Archive

Spikes Asia 2021: Who were Asia’s top agency performers?

No Comments

View the top performers in Asia, led by Dentsu Tokyo, Wunderman Thompson Bangkok & FCB Ulka India Delhi.

Lays Potato Chips + Happiness Saigon team up to create plug in that automatically turns subtitles on when you crunch potato chips

No Comments

The team trained an AI on 178 hours of crispy chip crunch sounds gathered from around the world.

Paul Catmur: A Manifesto for Mediocrity

7 Comments

By Paul Catmur, co-founder of Barnes, Catmur & Friends.

Doo Creative India creates intrigue to the building material’s category in new campaign for Bison Panel

2 Comments

The campaign aims to change the perception of the building material's category.

APAC Tambuli Awards 2021 announces jury members for the creative cluster categories with Malcolm Poynton as Jury President

No Comments

The Asia Pacific Tambuli Awards 2021 announced the jury members of the Creative cluster categories

Center Fruit gum launches new campaign via Outreach Nepal starring Swastima Khadka

No Comments

Center Fruit, Nepal’s largest gum brand announces Nepalese actress Swastima Khadka as its brand ambassador.

Saatchi & Saatchi Melbourne, Dentsu Tokyo + Wunderman Thompson Thailand score multiple Grand Prix awards at Spikes Asia 2021

No Comments

Australia takes 8 Grand Prix awards - Japan has 4, Thailand won 3, India and NZ with 2. Malaysia scores 1 Grand Prix.

Wunderman Thompson’s Annette Male and AliExpress’s Christina Lu Named Heads of Jury for APAC Effie Awards 2021

No Comments

As Heads of Jury, they will lead and moderate the judging sessions to award the best-in-class marketing communication...

Bestads Six of the Best Reviewed by John Larigakis, CD, One Twenty Three West, Canada

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Failures are what fuels the greats as depicted in this spot via Lowe Lintas Bangalore for Unacademy

No Comments

The campaign focuses on Sachin Tendulkar's rigorous and painful journey to excellence.

Kraft Heinz in China appoints VMLY&R to develop human-centred product innovations

No Comments

VMLY&R won the assignment via competitive tender. They worked with Kraft Heinz in Asia since 2016.

Wunderman Thompson Commerce report shows online shopping stopped Covid-19 from stealing Singles Day and Chinese New Year

No Comments

The report speaks to the China findings but within the report there are insights from the US and UK too.

Tata Motors says ‘Reclaim Your Life’ in new campaign via Ogilvy Mumbai

No Comments

The 'Reclaim Your Life' campaign is an ode to the evolution of the Tata Safari.

Red Havas launches Red Havas Health to expand their global health offering

No Comments

The offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Philippines & ..

Publicis Groupe elevates Heidi Zhang and Sandy Wu in China

No Comments

Heidi Zhang has been promoted to CSO of Publicis Communications China & Sandy Wu to MD of Saatchi & Saatchi Shanghai.

Creative Circle: Lili Jiang + Ali Silao

No Comments

Top creative thinkers from Asia highlight recent great work that caught their eye...

WildAid launches campaign marking World Wildlife Day created pro bono via BBDO Bangkok

No Comments

The campaign features five species and ask the public to react against wildlife trade by refusing wildlife products.

Not sharing is the new caring, post lockdown in SangSom’s latest campaign via Sour Bangkok

No Comments

SangSom redesigns the iconic 'Sharing Bucket' to be a social responsible 'Bucket For 1.'

Call for entries to Campaign Brief’s The Work 2021: Free to enter – Deadline Friday 16th April

No Comments

Now in its 19th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.

Edelman names Neeraj Khanna Head of Marketing for APAC

No Comments

Khanna will lead the network's regional marketing strategy, reporting into Bob Grove.

Gavin McLeod departs Ogilvy Sydney for chief creative officer role at CHE Proximity; Glen Dickson promoted to deputy CCO

No Comments

CHE Proximity has today announced the appointment of Gavin McLeod as chief creative officer, joining the Sydney...

Directors Think Tank wins gold at Spikes Asia for Petronas ‘Land of Light Bulbs’

No Comments

All three episodes were co-directed by Directors Think Tank director and co-owner Rajay Singh.

