Archive

TBWA\Singapore aims to get travellers excited to fly again in new Singapore Airlines campaign

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To visually express the anticipation, the film features travellers literally floating through their day leading...

Adfest to remain with Virtual Awards Ceremony format set for 7th April 2022

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Covid has forced us to adapt, evolve, and overcome. ADFEST is no exception...

Flock Creative Network and Directors Think Tank Indonesia launch latest BCA spot

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“The VFX team co-ordinated remotely with director Aiman & the Jakarta production team to understand the fundamental..."

Creative legend Anselmo Ramos on the importance of agencies and creatives having their own positioning

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"We're so busy working on brand positioning for our clients that sometimes we forget about the importance of having..."

Wunderman Thompson Australia appointed digital experience agency for upcoming global United Nations Development Program campaign

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United Nations Development Programme (UNDP) has announced the appointment of Wunderman Thompson Australia as lead...

Damon Stapleton: A line is a dot that went for a walk

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This is a quote that I think about a lot. It comes from the great artist Paul Klee. Anybody who knows me has heard me...

Publicis Groupe appoints Richard Frampton as Managing Director, Strategic Solutions for North Asia based out of Shanghai

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Frampton has extensive and diverse experience, in the UK, Singapore and China, with more than 6 years in Shanghai.

BBDO Singapore wins 5 awards at the Mob-Ex Awards with vertical storytelling for Visa

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Vertical Storytelling is a top priority for BBDO’s clients. Smartphones play an important role in the purchasing...

Asia picks up 15 shortlists in LIA Health & Wellness + Health & Wellness Craft categories

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In the Health & Wellness category, McCann Worldgroup, Hong Kong and Ogilvy Shanghai have both picked up 2 shortlists.

Chow Kok Keong on working in Singapore, Indonesia, Malaysia: Different yet same same

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South East Asia is one of the most dynamic regions, with three of its powerhouses being Singapore, Indonesia & Malaysia.

Adrian Miller moves from Ogilvy Indonesia to Malaysia as Chief Creative Officer

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Miller takes the creative reins from Kurt Novack who has led the agency office since his appointment in 2018.

Seen+Noted: Burberry encourages exploration of new spaces & places as the world opens up again

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It features four bold individuals who have the power to explore and discover, as they take us on a journey...

Wunderman Thompson South Asia appoints Shamsuddin Jasani as Chief Executive Officer replacing Tarun Rai who moves to new APAC role

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Shams will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.

Electriclimefilms director Hopi Allard on igniting his imagination and the impact of filmmaking during the pandemic

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His past collaborations include Adidas x Stella McCartney, Prada, Marc Jacobs, BBC and Vans.

Quiddity Philippines launches new joint venture company with MullenLoweTREYNA – Qairos Inc

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Qairos’ promise is to create human-kind experiences that are not only usable, but also delightful.

Tesla Leapfrogs the competition in Interbrand’s 2021 Best Global Brands Report; Apple ranks #1

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Interbrand has today announced the brands that have fared best in its 2021 Best Global Brands ranking.

Maserati Malaysia gains new Momentum with Aforemention appointment

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To infuse positivity to the Italian luxury car brand’s communications, Aforemention created the campaign “Momentum”.

Saatchi & Saatchi Propagate India releases #IAmMany digital campaign for Boddess

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The key task was to showcase how Bhumi is the embodiment of Boddess, inspiring people to get connected...

DDB Mudra India puts the new Poco C31 through a series of ‘Life Tests’ in latest campaign

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The campaign draws inspiration from the use of smartphones in real-life scenarios bringing out the durable features...

Dentsu Asia Pacific and TikTok partners to offer leading performance & commerce capabilities for brands

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The efforts around this initiative are already underway where select dentsu clients are currently participating...

Gautam Reghunath + PG Aditiya set to leave dentsu Webchutney: Founder Sidharth Rao to take over

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Gautam Reghunath & PG Aditiya to launch their own venture next year.

The One Club expands The One Show with the launch of dedicated gaming discipline

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The One Club for Creativity has significantly broadened the scope of its support for the global creative community...

Asia scores 23 shortlists across LIA Branded Entertainment and Music & Sound categories

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There are a total of 76 entries Shortlisted in Branded Entertainment representing 23 countries.

