Using Deepfake IA technology BBDO Bangkok & partners launch ‘The Missing Person Reporters’
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For the first time, missing person news is reported by the missing person themselves using Deepfake technology.
LIA’s Creative LIAisons alumni Chandra Suteja on his unforgettable week in Vegas
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The program taught me that small details could make a big difference. It determines whether you bring home gold or...
Top Korean director Dawittgold joins Applebox Asia’s roster for exclusive representation
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His unique style seamlessly marries visuals, music, and fashion on spots for Nike, Sketchers, VAGX, and Samsung.
Last chance to submit your entries into Campaign Brief’s The Work 2021: Final entry deadline is Monday May 17th – no further extensions
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Acceptances to The Work 2021 count in the Campaign Brief Asia Creative Rankings. Final deadline extension...
Tribal Worldwide encourages Singaporeans to go for the COVID-19 vaccination when it is offered to them via wacky 2-min music video
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Phua Chu Kang brings his partner Rosie on a musical journey, urging Singaporeans not to wait and see and be vaccinated.
Don’t miss the 42nd AWARD Awards Virtual Ceremony on Friday 21st May 1pm
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Get your team together, break out the drinks and experience the 42nd AWARD Awards.
GOVT Singapore change the script this Hari Raya in tongue-in-cheek work for Julie’s Biscuits
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With the exception of Kevin Joseph, GOVT also did its part for female empowerment with an all-female team.
dentsu International Hong Kong invites the city to dance for DBS Live Fresh Card
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To stir up the excitement, the agency has brought in Lokman, lead dancer of boy band MIRROR and Alison Wong.
Havas Group Indonesia appoints Sumit Kanungo as Group Strategy Director
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Kanungo joins the agency with over two decades of experience in strategic planning and buying.
Ikano Centres goes all out with Mak Jemah to celebrate Raya this year via Ensemble Worldwide Malaysia & UM
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The film sees Mak Jemah immerse herself into Raya preparations and celebrations, despite the absence of her children.
dentsumcgarrybowen Hong Kong and Shanghai make the moments real in VITA Lemon Tea’s new brand refresh campaign
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Drawing on people’s life experiences, the creative messaging connects the “real tea, real lemon” attribute to inspire...
Kit Ong launches The Kollective Lab, a social commentary film collective
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The Transmission project comes in 4 chapters, each ending with a puzzle to solve.
Oriana Brine named Associate Director at MullenLowe Sustainability to lead client management and drive business growth
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MullenLowe salt has 20 years of experience in driving impactful purpose-driven sustainability campaigns.
Wondrlab India strengthens digital leadership with appointment of Jateen Kore as Digital Head
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Kore joins from IDFC First Bank where he was the Head – Digital Marketing.
WPP agencies collaborate in new SK-II STUDIO ‘VS’ series featuring olympic athletes merging animation and live action
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The VS Series is a collection of six animated films based on the real-life experiences of six Olympic athletes.
BLKJ Havas, DDB Group Singapore and BBH Singapore lead the way at finalist stage of Effie Singapore 2020/21
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BLKJ Havas has 9 shortlisted entries, followed by DDB Group Singapore and BBH Singapore with 5 & 4 shortlisted entries.
Bestads Six of the Best Reviewed by Vasudha Misra, Executive Creative Director, BBH India
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The Nine Shanghai’s Jody Xiong directs this Enjoy Seamlessness film for Skyworth S81 Pro TV
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The smooth ride of the hero on a zip line through the city delivers the ultra-smooth experience of the 240Hz Crystal.
Merlee Jayme and Kentaro Kimura appointed as jury presidents for LIA 2021 judging
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LIA is introducing two new standalone competitions – Creative Use of Data and Transformative Business Impact.
The One Club calls on creative industry to step up and sign new Paid Internship Pledge
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The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools...
Watsons escalates 2021 Raya celebrations with new campaign via Naga DDB Tribal Malaysia
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The film shines a light on individual’s uniqueness and encourages everyone to celebrate their differences.
