Archive

111 finalists named for 2023 APAC Effie Awards: Winners announced in September

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This year’s finalists hail from 12 territories across Asia Pacific. Leading Asia is India with 16 finalists.

Yahoo expands industry-leading talent-building programme to Singapore

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Applicants must have 1-7 years of experience in the digital media industry. Nominations close on Friday, June 23.

Netflix and GIGIL turn train columns in Manila into oxygen tank pillars to promote Black Knight

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The larger-than-life tanks were connected to the masked hero of Black Knight by giant tubes, making it appear like he...

CelcomDigi + Naga DDB Tribal give East Malaysians their own voice to celebrate Harvest Festival

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Naga DDB Tribal worked with Mojo Films to bring this vision to life.

Skater girl circles McDonald’s ride-thru repeatedly in TBWA\SMP’s latest campaign

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The video immediately reached 33.9M organic views across social media platforms in less than 48 hours.

The Work 2023 Contenders: We Are Social

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

London International Awards names VMLY&R’s KALEETA MCDADE as 2023 Creativity In The Metaverse and Evolution jury president

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Representing Asia on this jury are Yell Bangkok's Dissara Udomdej, Octopus&Whale Manila's Joey David Tiempo and PARTY...

LIA Awards 2023: Only two weeks left until first entry deadline: Thursday June 15th

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There are two weeks left until the first entry deadline for the London International Awards (LIA) 2023 with the first...

Talented and Myntra launch the biggest fashion sale of the year through a press ad

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The campaign showcases how to leverage and make the best use of a boring, missable page.

DENTSU CREATIVE’s new campaign for Vedantu helps bridge the education gap in rural India

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DENTSU CREATIVE India has developed a patented network aggregator device nestled in a beautifully illustrated book.

Six designers in APAC win in global Type Directors Club Ascenders 2023 competition

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Ascenders is the world’s premier portfolio-based competition dedicated to type in all its versatile forms.

Cheil Worldwide picks up 10 gongs at the 2023 Clio Health Awards

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‘Quest for Dyslexia’ for Samsung picked up five trophies, with two Golds and three Silver awards.

The General Store CCO Marcus Tesoriero – Judging PR at D&AD: does the idea remain King?

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Judging the eminent D&AD Awards in London on the week of King Charles’ coronation, Marcus Tesoriero, CCO of...

TBWA\Thailand creates ‘The Plant Heroes’ AR mobile game for PTT to help save the world

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The game has been downloaded over 100,000 times in just 30 days...

giga! appoints Grey Singapore and launches new campaign for the brand’s 4th anniversary

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The appointment will see Grey Group Singapore managing giga!’s creative work across all channels including social media.

A girl from somewhere: Damisa Ongsiriwattana on her female targeted agency, SOUR Bangkok

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SOUR Bangkok has been awarded Agency of the Year at AdFest 2021, Campaign’s Southeast Asia Boutique Agency of the Year..

TOPic & Loong China reunited two separated scrolls via A Peace-Connecting Painting campaign

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For this, TOPic & Loong brought these two separated scrolls from museum to mobile phone, and fulfilled the reunion...

Chloe Fair joins Virtue’s senior leadership in Singapore as Client Services Director

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Fair has worked at BBH and Wunderman Singapore, across a range of global brands including Ikea, Xbox and Microsoft.

Malaysia Effie Awards welcomes senior practitioners to join its judging panels

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Potential judges are invited to submit their applications via the Effie Malaysia website.

CB Q&A: DDB Group Aotearoa CCO Gary Steele reflects on the work he’s most proud of

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After a successful career in Asia Gary Steele needed a new challenge and moved to NZ where he joined DDB Group New Zeala

FCB Shout Malaysia makes confident smiles the star of its new Darlie and DOLLA campaign

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The ‘Outshine Your Fears’ film, offers a retelling of the formation of DOLLA in 2019 by delving into the fears...

