Archive – Campaign Brief Asia

Horse sings Japanese hit song in a ATG spot via Akestam Holst Sweden

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A horse sings Kyu Sakamotos' “Sukiyaki” Japanese song from the 1960s.

Eight Hong Kong launches Odin Hills luxury alpine village an exclusive residential mountain community in world-class Niseko

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Eight’s scope was comprehensive and included a broad range of assignments for this groundbreaking new project.

Siddhartha Roy named Bangalore Branch Head, Mullen Lintas, Kishore Subramanian appointed as Planning Head, Lowe Lintas Bangalore

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Leadership changes at Mullen Lintas Bangalore.

Brilliant & Million Bangkok partners with Wacoal Skincare to co-create the innovative Skincare Bra

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Thai women are now taking care of their breasts.

What puts you to sleep keeps homeless people wide awake in a spot for Simon Community via Ogilvy Singapore

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Relaxation sounds can be the same that keep homeless people awake at night.

Sanjay Chaudhari joins Publicis Groupe Sri Lanka as chief executive officer

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Chaudhar will take on the reins of all Publicis Groupe agencies including Leo Burnett in Sri Lanka.

F5 Shanghai creates an interactive installation Tmall Global Hotline to Call locals worldwide for shopping tips

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Having a creative installation is a good way to get people interested in Tmall Global and its offerings.

The One Club Names 12 from Asia Pacific To Judge at The One Show 2020 awards

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More than 200 top creatives from 35 countries will judge work from around the world.

Austrian bank Erste reminds people of the power of self-‘beelief’ in ad via Jung von Matt/DONAU

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Erste Group Bank in Austria has released another animated Christmas commercial to remind people of the power of love...

Toaster Singapore and Google India help find what it takes to reach your dreams and be unstoppable

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Find what it takes to reach your dreams and be unstoppable, with a little help from Google.

Touching spot from McDonald’s, Leo’s Thjnk Tank and TPfilm reminds us of the meaning of Xmas

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Director Sune Sorensen and TPfilm creates a non-traditional McDonald’s spot about the most traditional time of the...

Graham Norton + BBC One call on the UK to live their best #XmasLife in new ad via BBC Creative

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BBC One has launched its Christmas film for 2019, “#XmasLife”, running throughout the Christmas period in key...

Parag Pandya joins The Social Street India as head of OOH and Experiential

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Pandya comes on board as Senior Vice President at The Social Street.

Mirum India appointed for Marketing Cloud Services for Oberoi Hotels

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Mirum India will be responsible for implementation of Salesforce Marketing Cloud.

AKA Asia’s Annual Fundraiser Returns Bigger and Better than Ever with #BakingforBabies for Newborns Vietnam

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Over the last six years, the AKA team has popped over 130 baked goods out of the oven.

Serviceplan Group global CCO/partner Alex Schill named NYF Awards 2020 executive jury president

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New York Festivals International Advertising Awards has announced Alex Schill, global chief creative officer and...

Seen+Noted: NRMA Insurance recruits the help of an Aussie Pavlova in new holiday spot via Colenso BBDO New Zealand

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NRMA Insurance in Australia has turned to Colenso BBDO New Zeland for their new Christmas campaign.

Isobar Malaysia launches 3D animation film promoting U Mobile GoPayz

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Bawang Boy is introduced with the “OK” hand gesture that represents the GoPayz tagline “All Also Ok”.

Indigo Consulting India promotes Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani to Senior Vice Presidents

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The 3 Senior VPs will focus on new avenues to drive exponential business value for Indigo Consulting’s customers.

Cheil Singapore and F&N fizz up on Clear Channel’s OOH to launch the Ice Mountain unsweetened sparkling water series

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The bubbling effect is meant to stimulate thirst and drive purchase.

Bestads Six of the Best Reviewed by Jeremy Craigen, former Global CCO, Innocean Worldwide

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Marico’s Hair & Care celebrates the joy of open hair with its latest campaign #KhuleBaalBefikar via BBH India

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The campaign also uses motion sensors to activate outdoor advertising boards.