Storyteller Bangkok hires former BBDO’s Thiti Boonkerd in Creative Director role
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Boonkerd will be working with three famous and well-known brands, Johnnie Walker, Carabao Energy Drink, and King Power.
MullenLowe Group promotes S. Subramanyeswar to Chief Strategy Officer for Asia-Pacific
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S. Subramanyeswar will be based in Mumbai, as he takes up the Asia-Pacific role with immediate effect.
Digitas India appoints Abhishek Chaturvedi as SVP & Head of Planning
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Chaturvedi is a seasoned advertising professional who has over 18+ years of experience managing key strategy positions.
Seen+Noted: Nick Ball directs the Incredible Untold Tale of Isabelle Simi in new U.S. campaign
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The creative team at independent San Francisco agency Venables Bell + Partners, including Australian expat creative...
Ariel India’s latest film shares the inspirational story of Kerala’s first transgender doctor
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With this enlightening and powerful film, Ariel now celebrates these heroes who overcome the odds to #MakeItPossible.
SMART and K-pop group BTS say Keep your Passion & Purpose alive despite trying times via new campaign out of Dentsu Jayme Syfu Philippines
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Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions...
Tencent’s 99 Giving Day initiates new campaign safeguarding China’s cultural heritage via Tencent Shenzhen
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All communications have a QR code that directs users to the campaign website, makes a donation & invites more friends...
Boys & Girls Clubs Association of Hong Kong highlights their youth hubs via new Kymechow campaign
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The Level Mind @JC community youth centres offer them a space where they can chill out and find some relief.
Mediabrands Malaysia appoints Fan Chen Yip as Chief Investment Officer
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Yip comes with 30 years’ experience in the industry, most recently with the Media Prima group.
Dentsu India elevates Divya Karani to lead Media as CEO and Kartik Iyer to India COO
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Both Divya Karani and Kartik Iyer will report into Anand Bhadkamkar.
LUX takes a stand for Olympic gold medalist Caster Semenya in new Born This Way campaign via Wunderman Thompson Singapore
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Semenya has a condition known as hyperandrogenism which means she produces a higher-than-normal level of testosterone.
Dentsu Singapore celebrates diversity in profile stories rebranding campaign for M1
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The campaign shares authentic stories of Singaporeans distinctiveness & demonstrates M1's beliefs.
Enter the Ad Stars awards free-of-charge until the deadline of 15th May
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The AD STARS 2021 Online Festival will run from 25th to 27th August. All winners will be announced on 27th August 2021.
Cheil Worldwide Seoul releases new campaign for ice cream brand Bravo Cone to continue its legacy with Millennials and Gen Z consumers
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The film opens with protagonist driving his car furiously as if he is in the midst of high-speed car chase.
AKQA Shanghai promotes Jon Ip to MD role
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The Hong Kong born, New York raised and Shanghai-shaped Ip, has more than 20 years of industry experience.
Ogilvy lands 2021 Network of the Year at Clio
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Ogilvy's haul included 4 Grand Clios, 12 Gold, 30 Silver, 29 Bronze and 37 Shortlists.
McDonald’s celebrates cocoon culture with latest night-in campaign via Publicis Singapore
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The film mirrors and celebrates the newfound joys of staying home – dubbed “Cocoon Culture”.
Heckler Singapore expands CG department with Craig Stevenson joining as new Head of 3D
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Stevenson has worked on Lord Of The Rings, Interstellar as well as World War Z, King Kong, Superman.
AMILI wants your poop for #PoopSavesLives campaign via Wunderman Thompson Singapore
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Blood and organ donations can save lives, but did you know that your poop can save lives too?
Dentsu APAC launches ‘Common Ground’ to unite all their offices during Diversity Month
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Anyone at dentsu APAC is able to participate by applying through a matching form, where ‘dentsu twins’ are matched...
Tech company XTREMAX appoints BBDO Singapore
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Currently, Xtremax hosts more than 500 government websites and has been a significant partner to a large number of ...
McCann Worldgroup’s Alfred Wee and MRM Singapore’s Dante Abelarde renew leadership roles on Singapore Crowbar Awards 2021
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Crowbar Awards, widely recognised as the leading award show for emerging creatives from Singapore’s design institutions.