Yell Advertising highlights Thai advertising and unveils the gateway to ASEAN in Shanghai

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"Our intentions transcend mere numerical achievements; we perceive these opportunities as pivotal moments for our..."

Bestads Six of the Best Reviewed by Lourenço Thomaz, CCO, Dentsu Creative, Portugal

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

The Work 2023 Contenders: DDB Group Hong Kong

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This campaign shines a light on the time and effort required to fully integrate these women survivors back into society.

The Work 2023 Contenders: The Monkeys

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

Lowe Lintas India and GSK partner with Amitabh Bachchan for shingles awareness and prevention

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The creative focus is on capturing the intensity of the shingles pain through powerful metaphors and images.

LIA names Chaka Sobhani and Adam Ferrier jury presidents of Integration and Transformative Business Impact & Creative Use Of Data categories

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Representing Asia on these two juries are Innocean Korea's Jung A Kim and distillery Singapore's Guilet Libby.

The Secret Little Agency + Mandai Wildlife Group invite the world to ‘Take off to Paradise’

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The film is set to a poem written by acclaimed Singapore poet and playwright Joel Tan and read by Ramesh Panicker.

McCann Worldgroup APAC’s 2023 Cannes Contenders

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To shock them into realizing that domestic violence is happening all around them, we introduced a cosplayer with real...

Richard Yu leaves his Regional Chief Creative Officer role at ADK after 11 years

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Yu’s immediate plan is to take a break from the industry whilst contemplating some new potential opportunities.

GIGIL creates latest funny spot for RC Cola

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The film introduces what looks like a normal everyday family as the mom brings home food from a party.

MBCS & PETRONAS delve into cultural dreams and dances in celebration of Kaamatan & Gawai Dayak

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“Conceptualising these festive films from East Malaysia has been a truly special experience for us."

The One Club opens call for entries for Young Guns 21; reduced-fee early deadline June 29, 2023

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The One Club for Creativity has opened the call for entries for Young Guns 21, celebrating international creative...

Founding partners Melanie Bridge and Sharlene George usher The Sweetshop into new era

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Long-time collaborators named global co-CEOs, making the global powerhouse a now fully female-led production company.

The Work 2023 contenders: Edelman

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Indonesia suffers from one of the largest wealth gaps in the world, and its only growing wider.

Wunderman Thompson Intelligence releases ‘The Age of Re-enchantment’ report

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Having surveyed more than 3,000 adults across the UK, the US and China, Wunderman Thompson finds...

Seen+Noted: epic new Animation for Dove via Unlisted, LOLA MullenLowe + Passion Pictures

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Unlisted, animation directors againstallodds, LOLA MullenLowe and Passion Pictures have created an epic new Dove spot...

The 61st D&AD Awards ceremony night 1 results

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Iyama Design and Kamoi Kakoshi Co, Japan have won a Collaborative Pencil for ongoing work with MT MASKING TAPE.

Winona Wee and André Mezzomo create #NepoBB – a search engine powered by ChatGPT’s AI

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W+K creatives Winona Wee & André Mezzomo have created http://nepobb.com: a search engine powered by ChatGPT’s AI...

TBWA\HAKUHODO launches ‘DIVERSUSHI’, a new and inclusive way of dining inspired by sushi

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“DIVERSUSHI” is a new dining experience that allows people with visual impairments to eat fine-dining food directly...

BBDO Singapore creates ‘Transcend Your Journey’ brand campaign in APAC for Hyatt’s Alila

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Guests of Alila hotels and resorts are warmly invited to "Transcend Your Journey" – the name of the campaign.

Wunderman Thompson Indonesia CEO Vaishali Sarkar moves to Canada as WT President

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Sarkar will begin her new role in June, with her Indonesia successor to be announced shortly.