50% entry discount extended for London International Awards entries finalised through 31st March 2021 due to unprecedented demand

No Comments

London International Awards (LIA) has extended the 50% discount for entries finalised through 31st March 2021 due to...

Seven Sunday Films announces new leadership team following regional expansion into Singapore & Malaysia

No Comments

Joining the management team are Yugi Darmawan, Gilang Darmawan, Afeeq Nadzrin, Dessy Arsyad and Pantun Hutagaol.

APAC Tambuli Awards 2021 reveals jury members for Humanity and Culture and Digital + Ecommerce categories

No Comments

The APAC Tambuli Awards 2021 submission deadline is set for April 5.

Spikes Asia hands out 58 Golds with Australia scoring 21, New Zealand 10 and Thailand + India with 7 each

No Comments

Spikes Asia handed out 293 gold, silver and bronze awards across 23 categories this year.

Ted Lim: Why bother with awards?

No Comments

Forums like AdFest help us to recognise good work (not just good ads) and set standards so the industry has a North Star

Grey Group China hires Sharlene Wu as Chief Executive Officer replacing Jeff Kwek

No Comments

Wu joins Grey Group from Proximity China, where she was CEO and spent the last 13 years.

WPP AUNZ’s newly formed Ogilvy AU Network offers stronger and more integrated offer

No Comments

WPP AUNZ today announced a further strengthening of the Ogilvy brand, with the formation of the Ogilvy Australia Network

Three from APAC named to Fusion DEI Jury for ADC 100th Annual Awards

No Comments

Creatives from Japan, Philippines & Sri Lanka have been selected by The One Club for Creativity to serve on the jury...

McDonald’s Hong Kong and Keung To partner up to rejuvenate the Big Mac in new campaign via DDB Group Hong Kong

No Comments

Keung To is bringing back the Big Mac Chant, with updated bacon lyrics and adding his own flair to the nostalgic tune.

Digitas India and digibank by DBS use sound to good effect to get users acquainted with Budget concepts

No Comments

A wrap-up video was released which comprised a musical summary to denote the variety of sounds that were used in the ...

Sri Lankan women’s cricket captain Chamari Athapaththu challenges women’s empowerment barriers via Magic Mango Sri Lanka campaign

No Comments

Chamari invites society to follow her parents’ lead to encourage girls to continue to follow their dreams...

Firzan Mulafer appointed Managing Director for Publicis Communications Malaysia

No Comments

Mulafer brings along with him two decades of experience across every facet of the business.

Dove and Ogilvy India challenge toxic beauty practices following the stories of five real women in #StopTheBeautyTest campaign

No Comments

To add power to the campaign Ogilvy India decided to stay true to the brand world of using real women, real stories.

McCann releases the Truth about Culture and Covid-19: strong trust in government handling of pandemic despite rising racism concerns

No Comments

The study has been running since March 2020 & since its inception, has included China, India and Japan in the survey...

HSBC and Wunderman Thompson Hong Kong kickstarts the Year of The Ox with ‘New Year, New Rewards’ campaign

No Comments

There was a Facebook Premiere launch of the virtual projection film at 8:18 PM on the 1st day of Chinese New Year.

Dentsu Malaysia consolidates all AIA Malaysia’s creative business

1 Comment

The move aims to maximise AIA's branding investments to drive sustainable business growth.

Inspired by traditional values and symbols Dentsu Redder Vietnam launches latest designs of Biti’s Hunter sneakers

1 Comment

Using a spread of iconic imagery, it celebrates today’s generation of Vietnamese who are proudly rising in the world.

5 Days Left to Enter LIA With 50% Discount on Entry Fees

No Comments

LIA is giving a 50% discount on standard entry fees for submissions finalised by Sunday, 28th February 2021.

Gigil celebrates the most number of Philippines’ finalists at Spikes Asia

No Comments

GIGIL has been shortlisted 6 times for 5 pieces of work in various film categories across 4 different clients.

Reprise Digital appoints Vincent Spruyt as Global Chief AI Officer

1 Comment

Spruyt is a recipient of the prestigious MIT Technology Review “35 Innovators Under 35” award.

IKEA India’s latest campaign highlights its understanding of home during changing times

No Comments

COVID-19 has made the home the epicenter of everything we do and pushed us to re-evaluate how living spaces are utilized

Platinum Guild International and PG One presents the tenacity of platinum

No Comments

PGI appointed PG One after a pitch to work on the Platinum Education Campaign.

