Archive

TOUCH celebrates the power of human touch in 30th anniversary film with BBH Singapore

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Accompanied by an acoustic arrangement of the classic hit, Human, written by The Killers, the campaign...

Good times at the LIA judging in Las Vegas

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Following a full day of judging yesterday the jury members & Creative LIAisons young creatives got to enjoy a unique...

LIA releases first round of shortlists: 26 entries from Asia make the cut

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India has performed well at the first Shortlist stage with 14 Shortlists to lead the way in Asia.

Scarecrow M&C Saatchi India’s new campaign reaffirms Rajnigandha passion for perfection

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The film has been composed by leading music director Sameeruddin and features the voice of famous actor Sharad Kelkar.

Wolf BKK’s latest Central Department Store campaign speaks the language of watch lovers

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Through the eyes of a female secret agent who was given the option of choosing between a high-tech gadget watch...

Lowe Lintas India demonstrates the smart features of the new range of HP Spectre laptops

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The sarcastic and witty banter between the characters which leads to each feature reveal keeps the films...

Propel Manila named 2022 Digital Agency of the Year and Independent Agency of the Year at 4As 2022 Agency of the Year Awards

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“This win is very special to us. It’s a testament not only to great creative work but also to great overall agency..."

DENTSU CREATIVE India appoints Joy Mohanty to Chief Creative Officer role

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In a career spanning over three decades, Mohanty’s professional journey has been deeply rooted in Indian culture.

Thailand’s Snack Jack provides simple solutions to life’s complications in new campaign

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The films feature exaggerated depictions of citizens reacting to problems in typically Thai fashion.

Wunderman Thompson & The Times of India’s Durga Puja campaign reinforces togetherness

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‘Maa Aaschen. Tumi Kothaye’ literally means Maa Durga is coming home, where are you?

50 talented young creatives arrive in Las Vegas for 2022 Creative LIAisons educational program

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As the juries completed another full day of judging, 50 talented young creatives arrived in Las Vegas for the 2022...

Damon Stapleton: Dan Wieden and The Imitation Game.

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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.

Vale advertising great Dan Wieden – co-founder of legendary advertising agency Wieden+Kennedy

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Advertising great Dan Wieden — co-founder of legendary advertising agency Wieden+Kennedy, who coined the Nike tagline “J

Dentsu Creative India releases series of new short films for Panasonic Washing Machines

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The characters' humorous banter illustrates the features of the washing machine in an entertaining and interesting way.

The Thai Health Promotion Foundation encourages Thais to reduce sugar in drinks via new Leo Burnett Group Thailand campaign

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The opening scene shows a thirsty office man walking in a hot desert.

Lowe Lintas Bangalore creates GenNext’s Quirky Daters campaign for Fastrack

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From courtship to casual hookups, dating has donned different avatars over the years.

D&AD releases special edition of Annual for its 60th anniversary

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This year’s Annual introduces individual rankings that recognise creatives’ personal performance at this year’s Awards.

Havas Worldwide India appoints Nikhil Guha & Neeraj Toor as Group Creative Directors

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With over 14 years of experience, Guha joins Havas Worldwide India from McCann Worldgroup.

Hands up who’s worked at The Burnout Factory? The Imposterous Anouk Jans has, she might be lost, but she’s not alone

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In our conversation we talk about the skill of learning internal validation, of seeking that ‘you’re doing ok’...

Malaysia Airlines partners with Bonsey Jaden to celebrate the culture of Malaysian hospitality

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Opening with a scene depicting children playing outdoors before panning to elderly uncles drinking their coffee...

Safeguard releases new campaign via Grey Hong Kong to celebrate 30 years of protection

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The campaign features Chinese celebrity Gong Jun who also participated in numerous public events to promote...

Kancil Awards return after two year hiatus with PETRONAS as a title sponsor

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The theme for this year’s awards is ‘The Hero’s Journey’.

Special Group tops the 2021 Global Effie Effectiveness Index for the Asia-Pacific region, alongside Unilever, McDonald’s, WPP, Ogilvy and McCann Worldgroup India

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Special Group tops the 2021 Global Effie Effectiveness Index for the Asia-Pacific region.