The Work 2023 Contenders: VMLY&R Australia

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

The Work 2023 Contenders: FCB New Zealand

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

Athletes show their gratitude as part of Cadbury Dairy Milk’s #CheerForAllSports campaign

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Many of the competing athletes expressed their gratitude & happiness about seeing their fans supporting them on-screen.

4As extends professional development offerings with new ‘4As Consumer Insights Workshop’

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Paul Arnold brings his extensive experience in Account Management and Planning for Saatchi’s and Grey over 30 years...

Amit Nandwani joins Cheil India from Leo Burnett Delhi as National Creative Director

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Nandwani has worked with leading agencies like Ogilvy, McCann Worldgroup, DDB Mudra, Brand David and Leo Burnett.

The Work 2023 Contenders: 72andSunny

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

Delta partners with pro skateboarder Yuto Horigome in new campaign via Geometry Ogilvy

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“The simple execution plays off of the smooth flights Yuto consistently gets on his own version of a tarmac."

Emma Daines on her remarkable journey growing and leading top VFX company Fin Design + Effects

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Over the decades, Daines has, with her team, established Fin into a world-class, global VFX company with over 180 staff.

The Work 2023 Contenders: Cheil Australia

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

Bestads Six of the Best Reviewed by Ale Lauraéus, owner/CD, Studio Lauraéus, Finland

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Income Insurance launches short horror film via BBH Singapore for enhanced travel coverage

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Income Insurance has highlighted the importance of going with a plan that has Enhanced Covid-19 coverage.

Tay Guan Hin named as LIA Ambient & Activation, Print, Poster and Billboard jury president

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Juan Woodbury, Global Head of Branded Content & Entertainment at Dentsu Creative will lead the Branded Content...

FCB/SIX expands into India and appoints Ankit Banga to Chief Business Officer role

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The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect.

Director Dania Bdeir joins electriclime°

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Meanwhile, her latest project, Warsha, was shortlisted at the 95th Oscars in the Live Action Short Film category.

Agency for Integrated Care campaign tells caregivers in Singapore ‘We See You Care’

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To bring this creative vision to life, The Secret Little Agency partnered up Sweetshop’s Director Matthys Boshoff.

Ogilvy Singapore and WPP Open X launch OOHA in the Thai market via OOOOHAAAA! campaign

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All through owning the expression that best describes the visceral feeling of drinking OOHA for the first time.

Cheil Worldwide wins 8 Pencils at The One Show

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'Quest for Dyslexia' won a Gold, two Silver, and two Bronze pencils.

Mortein launches new initiative with DENTSU CREATIVE India to help fight against malaria

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"An idea that used tradition in a way that’s never been used before, made possible because of a visionary client."

Kotex and Ogilvy create digital world aiming to reinvent period education through gaming

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"Period Planet” is a new educational campaign built around an immersive, web-based gaming experience to combat...

The Asia Pacific Tambuli Awards reveals Brand Purpose Shortlist for 2023

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Winners will be announced during the awards night scheduled on June 6, 2023.

OOHA and WPP Open X help consumers enjoy a ‘sip of surprise’ every day in new campaign

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The two diverse markets, while differing greatly in culture and community, share one important insight.

Wunderman Thompson announces the retirement of Tarun Rai after three decades in the industry

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Rai joined as a young Account Executive in 1988, Rai rose quickly through the ranks to step into a Managing Partner...

London International Awards 2023, the show ‘Created for Creatives’, is now open for entries: Initial entry deadline Thursday, 15th June 2023

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London International Awards is now open for entries.

Ogilvy Group Thailand + TBWA\Juice Beijing win The One Show 2023 Best of Discipline awards

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Ogilvy has been named Network of the Year and Wieden+Kennedy Independent Network of the Year.

Ogilvy Asia Chief Creative Officer Reed Collins highlights his top 10 APAC picks from the network for Cannes 2023

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Here we look at Ogilvy Asia's best campaign's submitted to Cannes this year...