D&AD announces briefs for 2022 New Blood Awards; entry deadline Tuesday, March 22, 2022

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D&AD has today unveiled the briefs for the 2022 New Blood Awards, inviting emerging creatives to respond to briefs...

HK4As names Mihnea Gheorghiu as Kam Fan Jury President with Ray Wong + Nick Lim jury chairs

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Hong Kong Kam Fan Awards 2021 will continue to accept entries till October 22.

Leo Burnett Manila wins Agency of the Year at 2021 Philippines Boomerang Awards

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Publicis Groupe raked in 3 Special Awards, 3 Golds, 3 Silvers and 6 Bronzes for work for its clients McDonald’s, P&G...

Bestads Six of the Best Reviewed by Akae Wang, Executive Creative Director, Tencent, China

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Jeep brings customers and community together to clean up 1500 kilograms of plastic waste along the Ladakh Himalayan Range

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Through this initiative, Jeep Brand placed specially designed and digitally enabled ‘reverse vending machines’...

Australia breaks into top 10 for brand strength and named world’s 6th strongest nation brand due to positive perceptions of COVID-19 response

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Australia has been named the world’s 6th strongest nation brand, according to the latest Brand Finance Nation Brands...

UNIPLAN Hong Kong promotes Judd Christie to Managing Director role

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Christie is an award winning creative professional with over 20 years of experience working across the APAC region.

BBDO Guerrero Philippines takes out the Design Grand Prix at 2021 Kinsale Shark Awards with The Dissolving Bottle campaign

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“It’s the first time we entered the legendary Kinsale shark awards, so we are delighted & honored to receive a Grand..."

Dentsu One Bangkok’s print work highlights how POCARI SWEAT can replenish perspiration lost

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"Every drop of sweat lost from every activity can be replaced with the POCARI SWEAT bottle in your hand."

Snap appoints Andy McKeon to the role of director of business marketing, APAC

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Snap has announced that Andy McKeon has been appointed director of business marketing, APAC at the camera company.

Ronald Barreiro elevated to CEO of both of dentsu Philippines’ creative agencies – dentsu Jayme Syfu and dentsu One Manila

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Barreiro began his career as an Account Executive in Basic/FCB in 1992 under the guidance of advertising legends Tony...

Sweetshop launches new campaign for OnePlus 9RT 5G directed by Simon Cracknell

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The ad features charismatic and quirky young people experiencing surreal events as they go about their lives.

Team from University of Asia and the Pacific wins Best Campaign at the IMMAP student competition

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Out of 20 teams from different universities across the country that participated, the team from the UA&P won the top...

Filipino Olympic Gold medalist Hidilyn Diaz stars in new Jollibee short film created by McCann Worldgroup Philippines

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The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion

DIRECTOR’S PROFILE: Directors Think Tank Director Martin Wilson

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Being Perth based we have been fortunate enough to been shooting pretty much freely and regularly. Touch wood.

Paul Catmur chats with Andy Blood in latest episode of Truth & Soul Inc podcast

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The latest episode of Paul Catmur's podcast Truth and Soul Inc., has been released with Catmur chatting with...

Ogilvy leads the way for Asia with 12 entries shortlisted at LIA 2021 Evolution and Transformative Business Impact judging

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Dentsu Inc., Tokyo and Cheil India where shortlisted 3 times each for Tuna Scope / AI Tuna and Samsung Good Vibes.

Dentsu Singapore races off with Toyota Motor Asia Pacific for second year of regional e-Motorsports tournament

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Dentsu Singapore will deliver the finals of the regional e-sports tournament taking place on 16 October 2021.

eSports.Studio domain goes under the hammer as the Agency Asia Media group liquidates key assets

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The various assets will be auctioned online on "Cyber Monday", 29 Nov 2021 and registrations to view the auction...

The Bomb Man: A fast-paced novel based on real events

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Former Creative Chief Andy Greenaway writes his first novel and is a story that was inspired by his Father.

43rd AWARD Awards now open for entries; deadline 2pm Singapore time, Friday 10 December

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The Australasian Writers and Art Directors Association (AWARD) has today announced its call for entries for the 43rd...

