Archive

Allianz Insurance discovers the strength to move forward via BBDO Shanghai campaign

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The cold weather and altitude sickness were huge challenges for everyone on the shoot.

Edelman Singapore hires former BBH creative Omar Sotomayor as Executive Creative Director

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Sotomayor brings over 17 years of experience to this role, having worked at Leo Burnett in Chicago and BBH in Singapore.

Wunderman Thompson predicts 100 trends that will define 2022 in ‘The Future 100: 2022’ report

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Wunderman Thompson has today launched the 8th edition of The Future 100: 2022, its annual essential trend almanac..

Damon Stapleton: Creativity. Choose your certainty wisely.

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A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.

The Leo Burnett Group Thailand and Krungsri First Choice collaborate with Thai NFT artist PUCK to launch ‘The First NFT Credit Card’

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Introducing the world's first NFT credit card created by the collaborations of First Choice and “PUCK”.

R/GA APAC grows footprint of Brand Design and Consulting, expands Executive Strategy Director Brady Ambler’s role to lead unit

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Ambler will be leading the BDC APAC unit alongside Executive Creative Director Ben Miles who was appointed last year.

Bestads Six of the Best Reviewed by Stephan Schwarz, Creative Director, BETC, Paris

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

L&K Saatchi & Saatchi India creates new spot to drive Zepto’s biggest offering, fruits & veg

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"The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables..."

Type Directors Club announces ‘Type Drives Culture 2022’ virtual conference March 4-5

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The Type Directors Club (TDC) has announced the launch of Type Drives Culture 2022, a global virtual conference on...

Snap appoints Gareth Leeding as head of creative strategy, APAC; Haran Ramachandran to lead creative strategy for Australia and New Zealand

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Snap has announced the appointment of two senior creative leads for its ANZ and wider APAC operations, further...

Naga DDB Tribal Malaysia ramps up Watsons’ Happy Beautiful Year CNY film

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Extra efforts have also been put into this year’s production. Above and beyond the talented cast members...

Jung von Matt and Bill Yom get together to launch new agency in South Korea

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Currently MD and Chief Creative Director of Jung von Matt HANGANG LCC, Yom envisions the new agency’s goals...

ADFEST announces 2022 Jury Presidents and names Merlee Jayme as Grand Jury President

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The ADFEST 2022 Lotus Awards Jury Presidents that will be participating in this year’s festival include...

M&C Saatchi Indonesia creates 2022 campaign for TikTok with Brand Ambassador Najwa Shihab

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The campaign brings onboard popular journalist, news anchor and influencer, Najwa Shihab, as the Brand Ambassador...

Ogury appoints Udara Withana as Insights & Client Strategy Director in Asia

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Reporting to Charlotte Diemer, Ogury’s Global Head of Insights and Strategy and based in Singapore.

Sweetshop Shanghai launches brand film for new device, OnePlus 9RT

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The short action movie was filmed in Kiev and production took place over three days in various locations.

Dentsu Singapore charts return to pre-pandemic growth as it reinforces bench strength with key senior appointments

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In 2021, dentsu Singapore kickstarted its commitment to being a Force for Good and Growth with successes in business...

Havas Media Group India promotes Uday Mohan to President & Chief Client Officer role

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The elevation comes on the heels of Mohan’s rich, long stint of 14 years with Havas Media Group India.

Countdown to AWARD Awards entry deadline: Midnight AEDT, Friday 21 January

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There is now only one week left to enter the extended and final entry deadline for the 43rd AWARD Awards.

Safely Feel The Real World short film created by Amber Shanghai and Jody Xiong wins a Grand Prix award at the China 4A Awards 2021

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To convey Durex 001 on film, Xiong and Amber Shanghai designed symbolic motifs - an invisible forcefield protecting...

Wunderman Thompson Thailand and Heineken Lao re-define the Festive experience with the Heineken Star Festive BBQ

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The “Star Grill Pan”, is a Heineken signature star-shaped pan, specially designed to distribute the heat throughout...

