Archive

Asia picks up 13 Gold Pencils at The One Show 2022

No Comments

Dentsu Webchutney Bengaluru scores seven Gold Pencil wins for VICE World News “The Unfiltered History Tour”.

BBDO Singapore appoints Melvin Kuek as CEO; Monica Hynds to depart at month’s end

No Comments

With a career spanning 25 years, Kuek has held leadership positions at top integrated agencies and was a partner in 2...

ADC 101st Annual Awards winners announced with 151 from APAC

No Comments

Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze & The Nine Shanghai with...

Wunderman Thompson Singapore and Lux empower virtual assistant’s to tackle sexism

No Comments

Collaborating with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks.

DDB China Group speeds up latest campaign for skittles’ targeting their young audience

No Comments

“Nowadays, it seems like everything in life can be done faster,” said Awing Chen...

Cheil Worldwide makes strategic investment in metaverse company, EVR Studio

No Comments

Under the agreement, Cheil Worldwide plans to exchange information and technology with EVR, with the goal...

DBS says “Pay with The Future of Shopping” through rap music and dance sensations

No Comments

"We are excited about how Metaverse, Web3, and gaming will transform our lives, just like any of our youthful customers"

Tencent In House launches interactive digital exhibition for the Palace Museum

No Comments

The exhibition hall is divided into five major scenes: a pattern solitaire interactive wall, a pattern kaleidoscope...

Leo Burnett UAE hires ex-VMLY&R’s Kalpesh Patankar as Chief Creative Officer

No Comments

“When I was first considering this role, I was drawn by the diversity of Leo Burnett’s client portfolio..."

Asia scores 166 shortlists at D&AD awards: Japan, China and India top performing countries

No Comments

1362 entries have been Shortlisted for the Awards and come off the back of a robust number of entries for the 2022...

‘Heat Happens’: Sprite launches first-ever global brand platform and refreshes visual identity

No Comments

The integrated campaign is the first global output of The Coca-Cola Company’s new networked marketing model with WPP.

Forsman & Bodenfors introduces the world’s first virtual influencer with Down Syndrome

No Comments

Kami’s platform of engagement is currently live on instagram @itskamisworld. True to a virtual influencer, Kami...

If anyone feels out of place, it’s an astronaut. World leading expert Dr Valerie Young tells why Imposter Syndrome isn’t rocket science

1 Comment

The term “thought leader” is vastly overused. But when it comes to Dr Valerie Young, she’s that — and more.

Akira Suzuki joins Wunderman Thompson Tokyo as CEO from TikTok For Business Japan

No Comments

Suzuki is joining Wunderman Thompson Tokyo at an exciting time, and as one of the youngest CEOs in APAC.

The Work 2022 Contenders: Limehouse

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

The Work 2022 Contenders: TBWA\Australia

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Mercedes-Benz reinvents Pretty & The Last Booth Babe via powerful Team X Thailand campaign

No Comments

"We talked to a lot of victims in order to find the best way to convey their story and offer a solution to this issue."

TBWA\India creates new water-based paint campaign for JSW Paints with Alia Bhatt

No Comments

Featuring Bollywood star, Alia Bhatt, the brand's commercial lands the message that a newly painted door can pollute...

Bestads Six of the Best Reviewed by Ricky Soler-Armstrong, CCO, OneightyFCB, Puerto Rico

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

MullenLowe Singapore & Millennium Hotels and Resorts launch operating hotel in the metaverse

1 Comment

Guests who step inside M Social Decentraland can interact with an avatar that welcomes everyone in the lobby.

Leo Burnett India relaunches Amazon India’s ‘Aur Dikhao’ campaign directed by Shimit Amin

No Comments

The successful Aur Dikhao campaign was first launched in 2015, highlighting the wide variety of products available.

London International Awards 2022 reveals Heath & Wellness, Pharma & Medical, Heath & Wellness – Craft and Pharma & Medical – Craft juries

No Comments

Following the return to onsite judging in Las Vegas for 2022, LIA is pleased to announce the Jury Presidents and jury...

