• TVC Directory
  • Advertise
  • BestAdsOnTV.com
  • Jobs
  • Rankings
    • Executive CDs
    • Agencies
    • Creative Directors
    • Creatives
    • TVC Directors
    • Clients
    • TVC Companies
  • Portfolio & Reel
  • Filters
    • Agencies
    • Awards
    • Campaigns
    • Expat News
    • New Business
    • News
    • Opinion
    • People
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief Asia
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • BestAdsOnTV.com
  • Jobs
  • Rankings
    • Executive CDs
    • Agencies
    • Creative Directors
    • Creatives
    • TVC Directors
    • Clients
    • TVC Companies
  • Portfolio & Reel
  • Filters
    • Agencies
    • Awards
    • Campaigns
    • Expat News
    • New Business
    • News
    • Opinion
    • People
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

Dentsu Digital Japan’s ‘SATO 2531’ wins top gong at NYF Advertising Awards: 3 Golds to Thailand

June 13 2025, 10:10 am | BY Adam Shaw | No Comments

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. Dentsu Digital Inc. was awarded the 2…

 
Tay Guan Hin at the AI Executive Creative Summit in New York: Fast Prompts, Real Talk, Human Taste
No Comments
It was chaotic. Inspiring. Gut-busting funny. And weirdly emotional.... AI doesn’t kill instinct. It amplifies it.
 
Dentsu Digital Japan’s ‘SATO 2531’ wins top gong at NYF Advertising Awards: 3 Golds to Thailand
No Comments
Gold Towers from Asia have been won by Wolf Bkk, BBDO Bangkok, MullenLowe TREYNA, BBDO China...
 
Apple highlights the lifesaving impact of the Apple Watch via “Suzuki-san’s Heart Story”
No Comments
Alongside the main film, the campaign includes a unique asset featuring a real LINE messenger exchange between Suzuki...
 
Bestads Best of the Week: Lipton Ice Tea Benelux’s ‘Ice Tea Insurance’ via TBWA NEBOKO/TBWA Belgium
No Comments
"I love this because of the bigger idea over the TV execution specifically," says Coad.
 
Publicis Groupe to unleash a new kind of Lion to demonstrate creator platform impact at Cannes
No Comments
This year, the most famous lion in Cannes won’t be metal – and it won’t be in the Palais. With a global campaign...
 
Drypers’ new campaign via Havas Malaysia urges parents to think twice before buying diapers
No Comments
At the heart of the campaign is a compelling TikTok video that captures a powerful social experiment.
 
Knorr and YOUNGSTER BKK redefine in-store media with a poultry aisle provocation
No Comments
When chefs reached for bones, they found something that challenged everything they believed about broth.
 
The Sweetshop’s AI studio, The Gardening Club adds Colin Davis as Global Head of Innovation
No Comments
Before landing this new role, Davis was leading innovation across Nexus Studios’ London and LA offices.
 
Ramsai Panchapakesan, Binu Thomas and Manish Sharma promoted at Havas Media India
No Comments
Ramsai Panchapakesan has been elevated to President – Investments & Partnerships.
 
Effie LIONS Foundation launches to build a more inclusive, effective future for marketing
No Comments
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative...
 
Tourism NZ invites the world to find their ‘100% Pure New Zealand’ in new campaign via TBWA NZ
No Comments
Tourism New Zealand has launched its new global brand campaign via TBWA New Zealand, celebrating the people, places...
 
Ad industry associations unite to launch world’s first LLM benchmark for creativity
No Comments
Springboards and leading global ad bodies launch first benchmark evaluating creative instincts of LLMs.
 
Cheil X bolsters creative leadership adding Souvik Datta as National Creative Director
No Comments
Datta will co-lead the agency’s creative function with Amit Nandwani, who continues in his role as National CD.
 
Prega News highlights the ‘Invisible Half’ of pregnancy in this Father’s Day film
No Comments
The film opens with an expectant father who attempting to experience pregnancy by wearing a belly for a day...
 
