APAC Effies names GIGIL Philippines 3rd most effective independent agency in Asia-Pacific
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GIGIL's performance was the best among Philippine agencies in the APAC Effies this year.
Asia scores 20 gold awards at Cresta 2020: Dentsu Japan top performer with 8, Cheil Hong Kong with 3, BBDO Guerrero Philippines and Wunderman Thompson Taipei 2 each
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The Cresta Awards has revealed its 2020 winners, describing them as ‘a win for the creative industry’.
Ogilvy Thailand launches new film for Colgate showing Thais how powerful a smile can be
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The campaign features 3 inspirational Thais who share the brand’s optimism when it comes to the power of a smile.
Wunderman Thompson India targets at home consumption in ‘Kingfisher At Home’ series
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The film shows a young boy in his mid-twenties who’s hidden some Kingfisher in the fridge being caught by his father.
Havas Singapore elevates Russell Lai to Managing Director role
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Lai joined Havas Singapore in 2015 as Executive Director and was promoted to General Manager in 2018.
Edelman names Yvonne Koh as Head of Corporate in Asia Pacific
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Koh has spearheaded communications functions in both in-house and agencies over her twenty-year career.
Melvyn Lim leaves co-Chief Creative Officer role at Ogilvy Singapore to join Apple
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Lim has been with Ogilvy for 13 years and rose to the Co-CCO role in July 2018.
The 2020 Campaign Brief Asia Creative Rankings: The 227 most awarded ad agencies + Asia’s 2147 most awarded copywriters and art directors
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2147 individual creatives ranked from #1 to #2147 and the most awarded 227 ad agencies in Asia.
Song Zu and Eardrum launch new joint venture Resonance Sonic Branding
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This is not a merger of two companies as Eardrum and Song Zu will continue operating separately.
Contagious to host online APAC Bootcamp Tuesday Sept 29 ~ 25% discount for CB readers
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Campaign Brief readers can access a discount of 25% off tickets.
Ogilvy crowned Agency Network of the Year at 2020 APAC Effie Awards; Ogilvy Sydney, Colenso BBDO Auckland share Agency of the Year title; Asia scores 8 Gold awards
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Ogilvy Sydney and Colenso BBDO Auckland have been jointly named Agency of the Year at the 2020 APAC Effie Awards
Ever Evolving Creative with Tiff Rolfe – brought to you by Facebook Curated ANZ
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R/GA’s new Global CCO, Tiffany Rolfe, shares her vision for designing a more human future and telling the damn truth.
Grey Hong Kong creates Hong Kong Tourism Board’s first-ever domestic tourism campaign for holidays at home
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The campaign is aims to get ‘Hongkongers’, to discover the hidden gems of their home city, and rediscover everyday joys.
Loud Days is back making noise in Asia
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Digital media agency, Loud Days has burst back into the scene by winning three major clients – Spanish energy...
GIGIL Philippines is first Indie agency from the Philippines to win an APAC Effie Gold
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The 2020 APAC Effie Awards Ceremony is being held virtually this year from Singapore, from Sept. 24 to 25.
The rebirth of play with ustwo – brought to you by Facebook Curated ANZ
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In a new series by Facebook Curated, Jay Morgan from Creative Shop talks to New York-based digital design studio...
The son of Central Retail’s owner isn’t the only VVIP in this discount without disguise campaign via Wolf BKK Thailand
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Two imposters and the son of Central Retail’s owner and his wife in disguise all feature in this new film.
How BBH London turned a Whopper into a stage – brought to you by Facebook Curated ANZ
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In a new series by Facebook Curated, Jay Morgan from Creative Shop talks to BBH London associate CDs Ben Edwards and Guy
Leo Burnett Thailand and Soi Dog Foundation create user generated campaign raising money for animal shelters
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After just two weeks, shelter donations tripled thanks to the user generated campaign.
To celebrate world peace day Ki Saigon and Pizza 4Ps use pizza ingredients to bring countries in conflict together
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250 of these boxes were also displayed as an art piece titled ‘garden of peace’ at one of their marque venues.
Japan Post celebrates respect for the aged on national holiday via McCann Tokyo campaign
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The Magosha Letter harnesses smartphone technology, then turning it into a physical postcard for grandparents.
DDB Group Philippines sits down with DDB Global CEO Martin O’Halloran via virtual townhall
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O’Halloran gamely answered questions from DDB Group Philippines’ officers and staff during the session.