Chris Kyme: Postcard from Hong Kong

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You may know Stanley either as an advertising creative director, or in his other guise as anothermountainman.

Top Honours at The Malaysia Effie Awards 2019 Awarded to Leo Burnett and Maxis

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Leo Burnett Advertising took home the top honour of Agency of the Year with 1 Gold, 2 Silver, and 6 Bronze awards.

Case Study: INNORED Seoul’s Catch! Enjoy Air Down campaign for The North Face

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The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down.

Bangkok chosen for Gerety Awards executive judging sessions: Damisa Ongsiriwattana named jury ambassador

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Jureeporn Thaidumrong, Chairwoman & Chief Creative Officer of GREYnJ UNITED confirmed as Grand Jury member.

Taproot Dentsu helps people gain their confidence in singing solo with music app StarMaker

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StarMaker showcases a montage of stories of different people who shy away from singing solo.

BBDO Singapore helps MOH Holdings launch new chapter in Care To Go Beyond campaign in support of nurses

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It focuses on the societal contributions and efforts of current nurses to encourage more people to become a nurse.

Google Zoo’s Dave Bowman and Facebook Creative Shop’s Claire Davidson lead keynotes at the 2020 Emergence Creative Festival in Margaret River

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Emergence Creative Festival will be held from March 25-27, 2020 in the Margaret River region’s newly built HEART complex

Contract India wins Global creative business for Bata

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The role will see Contract India become the global hub for strategic + creative duties for the European footwear company

New and improved deadline for AWARD Awards: new date set for Monday, December 9

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The new and improved AWARD Awards now come with improved timings.

Hakuhodo Indonesia takes out Agency of the Year at 2019 Citra Pariwara awards; Think Thank Indonesia named Production House of The Year

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This year's Citra Pariwara awards attracted a very healthy 1548 entries.

CB EXCLUSIVE: After more than a decade Samsung parts ways with Leo Burnett; hands Australian creative and media business to CHE Proximity

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Samsung hands its creative and media business to CHE Proximity after a pitch that included incumbents Leo Burnett

Dentsu Aegis Network appoints Cheuk Chiang as CEO to lead Greater North business in Asia Pacific

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Dentsu Aegis Network has announced the appointment of Cheuk Chiang to the role of CEO, Greater North, Dentsu Aegis...

ET and Elliott reunite in Sky and Comcast’s Xmas campaign via GS&P, San Francisco

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After 37 years, E.T. and Elliott are back together – and there’s a lot to catch up on in this festive campaign from...

Singtel highlights the importance of family ties in this year’s Christmas festive film

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“The Gift” is a part of Singtel’s on-going branded content campaign.

Microsoft introduces Lucy and the Reindeer in new Chrissy spot via McCann NY and m:united

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Microsoft’s technology empowers everyone on the planet, and the possibilities it creates are endless.

Globe Telecom recreates the wonderful sounds of Star Wars via Wunderman Thompson Philippines

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The wonder of Star Wars can touch the lives of everyone, even of those who can't hear it.

Agoda launches new ‘Less Hassle, More Travel’ brand campaign in Australia, South Korea, Saudi Arabia and Vietnam via BMF Australia

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Online digital travel platform Agoda has launched its first multi-market TVC, out-of-home (OOH), digital and cross...

Seen+Noted: Spark improves kids’ relationship with tech with launch of Play by Spark via Colenso BBDO

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Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in...

Scarecrow M&C Saatchi & Sunday Mid-Day remind the city, ‘Hey Mumbai, we have a Sunday for you’

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The campaign launched with the tagline ‘70% Features. 30% News. 100% Mumbai.’

Grey Singapore launches ‘Audio for Life’ campaign celebrating Bose’s commitment to audio innovation beyond music

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The TVC has been rolled out across India alongside a targeted, influencer-led social media campaign.

Wolf BKK launches new work for Central Department Store that tells shoppers to shop first, die later

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This year's challenge was how to make the decades-old sale event electrifying.

Bestads Six of the Best Reviewed by Luis Paulo Gatti, senior creative, BBDO Berlin

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Isobar Launches ‘Augmented Humanity: Isobar 2020 Trends Report’

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Isobar has today published 'Augmented Humanity: Isobar 2020 Trends Report', an exploration of five trends for 2020...