Sustainability start-up Boolet tackles satay skewer waste via Dentsu Indonesia initiative
No Comments
Within just one day of activation, the campaign succeeded in collecting enough skewer waste to distribute 45kg...

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

#1 Ranked Creative in Singapore, Rachel Kennedy’s journey from fake blood to Cannes Juries

June 11 2025, 1:09 pm | BY Adam Shaw | No Comments

In the most recent Campaign Brief Asia Creative Rankings, Forsman & Bodenfors Group Creative Director Rachel Kennedy…

 
K-pop group aespa previews “Dirty Work” in new iPhone 16 Pro shot performance campaign
No Comments
Releasing two weeks before the official track drops on June 27, the campaign leans into K-pop fans’ obsession...
 
McDonald’s drops clues, chicken, and coffee in first campaign via Wieden+Kennedy Australia
No Comments
For the first time since their partnership was announced earlier this year, Macca’s and Wieden+Kennedy Sydney have...
 
One Club for Creativity announces initial six cities in APAC to host Portfolio Night 2025
No Comments
The program includes Portfolio Night All-Stars, a weeklong virtual program where each city host selects one young...
 
Bestads Best of the Week Reviewed by Marcella Coad, VP, Group Creative Director, Innocean USA
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
#1 Ranked Creative in Singapore, Rachel Kennedy’s journey from fake blood to Cannes Juries
No Comments
It's a time to remember what’s always worked: a brave idea, a provocative point of view, a truth that punches you...
 
Singularity UAE creates VFX world with K-Pop star NingNing for new Maybelline New York spot
No Comments
Shot in a green screen studio by British director Melody Maker and DOP Thomas English, who carefully planned previz...
 
AKQA promotes ANZ Executive Technology Director Eric Orton to Chief Technology Officer, APAC
No Comments
AKQA has announced the promotion of Eric Orton to Chief Technology Officer for APAC.
 
The Gerety Awards 2025 Shortlist announced: LePub leads Asia with 9 nominations
No Comments
BBDO Guerrero Philippines, Dentsu Inc Tokyo and Hakuhodo Bangkok have all picked up 2 shortlists.
 
Lincoln Grice departs BMF for Design Lead role at top Aussie indie agency Bear Meets Eagle On Fire
No Comments
Prior to returning to Sydney in 2013, Grice was at 4Creative in London, where he worked across a range of projects...
 
American Tourister + Blak Labs Singapore launch Smurfs luggage line ahead of movie release
No Comments
"'Made for True Blue Friends' perfectly captures the essence of the Smurfs – friendship and unwavering loyalty."
 
Last chance to enter MAD Stars 2025 awards – Final entry deadline is June 16th
No Comments
The final deadline is the FINAL deadline, Monday June 16.
 
Razorpay and Talented India turn IPL ad slots into a spotlight for 37 homegrown startups
No Comments
Talented created + produced 37 unique ads for the IPL across, featuring founders from 37 startups, shot across 3 cities.
 
8-month-old agency injected LKR 490 million into Sri Lanka’s marketing industry: for free
No Comments
“This world-class festival was nothing short of extraordinary. And it was free. For marketers, students, freelancers..."
 
WPP CEO Mark Read to step down at end of 2025 following more than 30 years with the company
No Comments
WPP has today announced that Mark Read, Chief Executive Officer, will retire from the Board and as CEO on 31 December.
 