MullenLowe Mishra Vietnam appoints ex PHD Vietnam’s Hung Nguyen as Business Director

No Comments

This latest appointment comes in addition to Guilherme Tonon coming on board as Head of Strategy & Consumer Engagement.

McDonald’s India North and East launches #MatchedByYou campaign via DDB Mudra India

No Comments

The #MatchedByYou campaign includes the choice of adding Coke or Fries with select McDonald’s menu items.

Shanghai-based directing team, FARFAR Films celebrates their two-year anniversary

1 Comment

China’s up-and-coming directing duo Kevin Lee and Iris Zhang celebrate their two-year anniversary this February.

BBDO Bangkok and Mum Films release final four ‘Sex Talk’ episodes for Thai Health Promotion Foundation

No Comments

Each episode focuses on a different family members sexual issue with a solution and Dos and Don’ts.

Bestads Six of the Best Reviewed by Oren Meir, CEO/CCO, Addict Israel Advertising Agency

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Australia, India and New Zealand lead at the shortlist stage of Spikes Asia 2021

No Comments

The work is being judged by a diverse group of 83 creative leaders from across APAC and the world.

Two Golds to Japan as Spikes Asia releases winners of Young Spikes Film + Integrated competitions

No Comments

This years Young Spikes competitors were asked to fulfil a brief set by Conservation International.

Ida Siow elevated to President role at 72andSunny Singapore

5 Comments

Siow has over 15 years experience in major networks across the world including BBH London and Ogilvy Shanghai.

AWARD School 2021 applications set to close this Thursday, 2pm Singapore time

No Comments

Applications for Australasia’s most acclaimed course in creative thinking, AWARD School's new online program, will...

Edelman elevates Ashutosh Munshi to Head of Brand for APAC

No Comments

An industry veteran, Munshi joined the firm 18 years ago and has worked in its Mumbai, London and New York offices.

Just One Week Left to Enter LIA With 50% Discount on Entry Fees

No Comments

Finalise your LIA entries by 28th February 2021 and be invoiced at 50%

Tencent’s VooV Meeting video conferencing app targets mobile users in China

No Comments

As a newcomer to the video conferencing market, VooV Meeting targeted mobile users instead of PCs where Zoom dominated.

Asia-Pacific Tambuli Awards 2021 names jury presidents

No Comments

The jury presidents for 2021 are Malcolm Poynton, Merlee Jayme, Steve Coll, Kuo-Hi Lee and Emily Poon.

HSBC Singapore champions changemakers with new brand platform via Wunderman Thompson Singapore

2 Comments

Over the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance.

DDB Group Hong Kong launches new social content offering company, Motion

No Comments

The new division will be led by former ECD of DDB Group Hong Kong, Jamal Hamidi, as Managing Director of Motion.

Former Water’s Edge creative partner Andy Lee and client services director Michelle Tee partner to from new agency, W/E + Partners

2 Comments

10 former team members of Water’s Edge like its Creative Director, Julius Sim, join the new agency.

Philippines creative star Bryan Siy signs on with TCP-TBWA\Indonesia as Executive Creative Director

51 Comments

Siy moves to Jakarta to lead the creative department at TBWA’s Indonesian agency in partnership with CEO, Soum Banarjee.

APAC Tambuli Awards launches the inaugural young marketing leaders of the year awards

No Comments

The award recognizes high-potential marketing professionals around Asia Pacific between 27 and 35 years old.

Crazy Domains explores wild ideas in new mockumentary films via electriclimefilms

No Comments

In close collaboration alongside Crazy Domains by Dreamscape Networks, electriclimefilms has produced a series of films.

MoneyOwl wises up with new brand campaign from e Singapore

10 Comments

The MoneyOwl campaign, consisting of a series of print ads and brand videos, breaks this week.

BBDO Guerrero Philippines calls for entries for their 2021 virtual internship program

No Comments

Every year, the agency opens its doors to aspiring young creatives who would like to jumpstart their advertising journey

New York Festivals Advertising Awards 2021 names Ralf Heuel as Jury President leading 25 Executive Jury members

1 Comment

This is the 11th year that New York Festivals has brought together a panel of globally respected innovators.