BBDO Singapore rebrands CIMB with ‘Break Free, Bank Differently’ campaign

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The concept of the first brand film shows what happens when you break free from the rut of inefficient banking habits.

electriclimefilms collaborates with Craft for Mastercard’s Expo 2020 Dubai new campaign

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Spanning over four days, the film was shot across an array of phenomenal locations; from the breathtaking views...

audacity Thailand creates a unique Private Showroom experience to increase Mercedes-Benz sales during the Covid pandemic

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Over the Covid-19 pandemic consumers are concerned about their safety and they don't leave home to come to the showroom.

Tribal Worldwide Singapore and National Library Board launch Curiocity to inspire greater appreciation for Singapore’s identity & heritage

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These immersive installations are set to transport visitors back into the city’s past, and visitors can look forward...

FCB Malaysia shares heartfelt father and son story for RHB Bank’s Chinese New Year film

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As a preface to RHB’s new ESG (Environmental, Social, Governance) aspirations, ‘A Spark for Change’ humanises a cruc...

Tennis Australia launches AO’s new sonic brand via Resonance Sonic Branding

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Tennis Australia has released its new sonic identity for the Australian Open. The brand anthem and audio logo created...

Dentsu APAC expands Prakash Kamdar role to dentsu Indonesia CEO; Wisnu Satya Putra and Arshad Rahman promoted to executive team

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Kamdar has been appointed as CEO, dentsu Indonesia, in addition to his current role as CEO, dentsu Singapore.

Supercheap Auto creates Carpark Carnage in new campaign via TAXI and Chimera Project

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Auto parts retailer Supercheap Auto has launched its most successful ‘Best Performing Oils Under The One Roof’...

Brilliant & Million Thailand launches The New Ye[AR] Celebration Bucket for KFC

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‘New Year without celebrations is like a fried chicken that isn’t crispy,’ - KFC.

WPP’s Red Fuse launches new film for Colgate Philippines demonstrating real courage in a smile

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The campaign is part of Colgate’s ongoing efforts to focus on equity advertising, bringing to life the brand vision...

Actor Salman Yusuf Khan spreads positivity & hope in new spot via Changing Tree India

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Salman Yusuf Khan presents a stirring narrative through this film. He opens the film by taking the audience back to the

Cambodia’s Business Network International appoints ComZone Asia as strategic partners

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“The increased membership and revenue numbers generated between our members in 2021 has shown us the great spirit..."

Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer

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Ilomechina joins dentsu with over 20 years leadership driving digital and organisational transformation.

The Imposterous: Rachel Lounds has a name for all of your problems, but its okay, Phoebe Sloane will be the Auntie that helps you sort them out

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With a new episode every Monday, The Imposterous is hosted by Michael Knox (ECD, Roller) and Graham Drew (CCO...

Yeo Wee Lee returns to Wunderman Thompson Singapore in Head of Technology role

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Yeo has over 3 decades of experience, including application development, technology consulting & business transformation

Ogilvy report: Why brands should adopt a borderless shopping strategy for growth

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The paper argues that success for brands will start with a shift in mindset. Retailers should aim to personalize...

Mediabrands APAC appoints Harrison Boys to Director, Standards & Investment product role

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This role will lead strategic direction and product development for digital standards in the Asia-Pacific region

Hyoeun Kim moves from P&G to Vice President of LG Electronics Global Marketing Center role

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Kim was also behind the award-winning "Fearless of Age" Olay campaign with creative partner Grey Hong Kong...

Tmall and FRED & FARID Shanghai promote the joy of winter sports for annual winter festival sale

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"Goodbye City, See You on Snow" is a snow call for all urban Chinese looking for snowy outdoors adventures.

Men’s ethnic wear brand Tasva urges grooms to be themselves via Taproot Dentsu India campaign

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The film shows a scene from a typical wedding reception. The photographer is instructing the bride and groom...

NYF’s Advertising Awards debuts ‘The Future Now’ category group headed by AKQA’s David Justus

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New York Festivals International Advertising Awards debuts for 2022 “The Future Now”, a new category group launched...

Eight designers highlight their inspiration in DDB Paris campaign for ADC 101st Annual Awards

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A diverse group of eight talented illustrators, animators and artists from around the world have been selected to...

Acko exposes the monsters of insurance in ‘scary’ print campaign via Ogilvy India

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Acko wanted to exaggerate the pain-point. In this case - paperwork. Ogilvy created a setting of the typical brick...