GIGIL demonstrates how Grab offers instant Mother’s gifts because some gifts take time

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When a mom asks for a grandchild for Mother’s Day, her son and daughter-in-law start the process of making one.

Peroni and dentsu take over Emperor Cinema in Hong Kong to launch ‘House of PERONI’ experience

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The “House of PERONI”, rebranded the 183 seat covers with special design; taking over digital displays, kiosks and TVC.

Otrivin Breathe Clean and GREY Group India introduce India’s first pollution superhero

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This year, Aerowin debuted in Tinkle, India's most popular children's magazine. Aerowin helped the kids in the story...

Ogilvy Group Thailand leads Asia’s performance at One Show 2023 with six Gold Pencils

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Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe”.

McCann Worldgroup Southeast Asia elevates Charlie Lowe and welcomes back Aishah Haroon

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Aishah Haroon returns to the network as Director of Client Services and Operations across MRM Singapore and Hong Kong.

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These are a collection of hate comments turned into 3D digital artworks that are sold on Stanible, a platform that...

Google’s APAC creative head Tara McKenty joins BMF as chief innovation officer and co-ECD

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Google’s APAC creative head Tara McKenty has joined BMF in the newly created dual role of chief innovation officer...

The Work 2023 Contenders: DDB Australia

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

BBDO Indonesia elevates Vivek Satpathy to GM

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With the promotion of Satpathy, Aviani Primasari will be stepping up to assume the role of Managing Partner at BBDO...

Cockpit + CJ Worx Bangkok turn unused roadside rest-huts into car check points this Songkran

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‘Sala Cockpit’ turned an unused roadside rest-house into a Cockpit special brand that offers a variety of services...

Director Jamie Lawrence joins Scoundrel

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Scoundrel has announced that New Zealand director Jamie Lawrence has joined the roster for representation in...

Orange Health Labs releases first 360-degree campaign with DENTSU CREATIVE India

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The tongue-in-cheek campaign features the renowned actor and Orange Health Labs' brand ambassador, Ayushmann Khurrana.

APAC reaps 47 Cubes at the ADC 102nd Annual Awards in New York: Dentsu Tokyo lead the way

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APAC, Cube and Merit winners by country and region are mainland China with 74, Japan with 38, Hong Kong with 4.

LIA names Swati Bhattacharya as Non-Traditional Jury President and Chris Garbutt as Digital and Use of Social Media & Influencers Jury President

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“Non-Traditional is that beautiful fertile strip of imagination where a brand does magic in new places with a new song…"

The Work 2023 Contenders: VMLY&R NZ

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...

Johnnie Walker and Virtue APAC create a new blend of Southeast Asia’s street culture with ‘Walk Beyond’ creative collaborations

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A content series, featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers

Ogilvy Indonesia appoints Fernando Sarael to lead Content Strategy & Studio offering

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“Fernando has grown to be one of the most valuable business leaders in Ogilvy Indonesia."

Jollibee and McCann Worldgroup pay tribute to a mother’s unwavering love in latest film

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"The story of Alma and Atticus stood out when the team was looking for stories to feature," said NJ Mijares.

Heckler Singapore promotes Charu Menon to managing director and Cody Amos to partner

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Cody Amos joined Heckler Singapore as a creative director in 2020 and has now been promoted to partner.

Yoshishige Takei promoted to Executive Creative Director role at Publicis Groupe Japan

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“Takei-san has been a critical member of our team, leading teams and brands with consistent work that brings results..."

Raya celebrations continue with Tune Protect

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Throughout this recent execution, T.P. adds his own local twist to the traditional greeting of Selamat Hari Raya to...

Orchard NY chief creative officer David Kolbusz named jury president for 44th AWARD Awards

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The Australasian Writers and Art Directors (AWARD) has today announced that David Kolbusz, globally acclaimed...

M&C Saatchi appoints Anish Daryani as South East Asia Chief Growth Officer

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“I’m really excited to unlock growth opportunities for our businesses and clients across the region."