Happydent celebrates the power of a bright smile via new McCann Worldgroup India campaign
No Comments
At the heart of the film is a storyline revolving around a group of contortionists who, with the help of striking...
Campaign Brief The Work

SILVER SPONSORS

MOST VIEWED

 
When Coca-Cola meets Gen Z: How the “Share… May 19 2025, 1:39 pm
 
 
Ogilvy Singapore, Dentsu Inc Tokyo and TBWA\Hakuhodo Tokyo… May 19 2025, 7:00 am
 
 
Former Malaysian 4As council members respond to yesterday’s… May 30 2025, 9:27 am
 
 
Asia’s Top 40 Most Awarded Women in Advertising… June 5 2025, 1:09 pm
 

LATEST ISSUE

Campaign Brief Magazine

Singularity UAE creates VFX world with K-Pop star NingNing for new Maybelline New York spot

June 11 2025, 12:03 pm | BY Kim Shaw | No Comments

Singularity, a M25 network partner based in Dubai, has produced a new global campaign for Maybelline. This project mark…

 
Cannes Lions 2025 Contenders: BBDO India
No Comments
BBDO India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.
 
Cannes Lions 2025 Contenders: DDB Mudra Group
No Comments
DDB Mudra India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.
 
Cannes Lions 2025 Contenders: TBWA India
No Comments
TBWA India has highlighted their top contender for next week's Cannes Lions Festival of Creativity.
 
RUN DMC’s ‘It’s Like That’ gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency
No Comments
Campaign aims to empower a new generation of girl builders.
 
LGBTQI+ group Babaylanes and DDB MNL empower Filipinos to support trans creators
No Comments
Why does it matter? Because watching a video from start to finish tells the algorithm: “Hey, this is important.”
 
Bandhan Mutual Fund empowers dreams with second phase of ‘Salary Wala Plan’ via Grey India
No Comments
The new film turns its focus to those who are looking to break free from the routine of a 9-to-5 life.
 
The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14
No Comments
This year’s program branding by Khyati Trehan, a YG19 winner.
 
Lazada launches “6.6 Super Wow Sale” with DO.AGENCY to spotlight real deals
No Comments
The spot, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering...
 
UniPin and Minotaur join forces to open the gateway to the gaming multiverse
No Comments
UniPin is best known as one of Asia’s most trusted online payment portals, providing game credits and top-up services...
 
The One Show 2025 Insights Report reveals key trends and jury predictions
No Comments
Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major...
 
Three from Asia make the shortlist for the Cannes Glass: The Lion for Change
No Comments
HERALBONY discovered a potential source of commercialization for the works of artists with intellectual disabilities...
 
Ogilvy India launches Ogilvy Consulting in India led by Neeraj Bassi
No Comments
Bassi brings 28 years of experience and most recently served as Chief Growth Officer for Cheil X.
 
TVS RONIN and TBWA\India champion safety and culture with ‘The Art of Protection’
No Comments
Each helmet is a wearable masterpiece — from the intricate lines of Madhubani to the earthy rhythms of Warli...
 
Cheil India and Samsung launch digital comic to spotlight India’s growing e-waste problem
No Comments
The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard.
 
After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group
No Comments
"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives

March 10 2025, 1:20 pm | BY Kim Shaw | No Comments

This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…

 
DMAP host’s 10th DigiCon under the theme “The Age of ‘I’: Personalization in a Connected World”
No Comments
"This year's theme, 'The Age of 'I,' celebrates the transformative power of technology to create unique, meaningful..."
 
Korea, Japan + Hong Kong top performers at the shortlist stage of New York Festivals Awards
No Comments
Innocean Seoul has 20 shortlists and Publicis Hong Kong has 18.
 
Asia’s Top 40 Most Awarded Women in Advertising – Campaign Brief Asia Creative Rankings
No Comments
Entirely based on creative performance at 12 major international and regional advertising award shows over two-years.
 
Apple launches “Lessons” to transform how Indian college students learn with Mac
No Comments
Building on the success of last year’s campaign, “Work Is Worth It”, this year’s film encourages students to break...
 
Assembly appoints Aaron Kleiman as General Manager and Client VP in Japan
No Comments
Kleiman brings over 25 years of experience in the Japanese market, across both agency and client-side leadership.
 
Ogilvy/Hogarth Singapore, 116 Pictures, and Juice crunch time zones in playful Pringles campaign across Asia-Pacific and the Middle East
No Comments
In post-production, Juice elevated the creative execution by developing immersive CG environments and visual effects...
 