Renowned Thai creative leader Anuwat Nitipanont joins VMLY&R Thailand as Chief Creative Officer

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Known fondly as Bert, he resigned from his chief creative officer role at BBDO Bangkok in October last year.

Olay launches initiative to help close the gender gap in STEM careers via Publicis PG ONE Singapore

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The film showcases different scenarios across the country where girls who are interested in taking up STEM careers...

AWARD School kicks off 2022 enrolment campaign

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AWARD School - Australasia’s most acclaimed course for aspiring creatives - has kicked off its enrolment campaign for...

Media.Monks hires former McCann veteran Jessica Davey as SVP of Client Services APAC

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Her priorities at Media.Monks will be using her domain expertise and salesmanship to deepen & broaden client engagement.

Johnnie Walker extends Keep Walking campaign with The Walkers in South Korea and Thailand

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K-pop icon CL has launched a series of events in the iconic venues that made the South Korean social scene the vibrant..

Bestads Six of the Best Reviewed by Luis Paolo Gatti, Creative Director, Jung Von Matt, Germany

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Joakim Borgström leaves BBH Global CCO role replaced by AMV BBDO London’s Alex Grieve

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Borgström joined BBH in 2014 before moving to the Singapore office as ECD in 2016 before taking on the Global CCO role.

The One Show extends humorous Call For Entries campaign with new ‘Surgery’ spot via DAVID Miami

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DAVID Miami continues the spoof of TV medical dramas with the final spot in its witty “Medicine Avenue” digital film...

Havas Worldwide India appoints Sumeer Mathur as National Planning Head & Managing Partner

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Mathur will be partnering Manas Lahiri, Managing Director and Ravinder Siwach, ED & NCD of Havas Worldwide (Creative)...

Australian Lamb reunites Australia with the rest of the world in MLA’s new TVC via The Monkeys

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Australian Lamb is back with the annual summer campaign, in a new TVC, developed by The Monkeys, part of Accenture...

Chris Kyme’s Postcard from Hong Kong: Happy New Year? Yeah Right…

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Another cheerful snippet that caught my eye over the holiday season came from local independent agency TURN Founder...

Eddy Nazarullah joins Ogilvy Malaysia as CD

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Nazarullah began his career at Leo Burnett Kuala Lumper in 2010 as a copywriter.

Lion & Lion Singapore brings Rebecca Lai on board in Business Director role

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Before joining Lion & Lion, she worked for OLIVER, leading the UStudio Singapore and Bayer Southeast Asia teams...

Pernod Ricard tackles binge drinking through Make Memories, Not Hangovers campaign in Asia

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‘Make Memories, Not Hangovers’, a month-long social media campaign, aims to raise awareness among young adults...

DDB Group Singapore elevates Jeff Cheong to CEO

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Cheong joined DDB in 2008 as Managing Director and Executive Creative Director of Tribal Worldwide Singapore.

Dentsu One Manila kicks off 2022 with big wins including Unilab’s flagship brands

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The agency’s streak continued with incumbent brands as they also won new assignments from Honda Cars and Honda Bikes.

APAC Effie Awards names DKSH’s Nicole McMillan as 2022 Chairwoman

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No stranger to the APAC Effies, McMillan was previously Head of Jury for the 2017 edition of the Awards.

Netflix Philippines promotes Money Heist final season via outdoor projections created by GIGIL

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Money Heist pulled off the biggest heist of all, on landmarks around the country including The Uptown Palazzo...

KFC India marks World Braille Day with Braille-enabled menus across restaurants

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A first of its kind initiative by a QSR brand, the menus will be available across 500+ restaurants in the country...

Football icon Son Heung-Min teams up with Tiger Beer for new ‘Year of the Tiger’ Chinese New Year campaign via Publicis One Team Tiger

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Directed by The Sweet Shop’s Fausto Becatti, it will roll out in all Tiger markets starting with Asia, Oceania & Brazil.

FUSO drives past the space race and concentrates on Earth in new UltraSuperNew Tokyo campaign

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Last year humans became closer to normalizing space travel enabling voyages to the next frontier.

Lion & Lion appoints ex-dentsu’s Frederik Rasmussen as Client Director of Malaysia

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Rasmussen’s background includes extensive experience on both the client and the agency side of the table.

