THE WORK 2026 ASIA HOT LIST #8: SOUR Bangkok

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of this week’s highly anticipated release of CB’s The Work, Campaign Brief Asia will spend the next few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List…

Ranked #8 in Asia with 26 Acceptances, SOUR Bangkok delivered a strong showing across a mix of campaigns, led by its highly awarded ‘It’s Dettol Time’ for Dettol.

SOUR Bangkok is a consistent high creative performer in Campaign Brief’s The Work, ranking at #15 last year and #11 overall in APAC in 2024.

The accepted work includes SangSom ‘Unban The Art’, Girl From Nowhere ‘The Reset’, vivo – V70, SangSom ‘Pixel Bar’ and MK Restaurant ‘MongKol IMC’ and ‘Never Ending Thank You’, cementing its place among Asia’s leading agencies in The Work 2026 Hot List.

This year 245 ad agencies and production companies entered Campaign Brief’s The Work 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).

VIEW THE WORK 2026 (active from Thursday September 17)

Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin to be among the first in Asia to see the results.