UltraSuperNew repositions itself for 2025 and launches new Shibuya HQ
No Comments
“Moving from Harajuku to Shibuya marked a turning point for UltraSuperNew—not just a change of address, but a shift..."
 
Gatorade Philippines takes “Is It In You?” beyond the screen and into the streets via DDB MNL
No Comments
This was done through larger than life out of home installations - from an underpass that made a lackluster walk into...
 
Merlee Jayme named Agency Leader of the Year at the APAC Tambuli Awards: Leo Manila wins Agency of the Year + McDonald’s Advertiser of the Year
No Comments
Jayme won for her fearless creativity, relentless innovation, unwavering commitment to purpose storytelling...
 
Havas’ Cannes Contenders from the region
No Comments
The Times of India and The Economic Times printed pages in purple ink during the 2024 elections in purple ink instead...
 
The Marketing Society welcomes Claire Pinel and Stuart La Brooy to its leadership in Singapore
No Comments
Matthias Blume steps down as a board member and will relocate to Australia this June to take on a new role...
 
m25 brings the UK to Asia and the Middle East with the APA
No Comments
m25 showcased how local insights can help production companies navigate unique challenges and tap into markets.
 
Farez Khan steps down from leadership role at C27; Launches boutique agency ZERO ASIA
No Comments
While stepping away from day-to-day responsibilities at C27, Khan will remain connected to the agency in a consulting...
 
Cheil Hong Kong’s Paul Chan to sit on London International Awards’ 2025 Audio & Radio jury
No Comments
“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love..."
 
Komix partners with Salvo Jakarta for new cough remedy spot featuring Dustin Tiffani
No Comments
A clever twist in the form of Indonesian comedian Dustin Tiffani, who appears mid-sequence as the physical...
 
Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
 
WPP Media Launches Open Intelligence
No Comments
In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled...
 
Lily Li named new MD of Heckler Singapore as Charu Menon moves to lead European expansion
No Comments
Li is from Shanghai, where she served as Managing Director of The Mill Shanghai over the past eight years and comes...
 
Under Armour appoints OMD as Media AOR in APAC
No Comments
This marks the expansion of OMD’s relationship with Under Armour, which began in 2023 as the brand’s Media AOR for...
 
Vina Henson and Chewy Chua named Group Co-COOs at DDB Group Philippines
No Comments
Their focus will be on ensuring seamless integration across business units, optimizing processes, enhancing cross...
 
Ogilvy Singapore and FCB India among the 18 shortlists for the Dan Wieden Titanium Lions
No Comments
The Dan Wieden Titanium Lions celebrate game-changing creativity, honouring work that breaks new ground, challenges...
 
Toyota + Dentsu Thailand’s ‘Save Speeding Loss’ turns Bangkok’s streets into safety checkpoints
No Comments
Each installation visualised personal stories—from unfulfilled dreams and broken families to the lingering grief...
 
Campaign Brief Asia-ONE Asia “Young Guns Spotlight”: Natsuki Isa
No Comments
The "Young Guns Spotlight" series, featuring interviews with past winners from Asia in The One Club’s Young Guns...
 
Samsung Electronics Singapore consolidates Social Media Business with Publicis Chemistry
No Comments
Publicis Chemistry Singapore will partner with Publicis Media Singapore and Digitas Singapore who are currently...
 
Optus appoints Accenture Song and Droga5 to lead media and creative in Aussie agency overhaul
No Comments
Optus appoints new creative, media and production partners to drive next generation marketing strategy.
 
Chariot Agency creates new Nando’s Malaysia anthem with a little help from the 90s
No Comments
Filmed inside a Nando’s outlet, the video follows a Nandoca pouring his heart out amid the marinade, the flames...
 
Carlsberg and Havas Malaysia toast to tradition with new harvest festival campaign
No Comments
In the spirit of “By Locals, For Locals,” Carlsberg partnered with Bornean artists Nelson Lip and Timothy James...
 
Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...
 
Vaseline and Ogilvy team up with gamers to fight silent enemy: Blue light exposure
No Comments
These influencers received "Screen Block" kits and created engaging unboxing videos, showcasing the product...
 
Publicis Groupe’s Jason Williams reveals Cannes contenders that capture APAC’s creative diversity
No Comments
“Predicting what wins at Cannes can sometimes be a bit like betting on the weather. But one way to boost our chances..."
 
ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul
No Comments
The early bird deadline for entry is June 27, regular deadline July 28, extended deadline August 25, 2025.
 
KFC Thailand and Butterbear launch viral ‘Nong Noey’ campaign to drive brand love
No Comments
The campaign will kick off with a charming commercial featuring a catchy soundtrack that tells the story of Nong...
 
Tilt names Raju Alluri as Southeast Asia CEO
No Comments
In his new role, he will lead Tilt’s regional growth strategy, strengthen its integrated service offering, and deepen...
 
22nd Effie Award Singapore challenges agencies and brands to show real impact
No Comments
Agencies and brand marketers can submit their most effective campaigns before 8 June 2025.
 
LIA announces the 2025 Creative Strategy and Creativity in PR Juries
No Comments
“Successful campaigns are those that bring fresh perspective to the table. There is strategic thinking coupled with..."
 
IPG Mediabrands elevates Penny Chow and Jay Lee to strengthen leadership in Greater China
No Comments
Jay Lee former Executive Creative Director of MBCS Hong Kong is promoted to Executive Creative Director of MBCS...
 
SleepyCat’s new ‘Sleep Solves Everything’ campaign challenges beauty norms with humour
No Comments
The film which has now gone viral on the internet—is being praised widely for its unconventional storytelling...
 
Inventor of The Pink Chip Sam Rowlands joins Black T-Shirts Podcast
No Comments
This week's guest on Black T-Shirts is inventor of The Pink Chip, Sam Rowlands.
 
Ex-Dentsu leader Kevin Mann joins GAB Asia as MD
No Comments
At Dentsu, Mann led growth for major client wins including Nestlé, Kering, Carlsberg, and GM Durant Guild.
 
McCann Worldgroup showcases top Asian campaigns ahead of Cannes Lions 2025
No Comments
#ToneProud is a global campaign that rallies people of all skin tones to create the industry's largest and most...
 
VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him
No Comments
The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....
 
Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”
No Comments
"Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative (and pride of
 
Shakespeare enters the metaverse: Singapore Repertory Theatre virtual Macbeth debuts
No Comments
“The younger community spend an incredible amount of time online and often in gaming universes.”
 
Sting and Leo Thailand launch ‘Restination’ campaign to combat Songkran fatigue
No Comments
What if the call to rest didn’t come from humans… but from the supernatural?
 
Damon Stapleton: Creativity. The value of water on the smoke.
No Comments
Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...
 
Heckler Singapore reimagines air travel in 3D with Qantas’ playful new campaign
No Comments
"As a turtle isn't regularly found in the sky, we could get creative with her flying style to add to the magic."
 
Former Malaysian 4As council members respond to yesterday’s 4As CEO’s media statement
No Comments
We, the undersigned former Council Members who resigned on 28 March 2025, wish to set the record straight..."
 
CB Exclusive: Ben Coulson departs ANZ Chief Creative Officer role at Dentsu Creative
No Comments
Until a replacement for Coulson is found, Dentsu Creative NZ co-CCO Brett Colliver will lead creative across Aust and NZ
 
MAD STARS entry deadline quickly approaching: Regular deadline is today, May 30 with the final entry deadline on Monday, June 16
No Comments
The second (regular fee) deadline ends tomorrow May 30, and the final (late fee) deadline ends on June 16.
 
Café de Coral and dentsu celebrate family bonds with “Timeless Taste of Hong Kong” campaign
No Comments
At the heart of this campaign is the beloved Baked Pork Chop Rice, a dish that embodies warmth and comfort.
 