Finch Agency Indonesia creates campaign launching the new Bank Mandiri super app

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The aim is so Bank Mandiri can break the typical communication that is usually used by other government banking institut

SOUR Bangkok fills the gender gap with next generation female creative leaders

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Their work has successfully involved women’s brand campaigns and expanded its business into entertainment for women...

Peter Draw, Moog Studio and Two AM Music Global team up to create the sequel for the beloved animated world of Ai & AIko

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Bells are ringing, snow is falling and a furry friend is in need of a new home.

Swiggy Genie + Dentsu Webchutney India help Santa Claus find a new job this Christmas

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At the heart of the campaign is a very fun, easter-egg laden ’video resume’ by Santa Claus himself, explaining his...

TBWA\SMP Philippines spreads sustainable holiday cheer with the Nissan leaf orchestra

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Roman’s son, Reynaldo, says there is a need to promote this art, as, “There aren’t many of us left these days..."

Thasorn Boonyanate leaves Wunderman Thompson to join BBDO Bangkok in CCO role

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Pete helped Wunderman Thompson win Advertising Agency of the Year at the Adman Awards in Thailand, two years in a row...

Havas Media Tribes India launches outdoor lead campaign for Swiggy Instamart

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The month-long campaign featuring 36 different smart creatives & vernacular content.

Get your entries into the APAC ANDY Awards: Deadline to enter is December 31st 2021

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Award submissions are free to enter and the winner of each region will be shortlisted for the main global competition

Digi and Naga DDB Tribal showcase the gift of true Malaysian selflessness this holiday season

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"We wanted this year’s story to be about Christmas here in our home. So, we reflected the way it is celebrated..."

Latest McDonald’s film via DDB Mudra India reinforces its commitment to inclusion

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The latest campaign showcases the role that the McDonald’s EatQual packaging plays in addressing one of the many...

Audacity Thailand releases film to find out what motivates medical students for Rama Foundation

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"I stumbled upon a very interesting story from a bunch of medical students about how they got motivated to become..."

Pizza Hut invites Malaysians to pull dip dip pop their pizza via Ensemble Worldwide Malaysia

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The film aims to showcase a fun & interactive styles of eating, alongside the joy and sharing of the beloved pizza.

Gurbaksh Singh: Decoding the code behind The Unfiltered History Tour at British Museum

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Typically, Instagram filters are not meant to scan life-size 3D objects, which in our case, had to scan 10 feet tall...

National Reading Movement reignites love of reading via new Ogilvy Singapore campaign

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The second video, “The Space Explorer’, reveals how a humble tennis coach is also a budding astronomer.

Skoda Auto India celebrates 20 years in India with activation at 10,942 ft above sea level

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Creating one of the highest 3D projections in the country on an intimidatingly sheer rock-face of the Rohtang-La.

Bestads Six of the Best Reviewed by Derek Green, Executive Creative Director, R/GA New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Wunderman Thompson Philippines Right The Ride for the Commission on Human Rights

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Behind the bright colors and vibrant decor that make it iconic lie a pressing problem that has been overlooked for...

Sanjay Bhasin returns to Thailand market as dentsu Thailand CEO, expanding on current role

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Bhasin’s appointment follows the retirement of Khun Amornsak Sakpuaram, CEO dentsu Thailand & Executive Chairman...

GIGIL Philippines encourages Filipinos to find the official Orocan Pail Constellation

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Orocan Plastics actually officially registered stars in the sky to form the Orocan Pail Constellation.

Christmas connections and a playful new year

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Alvin Teoh, Graham Drew and Woei Hern on their Christmas wishes and new year resolutions

THE IMPOSTEROUS: Paul Catmur and Toby Talbot. The Everton F.C of creativity and a Pixar character’s response to falling into advertising

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Paul Catmur is familiar with the stress of a blank piece of paper but he also appreciates the opportunity & excitement..

iProspect India appoints Nitin Sabharwal as Managing Partner – North

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Sabharwal’s first stint with dentsu India was for 7 years wherein he held the position of Chief Operating Officer...

Leo Burnett Thailand releases confronting anti drink driving awareness campaign for Thai Health Promotion Foundation

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This latest campaign titled 'Dad' illustrates the effects of a drunk driver who has caused the loss & tried to atone...