Tiger Roar Yuki Edition unites unconventional talents from Singapore + Japan in Tokyo

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The Heineken Asia-Pacific Export team worked with GOVT Singapore to conceptualize and produce TIGER ROAR: YUKI EDITION.

Isobar to be first ‘creative experience’ digital network to mentor Young Lotus teams at AdFest

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AdFest has announced that Isobar will mentor next year’s Young Lotus teams at AdFest 2020, the first time a digital...

Dentsu Aegis Network ANZ CEO Henry Tajer departs agency; Angela Tangas to assume role

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Henry Tajer, CEO, Dentsu Aegis Network ANZ and Reg Davidson, CFO, Dentsu Aegis Network ANZ are leaving the company...

Creatable and Code Like a Girl’s ‘Losing Lena’ documentary created via Clemenger BBDO + Finch debuts on Facebook Watch

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Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold.

Chimp&z Inc and Griffin Pictures create An Ode to Entertainment: Tata Sky’s #WorldTelevisionDay Campaign

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The video aims to highlight Tata Sky’s contribution to the evolution of the television industry as a service provider.

Jayanta Jenkins takes up the global executive creative director role at Cheil Worldwide on the growing Samsung Mobile business

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A newly created role, Jenkins reports directly to Cheil Worldwide’s global chief creative officer Malcolm Poynton.

Taproot Dentsu creates a short film as an ode to the art of storytelling for Harper Collins India

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This 8-minute piece of branded entertainment tells an engrossing tale with an unexpected conclusion.

Ensemble Worldwide and PETRONAS release first chapter of a three–part web film titled Land of Light Bulbs based on humanity and energy

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Viewers can expect the second chapter by 10th December and the third chapter by 23rd December.

Mirum India launches inspired by Nature digital film for Corian Quartz powered by DuPont

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The insight behind the film lies in the importance of kitchens in an Indian household.

Cannes Lions See It Be It programme now open; Swati Bhattacharya named 2020 ambassador

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The Cannes Lions International Festival of Creativity has announced that See It Be It 2020 is now open for applications.

Milestone Dentsu Delhi wins creative, social media and shopper marketing duties for Velocity Eyewear

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Velocity Eyewear has recently named Bollywood celebrity Sushant Singh Rajput as its brand ambassador.

Shanghai-based Jean-Baptiste Le Divelec feeds ten years of Nike ads into AI to see if it could write something original and inspiring

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AI & Kennedy is a schizophrenic journey of motivation bordering on the unintelligible.

Kam Fan Awards 2019: Grey Hong Kong wins best of show for ‘Reframing Hong Kong” for HKTB and Cheil Worldwide named Agency of the Year

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Grey Hong Kong and Cheil Worldwide perform well at Kam Fan Awards.

Ogilvy Singapore and Japan Airlines Harness Dynamic Content for Fly Once, Fly Always Campaign

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Fly Once, Fly Always is the first integrated brand campaign from Ogilvy Singapore for Japan Airlines.

Ogilvy wins 22 Awards Across 4 Offices at the 2019 Greater China Effie Awards

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Ogilvy Taipei nabbed one Gold in the Brand Experience category for its “Ikea NT$100 Store” campaign.

Dentsu India once again flies high with Flying Machine’s new campaign to promote F-Lite denim

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From the house of Arvind Lifestyle Brands Limited, Flying Machine is one of the coolest youth apparel brands in India.

AWARD Awards Call for Entries set to close this Friday 29th November

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Don't miss your chance to enter the new and improved 41st AWARD Awards.

WARC releases Marketer’s Toolkit 2020

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The definitive, evidenced-based and practical guide for marketers to plan for 2020 covering five key drivers of change.

Damon Stapleton: What will advertising be like in 500 years?

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This is an article Rupert Price (Chief Strategy Officer) and I recently wrote for Idealog Magazine. We were asked a...

Adam & Eve New York creates ad within an ad for Samsung featuring Ryan Reynolds

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The film is part of a wider partnership between Samsung and Netflix.