BuktuPup by Dentsu Indonesia and Microlax solves clean toilet woes for Indonesian tourists
No Comments
Since its pilot phase, the microsite has expanded its network to 213 toilets across 27 tourist destinations across...
 
The One Club names five from Asia to judge their Next Creative Leaders 2025 competition
No Comments
"It identifies, celebrates, and provides a global platform to talented women, non-binary, and trans creatives..."
 
Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) responds on Council resignations
No Comments
"It is our hope that candidates, regardless of election outcomes, will continue to contribute actively..."
 
WPP retires GroupM name and launches WPP Media to usher in new AI-driven era
No Comments
WPP Media manages more than $60 billion in annual media investment and works with 75% of the world’s leading advertisers
 
Mediatropy welcomes former Bonsey Jaden executive as new Chief Executive Officer
No Comments
Formerly the Chief Executive of Bonsey Jaden and Managing Director of CUE Group Southeast Asia, Posavac will spear...
 
From Insight to Impact: BBDO Asia’s regional work that is in focus for Cannes 2025
No Comments
Cannes contenders that reflect the intersection of bold big thinking, cultural relevance, and meaningful results...
 
CICLOPE APAC Awards 2025: Revolver + Director Jeff Low score Grand Prix for Telstra ‘Better on a Better Network’ via Bear Meets Eagle on Fire with +61; Scoundrel named Production Company of the Year; Tim Bullock wins Director of the Year
No Comments
CICLOPE Asia Pacific has announced its 2025 Award-winners, in a Showcase held at Sydney’s boutique Golden Age Cinema.
 
Former Clemenger CEO Dani Bassil named CEO of M+C Saatchi Group AUNZ as Justin Graham, CEO, M+C Saatchi Group APAC prepares to step down
No Comments
Dani Bassil named new CEO of M+C Saatchi AUNZ as Justin Graham prepares to step down after 12 years with the agency.
 
Keane Pearce Shaw joins electriclime° for exclusive representation throughout APAC
No Comments
“All of my best ideas come from being silly. I love diving into rabbit holes and finding humour and beauty in..."
 
David Droga to step down as Accenture Song CEO for Vice Chair role; Ndidi Oteh to CEO; Nick Law to creative strategy & experience lead
No Comments
Within only four years, Song became the world’s largest tech-powered creative company, growing from $12.5 billion
 
GIGIL brings home 3 Pencils at the D&AD Awards
No Comments
Their 'Steal' film for Mandaue Foam Home Store was awarded a Graphite and Wood Pencil.
 
Fern Holloway returns to NZ from London to lead Match Artists into next phase of growth
No Comments
Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...
 
Thai Red Cross + VML launch new organ donation campaign with CP Group and True Corporation
No Comments
The film delivers an emotionally stirring message about the transformative power of giving.
 
So Drama! Entertainment assembles first advisory panel chaired by Tay Guan Hin
No Comments
Members will lend insights on industry trends, audience behaviour, content strategy, and distribution channels...
 
Ameer Ismail steps down after nearly three decades at MullenLowe Lintas Group
No Comments
Ismail joined Lintas in 1996 and has been recognized as one of the longest serving PR agency heads in the industry.
 
Five council members resign from 4As Malaysia, cite governance concerns and call for reform
No Comments
“We did not resign from the 4As. We resigned from the Council after exhausting internal avenues for reform.”
 
From page to reality: Singapore’s libraries bring stories to life with AR in partnership with Snap, Snap OS, NLB and LePub Singapore
No Comments
Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects...
 
AI-powered platform tracks domestic violence in real time, igniting action across Kazakhstan
No Comments
To bring the issue back into the light, ‘Saltanat Light’ was created: a restored neon sign from once iconic women’s...
 
Mountain Dew targets millennial parents on the brink with Berry Spark launch campaign via VaynerMedia APAC and Entropico
No Comments
Mountain Dew has unveiled its latest zero-sugar flavour, Berry Spark – a bold new release designed for millennial...
 
