New research by distillery shows Indonesians & Malaysians want to see more social purpose in brands, compared to Singaporeans
No Comments
The research also looked at what social and environmental issues were most pressing.
New F5 Shanghai campaign for Alibaba Group and WWF shines a spotlight on the ocean pollution caused by disposable face masks
No Comments
The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du.
The Nine Shanghai raises awareness around recently changed Waste Classification and Administration Regulations in China
No Comments
To develop this project, a variety of representative waste, such as glass bottles, banana peels...
Globe Telecom celebrates International Friendship Day in new campaign via Publicis JimenezBasic Philippines
No Comments
Bright Vachirawit and Win Opas-Iamkajorn join Globe in launching the Friendship Day Challenge.
Energy BBDO Shanghai hires former W+K account management lead Elvis Li as general manager
No Comments
Li has over 19 years’ experience in account management and business development.
Global creative platform Genero hires Subbaraju Alluri as Managing Director – Asia
No Comments
A Grey veteran, Raju held a number of roles across the agency over his 19 year stint.
Four weeks left to enter London International Awards 2021 including newly released work
No Comments
As a show that’s created for creatives, London International Awards (LIA) believes new, relevant and inspiring work...
Leo Burnett Malaysia and WWF launch Score For Tigers campaign turning football fans into tiger fans
No Comments
“Score For Tigers” has been launched as a TikTok Challenge by Malaysia’s national football team.
McCann Worldgroup expands Alex Lubar, Ghassan Harfouche and Ji Watson’s roles
No Comments
Alex Lubar to Head North America; Ghassan Harfouche Adds APAC Role; Ji Watson Named CEO, McCann Worldgroup Japan.
Grey Hong Kong launches new campaign for Olay China tackling the issue of facial anxiety
No Comments
The campaign revolves around the statement "Fearless of judgement, I have my own beauty" and leverages La Mu Yang Zi...
UM Malaysia’s annual Impact Day raises over RM62K in sales and donations for local businesses
No Comments
Themed solidarity, UM Impact Day this year saw 150 employees from Ensemble Worldwide, UM Studios and UM in Malaysia...
DDB Mudra India appoints Anand Murty as Strategy Head
No Comments
In a career spanning over 18 years, Murty has previously worked for Ogilvy & Taproot Dentsu and Reckitt Benckiser.
Chris Kyme: Postcard from Hong Kong – The do it yourself gang
No Comments
Recently I enjoyed a rather spirited gathering with a bunch of respected local industry veterans.
PZ Cussons appoints Lion & Lion to develop integrated eCommerce strategy for Indonesia
No Comments
The agency will manage creative visual curation by designing PZ Cussons’ digital shelving across all its sub-brands.
Publicis Groupe promotes Irene Chang to CEO of Publicis Groupe Taiwan + Kevin Yang to CCO and CEO of Leo Burnett Taiwan
No Comments
In the newly created CEO role, Chang will be leading the entire Publicis Groupe Taiwan agenda across Publicis Media.
Dentsu X tops RECMA’s global rankings for third year as world’s fastest growing media agency
No Comments
RECMA is an independent research company which reports and tracks the performance of media agencies around the globe.
Doris Kuok joins dentsu International Hong Kong in the Head of Strategy role
No Comments
With more than 20 years of industry experience, Kuok is a seasoned leader specialised in global integrated communication
Saatchi & Saatchi Australia named regional Agency of the Year; McCann Worldgroup named top Global Network at New York Festival Awards
No Comments
The Global Network of the Year Award went to McCann Worldgroup. Top holding company was IPG.
M&C Saatchi creates Southeast Asia Hub with Singapore, Jakarta and Kuala Lumpur offices
No Comments
The Southeast Asia Hub will include 3 M&C Saatchi offices and its award-winning Performance division.
F5 wins 6 awards at last week’s Shanghai International Advertising Festival 2021
No Comments
The Shanghai-based creative boutique agency receives their honors across various categories.
Mitsubishi Electric Hong Kong partners with dentsumcgarrybowen Hong Kong to teach children about sustainable living through innovative technology
No Comments
Mitsubishi Electric Hong Kong introduces “Connecting Children with Nature” program...
BBDO’s Josy Paul hosts first Cannes Lions Community Meet up – The Empathy Circle
No Comments
There will be two sessions held for Lions Members on the 28th July, 10am and 4pm BST.
Former AutumnGrey India’s Sahil Trehan launches Marketing Technology Firm RazorLabs
No Comments
RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built...
