Ogilvy Taipei + Ogilvy Singapore strike Gold at LIA

Asia has picked up two Gold Statues and a Bronze at LIA in the Direct category, with all three awards going to Ogilvy offices. Ogilvy Taipei’s Mikkeller / Ugly Half Beer ‘The Switch Hit’ and Ogilvy Singapore’s ‘Vaseline Originals’ both picked up Gold.

 

The Bronze was awarded to Ogilvy Shanghai for ‘Viagra Blue Brands’.

Direct recognizes marketing and advertising designed to provoke a response from a clearly defined audience, with a call to action and measurable results at its core. The jury recognized the category’s strongest work with a Grand LIA, 13 Gold, seven Silver and eight Bronze Statues, plus four Finalists.

LePub Mexico City earned the Grand LIA for “Welcome Back, Paisano,” created for Tecate. The Direct Jury also awarded this work two Gold Statues.

VIEW THE FULL WINNERS HERE