Archive

Dat Bike’s outdoor campaign claims every outlet as a fast charging station via Happiness Saigon

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In a later stage, the agency set off a guerrilla campaign with branded stickers to claim every outlet that was left.

The Sweetshop Films expands presence in Bangkok with new office space

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The move represents a significant milestone in The Sweetshop's history in Bangkok and reaffirms the company's...

The One Club’s Young Guns 21 names finalists

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Four young creatives in APAC are among the finalists based from 18 countries and regions for The One Club...

LG highlights ‘Life’s Good’ message via latest brand film from TBWA\Chiat\Day New York

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The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey...

WPP opens the doors to a new campus in Paris

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campus brings together 18 WPP agencies and 2,000 collaborators into one creative space in Levallois-Perret.

Cricketer Shubman Gill rises above the shocks in new Wieden+Kennedy India G-SHOCK campaign

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The ‘Rise Above The Shocks’ campaign celebrates the challenges Gill has faced through his career.

New senior appointments and promotions announced within the Havas Cambodia group

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Taking the creative helm as Creative Director is Kinal Kong, a seasoned professional...

Clemenger BBDO Australia CCO Jim Curtis departs for EVP, Global ECD role at McCann New York

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Campaign Brief can reveal that Clemenger BBDO chief creative officer Jim Curtis has departed the agency for the EVP, Glo

Thinkerbell’s Kevin Pease launches free e-Book for junior creatives featuring advice from some of Australia’s advertising greats

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Australian ad industry professionals have provided advice for junior creatives, alongside how to process their...

Nick Snelling: Creatives are an endangered species

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Written by Nick Snelling with illustrations by Dean Mortensen.

Filmmaker Henrik Rostrup joins electriclime° director roster

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Renowned filmmaker Henrik Rostrup has joined electriclime° director roster for representation in the APAC and MENA...

Singapore Tourism Board and BBH Singapore launch global campaign to inspire travellers to choose Singapore as their next travel destination

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Campaign puts a fresh spin on the Passion Made Possible destination brand.

The One Show 2024 opens call for entries; changes include addition of jury presidents

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The One Club for Creativity has kicked off The One Show 2024 with a number of notable changes to the program...

D&AD presents analysis of today’s creative industry in the D&AD Annual Trend Report 2023

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A new Trend Report within the 2023 D&AD Annual highlights emerging trends that dominated this year’s Pencil winners.

Piyush Pandey to take up Chief Advisor role at Ogilvy India and Hephzibah Pathak elevated to lead the agency as Executive Chairperson

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Pandey will continue to work closely with major clients and the agency’s executive team to ensure that Ogilvy India...

Bestads Six of the Best Reviewed by Brynna Aylward, ECD / creative lead, GUT Toronto

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Dentsu Inc Tokyo creates blockbuster film for Japanese trading company Marubeni

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The film asks you to share the challenge and contains everything - warriors, zombies, fire breathing dragons & a meteor

Nissan Thailand promotes EV range with quirky new campaign created by TBWA\Nissan United

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The campaign of four films each tells a different story.

adidas Originals celebrates their evolution via new campaign created by DDB Hong Kong

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Part of a wider global campaign, “We gave the world an original, they gave us a thousand back”...

Multi-awarded BEN COULSON JOINS DENTSU CREATIVE AS CHIEF CREATIVE OFFICER FOR AUSTRALIA + NZ

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Dentsu Creative has appointed internationally recognised Creative leader, Ben Coulson, as its new Chief Creative Officer

Skinny New Zealand’s Ally Young Wins The One Show CMO Pencil For “Phone It In” campaign

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Young received the prestigious award for “Phone It In”, created for Skinny by Colenso BBDO Auckland, PHD Media Auckland,

LIA announces 2023 Creative LIAisons Onsite Program and All-Star Speaker Line-Up

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London International Awards onsite Creative LIAisons program is a four-day experience, with insightful talks, a...

Seen+Noted: Toyota Australia launches campaign for HiLux showcasing the Aussie love for their ute and the power of an Unbreakable Connection

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Toyota HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has built over 50

Wieden+Kennedy India launches national campaign for Hero MotoCorp’s EV brand VIDA

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Make Way was born as a celebration of and a paean to changemakers, to exhort riders to bring about the change they want

Publicis Groupe Hong Kong creates a call to get moving for Cathay’s first global campaign in three years

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It kicks off with a film that explores how good it feels to move in all situations in life, big and small...

Two AM Music adds writer Michelle Lee to the team as Lead Composer and Creative Director

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Outside of the music-for-media world, Lee releases music under the alias Froya.