Iris Singapore hires Mei Mei Ng as Creative Group Head and Priya Kalidas as Head of Growth

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Mei Mei will be spearheading a mix of regional and local accounts in her role at Iris.

Joanne Theseira elevated to CEO of Publicis Communications Singapore and to Publicis Groupe SEA Chief Growth Officer

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In this role she will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi...

Series of CJ WORX Thailand films showcase some of the strange ways to use Hong Thong Ice Bags

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The campaign was directed by top Thai director Suthon Petchsuwan from Mum Films.

electriclime° teams up with LOUD agency in ambient and natural spot for Lipton Tea

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The concept behind the film was to create an afternoon picnic feeling, bringing together warm and organic moments...

Anomaly OPEN Space unveils street-side gallery portraying streetscapes of Shanghai

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The gallery will be occupied by the large-format photography of Lin Shan, a Shanghai-based photographer and architect.

Birger Linke Design launches French medical skincare brand Vitalorga across China

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“Vitalorga will enter the Chinese Medical Aesthetic Device market with the setup of Vitalorga China and the launch..."

Stayfree urges parents to talk to their sons about periods in new DDB Mudra India campaign

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“Stayfree set about to normalize period conversations to create a world where no girl feels embarrassed of periods."

Ogilvy India’s Dove campaign questions society on the beauty report card given to young girls

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The film features real girls who narrate real stories of how they have been subjected to varied beauty tests based...

EssenceMediacom names Benjamin Wei as China Chief Executive Officer

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Currently Essence China CEO, Benjamin Wei also succeeds Rupert McPetrie in his previous MediaCom China CEO remit.

Redhill announces move to new global headquarters in Singapore

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“We are extremely happy to relocate to our new global headquarters. This move represents another significant..."

CUE Group appoints Zainudin Nordin and Daniel Posavac to lead expansion across Southeast Asia

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Nordin will focus on driving strategic developments across the region & exploring growth opportunities for the company.

The One Show Celebrates 50 Years With “What’s Your One?” Campaign From Design Army

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The One Club for Creativity kicks off the celebration of The One Show’s first — and next — 50 years of honoring global

Bestads Six of the Best Reviewed by Steve Miller, ECD VP, Partner, FUSE Create, Toronto

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

UEG APAC officially expands with a new team, culture board and China offering

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As part of the expansion, Piers Hopkins joins UEG APAC as Director, China.

Colony promotes Simon Buutveld to executive creative director to lead Asia-Pacific team

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Simon Buutveld has stepped into a new Executive Creative Director role at Colony to lead the Asia-Pacific team, recognis

Shreekant Srinivasan joins Wieden + Kennedy India from McCann in Delhi Business Head role

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Srinivasan joins W+K from McCann Worldgroup India where he was a Senior Vice President leading the Maggi portfolio...

Indonesia’s Citra Pariwara ad festival is back and will be held in Bali for the first time

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The annual festival which usually being held in Jakarta, this time will be held in Bali December 14-16, 2022.

Seven Sunday Films directing team ‘BRAINTRUST’ shoots the latest Kia ‘Carens’ spot

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The team pushed production boundaries, shooting as high as 2000m on Mt Batur, and 50m under freezing water in Tulum...

Ralco Tyres & Sonu Sood introduce #NoPressureDelivery to relieve delivery pressure

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By writing 'No Pressure Delivery' in the delivery instructions, the delivery person knows that there is no rush...

VMLY&R launches Global Commerce Accelerator Programme, supported by the EDB

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VMLY&R will also ramp up its team in Singapore by appointing over 20 new hires across a variety of roles...

Four Finalists from APAC for Young Guns 20

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This year’s winners will be announced online on November 2, 2022.

Shanaya Kapoor joins Booking.com in the second edition of the Booking Explorers campaign

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Through the Booking Explorers campaign, Booking.com is bringing to life the stories of 5 explorers across APAC.

Campus unveils ‘Leave Your Mark’ campaign via 22feet Tribal for the launch of new range

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The new range of sneakers is being exclusively launched in collaboration with Flipkart as part of their Big Billion...