BBH Singapore and Black Sheep develop launch campaign for Catapult, Southeast Asia’s first integrated leadership learning hub

No Comments

The current project is a continuation of a two-year relationship that saw BBH/Black Sheep Design develop the brand.

The Nine Shanghai invites customers to experience the unique reading philosophy of Chinese bookstore chain Yan Ji You

No Comments

The project has attracted over 10 thousand consumers participated. Over 100 media reported this campaign on their own.

The Film Factory transforms its Thai production empire into a Multi Independent Company

No Comments

The organization will transform into the Multi-Independent Company with six affiliate companies of different expertises.

Talabat saves the day in new Super Saver campaign via Team Red Dot Dubai

No Comments

The term 'Super Saver' became a saviour in specific food-related situations in the two films.

Two AM Music Malaysia drops some deep bass for French streetwear brand, BRDR

No Comments

The hard hip-hop beats and bold narration deliver a powerful combo that amplifies the energetic persona of the brand.

L&K Saatchi & Saatchi India hires Dipti Rode as Senior Creative Director

No Comments

Rode joins the agency from What’s Your Problem where she was instrumental in driving creative engagement and strategy.

Seen+Noted: Flybuys captures ‘Give a Flybuys’ Aussie attitude in new work via CHE Proximity

No Comments

‘Give a Flybuys. Take More’, launched by CHE Proximity, will appear nationwide with TV, OOH and social rolling today...

Mark Tutssel named overall jury chairman for APAC Tambuli Awards 2021

No Comments

As overall jury chairman, Tutssel will head the overall executive jury.

Grey Malaysia collaborates with Directors Think Tank on Telekom Malaysia digital campaign to inspire Malaysians to reach further

No Comments

The film shows how we are all interconnected with each other thanks to Digital Malaysia powered by TM.

Havas Group acquires BLKJ Singapore to create BLKJ Havas

13 Comments

BLKJ was founded at the end of 2016 by Rowena Bhagchandani, Joji Jacob, Lester Lee, and Khalid Osman.

LIA initiates an industry first one-to-one virtual coaching program under Creative LIAisons

No Comments

London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow...

Bestads Six of the Best Reviewed by Frederico Roberto, ECD, Interweave Agency, London

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Will Jin appointed as new Managing Director of Cheil South West Asia

No Comments

Jin joined Cheil Worldwide in 1993, become an Executive in 2013 and served as the President of Cheil Latin America.

Cheil Worldwide Hong Kong campaigns score 14 awards at AdFest 2020

No Comments

The agency’s work won 1 Grande, 4 Gold, 7 Silver, 2 Bronze across the main and craft categories.

WPP AUNZ retires Ikon brand in Australia merging it into AKQA Media

No Comments

WPP AUNZ has announced it is combining local brands Ikon and AKQA Media to create a new next generation media.

AdFest 2020: Recap of all the Grande ‘best of category’ winners from each discipline

No Comments

There were 11 Grande winners at AdFest 2020 - See them all here.

Dentsu named Network of the Year at AdFest 2020 and Dentsu Inc Tokyo takes out Agency + Digital Agency of the Year

No Comments

A summary of statistics for the ADFEST 2020 Lotus Awards entries is available to download.

Dentsu Tokyo leads the agency winners at 2020 AdFest Awards followed by CHE Proximity Melb, Innocean Seoul + TBWA Hakuhodo Tokyo

No Comments

ADFEST announced the winners of the ADFEST 2020 Lotus Awards at tonight’s online ceremony.

Asia Pacific Tambuli Awards 2021 opens Call for Entries: Deadline April 5, 2021

No Comments

The deadline for submission of entries is set for April 5, 2021.

Finalise your London International Award (LIA) entries by February 28 and receive 50% discount

No Comments

LIA is giving a 50% discount on standard entry fees for submissions finalised by 28th February 2021.

You might tremble but not your pics as shown in OPPO Creative China’s print ad for Blitzwolf

1 Comment

The print work shows how you might tremble but not your pics.

Distillery Singapore creates socially distant Ang Bao to celebrate safely this Lunar New Year

No Comments

The design is in keeping with the traditional red envelope to symbolise good luck and prosperity.

Mother Shanghai releases its first Supercell campaign for Brawl Stars encouraging family battles over the New Year

1 Comment

The campaign follows a boy on a mission to uncover a mysterious player's identity, the most formidable Brawler.