiata appoints Dentsu Malaysia
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Kien Eng Tan said: "We are thrilled to win Axiata's mandate, it is not only a recognition of our creative excellence..."
Reprise appointed social content agency for GovTech Singapore
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Reprise’s appointment to the GovTech social content business is effective immediately.
Three creatives share their Creative LIAisions 2021 experience
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The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity
Naga DDB Tribal Malaysia creates Digi National Day film showing childrens’ view of pandemic
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As the saying goes, through the eyes of a child, you will see the world as it should be, and this rings true..."
MullenLowe TREYNA Philippines acquires control of Quiddity, launches Qairos Inc.
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The recent development adds UX/UI expertise to complement MullenLowe TREYNA’s hyperbundled business solutions.
Cheil Worldwide wins 27 trophies including a Grand Prix of the Year at AD STARS 2021
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Cheil Worldwide won a total of 27 trophies at the AD STARS 2021, including the coveted Grand Prix...
AD STARS 2021 big winners revealed: Grand Prix’s awarded to Cheil Hong Kong, Dentsu Inc. Japan, Happiness Saigon Vietnam, TBWA Hakuhodo Japan and VMLY&R Singapore
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The three-day Ad Stars 2021 Online Festival concludes today on 27 August. Featuring an esteemed line-up of speakers...
Cheil Hong Kong and Saatchi & Saatchi Australia both win US$10,000 each for their Grand Prix of the Year awards at AD STARS 2021
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Cheil Hong Kong is the winner of this year’s Grand Prix of the Year Award in the Public Service Advertising category.
Cheil Worldwide creative duo take out 2021 AD STARS New Stars young creative competition
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Guy Trengrove and Kiah Nagasaka from Cheil New Zealand have won the AD STARS 2021 New Stars AD competition.
TBWA\HAKUHODO’S Chief Creative Officer Kazoo Sato turns his hand to designing a public toilet as part of ‘The Tokyo Toilet’ project
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Located in the heart of Tokyo’s commercial & financial center, Shibuya, Sato’s toilet has recently opened to the public.
F5 Shanghai founder & CCO Adams Fan on brand-building during China’s Common Prosperity Age
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In the age of Common Prosperity, we need to introduce the concept of "corporate citizenship".
Fishermen Integrated Malaysia launches ‘A Sedap Marvelous Really’ campaign for Pizza Hut
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The video which has since garnered over 500,000 views and 100,000 engagements online truly encapsulates the essence...
Reprise Digital Malaysia launches animated campaign for MILO celebrating the strength of Malaysians through the generations
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An augmented reality element has been incorporated by way of a QR code on the tins, with designs portraying...
Superunion appointed to support Nantou City in Shenzhen’s brand transformation
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The brand revamp is set to be revealed at the end of this year.
Carousell appoints Essence as integrated media agency of record
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The agency’s scope of work includes brand & performance marketing in Singapore, the Philippines and Hong Kong.
Reprise Digital Malaysia’s Xin Ying Peh shares her Creative LIAisions 2021 experience
1 Comment
As a small town Malaysian girl with only 3 years of ad experience, opportunities like this don’t come very often.
BBH Singapore releases Make Time musical campaign marking the final chapter of their current Sentosa relationship
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BBH have been Sentosa’s agency of record since 2018, this is the final chapter in BBH & Sentosa’s retained relationship.
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