Wunderman Thompson India bolsters its Mumbai leadership team with senior hires

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“I am delighted to be back at Wunderman Thompson, one of India’s finest agencies that has nurtured & built multiple..."

Lion & Lion appoints Desmond Ho as Group Director of Creative and Digital Experience

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“My passion is creating unique brand experiences through the combination of insights, technology, and creativity..."

Edelman India hires Ashish Pathak as ECD

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Pathak has held roles at several of the large creative agencies, including Wunderman Thompson, BBH, BMB and Ogilvy.

DDB Mudra India creates #HireBetter Indeed campaign to address SMB job challenges in India

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The campaign is directed by Vivek Kakkad. The ad films and creatives will be spread across various digital and print...

Wunderman Thompson Mumbai puts the spotlight on mutual fund distributors for AMFI

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The launch includes four TVCs depicting how individuals from different walks of life.

Marriott Bonvoy introduces its first Interactive anamorphic 3D outdoor activation in India

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The interactive anamorphic installation which helps bring these videos alive is created by Inventech.

Bestads Six of the Best Reviewed by Paul Little, group CD, Juniper Park\TBWA, Toronto

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TBWA\Group Singapore’s new campaign puts a CARRO car’s life journey into reverse

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“By throwing the film into reverse, the story of the car’s history unfolds through the lens of the vehicle’s previous...

Wunderman Thompson Intelligence collaborates with VMLY&R Malaysia’s Muslim Intel Lab to launch ‘The New Muslim Consumer’ report

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It highlights a change where Muslim-influenced consumerism has gone from being mostly about food, primarily avoiding...

FCB SHOUT Malaysia continues new business success with 8 wins in 8 months

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Headlining the wins is FCB SHOUT’s appointment as AOR for Resorts World Genting.

UM and MBCS partner with Sentosa to launch Golden Jubilee animation film

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The two-minute film sets out to engage Singaporeans to collectively celebrate Sentosa’s momentous 50th anniversary.

Mondelez and Leo Burnett Malaysia launch virtual properties with Monopoly

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The collection reimagines the 28 property squares around the iconic Monopoly boardwalk as virtual properties.

The Imposterous David Smith’s idea of feedback was changed when a review caused his ECD to throw up in a bin

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In starting his own business David has a central philosophy of trying to turn a ‘decent profit’ with his team.

Porter dives into the festive spirit with the launch of ‘Celebration Aapka, Delivery Hamari’

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Porter collaborated with one of the most beautiful examples of inclusiveness in the celebration - Dhol-Tasha Pathak.

IKEA lights up three iconic landmarks in India to celebrate its new brand positioning

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This spectacular display was IKEA’s way of inviting the many people to visit its home, the IKEA stores.

WeWork India challenges you to be great via latest brand campaign

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With diversity and inclusivity at its core, the film is a montage of inspiration, hope and individuality.

GREY Hong Kong releases ‘Protect your smile 365 days a year’ healthy teeth campaign for Crest

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The film depicts three families of different backgrounds and ages to show how Crest is the enabler of their healthy...

BBH India elevates Priya Gurnani & Arvind Menon to Executive Creative Directors

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"Both Priya and Arvind are "Good and Nice" and I'm convinced they will add significantly to BBH's creative output."

Kiwi expat Mark Forgan departs L’Associé Paris for executive CD role at Special Wellington

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Special attracts more international talent back to Wellington – appointing Mark Forgan as ECD of Special Wellington.

LEAD and TBWA India acknowledge parents’ sacrifices in latest campaign #SaluteToParents

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The #SaluteToParents campaign highlights how parents leave no stone unturned in fulfilling their children’s dreams.

Media.Monks creates augmented virtualized experiences for Moxy Hotels in Asia Pacific

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“This campaign is all about the enjoyment of virtualization that Moxy could bring to their audience."

Carson Ng joins Directors Think Tank

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Ng is a producer with more than 30 years of industry experience - previously based out of Hong Kong and China.