Movember launches global ‘The Mo is Calling’ campaign via DDB Group Melbourne, Movember Creative Studio and Revolver

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In the campaign film, the not-so-secret society of movers, growers and party-throwers make up ‘The Order of Mo’

VMLY&R Malaysia adds new creative firepower with four strategic senior creative hires

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The new appointments are part of the agency’s new vision of creative excellence...

No room for divas and bloated egos at Leo Burnett Group Manila

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The best creative ideas come from great insights. And you can’t get that by staring at your laptop or mobile screen.

The Nine Shanghai’s Jody Xiong directs Alibaba Cloud short film for 19th Hangzhou Asian Games

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Inspired by the “Cloud”, Xiong’s team got the idea “Above the Cloud, All Heroes Gather”.

Clay Schouest returns to Dentsu and Asia as Chief Strategy Officer, Client & Solutions

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A dentsu veteran, he spent 11 years in strategy roles in Shanghai, Singapore and London before moving to Reckitt in 2021

Hooves’ director Kristoffer Borgli earns critical acclaim for his new satire on marketing-driven click culture, ‘Dream Scenario’

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The surreal “instant classic” has critics asking if Borgli is “… the world’s next great comedy filmmaking talent?”

Akae Wang, ex ECD of Tencent In-House, embarks on a new journey as co-founder of new creative company Banana Balloon based in Shenzhen

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Wang and Sheu worked together at Ogilvy Taipei back in 1999 before developing their careers in mainland China.

Alex Pineda moves from TBWA\RAAD UAE to chief creative officer role at TBWA\Helsinki

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He was also the number 1 English copywriter in the United Arab Emirates by ‘Lürzer's Archive’ Magazine...

Cheil Seoul releases Samsung campaign for newlyweds that combines mobile wedding invitations with appliance funding feature

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Newlyweds can add their list of wanted Samsung high-end BESPOKE home appliances to the mobile wedding invitation

Tiger Beer, BBH and Le Pub create puffer jacket that literally keeps you cool in the heat

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The Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the body

Pedigree says that after all dogs do for us, the least we can do is take care of their teeth in latest DentaSTIX campaign via Colenso BBDO

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Dogs care for their owners without question. It’s time we repay them, say the latest suite of ads for Dentastix oral...

Measat connects with FCB Shout Malaysia and with a bigger world to celebrate Malaysia Day

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In conjunction with Malaysia Day, FCB SHOUT created the “CONNECTme to a Bigger World” idea...

Saatchi & Saatchi Australia snares Mandie van der Merwe and Avish Gordhan from Dentsu Creative for joint Chief Creative Officer roles

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Saatchi & Saatchi Australia has lured Mandie van der Merwe and Avish Gordhan, the multi-award winning creative duo, from

Forsman & Bodenfors kicks off new Yeo’s integrated brand campaign with drinkable garden activation at Gardens by the Bay

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The Drinkable Garden will take you on a multi-sensorial journey through an enchanted contemporary garden...

The Sweetshop Signs Filmmaking Wonder Colin Read

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Colin Read has been signed by The Sweetshop who will now represent him in Australia,New Zealand and Asia respectively. T

Blak Labs Singapore launches 60th anniversary campaign for City Developments Limited

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Teaser ads and a double-page spread in The Straits Times and business publications told the story of CDL’s expansion...

Seen+Noted: A coalition of big Aussie brands work together to create the ‘Unignorable Adbreak’, launching the Shift 20 Initiative

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Last night, during the Sunday Project, in an iconic and unignorable moment for Australian advertising, 10 of...

Ogilvy Asia ranks #1 most creative network in Campaign Brief Asia 2023 Creative Rankings: Dentsu takes #2 and Leo Burnett ranks #3

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This is the second time in a row that Ogilvy has topped the Most Awarded Network chart...

Ogilvy Thailand ranks #1 in Asia in the Campaign Brief Asia 2023 Creative Rankings with Nopadol Srikieatikajohn and PG Aditiya top two ranked creatives: See the full ranking of Asia’s 197 hottest creative agencies + 2079 hottest creatives

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Ogilvy moves up from the #4 position they have ranked in the past two Creative Rankings to topple Dentsu Inc Tokyo...

Seen+Noted: Uber Eats launches new “Get almost, almost anything” brand campaign via Special

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Uber Eats has dropped its latest iteration of its “Get almost, almost anything” campaign via Special and supporting...

McCann Worldgroup bolsters their Japan leadership with hire of Takashi Aoki

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He joins from his previous role as Managing Director of Media.Monks Tokyo

Good Times: MassiveMusic entertains their brainiest friends in Singapore

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Production houses showed their strength in knowledge over agencies with The P taking out top honours...