Spikes Asia 2022 opens for entries

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The winners of the Spikes Asia Awards will be announced in March 2022.

ADA/SUN/Outreach Nepal share this story of a separated Grandmother and Grandson for Ncell

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The film is already viewed by over 2.3 million, 38 thousand likes, over 300 comments and almost 600 shares...

Booking.com and Bollywood star Shraddha Kapoor invites Indian cricket fans to an ultimate cricket stay experience in Mumbai

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The T20 Pavilion transforms the Presidential Suite at the Grand Hyatt Mumbai Hotel & Residences into a classic cricket..

Mullen Lintas announces leadership changes strengthening its North India operations

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The revamp of the leadership team is aimed to bring about a transformative change to the agency's Delhi office.

Angel Chen returns to Ogilvy as Chief Growth Officer for China

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“After a fulfilling 8-year entrepreneurial journey, I am honoured to come back to Ogilvy China as Chief Growth Officer."

FCB India and Elegant Steel celebrates the steel within Indian women ahead of Durga Puja

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We are not here to educate, scold or try the people who want to vilify women, who refuse to see their humanity.

Tribal Worldwide Singapore’s new film for Long-Term Plan Review shows how Land Use Planning is a delicate balancing act

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The video symbolises the act of juggling these different needs of people and country, and underscores the importance...

MullenLowe Singapore use AR to transform void public housing decks into The People’s Gallery for the National Gallery Singapore

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The People’s Gallery aims to offer the public fresh perspectives on modern Singapore & Southeast Asian arts.

The Secret Little Agency Singapore demonstrates how badly people want in on StarHub’s WiFi

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“The idea was sparked from an everyday experience that I’m sure we have all had before: having to ‘borrow’ a superior.."

PHD launches new global visual identity

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Global media network PHD, part of Omnicom Media Group, has introduced a new mark and refreshed brand identity to...

London International Awards appoints former Cannes Lions Chief Terry Savage as Chairperson

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London International Awards (LIA) has appointed Australia's Terry Savage as its new Chairperson, effective immediately.

An advertising award show inspired by non-advertising people

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The Kancil Awards: A night of air kissing, glass clinking and yum senging.

Dentsu retains Standard Chartered global media account

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“We are proud of the work we have delivered with Standard Chartered over the course of our four-year long..."

Ogilvy Beijing launches sustainability drive in China for Nescafé with ‘Cup of Respect’ campaign

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Nescafé developed a community engagement hub via a WeChat mini-program where Bean Heroes could learn about coffee...

Globe Telecom’s mental health campaign in Philippines gains 207m TikTok views in two weeks

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The campaign went live last September 27, receiving over 1,400 video entries from medical frontliners, delivery riders..

Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021

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Strongest growth in India and Russia as consumers make more first-time purchases.

1000 drones spreads health tips in China’s mountainous regions for Pfizer and F5 Shanghai

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1,000 drones formed symbols, and thus acted like a health tips pictogram projected in the sky.

Vasudha Misra joins Lowe Lintas India as Regional Creative Officer from BBH India

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Misra joins Lowe Lintas from BBH India where she worked as ECD on brands such as Tinder, VIVO, FabHotels, Heinz India...

Bestads Six of the Best Reviewed by Whit Hiler, Executive Creative Director, Cornett, Kentucky

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Singapore Creative Circle Gong Awards names 2021 jury heads lead by TBWA’s AS Anam

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“The GONGS has grown to become an iconic show for Singapore’s Creative Community..."

MindNation and Propel Manila redefine ‘Therapy’ in retail therapy the big 10.10 sale season

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Through the 10.10 Real Retail Therapy Sale, MindNation and Propel Manila aims to raise awareness...

Taproot Dentsu India & ONLY launch campaign starring Bollywood actress Ananya Panday

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The new campaign will hero the brand’s signature styles for the new season and this campaign film is a manifestation...

Directors Think Tank adds award winning director Jeany Amir to the roster

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In 2019 she made her movie directorial debut with Bu, Kasih Suci, a passion project that follows three women...

Mediabrands Philippines elevates Tricia Camarillo-Quiambao to CEO & Gelo Angeles to CFO

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An advocate of business growth through modern marketing Camarillo-Quiambao’s career has been decorated...