BBDO Pakistan and Surf Excel aim to improve cricketers’ fielding abilities by introducing new cricket trophy
No Comments
The activation was announced with a series of films that demonstrated the desire cricketers would have for this trophy.
Friends adult diapers launches film to educate the risk elders face using the toilet at night
No Comments
Friends hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night.
Dentsu Jayme Syfu Philippines elevates 12 staff
No Comments
The promotions usher in the next generation of leaders at Dentsu, an invigorating batch of young blooded...
Bestads Six of the Best Reviewed by Matt Eastwood, Global CCO, McCann Health, New York
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Insurance company Shinhan Life launches Korea’s first virtual human via TBWA\Korea
No Comments
Shinhan Life virtual influencer, breaks down the traditional codes applied to financial communications to appeal to MZer
Reprise Digital Malaysia says hello to the great outdoors in new Ford campaign
1 Comment
The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continued lockdown.
Fishermen Malaysia lands telco challenger TIME dotCom as a client following competitive pitch
1 Comment
Fishermen Integrated also serves as the creative and digital agency for renowned brands like Pizza Hut, Nando’s & Grab
Five weeks left to enter London International Awards 2021: entries due Tuesday, 31 August
No Comments
There are six weeks left to enter the London International Awards. The 25% entry discount will remain through 31st of...
After nearly 15 years NAB breaks up with Clemenger BBDO Melbourne; hands creative account to TBWA Melbourne after review
No Comments
After nearly 15 years NAB has broken up with Clemenger BBDO, Melbourne, handing its prized creative account to sister Om
DIRECTOR’S PROFILE: Meet Directors Think Tank Director Wei Peow
No Comments
When the industry vet isn’t directing, he can be found cycling or riding his motorbike beyond the city.
CANON celebrates the power of photography in film via BSPK Tokyo for Tokyo Olympic Games
No Comments
The campaign centers around a tagline - “One Image. Thousand Dreams”.
Auto Vision launches first international automotive awards and festival in China
No Comments
This is the first time AutoVision Awards has been authorized outside its place of establishment since it was founded.
Q&A with DDB CD Christie Cooper on NZ’s self-deprecating humour and her love of mentoring
No Comments
Q&A with Christie Cooper, creative director at DDB Aotearoa, who is representing New Zealand on the Ad Stars 2021 Jury.
M&C Saatchi Singapore leadership team exits agency to take over ownership of Dayre
No Comments
Tanuj Philip, Anthony Khoo, Toh Han Ming, Sangram Sengupta, Katherine Teo & Nicholas Leow leave the agency.
Seen+Noted: Facebook celebrates skateboarding at the 2020 Tokyo Olympic Games in new campaign via Droga5
No Comments
Facebook and Droga5 New York have launched a new global campaign celebrating skateboarding's debut at the 2020 Tokyo...
GIGIL Philippines latest campaign demonstrates how Mega Tuna is so delicious you’ll even fight yourself for it
1 Comment
The spot features a 'manananggal,' a creature from lower Philippine mythology who cuts her body in half to prey...
Colgate’s #YimsuGeneration campaign empowers Thais to become the generation with resilient smiles via Soho Square Bangkok/Red Fuse
No Comments
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light.
Isobar India launches white paper on the new touch-starved world and what it means for us
No Comments
Isobar decided to probe this further and discovered a behavioral new normal known as ‘Touch starvation’.
FCB India elevates Debarpita Banerjee to CEO, Surjo Dutt to CCO and John Thangaraj to CSO
No Comments
FCB India has been created as a hybrid new agency for a new era of hybrid marketing, combining hybrid talent & hybrid...
Launched the same day as this week’s complete lockdown in Thailand, Audacity Co sends message of hope and positivity
No Comments
The film doesn't feature any logo's or promote anything, other than giving hope to one another.
Directors Think Tank adds top Australian director Martin Wilson to their roster
No Comments
Highly-acclaimed Perth-based director Martin Wilson to work across the DTT global network.
Youngster BKK awakens local spirits blended with global favorites for Disney+ hotstar launch
No Comments
Campaign uses simple situations that relate to Thai daily lifestyles and beliefs so that Thai audiences stay connected.
Kunal Roy joins Dentsu Malaysia in newly created role of Creative CEO
2 Comments
Roy brings 20 years’ of experiece with marquee agencies such as Leo Burnett, Saatchi, Cheil, Ogilvy, BBDO & TBWA.
DDB’s upcycling initiative The LampPost Project returns in partnership with BreadTalk Group to introduce the LampPost Furoshiki carryall
No Comments
Each bag comes with a selection of handpicked local favourites and sustainable merchandise from BreadTalk Group.