Asahi launches attention grabbing 3D Ad in Hong Kong via dentsu International

No Comments

Asahi’s campaign is the first ever alcohol brand to create such an immersive and anamorphic OOH in Hong Kong.

Red Bull & Muma Malaysia celebrate the nation’s workforce on the country’s oldest cinema

No Comments

An online film was also produced by Director’s Think Tank, that glorified the hard workers of Malaysia.

Anurag Tandon joins Wunderman Thompson Mumbai as Managing Partner from DDB Mudra

No Comments

Tandon joins Wunderman Thompson from DDB Mudra where he served as Managing Partner heading the Mumbai and Ahmedabad...

Ad Stars extends its entry deadline extension for 2022: Submit your work before Tuesday, May 31

No Comments

By popular request, the AD STARS Organizing Committee has decided to extend this year’s entry deadline until 31st May...

Chris Kyme’s Postcard from Hong Kong: activities in adland

1 Comment

With all that’s been going on I’ve seen a few activities in adland that are what I would call somewhat a reflection...

Cannes Lions announces shortlist jury members for 2022 awards with 49 representing Asia

No Comments

The Cannes Lions shortlist juries will take part in judging entries remotely from their home locations worldwide.

Umesh Bopche appointed as CEO for Cheil India’s digital agency Experience Commerce

No Comments

has over 20 years of experience in leading Media, Digital, Content, Tech & Internet businesses.

The Work 2022 Contenders: Milk + Honey United

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Project Streedhan returns raising awareness on Anemia in expecting mothers via FCB India & Kinnect

No Comments

The Project Streedhan campaign created awareness around women's health & urged them to take their nutritional...

Damon Stapleton: How to make Norwegian curry

No Comments

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.

HP OMEN and esports super team T1 show off their skills in latest Wieden+Kennedy Tokyo film

No Comments

A series of films launched in conjunction with the prestigious esports tournament, League of Legends Champions Korea.

Dentsu Impact’s new film for Hindustan Times captures the boundless spirit of motherhood

No Comments

The film resonates with the audience in the current world scenario where the world lives on hope.

Kingfisher ‘Spread the Cheer’ this IPL season via Wunderman Thompson Bengaluru

No Comments

With this year’s campaign, Kingfisher urges everyone to forget all the negativity around them and choose to cheer.

Titus Upputuru and Ayesha Ghosh move on from Taproot Dentsu India

No Comments

Upputuru lead the creative department as National Creative Director, a role he took on in March this year.

The Work 2022 Contenders: Publicis Worldwide Australia

1 Comment

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Adidas launches new ‘Run For the Oceans’ global campaign via Augusto to help end plastic waste

No Comments

Creative agency and production house Augusto is proud to release today an integrated campaign for adidas’ global...

New York Festivals AME Awards Announces Social Equality-DEI Grand Jury

No Comments

10 Industry Innovators Join Together to Judge DE&I Entries

FCB Group India is Goafest 2022’s most awarded agency with a total of 47 metals and 12 merits

No Comments

“Every award is a testimony to the partnership and the journey we share with our clients."

Wunderman Thompson surprises unsuspecting FIFA gamers in Malaysia via new KITKAT campaign

No Comments

KITKAT infiltrated the popular game with 100-specially created KITKAT accounts and created The Kitto Kath Squad.

L&K Saatchi & Saatchi India launches new Zepto campaign featuring three famous singers

No Comments

The campaign brings alive this idea in a surprising way using 3 famous singers to drive home the point.

The Work 2022 Contenders: Heckler

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

VMLY&R Asia elevates Nick Pan to Chief Commerce & Strategy Officer role based in Singapore

No Comments

Pan has been with VMLY&R Asia for 13 years, having started in Strategy, Planning and Intelligence.