McCann Worldgroup APAC releases findings to commemorate World Mental Health Day

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Mental health stigma remains prevalent in many Asian markets, deeply rooted in a culture of collectivism & the concept..

Olrange and Flock Creative Network in Indonesia establish digital holding group ALVA

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ALVA will focus on building a network with a pool of different entities with diverse digital specifications.

Publicis Groupe appoints Elya Eusoff as General Manager for MSL Malaysia

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Eusoff joins MSL from Ruder Finn. Prior to that, he led the public relations department at Bonsey Jaden.

Ben Williams tapped by TBWA for global Chief Creative Experience Officer role

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TBWAWorldwide has lured Ben Williams from R/GA to the role of global chief creative experience officer. Williams joins

Audi India appoints retail communications account to L&K Saatchi & Saatchi India

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The agency’s role will be to make sure that there are efficient consumer engagements and brand experiences across...

Mirchi’s ‘100 Gigs Play for a Cause’ campaign for 100 Pipers enters the Limca Book of Records

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108 gigs hosted at 108 different locations across 27 cities, the brand curated the largest musical movement in India.

Tencent Shenzhen ranks third most awarded agency at Cresta Awards 2021 with 15 awards; Gold to BBDO Guerrero Philippines + Dentsu Tokyo

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Tencent's 2 Golds were for 'Micro Universe' for the Tencent WE Summit. The campaign also picked up Silver and 3 Bronze.

Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology, APAC & MEA; Anna Tomasetti + Barbara Messer join regional team

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Tomasetti joins as Creative Community Manager and Messer joins as Head of Creative PR, both for APAC & MEA.

BBH Singapore’s Sascha Kuntze on ‘structure is the enemy of originality’ and judging at LIA

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We’ve got so much cool stuff cooking right now. And I’d love to brag about it here. But it’s all top secret. Sorryyyy.

Wunderman Thompson Hong Kong hires Maggie Wong in Chief Executive Officer role replacing Matthew Parry who is moving to Sydney office

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Wong joins Wunderman Thompson from Publicis Worldwide & Leo Burnett, where she led the agency as MD.

SangSom Thai Rum encourages Thais to not be divided except by their ‘bucket for one’ via humorous new Sour Bangkok campaign

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The new bucket will have an alphabet (A-Z) on the lid which you can twist to make a mark on your drink.

Hill+Knowlton Strategies expands Justin Then role to CEO of Singapore and Malaysia

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“Over the past decade we have established H+K as a creative force in the Malaysian PR market. I’m honoured..."

Publicis announces new Mental Health Policy and Aussie and NZ company-wide day off

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Publicis Groupe Australia has announced its recognition as an Employer of Choice in The Australian Business Awards 2021.

Honda’s latest campaign via Taproot Dentsu India tells Indians they are the two feet of the nation

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The film captures a day in the new normal, post-pandemic life of India where people from different walks of life...

Kenny Blumenschein joins TBWAMedia Arts Lab as executive creative director for Asia Pacific

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Blumenschein will lead creative for the Asia Pacific region, based out of the Singapore hub

The advertising industry is working scared and this isn’t a winning strategy

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In this powerful talk from the recent Sweathead Do-Together strategy conference, brown&browner CEO Derek Walker...

UltraSuperNew Tokyo releases satirical Haters Gon’ Hate Greenpeace campaign ahead of COP26

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“Every bit of technological progress brings about the inveterate complainers, skeptics and down-right haters..."

DIRECTOR’S PROFILE: Directors Think Tank Director Hyrul Anuar

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I like to make everyone working with me in the set / editing suite happy when they’re doing their job.

HM Too and Agile Media acquire Tilt Singapore to expand regional presence

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Tilt brings 17 years of strategic through-the-line and digital experience to the mix.

Essence Japan elevates Kota Murakami to Managing Director role

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Murakami joined Essence in 2016, and was most recently Associate Vice President, Client Services.

Rebecca Wright, Dean of Academic Programmes at Central Saint Martins, named D&AD president

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D&AD has today celebrated the inauguration of Rebecca Wright, Dean of Academic Programmes at Central Saint Martins...

Bestads Six of the Best Reviewed by Levi Slavin, incoming CCO, Howatson+Company, Australia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...