Dentsu Malaysia appointed as a Creative Partner of Telekom Malaysia to lead Unifi Mobile work

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As part of the appointment, the agency will be the Lead Creative Agency for Unifi Mobile

Former Havas AU/NZ chair Anthony Freedman launches new holding company Common Interest to build brands in popular culture

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New era holding company Common Interest launches to build brands in popular culture.

IAA global executive director Dagmara Szulce named Epica Awards 2023 jury president

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The International Advertising Association head of business strategy and operations brings experience and objectivity to

Nothing Translates a Human Like a Human

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Created by creative agency AUGE, ‘Human Touch’ will run on paid social channels in 12 markets across the world.

Former CHEP COO/MD Andrew Drougas joins Howatson+Company as MD of Melbourne office

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Former CHEP chief operating officer and managing director – Melbourne Andrew Drougas has joined Howatson+Company as...

Acclaimed director Rob Chiu joins Sedona Productions for representation across APAC

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Sedona Productions is excited to sign celebrated director Rob Chiu to the roster for representation in the APAC region.

Coca-Cola unveils new flavour + global campaign inspired by the future via WPP Open X/Ogilvy

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Coca-Cola Australia has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience...

Type Directors Club opens call for entries for global TDC70 competition – deadline December 8

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The Type Directors Club, the world’s leading typography organization, has opened the call for entries for its...

‘The Real, the Unreal and the Reinvented’: Ogilvy’s annual marketing + communication trend report

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Ogilvy’s new Futures trend report ‘The Real, the Unreal, and the Reinvented’ has been released.

Last chance to enter LIA 2023: LIA final deadline is today – Wednesday, September 13

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The absolute final deadline for London International Awards is next Wednesday, September 13.

Campaign Brief Asia Creative Rankings 2023: Ogilvy goes five in a row as Thailand’s #1 ranked agency with Leo Burnett narrowly edging out Wunderman Thompson for #2

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Ogilvy's award winning performances over the past 18 months earned them a massive 3,665 creative ranking points

2023 Campaign Brief Asia Creative Rankings: Ogilvy’s creative team dominates with Nopadol Srikieatikajohn the clear #1 creative in Thailand

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Ogilvy Thailand’s Nopadol Srikieatikajohn has retained his #1 ranking as Thailand’s most awarded individual creative.

Dentsu Inc Tokyo continues their reign as Japan’s top ranked agency in Campaign Brief Asia’s Creative Rankings; TBWA\Hakuhodo Tokyo retain hold on #2 and Geometry Ogilvy Tokyo ranks #3

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Both Dentsu Inc Tokyo and TBWA\Hakuhodo have performed stronger so far in 2023, than in 2022.

2023 Campaign Brief Asia Creative Rankings; TBWA\Hakuhodo Tokyo’s Yuhei Ito and Nobuhiro Arai rank #1 and #2 most awarded creatives in Japan with Dentsu Inc’s Haruko Tsutsui at #3

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Led by Ito with 770 points, TBWA\Hakuhodo creatives fill 4 of the top 5 ranking positions...

2023 Campaign Brief Asia India Creative Rankings: Dentsu Creative ranks #1 in India with Ogilvy, DDB Mudra, Leo Burnett and FCB making up the Top 5

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Dentsu's multi award winning "The Unfiltered History Tour" was their most successful campaign...

2023 Campaign Brief Asia Creative Rankings: PG Aditiya is India’s #1 ranked creative with ‘The Unfiltered History Tour’ team all ranking top 9

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Aditiya left Dentsu Webchutney and co-founded his own agency - Talented India, in April last year.

Bestads Six of the Best Reviewed by Todd Mackie, partner/CCO, Broken Heart Love Affair, Toronto: MullenLowe Singapore’s Prism+ Best of the week

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Eftsure uses ‘personalisation at scale’ to target CFOs in first campaign from Innocean Australia

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Innocean Australia has created its first campaign since being appointed to work on fintech brand, Eftsure.

National Gallery Singapore names BLKJ Havas Singapore as creative agency of record

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"We're thrilled that our way of thinking and values resonated with the National Gallery Singapore team."

The Effie Awards Singapore reveal 2023 winners

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Publicis Singapore Strategy Director, Valerie Wang, took home the inaugural Planner/Strategist of the Year prize.

The Friday Vietnam’s new spot for BE takes ride-hailing on a entertainment journey

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The commercial is a surreal piece of entertainment, featuring some truly bizarre moments.

