Archive

Wolf BKK and Central The 1 transform shopping logic in ‘Everything Has a Point’ campaign

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The story unfolds in an absurd moment between two sisters, when the older one returns home with a pile of shopping...

CJ WORX Bangkok and JOURNAL redefine fragrance marketing with NFC-enabled wearable tester

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At the center of the campaign was the Magnetic Attraction Tester Wristband, a wearable body oil tester embedded with...

James Bernardo joins The Misfits Camp Manila and RJ Espartinez heads to Jayme HQ as creative director in inclusion-driven moves

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RJ Espartinez, a rising star known for his craft-driven, purpose-filled campaigns, joins Jayme HQ as Creative Director.

Fenesta highlights monsoon woes with funny new spot in ‘Fine. Finer. Fenesta’ campaign

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Created and directed by Titus Upputuru, the film captures a familiar domestic moment with a clever twist.

Flipkart’s G.O.A.T Sale is so good even ‘Amazon People’ are shopping there (sort of)

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The internet’s having a laugh, thanks to a goat spotted outside an unusual address.

KFC and iProspect Hong Kong fuse anime with advertising in ‘Endless Crispy’ Gundam campaign

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To further immerse fans, KFC’s flagship store in Causeway Bay has been transformed into a full Gundam-themed experience.

Cannes Lions launches new global integrity standards following 2025 controversies

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Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...

Maybelline New York partners with Posterscope India for CGI-driven Teddy Tint launch

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“This campaign was built on insight-led storytelling that connects emotionally and visually."

Clim signs with Unlisted for Asia representation

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“Clim brings serious craft and an infectious sense of fun to everything he touches,” says EP, Michael Adamo.

Cindy Rose to Succeed Mark Read as CEO of WPP

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Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...

LIA extends entry deadline to Wednesday July 23

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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...

ONE Asia Creative Awards 2025 call for entries – early bird deadline, June 27

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The regular deadline is July 28, with extended deadline August 25, 2025.

Entries open for The One Club’s Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Cathay Pacific launches ‘The Most Fun Per KM²’ inviting travellers to experience Hong Kong

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The campaign adopts a fun and social-led approach to convey the spirit of The Most Fun Per KM2.

LIA names 2025 Integration and Direct Jury

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LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as Jury...

The Sweetshop Asia adds Suzanne Kim to their roster of directors

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Her work makes for an exciting addition to the roster, bold, cinematic, and quietly powerful, with a signature tone...

PTT Blueplus+ and CJ WORX Bangkok launch AI-generated animated film to debut new app

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Additionally, CJ WORX introduced CJ WORX AI Studio, a specialized team dedicated to producing AI-generated...

The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025

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It happens every year. The energy of January fades, deadlines stack up, pitches blend into one another, and suddenly...

Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Toni Ruotanen named Head of Havas Market for Southeast Asia at Havas Media Network

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Based in Bangkok, Ruotanen will be responsible for accelerating the growth and evolution of Havas Market’s commerce...

The One Club for Creativity names Global Jury for Young Guns 23 including 13 from Asia

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The program is open to those ages 30 and under who have been working for at least two years, full-time or freelance.

Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director

TBWA\India welcomes Abhishek Chaturvedi as new Executive VP and Branch Head – Gurgaon

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Chaturvedi's last stint was at Edelman India as Head of Strategy & SVP.

Adani Group and Ogilvy India’s new film highlights solar power’s impact on rural India

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The brand proudly launches Story of Suraj, the third film in its acclaimed #HumKarkeDikhateHain series.

Digital Sea redefines wealth with Vantage Credit Card via new DBS Indonesia campaign

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"This philosophy is at the heart of DBS Vantage's 'Have You Ever' campaign—a call to introspection."

Dentsu Philippines and Pocky help gen Z Filipinos express love anonymously through ‘Pocky Sabi’

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Through a face-blocking Instagram filter, users could share anonymous love confessions while remaining hidden...

Ogilvy Network ANZ CEO Sally Kissane steps down

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Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...

Health Promotion Board + TBWA\Singapore unveil nationwide anti-vape campaign with a dark twist

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Beyond the campaign’s core message, the campaign film critiques the perils of social and media influence on youths.

Talented and CoinDCX unleash the bulls in Bengaluru in a fusion of fitness and finance

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The run serves as a reminder that the journey with crypto is far from a sprint.

Lee Kum Kee launches new sriracha sauce flavors in the US via Grey Hong Kong campaign

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Lee Kum Kee is heating up the US market with the launch of two bold new Sriracha flavors: Smoky BBQ and Cilantro Lime.

Maanesh Vasudeo joins Social Beat India as Chief Business Officer

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Vasudeo will work closely with the Founders Suneil Chawla and Vikas Chawla to drive business growth and move closer...

WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs

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WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...

AI in Education: ASUS explores modern learning in “Another Incredible School Day”

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Byron McKenzie and Vantage Pictures team up for a high-energy education film shot in Saigon, Vietnam.