MullenLowe Singapore develops #GalleryAnywhere, a digital ecosystem which takes you into the National Gallery Singapore
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#GalleryAnywhere offers five distinct segments including Browse, Watch, Listen, Play and Explore.
Heckler ramps up creative team as Singapore studio celebrates first anniversary
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Previously Mohr worked as senior designer at Heckler Sydney while Amos has worked on a string of Hollywood blockbusters.
Bestads Six of the Best Reviewed by Ian Mackenzie, Chief Creative Officer, FCB/SIX, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Tribal Worldwide Singapore tells the story of Elaine Teo in PUB’s 2020 water conservation campaign
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The manifestation shows PUB's efforts to turn the spotlight on Singapore's past and draw attention to water security.
Special Group and Uber Eats takes ‘Tonight I’ll Be Eating’ platform to US and Canada with new TV spots featuring Mark Hamill and Patrick Stewart
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Special Group Australia has launched Uber Eats’ ‘Tonight I’ll Be Eating’ brand platform in the United States and...
Jason Romeyko, Worldwide ECD, Serviceplan Group rains change on the ad industry with new ‘The Rainmakers’ video series
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Serviceplan rains change on the ad industry with ‘The Rainmakers’ video series.
Mumbai Indians asks fans to celebrate responsibly during IPL 2020 in new campaign via Lowe Lintas Mumbai
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The campaign highlights the DNA of Mumbai Indians’ One Family values where fans are an essential part of the team.
VMLY&R Vietnam partners with Unilever brand Omo to combat flooding in Vietnam
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The campaign has generated more than 207.2k mentions on social media, helping to raise awareness of this important issue
&friends Jakarta launches animated music video for Himalaya highlighting acne shaming
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The anthem featured one of Indonesia’s most popular rappers who is also famous for her women empowerment activism, Yacko
RIP Murphy Chou: A creative legend of the Taiwan advertising industry
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Murphy was a great trainer of young creative talent and has been a continual award winner.
New Stars 2019 winners Zach Lim & Villarica Manuel: Trust Yourself & Don’t Overthink Things
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In August 2019, Zach Lim and Villarica Manuel travelled to Busan, South Korea to take part in the New Stars program.
TBWA\Singapore unites Singapore’s Dance Theatre and Symphony Orchestra in new campaign for the Singapore Tourism Board
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The film follows dancers from the Singapore Dance Theatre performing to music by the Singapore Symphony Orchestra.
Tencent Shenzhen releases outdoor installation ‘IMars Cinema’ campaign for Tencent Youth Science Festival
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The 'space capsule' cinema toured to 10 schools with more than 40 events over two months.
Former R/GA EMEA and W+K China head of strategy Rob Campbell joins Colenso BBDO in New Zealand
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One of the world’s most well-known strategists, Rob Campbell, will be joining Colenso BBDO as chief strategy officer.
22feet Tribal Worldwide India appoints Amrit Panigrahi to lead operations
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Panigrahi spent over 9 years as a functional and process lead with KPMG, Deloitte USI, IBM, Accenture & HCL Technologies
Seen+Noted: Here’s to the original fearless girl
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State Street Global Advisors' classy tribute to Ruth Bader Ginsburg.
Ogilvy Singapore campaign for Changi Airport pays tribute to local tourism community as they prepare for visitors to return
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The film uses visual projections of the attractions such as the HSBC Rain Vortex & Singapore Zoo’s favourite Orangutans.
Dozo rice crackers releases new campaign via Brilliant & Million Thailand
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The concept inspires the consumers with new recipes created with Dozo products mixed and matched with other ingredients.
Lowe Lintas Bangalore launches nostalgic campaign for Haldiram celebrating sweets
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The campaign attempts to turn the spotlight back on traditional Indian sweets or mithai.
Generali Life takes you on a journey through the decades in this film via Leo Burnett Hong Kong
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The film showcases how Generali has stood the test of time and has delivered on its promises for 190 years.
Wieden+Kennedy Tokyo brings Japan’s first virtual model to life for this IKEA campaign
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Imma's living room came to life in an installation at IKEA Harajuku that combined physical space with LED screens.
How Marcel has saved over 2,000 Publicis Groupe jobs throughout the pandemic
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The much-vaunted platform-cum-nervous system helped the holding company leap into action, Dawn Winchester and Carla...