The Work 2022 Contenders: Taxi Film Production

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Zee Bangla aims to undo a social knot facing Bengali mothers via L&K Saatchi & Saatchi

No Comments

Directed by Pritha Chakraborty and executed by ZEE Bangla in-house production the film opens in the groom’s house...

The Work 2022 Contenders: We Are Social

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Bestads Six of the Best Reviewed by Jason Schragger, CCO, Saatchi & Saatchi, L.A./Dallas

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Talented welcomes Priyanka Borah & Prashant Gopalakrishnan as new partners to lead business

No Comments

Gopalakrishnan joined Webchutney in 2015 after stints at Leo Burnett, Contract & Capital.

Amazon unbox real people and their stories via a new campaign from Ogilvy India

No Comments

If there is one thing that every human being shares with everyone else, it is the ability to be different from the rest.

Pedigree celebrates all dogs as essential supporters in global campaign via Colenso BBDO

No Comments

Created in partnership with Colenso BBDO, Barefoot, MediaCom, and Weber Shandwick, Essential Support Dogs is the...

Ensemble & UM creates Add to Cart, Add to Heart Lazada’s Raya campaign

No Comments

The star-studded cast of the film includes lead brand ambassador Nora Danish, and newly signed on ambassadors Syafiq...

Nobody spoke and we listened. The Imposterous is back with season two. Just one rule, the first one better be Good (by).

1 Comment

This week launches with Jeff Goodby, anyone who’s anyone knows that he’s someone. Creator of ‘Got Milk’ along with...

L’Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai

No Comments

The campaign showcases L’Oréal Paris' and NEIWAI's shared focus on diverse beauty and female empowerment.

Eight finalists announced for The One Show CMO Pencil 2022

No Comments

The winning CMO will be presented with the award on stage at The One Show awards ceremony...

First Choice targets Gen Z with new Leo Burnett Thailand campaign titled ‘Mafia of Digital World’

No Comments

When her excessive demands exceed her budget, she faces an army of budget cutters, and the chaos begins.

Dell Futurist & The Glitch India make the most sustainable mural with the leaders of tomorrow

No Comments

5 winners were selected from across the country who participated to co-create the final, 35-foot installation in Delhi.

Design practice Anak Singapore launches open access treasure trove Asian Creators Index

No Comments

The Index is broken down into searchable creative categories to maximise findability and ease-of-use.

Hyrul Anuar & Directors Think Tank drop trailer for 3 Janda Melawan Dunia movie

No Comments

A film 2 years in the making, this is a unique endeavour - a film unlike anything the Malaysian film industry has seen.

Daniel Marjan elevated from intern role at electriclime to Junior Creative Director

No Comments

The young filmmaker showed his obvious talent after winning and then directing projects for Goethe-Institut and Crazy...

In Marketing We Trust to host Google Analytics 4 conference in the Metaverse

No Comments

With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics...

Contract Advertising India explores the changing narrative of mothers via Shoppers Stop campaign

No Comments

It encapsulates the beautiful side of a relationship between a child and a mother and pays tribute to a mother...

The MOM initiative and Scarecrow M&C Saatchi share video message to India’s creative families

No Comments

“Shot and made entirely by the young blood of Scarecrow M&C Saatchi, the film celebrates the quirkiness of the ad..."

Top Chinese creative Jody Xiong honoured to be part of Zhang Yimou’s Opening Ceremony team for the Beijing 2022 Winter Olympics & Paralympics

No Comments

"I’ve been longing for the opportunity to create works that are truly beyond advertising..."

Melinda Po joins Mediabrands in newly created CEO of Greater China role

No Comments

Po brings 20 years industry experience across the Greater China region and was most recently at Ogilvy China.

Launched on Mother’s Day TTK Prestige’s latest campaign challenges gender roles in the kitchen

No Comments

Titled #CookingHasNoGender, the campaign intends to make Indian kitchens gender-neutral by bringing men...