Sharon Soh joins Assembly as Southeast Asia MD

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Soh's appointment reinforces the agency’s established leadership across Greater China, North Asia, and Southeast Asia.

Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”

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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...

Cheil India and Samsung Galaxy S25 Ultra redefine print with mixed reality newspaper ad

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At the heart of this experience is the Galaxy S25 Ultra –built to be a true AI companion, designed to make every...

Juicebox Half Year Download: 10 Tech-Powered Shifts Reshaping Every Brand

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These are not passing trends. They are deep, structural shifts reshaping how brands compete, connect and grow.

Ogilvy veterans Sherman Yeung + Jason Fashade promoted to Co-Managing Directors in Hong Kong

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With 15 and 13 years of dedicated service in Ogilvy respectively, they have been instrumental in shaping Ogilvy...

The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes

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A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...

Klook and TSLA launch “Joy Dispenser” activation to inspire self-discovery through travel

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Making its first stop in Singapore at Mandai Wildlife Reserve’s newest park, Rainforest Wild ASIA, the Joy Dispenser...

LIA announces the 2025 Creativity in B2B and Transformative Business Impact jury

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Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.

Indonesia, Singapore, Malaysia, Vietnam + Hong Kong among the 2025 New Blood Awards winners

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Indonesia's Elva Gracia, Maverick lee, Lestat Kane and Allya Malaikha from Binus University have picked up a White...

JBL launches ‘First Doesn’t Follow’ campaign to celebrate trailblazers and original thinkers

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Envisioned as a high-energy, digital-first campaign created by Havas Creative India and Havas Media India as...

Hakuhodo International Indonesia strengthens core with new leadership appointments

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This leadership transition marks the beginning of a strategic transformation aimed at aligning the organization...

Campaign Brief Asia and ONE Asia “Young Guns Spotlight”: Darius Ou

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The series this month features an interview with Darius Ou (YG21), an art director and graphic designer.

Award-winning strategy leader Leif Stromnes to depart DDB Group Australia after 25 years

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DDB Group Australia’s long-serving Managing Director of Strategy and Innovation, Leif Stromnes, is set to depart the...

CelcomDigi, Media Prima + OMD Malaysia launch cyber scam awareness series on TV3’s 999

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Kisah Benar: Scam Siber will air over 13 episodes from 1 July to 23 September 2025, every Tuesday at 9.00 p.m.

Google launches YouTube creator series in Southeast Asia to showcase ad solutions

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The Carrot Collective and VIRTUE Asia have teamed up with Aunty M, who brings humour to Google’s...

AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model

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AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...

OCBC tells stories of collective aspirations in 2025 campaign via GOVT Singapore

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The four films were shot separately in Singapore, Malaysia, Indonesia and Hong Kong, capturing the journey of each...

Leo Hong Kong and Cathay Cargo create a flying ark for the world’s most adorable passengers

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The campaign reimagines a modern-day “ark” to showcase the spectacular diversity of animals that can travel...

The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30

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The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...

Bastion promotes CEO Cheuk Chiang to global role as Group Chief Executive Officer

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Bastion has today announced Cheuk Chiang (pictured left) has been promoted to the role of Group Chief Executive Officer.

BOLD84 turns bumpy roads into coffee shakers in “Shake Express” by Happiness Saigon

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BOLD84’s “Shake Express” uses Vietnam’s bumpy roads to shake its real-ingredient brew en route, so it’s bold, mixed...

NPCI Bharat BillPay’s new campaign by DDB Mudra showcases the quiet reliability of Bharat Connect

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Bharat Connect serves as a unified platform enabling seamless payments for both recurring and one-time bill payments.

m25 Founder Series: Marius Talampas on Curiosity, Creativity and Co-Founding Arcade

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From curious teenager to co-founder of one of the region’s top production companies...

Dentsu Thailand develops Praykinson app for Vajira Hospital to aid elderly with Parkinson’s

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Praykinson was designed to be an accessible therapeutic tool that turns prayer into an interactive speech exercise...

Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London

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"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."

Vantage Pictures drops cinematic global campaign for OnePlus Pad 3 launch

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The film follows three high-performance creatives—a game producer, an industrial designer, and a travel content...

Ogilvy appoints Richard Brett as Ogilvy PR Asia Pacific President as Emily Poon steps down

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Ogilvy has announced Richard Brett’s appointment as President of Ogilvy PR Asia Pacific, in addition to his role as...

Unlisted brings Ultraman to the table in new campaign for McDonald’s China via W+K Shanghai

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Not all heroes wear capes... some just really believe in beef. Unlisted has teamed up with Wieden+Kennedy Shanghai to...

Circul8 Appointed as Creative Agency for Global Destination Rebrand of The Mariana Islands

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The Marianas Visitors Authority (MVA) has appointed leading creative agency Circul8 to spearhead a comprehensive...

Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note

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Written by Ben Liebmann, Founder, Understory.