LIA announces the 2021 Ambient & Activation, Print, Poster and Billboard jury
No Comments
Judges from Asia include Cheil Hong Kong's Wilson Ang, GIGIL Manila's Herbert Hernandez & Shanghai based Baris Gencel.
Ad Stars calls on creative industry to secure a virtual exhibition booth at Ad Stars Festival
No Comments
Ad Stars is launching virtual Exhibition Booths to help production companies, media, digital and technology...
Ogilvy Mumbai launches new campaign for JSW celebrating the unstoppable spirit of the Indian Tokyo Olympics 2020 team
No Comments
This campaign keeps in mind the preparation done in the lockdown of 2020.
Cresta puts a line in the sands of time
No Comments
The Cresta Awards has an exotic twist to its announcement of the final deadline for entering this year's awards.
Carat India appoints Avilash Chakraborty as Associate Vice President, Strategy
No Comments
With more than 13 years of experience, Chakraborty has worked at JWT, Y&R, Cheil and more.
Wolf BKK Thailand and AP THAI’s new film exposes what your dog gets up to when you’re not there
No Comments
Security Camera with speaker is one of the main features of AP’s innovations that AP provided in every townhome.
Bestads Reviewed by Greg Hahn, co-founder and chief creative officer of Mischief, New York
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Virtual Shibuya expands to Harajuku with V-Commerce via Geometry Ogilvy Japan
No Comments
Capturing the district’s rich cultures of music, art, and fashion with its exclusive virtual shops and entertainment.
Toyota pulls Tokyo Olympic Games ads in Japan
1 Comment
Toyota’s decision is “a big body blow to the Olympics,” said Droga 5's David Droga in a quote to The New York Times.
F5 Shanghai wins multi-agency pitch for Luzhou Laojiao’s branding and creative business
No Comments
Six different agencies competed for the account, with F5 coming out as the agency that will spearhead...
Publicis JimenezBasic Philippines and Lazada showcase how data can write a hit jingle
No Comments
Using daily consumer data, the brand was able to mine through over 90 million items and services to discover the most...
Fred Levron to take up Global Chief Creative Officer role at Dentsu International
No Comments
Levon helped lead a creative transformation that saw FCB becoming Cannes Lions 2020/2021 Network of the Year.
Singapore Creative Circle Awards announces the return of the GONG Awards for 2021
No Comments
Closing date for submission is on Thursday, 09 September 2021 and judging will take place on Friday, 15 October 2021.
Six weeks left to enter London International Awards 2021: entries due Tuesday, 31 August
No Comments
There are six weeks left to enter the London International Awards. The 25% entry discount will remain through 31st of..
Muma Malaysia and Mitsubishi tell quirky tale of men attempting to gain exit licences from wives
No Comments
Director’s Think Tank and Real Time Studios had earlier collaborated with Muma in creating a colloquial music video.
Indrajeet Mookherjee elevated to Managing Partner at dentsumcgarrybowen India
No Comments
Mookherjee was previously President - South, dentsuMB where he led operations for offices in Bangalore, Chennai & Kochi.
Campaign Brief’s The Work 2021: BBDO edges out TBWA for the Network of the Year accolade
No Comments
The top networks in THE WORK 2021 were #1 BBDO, #2 TBWA, #3 DDB, #4 Ogilvy, #5 Dentsu, Leo Burnett, #7 Grey Group...
Ogilvy & Mather Taiwan takes out Taiwan’s THE WORK 2021 Agency of the Year title with dentsu mcgarrybowen Taiwan ranked at #2 and Wunderman Thompson Taiwan at #3
No Comments
Ogilvy & Mather Taiwan's Vogue 'UNI-FORM' campaign received 4 Acceptances.
Flock Creative Network Jakarta ranks #1 as Indonesian Agency of the Year just ahead of #2 Hakuhodo in Campaign Brief’s The Work 2021
No Comments
Flock Creative Network Indonesia's 8 Acceptances in THE WORK 2021 were for clients including Jeep, McDonald's & Ziebart.
AD STARS releases 2021 finalists: Japan + Thailand score highest number of finalists from Asia
No Comments
The agency networks with the highest number of finalists are: Dentsu (112 finalists), Ogilvy (108 finalists), BBDO...
LinkedIn users reveal their insecurities via BBH Singapore’s Barn Internship Program ‘Our Imposter Stories’ campaign
No Comments
In a 2-week long campaign titled “Our Imposter Stories” by BBH Singapore, four interns from the 2021 Barn Programme...