Grey Malaysia utilises AI to visualise nationwide dream study for new campaign ‘Rest with Coway’

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In Phase Two, a microsite is launched, where people can search and discover the gallery of dreams from the public.

Publicis Groupe wins all golds awarded at Singapore Effies; Publicis Singapore named AotY

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As a result, Groupe client Singtel was the most awarded brand of the night, bringing home a total of 4 Golds...

Tambuli academy launches second workshop

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The seminar-workshop on Art & Analytics: The Science of Evaluating Creative Campaigns, will be held September 26.

KFC gets Hong Kong shaking in the streets for launch of FING FING Cajun Chips

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The billboards use an optical trick in which the message is concealed in black lines & is only visible when you shake...

Suntory launches debut product in the beauty industry via new Hakuhodo Bangkok campaign

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Hakuhodo Bangkok's idea was to create a good mood while consumers do a beauty routine with a relaxing sound to calm...

Heckler Singapore & PUSH Afterparty Heated Up With Headliner Act UK Sensation Jeshi

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Hailed as one of the UK’s most promising acts, Jeshi performed into the night at the chosen venue Wall&Wall in Tokyo.

Campaign Brief Asia’s 2023 Creative Rankings: Ogilvy ranks #1 in Taiwan and Dentsu Creative #2

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Ogilvy & Mather moved up to from #3 to #1 in the Taiwan Creative Rankings in 2021...

Alice Chou tops Taiwan’s 2023 Campaign Brief Asia Creative Rankings; Ogilvy’s Ria Chien and Yoyo Hsu rank equal #2, Dentsu creatives claim equal #4

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Alice Chou has moved up the rankings from her #10 ranking in 2021 and #13 in 2020.

2023 Campaign Brief Asia Creative Rankings: Dentsu Redder, Leo Burnett and Happiness Saigon are Vietnam’s top 3 most awarded agencies

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In the Vietnam individual Creative Rankings Livio Grossi, last year's #1 ranked creative, has retained the top ranking.

Thai Health Promotion Foundation warns of the potential risks of alcohol in new ‘Censor’ film

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Monday Bangkok has created this latest film as part of their 'Buddhist Lent Alcohol-Free' campaign.

Dentsu Creative releases 2023 global CMO report – Creativity at a Crossroads

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Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India...

Initiative Studios and Zurich Malaysia launch ‘Care For What Matters’ brand campaign

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The brand film is directed by Chevie Law, with Directors Think Tank as the production house.

Ogilvy Malaysia edges out Leo Burnett Kuala Lumpur for the #1 ranking in the 2023 Campaign Brief Asia Malaysia Creative Rankings

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Ogilvy has made an impressive rise up the Malaysian Creative Rankings moving up from #6 in 2021 to #1 in 2023.

Ogilvy’s Jaz Lee ranks #1 in Malaysia in the 2023 Campaign Brief Asia Creative Rankings: Donevan Chew and Alex Chan rank #2 and #3

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Ogilvy's Jaz Lee is Malaysia's top ranked creative in the 2023 Campaign Brief Asia Creative Rankings.

Campaign Brief Asia’s 2023 Creative Rankings: FCN-FTW, Innocean Worldwide and Mata Angin make up the top 3 ranked agencies in Indonesia with Chow Kok Keong the #1 ranked creative

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Only 15 points separate the top 5 highest ranked creatives in the country...

Suthisak Sucharittanonta directs new episode of Chauffeur Chef mixing MuayThai with Thai dishes

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Chauffeur Chef is written and directed by Suthisak Sucharittanonta and produced by Triton Films Thailand.

Heineken Laos and Wunderman Thompson Thailand celebrate beer with ice culture

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The Heineken Star Ice is a innovation that pays tribute to the beloved "beer with ice" culture in Thailand and Laos.

Coca-Cola launches global ‘Masterpiece’ campaign in Australia via Blitzworks, London

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Coca-Cola Australia has launched the new global brand Coca-Cola campaign “Masterpiece” with a striking new film...

FCB SHOUT creates “Be A-Z Ready For Tomorrow” retirement solutions campaign for Allianz

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The film first aired on 11 April 2023 onwards and the social experiment kicked off on 4 September 2023.

Win Metawin surprises everyone in Coca-Cola’s new campaign via Open X and The Sweetshop

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This collaboration blends Win Metawin’s unique personality and Director Jared Daperis’ talent for capturing...

Fishermen Integrated and content creator Jenn Chia say Switch to Something Better with Alcon

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The film wittily plays up the ridiculousness of how many of us normalise toxic relationships when we truly deserve...