Seen+Noted: Spark showcases how the beauty of storytelling can inspire te reo Maori use everyday in new Kupu app campaign via Colenso BBDO
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Launched in 2018, Spark’s breakthrough te reo Māori translation app, Kupu, has been revamped with new functionality...
Cresta Awards releases shortlist: 2020 sees a surge in Asian and Australasian entries
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Work from 46 countries is represented across the entries that made it through to the shortlist.
Bestads Six of the Best Reviewed by Malcolm Poynton, Global CCO, Cheil Worldwide
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Seen+Noted: How Hennessy VS and Droga5 brought the story of the first Black Chess Grandmaster to life
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Delve behind the scenes of the lovingly-crafted ‘Maurice Ashley and the Black Bear School’ with Droga5 NY’s Ruben Mer...
League of Legends recruits BBH Singapore for global and Southeast Asia assignments
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This is another global win for BBH Singapore, who have had a new business purple patch over the past year.
Visual Retale launches outdoor campaign featuring messages from Malaysian leaders celebrating Malaysia
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Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin participated as well as a number of leading corporate figures.
Dentsu Aegis reappointed to Philips APAC and wins commerce assignments
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The appointment will focus on developing an integrated performance and commerce hub, based out of Singapore.
Young Glory unveils 18k Gold Championship Rings to celebrate winners; announces first judges of 2020-21 season
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Meet the only advertising trophy that gains in value
Tomorrow Shanghai strengthens team with hire of Caroline So and re-hire of Creative Director Jason Chen
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So spent 3 years as Managing Director Leagas Delaney Shanghai and CJ previously held the role of Copy Head at Tomorrow.
Spicy Oishi Prawn Crackers take over TikTok with first ever shrimp-fluencer campaign via TBWA\SMP Philippines
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@hothipon was introduced through the #HOTtawChallenge, the explosive dance craze that blew up on TikTok.
Jacob’s follows-up 2019 Merdeka campaign by celebrating the unsung Malaysians heroes in new campaign via Leo Burnett Malaysia
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2020 has shown that regular Malaysians have always been there going above and beyond, which this campaign celebrates.
KFC increases online sales by 15% in the first month of Master Chick campaign created by Brilliant & Million Thailand
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Customers where also invited to download The KFC Masterchick cookbook online to make their own KFC meals at home.
Naga DDB Tribal releases Merdeka ‘We Are Made In Malaysia’ campaign for Digi
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The campaign thanks the frontliners that went the distance and had the strength of those who found new means.
FCB India awarded top honours at the 2020 Kyoorius Awards taking home 1 Black, 3 Bronze and 17 Blue Elephant gongs
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The Agency also clean sweep the ‘Creativity For Good’ category with all 3 Special Award-Bronze Elephants.
Leo Burnett India’s new campaign for Amazon Prime focuses on how your mood decides for you when choosing what to watch
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The campaign is based on the simple idea that people watch content based on their moods, not based on genres.
Nissan Asia & Oceania launches ‘Dare the impossible, until it’s not’ campaign cautioning you not to watch their latest brand campaign
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The brand reveals a bold new digital-first direction, that has already surpassed 120 million views.
Dentsu’s Yuya Furukawa becomes first asian to receive the D&AD President’s Award
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The award is presented each year to an individual who has made substantial contributions to the creative industry.
Damon Stapleton: Creativity. Maybe Kanye isn’t crazy.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
McCann Worldgroup Bangalore focuses on a different pandemic in this ‘The Ultimate Vaccine’ campaign for WWF India
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This campaign urges us to forge a stronger and healthier relationship with our natural environment.
Naga DDB Tribal Malaysia teams up with local street artist, Kenji Chai to create three murals on KFC’s walls expressing Malaysian culture
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Each wall has a distinctive painting that proudly shows the fusion of KFC and Malaysian culture.
BBDO India and ZeeMelt 2020 bring back 58 of India’s favourite TV show characters
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The poster is a gathering of memorable characters from 58 of India’s most iconic TV shows over the last 40 years.
Ogilvy takes out D&AD Network of the Year gong
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Ogilvy Asia contributed 5 Wood Pencils - two to Thailand and one each to Singapore, Hong Kong and Japan.
Saatchi & Saatchi Thailand & Singapore show how powerful first impressions are in new Oral B 3D White campaign
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The films demonstrates how powerful first impressions are and how someone’s first impression of you could be your smile.