Wunderman Thompson Intelligence’s Transcendent Retail report tracks China commerce trends going global
No Comments
The report identifies opportunities for brands interested in selling to Chinese consumers as well as brands...
Dentsu International accelerates industry leadership with substantial progress on environmental, social targets during 2020
No Comments
Year-on-year, dentsu reported strong results against its environmental and social targets.
DIRECTOR’S PROFILE: Meet Directors Think Tank Director Zhafran S
No Comments
When the 26-year industry vet isn’t directing, he can be found listening to his collection of vinyl & cooking.
Grab’s Father’s Day film via VMLY&R COMMERCE generates over 7 million views in just one week
No Comments
The film thanks hard working dads across the region, highlighting the key roles they play, not only for their families.
The One Club/3% Movement Next Creative Leaders 2021 name five jurors from Asia
No Comments
Now in its seventh year, Next Creative Leaders is a free portfolio competition that identifies, celebrates...
Isobar India hires Pragati Rana as Senior Vice President of Strategy
No Comments
Prior to this, Rana was General Manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India.
How One Bowl of Bolognese Could Help an Industry of Millions Facing Burnout
No Comments
Global advertising industry award winner and recovering workaholic now based in the U.S., Karen Maurice-O’Leary...
Malaysia’s Agency of the Year title in Campaign Brief’s THE WORK 2021 goes to Leo Burnett Malaysia: Grey Group at #2 + Muma Malaysia #3
No Comments
Leo Burnett Malaysia 10 Acceptances in THE WORK 2021 were across four different campaigns for Maxis and other work.
Seen+Noted: Channel 4’s highly anticipated Tokyo Paralympic Games campaign transports viewers into the brutal world of the Super. Human.
No Comments
Channel 4 has today launched a major new advertising campaign for the Tokyo 2020 Paralympic Games – Super. Human.
Natalie Lam + Vicky Wang join the non traditional jury for the London International Awards
No Comments
Deputy Chief Creative Officer, Worldwide at Ogilvy, Joe Sciarrotta has been named Jury President.
Damon Stapleton: Relax, reality comes later.
No Comments
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.
Dentsu Inc Tokyo named Japan Agency of the Year in Campaign Brief’s THE WORK 2021: Geometry Ogilvy ranks #2 ahead of equal #3 Beacon Communicatons + TBWA Hakuhodo
No Comments
Only 3 Accepances split up 1st to 3rd in Japan's Agency of the Year title.
Pizza Hut Malaysia appoints media planning and buying duties to Dentsu Malaysia
No Comments
As a partner, dentsu has put together team Red Roof that brings resources across the group to implement a seamless...
Jury of Leading Marketers to Select The One Show CMO Pencil 2021 Winner on Tuesday, July 20
No Comments
Honoring the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners.
Saatchi & Saatchi Australia’s ‘Donation Dollar’ for Royal Australian Mint takes out Best of Show at 2021 New York Festivals Advertising Awards
No Comments
Saatchi & Saatchi Australia’s “Donation Dollar” for The Royal Australian Mint earned the top honor in the 2021 competiti
BBH Singapore releases global 180 campaign film for the launch of Riot Games ‘League of Legends – Wild Rift’ mobile game
No Comments
Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the...
Tencent China adds China Agency of the Year title to their overall #1 APAC ranking in Campaign Brief’s The Work 2021: The Nine Shanghai ranks #2
No Comments
The Nine Shanghai ranked #2 in China ahead of TBWA\Shanghai (#3) and BBDO China at #4.
Cheil Worldwide Hong Kong takes out THE WORK 2021 Agency of the Year title in Hong Kong: #2 is Saatchi & Saatchi + #3 is TBWA Hong Kong
No Comments
Cheil Worldwide's most successful campaign was Volkswagen 'Abandoned Stations' which received 5 Acceptances.
Global advertising spend set to rise by 12.6% this year to reach US$665bn
No Comments
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in more than a decade.
Impressive overall Asia-Pacific ranking sees DDB Mudra Group named India’s Agency of the Year in Campaign Brief’s THE WORK 2021: #2 is Grey Group
No Comments
#2 ranking in India went to Grey Group India who had 10 Acceptances for three different Gillette campaigns.
Publicis Groupe Hong Kong appoints Katheryn Lui to Chief Strategy Officer role
No Comments
Bringing her 20 years of multicultural marketing and advertising experience in Hong Kong and Australia into Publicis...
GET THE CB
DAILY BULLETIN
Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
GOLD SPONSORS
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