Merlee Jayme, Ali Rez and Natalie Lam to lead Ad Stars 2021 Awards juries as executive judges
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AD STARS has announced three of the industry’s most renowned creative leaders as Executive Judges: Merlee Jayme...
Dentsu International Hong Kong appoints Anna Chan as Media CEO
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Chan brings over 20 years of advertising and digital marketing experience in the APAC region.
M&C Saatchi Indonesia and Garnier encourage Indonesians to take One Green Step towards reversing the effects of climate change
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The 1-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone.
Bestads Six of the Best Reviewed by Pierre Chan, CD, One Twenty Three West, Vancouver
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Cannes Lions announces shortlist jury for 2021 awards: 37 from Asia included
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Cannes Lions comprise 52% female jurors this year, the highest on record.
GREY Malaysia’s Graham Drew and GREY Japan’s Ken Mitani on working together and recent creative success
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Campaign Brief Asia spoke to both of them on the new campaign and working together.
Pond’s Men says to look great you first need to look scary via new print campaign created by Ogilvy Singapore
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To get men to try the new Pore Vacuum face wash, Pond's Men explored the fun part of the product application.
Ogilvy Singapore’s Decathlon campaign reminds you that sport isn’t about rules as the first rule of sport is to play
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The premise behind the new campaign is that sport isn’t just about the rules.
BBDO Singapore to develop two different campaigns for TAFEP over the next two years
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For this pitch, BBDO Singapore brought together a family of specialist partners PHD, VMSD and IPSOS to present.
Thai creative asks all Young Lions competitors to donate their ideas so many of them come to life with WWF Thailand
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Sausanga wants the ideas to go beyond the awards competition.
Flock Creative Network Jakarta releases new Tokopedia Ramadan film produced by Directors Think Tank
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To spread the message behind these special parcels, a heart-warming story was created featuring ‘box man’.
Ooredoo presents a unique Ramadan message in animated film running across Indonesia, Laos, Maldives, Myanmar and Singapore
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The film is a story based on the premise that the Internet is, literally, what we make it.
MMA & Isobar India launch ‘The Voice Playbook’
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Globally, over 500 million people use Google Assistant every month, with Hindi second only to English.
dentsu’s “force for good” raises awareness in sexual harassment and violence in Hong Kong
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The campaign is launched today, across all mainstream digital video platforms, TV and Out-of-Home.
MRM China hires industry veteran Leo Chu as Managing Director
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Chu began his career with leading agencies like AKQA and W&K, and has held various leadership roles.
Taproot Dentsu India celebrates the dedication and hard work of mechanics in new Shell work
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The films depict individual heroic stories that show the passion and perseverance of Shell Ustaads from across India.
Yiwen Li joins Geometry Ogilvy Japan as Experience Design Director
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Li previously served as Publicis Sapient’s ACD, Experience in charge of Southeast Asia and the Japan market.
The One Club for Creativity announces Virtual Creative Week 2021 from Mon June 7- Fri June 11
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After last year leading the industry as the first global ad and design organization to produce virtual awards shows...
Publicis Singapore launches ‘My Happy Table’ campaign for McDonald’s reuniting families between Singapore and Malaysia
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The activation serves to help bridge the distance felt by many with the border closure between Singapore and Malaysia.
Deadline extended for entries to Campaign Brief’s The Work 2021: Submit your best campaigns by Friday April 30th
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Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Chris Kyme: Postcard from Hong Kong with CC Tang, one of Hong Kong’s Grand Masters
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CC Tang was a force to be reckoned with at Ogilvy during his creative director days and was behind some of the most...
DDB Mudra Group India releases ‘Just Can’t Get Enough’ campaign for McDonald’s McSpicy Fried Chicken starring Rashmika Mandanna
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The two light-hearted films feature 'National Crush', Rashmika Mandanna and celebrate McSpicy Fried Chicken.
Digitas wins competitive pitch for Pan Pacific Hotels Group’s CRM duties
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Headquartered in Singapore, Pan Pacific Hotels Group comprises of three brands.