Off The Beaten Track: Episode 4 of Film Construction’s Place Film Series

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PLACE is an industry showcase of New Zealand locations and filmmakers.

Ex Ogilvy creative leaders Eugene Cheong + Francis Wee team to show the lighter side of Christmas in campaign for Church of Our Savior

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New Church of Our Savior campaign challenges the notion that church is formal, proper and unexciting.

Kenta Shinohara and Joyce N. Ho Win Special Recognition At Young Guns 17 Awards Ceremony

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Submissions were received from more than 45 countries and judged by 61 top creatives from around the world.

Ex-Publicis Sapient Senior Creative Director Daniel Tan joins TOMORROW Shanghai as their creative director

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Tan has also been in the tech industry & hopes to bring his creative passion and technology together.

Volkswagen says goodbye to the iconic Beetle in ‘The Last Beetle’ campaign via DDB New Zealand

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A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the...

Strong end to the Awards year for Song Zu Singapore

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Composer Adrian Sergovich picked up a Gold Promax for Best Music Composition for his score for Foxtel 4K.

New Orocan campaign from GIGIL boosts sales by 24.5% in the Philippines

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The campaign features Home TV Shopping's popular host Victor Anastacio spoofing himself, talking irreverently about the

Last chance to nominate yourself for AWARD Awards judging ~ closes 5pm, next Mon, 25 Nov

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The AWARD committee is currently accepting nominations to judge the 41st AWARD Awards.

Traditional Gets a High-Fashion Nudge in New Raymond Campaign by GREY group India

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The TVCs highlight the ensembles giving traditional fashion a contemporary makeover.

Sony Pictures Sports Network and Scarecrow M&C Saatchi launch a campaign inspired by true cricket fans

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The campaign tells the poignant, heart-warming story of one cricket fan.

Paritosh Srivastava to take on managing director role at L&K Saatchi & Saatchi India – Anil Nair steps down but remains as advisor

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Srivastava's new role takes effect from 2 January, 2020.

OMD India appoints Dedicated agency leads for Bengaluru and Chennai while Mumbai gets a digital head

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OMD India continues to strengthen its leadership team with three promotions.

Rohan Hukeri joins Magnon\TBWA Mumbai as Business Head

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Hukeri has over a decade of experience in the digital agency arena.

Austin Powers joins Jack Morton as APAC Lead for innovation practice, Genuine X, and Strategy Director for Singapore

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Powers brings over a decade of experience in Asia, working across fine art, film and marketing.

McDonald’s introduces Archie the Reindeer in new animated Xmas spot via Leo Burnett, London

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This year the star of the McDonald's Christmas advert is 'Archie the Reindeer', a loveable reindeer brought alive by...

Fluffy little owl spreads message of Christmas charity in new campaign for Migros via WIRZ

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Swiss supermarket Migros has launched its 2019 Christmas campaign via WIRZ, that’s all about a lost baby owl.

VCCP Singapore creates Let Your Senses Guide You campaign for Cathay Pacific’s Enhanced Business Class Experience

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The campaign takes customers through all the sensory experiences one can enjoy during travel and more.

Chimp&z Inc India promotes Tata Sky Fun Learn with a box full of play-and-learn games with #BachpanKaPitara

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The box contains fun-learning elements like a bricks video game, spinning top, jigsaw puzzles, and toys.

Wunderman Thompson appoints Bas Korsten and Daniel Bonner as Global Chief Creative Officers

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Together Korsten and Bonner will elevate the creative profile of Wunderman Thompson globally.

Petch&Partners Philippines creates #NotAPrincess campaign for Flawlessly U

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Flawlessly U supports the modern woman of today by being a reliable beauty partner.

Bestads Six of the Best Reviewed by Juan Pablo Valencia, regional creative advisor, FCB ARTGROUP

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

ADK Taiwan wins Agency of Year for the third time at One Show Greater China Awards 2019

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ADK Taiwan’s 7-Eleven CSR “The Force of Love” won one Gold, two Silver pencils and the only CMO Pencil.