FCB Ulka India launches second phase of DSM India’s Project Streedhan campaign during National Nutrition Month 2020
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Project Streedhan’s second phase, ‘Sehat Ki Tijori,’ creates awareness of the link between nutrition and immunity.
FCB Malaysia launches new Gum & Teeth Protect campaign for Darlie Malaysia starring celebrity chef Anis Nabilah and TV host Gary Yap
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The Gum & Teeth Protect campaign is part of a larger total brand revamp that’s being progressively implemented by Darlie
Tencent China releases animated story of hope and friendship starring two unexpected friends for United Nations
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The campaign kicked off with an animated film featuring a sweet friendship between Penguin and Whale.
IKEA recycles plastic bottles to find them a second purpose in this campaign via Wieden+Kennedy Shanghai
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The “Bottles” film, tells us the story of one lonely bottle's journey from trash to becoming beautiful IKEA curtains.
dentsumcgarrybowen’s Merlee Jayme on Re-Packaging Yourself for 2021
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With a world of furloughs and lay-offs, the advertising and digital creative community was definitely hit big time.
Emily Chang to replace Ronald Sun as Chief Executive Officer at McCann Worldgroup China
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Chang has 20 years’ in Customer Experience, Business Strategy, Cross-Cultural Team Leadership and Change Management.
BBDO Guerrero Philippines’ taste test campaign sees a 77% preference for Pepsi
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The result where that 77% chose the taste of Pepsi among those who participated in major Filipinos cities.
Wieden+Kennedy Shanghai and Nike China remember the love of Kobe Bryant
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The spot is a homage to Bryant's Academy Award-winning animated short 'Dear Basketball'.
#legend Hong Kong launches new work for luxury luggage brand Rimowa inspired by the North American Mojave Desert
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Evoking a nostalgic desire to travel and explore the world, the dynamic visuals act to inspire fellow travellers.
Ogilvy Thailand appoints Tiwat Nitchote as Chief Strategy Officer
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In this newly created role, Nitchote will join forces with the existing management team to harness Ogilvy’s creativity.
Dentsu Impact India relaunches The HT Media Group’s flagship newspaper Hindustan Times
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HT has also unveiled its new positioning - First Voice, Last Word. It represents the ethos of the brand.
Construct Digital Singapore announces signing seven new clients
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Signed clients include eBay, Fuji Xerox Singapore, IPI Singapore, SGNIC, ITMA, Merz Asia-Pacific & an international NGO.
L&K Saatchi & Saatchi India adds to planning team with Disha Pinge joining as Vice President
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Pinge has also worked for other agencies including Publicis India, Leo Burnett and Creativeland Asia.
Dentsu One Bangkok releases charming ‘Happy Eatery’ film to celebrate Bangchak’s 35th anniversary
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Instead of telling a story of Bangchak, the film presents their business mindset through a comparative story.
Chocolate brand Dove puts pleasure first in this short film via BBDO Greater China and 180 Beijing
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The 10-minute short film was directed by rising star female film director Yang Mingming.
Mum Films gives two CCTV cameras a voice to share their stories in this film for Thai Health Promotion Foundation
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The film shows the audience scary moments on the roads that the two CCTV camera's have had to witness.
CJ WORX Bangkok elevates Thanasorn Janekankit to Chief Creative Officer role
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Janekankit has won multiple awards including Thailand's first Grand Prix at Cannes Lions in 2017.
Former Wieden+Kennedy India creative Ankita Tobit signs on at We Are Pi Amsterdam
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Born and raised in India, Tobit spent the last 5 years at Wieden+Kennedy offices around the world.
MullenLowe Group Sri Lanka promotes Dilshara Jayamanna to Chief Creative Officer
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Prior to this appointment, Jayamanna served as Senior Vice President and ECD at MullenLowe Sri Lanka.
Flock Creative Network Jakarta puts favourite movie characters in one film for XL
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The ‘Free Your Movies’ campaign spoofs characters from famous movies on streaming partnered platforms.
Bestads Six of the Best Reviewed by Corinne Goode, Creative Director, BBDO San Francisco
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Finch’s Kyra Bartley directs animated film for Save Our Sons based on the idea that children grow up so fast
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While Bartley lived in Cambodia, she was instrumental in setting up the country’s first professional animation studio.
BBH picks up Kraft Heinz China business
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Following this appointment, BBH China will be the lead creative agency on three Kraft Heinz brands in the country.
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