Dentsu APAC wins Adobe 2021 Digital Experience Partner of the Year award
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The award honours the companies that have made leading contributions to Adobe’s business.
NTUC Income’s single take film via BBH Singapore promises to put its customers first
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The campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person.
The One Club announces Right The Ratio 2021 Summit to advance industry gender equity
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In line with its commitment to advance gender equality and inclusiveness in advertising, The One Club for Creativity...
Seen+Noted: Women’s Work Collective and Saatchi & Saatchi New Zealand enter Cannes Lions with a case study of a campaign that never ran
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Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before...
With restrictions being relaxed Hercules launches new ‘Boys are Back’ spot via Ogilvy India
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The film captures a city in the wake of the return of the young mischief-makers.
Cheil Worldwide Korea creates navigation service campaign to direct tourists around popular Jeju Island via the most beautiful route
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Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots...
72andSunny Singapore partners with Diageo to launch Johnnie Walker out-of-home campaign
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The agency won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker.
Bestads Six of the Best Reviewed by Matteo Maggiore, senior creative, Jung von Matt
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
L&K Saatchi & Saatchi India hires Namit Prasad in senior planning role
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Prasad has worked in planning across Publicis, Lowe Lintas and Mudra over the past 14 years.
Creative Circle: Apple Wang + Andrew Chu
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Top creative thinkers from Asia highlight recent great work that caught their eye...
BBDO Indonesia + BBDO Guerrero Philippines launch campaign for Sweety warning parents to change their kids diaper before it changes them
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Inspired by local myths the print and radio campaign explains how important diaper changing is.
Leo Burnett Thailand shows how M-Electrolyte will help you work tirelessly to excel in sport
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The longer period of time you have been practicing, the greater outcome you can achieve.
UNIQLO’s new UV Protection Wear collection promoted on posters featuring a live UV index
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Targeted at adults aged 25 to 50, the campaign that will also run on other digital platforms online.
APAC Effie Awards 2021 reveals full jury line-up with Mondelez International’s Sindhuja Rai and DoubleVerify’s Takashi Takeda as Heads of Jury
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Both Rai and Takeda are experienced Effie judges who will lead the jury in evaluating marketing communications efforts.
Register now for the 42nd AWARD Awards Virtual Ceremony on Friday 21 May at 1pm Singapore time
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The AWARD Awards ceremony will take place virtually via a live-stream on Friday 21st May at 1pm Singapore time.
Tata Motors overcomes barriers in moving Ramadan film via Ogilvy India
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In the film, a group of employees on their way back home after a work day, find their boss’s car broken down...
OEXPO Paint tells the story of a modern-day fairytale during the Full Moon Festival in Hoi An
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The key phrase in the brief was “Traditional Beauty Hoi An” and in addition to keep it simple, efficient and beautiful.
Dentsu Malaysia picks up media services duties for Resorts World Genting
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The move aims to strengthen Resorts World Genting’s entire media portfolio.
Singapore Airlines unveils new sound identity to be experienced pre flight and onboard aircraft
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Composed by De Livera the symphonic melodies are performed by the Budapest Symphony Orchestra.
How a real estate company’s effort to restore faith in love became Taiwan’s most shared ad
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The film was created alongside dentsu mcgarrybowen Taiwan and launched on 30 October 2020.
Seven Sunday Films signs nb: directors for representation in South East Asia
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SSFs will represent award winning nb: directors, including Jovan Todorovic, James F Coton and Jan Wentz
R/GA Singapore releases report revealing Singapore’s Growing Loyalty Crisis
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The study also unveils the ‘environment and sustainability’ as the most important cause area for people in Singapore.
Seen+Noted: Grey puts Volvo cars to the Ultimate Safety Test in new campaign with a twist
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In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo’s impressive safety tests over the decades.
dentsumcgarrybowen Hong Kong showcases Mitsubishi Electric’s story of ‘Growth’ to celebrate 100th Anniversary in new film
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Teh film celebrates the brands vision in aspects of “Quality”, “Innovation”, “Green Development” and “Future Growth”.
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