Don’t be afraid of food with JaiKao Rice Bran Oil says new audacity Bangkok campaign

No Comments

The idea behind the campaign was "Feel Good No Matter What You Eat" and the film brings this thought to life.

dentsu China: Brand resilience and prosperity in the COVID battlefield

No Comments

The research is based on in- depth interviews across Shanghai, Beijing & Guangzhou, with over 100 marketing & media...

This Mother’s Day film from Publicis JimenezBasic Manila and Globe Telecom reminds Filipinos who they’re voting for

No Comments

This annual celebration was followed by an even more historic event the next day, the 2022 National Elections.

McCann Worldgroup Philippines new Jollibee spot pays tribute to the courage of mother’s

No Comments

The film highlights how moms bravely face challenges for their families–and even though they are also afraid...

Wunderman Thompson Kolkata creates Mother’s Day #TheCoverOverUs film for Tata Shaktee

No Comments

The film celebrates how a mother’s love and protection are like a strong roof over a child’s head.

The Betoota Advocate’s Errol Parker and Clancy Overell announced as hosts for AWARD Awards

No Comments

AWARD has announced that Errol Parker and Clancy Overell, editors of The Betoota Advocate, will host this year's 43rd...

Reprise Digital Malaysia brings mouths to life via new Listerine’s Raya campaign

No Comments

The campaign aims to amplify the importance of oral health during Ramadan and into the Raya festive period.

Colgate champions authentic smiles with new Smile Out Loud campaign from Red Fuse

No Comments

The stars of the Smile Out Loud campaign, Thai/African Influencer Suzie Waddee and real-sized beauty queen Ann-Scott...

Ozone & Dentsu Impact India launch series of individual stories of people in the kitchen

No Comments

The films capture these slices of life, emphasising that the brand understands the consumer efficiently.

Havas Ortega Philippines hires Angie Tijam-Tohid as Executive Creative Director

No Comments

Prior to her new post, she led the digital creative group at Ace Saatchi & Saatchi Manila as Creative Director & Head...

The Work 2022 Contenders: Host/Havas Australia

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Wunderman Thompson launches ‘new realities: into the metaverse and beyond’ report

No Comments

Its 2022 metaverse survey New Realities: Into the Metaverse and Beyond for which research was fielded in March.

BBH celebrates 40 years with film competition to support the next generation of creative talent

No Comments

Launched on April 26th in the UK, US, Shanghai, Singapore and Mumbai, with a brief themed around ‘Difference'.

Taproot Dentsu and iDiva’s ‘Nip In The Bud’ film Wins Dadasaheb Phalke Film Festival Award 2022

No Comments

“We are thrilled to receive the most prestigious award in film in the country today. We are really grateful!”

Dentsu APAC elevates Sharan Jaswal, Luke Speers + Paul Koppelman to executive team

No Comments

“Asia Pacific is critical to the future growth of dentsu and our clients. I am delighted to see the promotions of 3..."

NFTs – The future of customer loyalty?

1 Comment

By Billy Loizou, VP go to market APAC, Cheetah Digital

The Work 2022 Contenders: HERO Australia

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

Shayondeep Pal to head Creative at Lowe Lintas Bangalore as Regional Creative Officer

No Comments

In his new role, Pal will strengthen the creative output of the agency’s Bangalore office working on popular brands.

The Work 2022 Contenders: Ogilvy Australia

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

The Work 2022 Contenders: The Monkeys Australia

No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022...

The One Club opens global call for entries for One Screen 2022 Short Film Festival

No Comments

After a two-year hiatus due to the pandemic, The One Club for Creativity has today announced the return of One Screen...

Tanishq & Talented India inspire moms to claim their maternity break on their resumes

No Comments

Tanishq’s campaign flips the narrative around the maternity penalty completely, offering a whole new perspective.

Reprise APAC appoints Neha Tejuja to newly created role of Head of Performance Strategy

No Comments

Previous appointments saw Tejuja in strategic roles across Wunderman and Grey Group in Singapore, and Publicis Groupe...

Bestads Six of the Best Reviewed by Lisa Greenberg, Co-CCO, Leo Burnett, Toronto

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...