Bestads Best of the Week Reviewed by Fee Millist, Creative Director, Anomaly, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Ogilvy Creator Camp returns in 2025 to help influencers grow as business leaders

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Participants took part in guided discussions and interactive sessions led by Ogilvy’s business leaders and consultants.

Reed Collins, Maiya Kinoshita and Jao Bautista to represent Asia on LIA Non-Traditional jury

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Renowned creative leader, Marco Venturelli will lead the room as Jury President.

BBDO Japan elevates Managing Director Shuhei Ishikawa to President and Director

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Since joining BBDO Japan in 2015 as Planning Director, he has held key leadership roles, including Head of Digital...

Café de Coral and dentsu Hong Kong launch cultural campaign for iconic Hong Kong dish

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At the heart of the campaign is Café de Coral’s initiative to nominate Baked Pork Chop Rice for inclusion in Hong...

Damon Stapleton: Cannes. The truth is nobody bloody knows.

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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ

HSBC + Grey Hong Kong unveil 18 district murals to mark 160th anniversary

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“These murals aren’t just art. They’re 18 new reasons to explore, discover and connect.”

Director Kim Gehrig captures the spirit of British festival culture in global Burberry campaign

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Australian expat director Kim Gehrig is behind the latest global campaign for Burberry, titled Burberry Festival...

AME Awards final entry deadline: Today, June 30

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Global Panel of 19 Strategic Female Leaders to Select 2025 AME WE Champion Campaign of the Year.

2025 Malaysian Effie Awards calls for entries: Themed “Unmatched, Unrivaled, Undeniable”

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This year’s category additions bring the total to 40 Industry categories and 72 Specialty categories...

DM9 São Paulo Co-President and CCO Icaro Doria steps down following Cannes Lions controversy: DM9 Grand Prix winner has been withdrawn

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As reported by Adweek, Icaro Doria, Co-President and Chief Creative Officer of Brazilian agency DM9, part of...

Korea’s Paulus Debuts Ark.Works at Cannes Lions 2025 — A Blockchain-Powered Response to AI’s Creative Dilemma

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Ark.Works uses the C2PA protocol, enabling creators to upload files, register collaborators, and automatically embed...

LiQuid launches Bangkok office to strengthen Southeast Asia presence

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With an increasing number of projects taking place in Thailand, LiQuid saw an opportunity to bridge the gap...

Grey Japan hires Kimihiro Takano as MD

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At W+K, Takano’s most recent role was Business Director, overseeing the Japan and Korea markets.

Lowe Lintas India brings HINT’s new identity to life with action-packed sequel film

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The film opens mid-air, with Tara’s character Priya being whisked away by her disapproving father on a private jet...

Dentsu Creative HK trolls gamers to promote outdoor adventure in new ‘Camp IRL’ campaign

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High Peak, a brand built on selling tents, helped stop camping—not in the wild, of course, but in Fortnite.

KFC Thailand sparks a flavor frenzy with the return of its legendary Chilli Cheese menu

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The new film created via Publicis Groupe Thailand tells a story of a father bringing home Chilli Cheese fried chicken...

Cheil X adds Ankit Singh as National Strategy Director as part of growing leadership team

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Singh joins from Hilton, where he served as Director – Brand Marketing, South Asia, strengthening its positioning...

IMPACT BBDO scores seventh consecutive MENA Network of the Year at Cannes Lions 2025

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"We owe this incredible milestone to our amazing clients and our dedicated team.”

m25 founders series: Michal Misinski, Juice in Tokyo

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This is part of m25's founder series, which features founders who are adapting and thriving in the commercial...

VaynerMedia APAC’s Woei Hern Chan and Zenith Media Taiwan’s Maggie Yang to sit on LIA’s Inaugural Creativity In Media Jury

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As Bill Bernbach once said: “Nobody counts the number of ads you run; they just remember the impression you make.”

Bestads Best of the Week Reviewed by Charles Baylis, Executive CD, ATime&Place, Melbourne

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Burson China promotes Maggie Lu to CEO

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Most recently she was Managing Director with Burson Shanghai. Lu joined Hill & Knowlton (now Burson)...

Impact BBDO’s Ali Rez + Droga5 ANZ’s Damon Stapleton join The One Club International Board

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Stapleton said: "I am honored and excited to be appointed to the International Board. The One Show has been a huge..."

DDB Mudra India and Myntra unveil M-Now campaign spotlighting instant style solutions

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The second film sees Sakshi Shivdasani and Ayesha Kanga face a beauty emergency before their mugshots at a police...

Dentsu Redder Vietnam creates opera inspired spot for Hòa Phát Steel

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Blending visual storytelling with the iconic rhythm of “Carmen’s Habanera” - one of the most recognisable opera arias...

Flash Bomber Bangkok creates Long Lay’s “Good Passenger” initiative to combat ocean waste

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Installed on every Long Lay boat, the figure functions as both a visual symbol of environmental awareness...