TBWA SMP claims their 10th Agency of the Year win at the 4As Philippines

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“It’s wonderful that we are able to actually see everyone and celebrate the work as a community again.”

Bonsey Jaden Group APAC appoints Marvin Duval as Head of Strategy

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Duval’s career has taken him back and forth between Europe and Asia.

Edelman APAC announces health leadership appointments; names Will Collie as Vice Chair

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Brian Wang joins Edelman as Head of Health, China, overseeing the Health teams in Beijing and Shanghai.

Short film that highlights abuse in the workplace wins at Indian Cine Film Festival 2022

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“Wow, I am so thrilled! I thank God for these awards and dedicate them to every voice that had the courage to share..."

David Guerrero to launch The Crap Ideas Book at the Manila International Book Fair

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Joji Jacob, Creative/Co-Founder of BLKJ Havas Singapore described the book as “Unputdownable”.

GOVT Singapore creates Back with Passion activation for Peroni Nastro Azzurro

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Dubbed “Back with Passion”, the event will be held from 16 September to 2 October.

Wunderman Thompson India takes us on a journey beyond sameness with Apollo Tyres

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“The idea of sameness comes from consumer behaviour. We observed sameness is the biggest enemy of discovery."

CJ WORX Thailand hijacks 9.9 big sale day to celebrate Colonel Sanders’ Birthday

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If you’re wondering what Thailand’s 9.9 is, it’s the Black Friday, Thailand's mega shopping day.

82.5 Communications India set to elevate Mayur Varma and Anuraag Khandelwal to joint-CCOs following Sumanto Chattopadhyay’s retirement

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Khandelwal and Varma said: “We are super excited to be given the India responsibility of 82.5!"

Godrej & Boyce pays tribute to the engineers shaping the nation in new Creativeland Asia film

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Celebrating National Engineer’s Day, the spot showcasing its engineering prowess by featuring its own engineers...

Tata Tiscon is back with its 5th film as part of its ‘Build series’ to celebrate Engineer’s Day

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This years Engineer’s Day film has a special focus on the importance of the role of women in engineering.

CUE Group increases Southeast Asian presence with expanded operation in Singapore

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“It’s a privilege to be able to say that everything we are able to accomplish revolves around valuing people.”

Italian confectionary and bakery brand Bauli launches new campaign in India via BBH

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The TVC uses humour to demonstrate how the dilemma of 'Kya Khaayein?' (What to eat?) can annoy one to no end.

Publicis Groupe further reinforces global teams with additional leadership appointments; Jane Lin-Baden named CEO for the Asia-Pacific region

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Following the renewal of Arthur Sadoun’s mandate as Chairman and CEO of Publicis Groupe, and the nomination of a new man

OPPO portrays stories of Malaysians to push portrait strength via Ensemble Worldwide

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Titled ‘Our Traits in Portraits’, the film celebrates and brings to light the traits that make Malaysians extraordinary.

Ogilvy appoints Guillermo Vega Global Creative Lead for The Coca-Cola Company

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Since October 2018, Vega served as Chief Creative Officer for Saatchi & Saatchi London.

Mondelez Biskuat helps nurture the next generation of footballers via Leo Burnett Indonesia

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This film was directed by Rajay Singh & Zhafran S., shot in Jakarta and Yogyakarta and produced by Directors Think Tank.

Efgh Brand Innovations announces partnership with the Recycle man of India, Dr. Binesh Desai

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“I see India as a leading solution provider of zero waste technologies and this collaboration is a step towards that."

Yogesh Rijhwani and Abhishek Deshwal join Wieden + Kennedy Mumbai as Creative Heads

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Before W+K, Rijhwani was an ECD at Taproot Dentsu. He spent five years there, working across brands like Parle, Star...

Virtue appoints Germaine Ng to Account Director role strengthening APAC team

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She joins Virtue after three years at TBWA\Singapore where as associate brand director.

Singapore Crowbar Awards announces 2022 Jury Heads for “The Nxt Leap”

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“This year, our Crowbar Awards promises to be even better than before, thanks to our Co-Chairs, Alfred and Dante."