Ex-Monkeys Melbourne Ant Keogh, Paul McMillan and Michael Derepas create Kerfuffle
No Comments
The trio, recognised as one of the most awarded agency teams in the country, spent seven years at the helm of The Monkey
 
MindNation transforms social media into a mental wellness space with Dentsu Philippines
No Comments
The animations are designed not only to relax, but to educate and break down complex mental health symptoms into...
 
Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub
No Comments
"A little bit silly, and visually striking - this one made me smile."
 
Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Westin’s “Busy Resting” campaign reimagines what it means to truly switch off
No Comments
The global campaign was created by The Secret Little Agency and produced by Vantage Pictures with director Robin...
 
Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report
No Comments
Poynton: “While other shows scramble to wedge in AI categories, the D&AD Awards embeds AI across disciplines..."
 
DIVISION takes out D&AD 2025 Production Company of the Year title
No Comments
In total, DIVISION holds 20 Pencils and 11 shortlists.
 
Dentsu Creative’s Ben Coulson’s D&AD Diary
No Comments
Ok, here we go, enter the password and pow – you have 600,000,0047 case films still to judge. I think this is D&AD’s...
 
MSI taps Vantage Pictures for its first global brand film in the B2B space
No Comments
The shoot itself was equally intense: 48 shots across two days, all in-studio in Ho Chi Minh City, Vietnam.
 
London International Awards Chinese Creativity announces esteemed 2025 Jury Presidents
No Comments
Judging will take place onsite at Encore @ Wynn, Las Vegas, from 30 September to 2 October 2025.
 
LIA names Thasorn (Pete) Boonyanate and Umma Saini on TV & Cinema, Online Film jury: Kurt Pan to sit on Music & Sound jury
No Comments
Judging will run from 25th September through to 3rd October.
 
Havas Media Network launches CSA in Southeast Asia: Names James McNeely as Regional Head
No Comments
“I’m excited to lead the growth of CSA across Southeast Asia and support our clients in leveraging the full..."
 
McCann Worldgroup adds Arthur Tsang as Chief Creative Officer of Greater China
No Comments
His work includes the Extra – “Flavours of Life” series, Snickers for “Fists of Hunger” with Mr. Bean and Mercedes...
 
Hearts & Science expands pharma portfolio with Hyphens Singapore and Allergan Taiwan wins
No Comments
Hearts & Science is responsible for integrated media planning for Hyphens Pharma Singapore.
 
Schweppes partners with Blinkit and Talented India to redefine party prep in 2025
No Comments
Then comes the twist: Schweppes arrives via Blinkit in under 10 minutes. The jazz fades. The bass drops. The room...
 
166 Blue and 7 Baby Black Elephants handed out at the Indian Kyoorius Creative Awards: Piyush Pandey receives Master of Creativity award
No Comments
Kyoorius received over 4000 entries from over 500 entrants, the highest ever in their history. 1124 entries made...
 
Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address
No Comments
"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."
 
Ogilvy Shanghai, Meat Studio, Dentsu Digital Tokyo, INNOCEAN Seoul and Ogilvy Singapore take home Yellow Pencils at the 2025 D&AD Awards
No Comments
Serviceplan and FCB won Independent Network of the Year and Network of the Year respectively.
 
Terence D’Souza steps down as Chief Creative Officer of hotstuff medialabs after 12 years
No Comments
A qualified auditor who made a bold pivot to advertising in 2012, Terence D’Souza has played a pivotal role...
 
Federal Bank launches new campaign with Vidya Balan to promote smart saving habits
No Comments
Vidya Balan brings her signature authenticity, charm, and wit to the role, guiding her friends with humor and warmth.
 
DO. AGENCY promotes Tom Ormes to Group Chief Creative Officer
No Comments
Global independent DO. AGENCY has elevated Tom Ormes, formerly DO. AUS Executive Creative Director, to the new role...
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2025 Campaign Brief