Director’s Brief: 12 Questions with Anh Phi @ 116 Pictures
August 19 2025, 11:43 am | | No Comments
Director’s Brief: 12 Questions is a new Q&A series from Campaign Brief Asia that shines a spotlight on the broad m…
MAD Stars tackles the future of the industry from AI, creativity, burnout and more
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In a world shaken by war, inflation, and widespread institutional distrust, can algorithms really connect with people?
Director’s Brief: 12 Questions with Anh Phi @ 116 Pictures
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Beside my film practice, I was deeply involved in grassroots music culture in Vietnam, years organizing raves, DJing...
Bestads Best of the Week Reviewed by LP Gatti, ECD + Head of Entertainment at White Rabbit, Budapest
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Mastercard appoints WPP Media to lead global media duties across 70+ international markets
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Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70...
DDB Philippines’ Espresso+ launches Gen Z–focused KiQ Mobile campaign for Smart
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“KiQ is your world, reflected back but only smarter. It adapts, personalizes, and evolves, just like you.”
Thai Moms’ negotiation skills shine through in KFC Thailand’s “Mom-Approved Price” film
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The spot celebrates Thai moms who love to hunt for bargains, honoring their unmatched price-negotiation skills.
You’re invited to “Lounge with the Stars” at our Legendary MadStars Party hosted by Dandelion Studios x Juice, 116 Pictures, Singularity, Laird and Good Company, m25 Asia + Campaign Brief Asia
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Our very first Legendary MadStars Party was in 2010 and once again this is going to be another Legendary night in Busan!
Anvita Arora and Shyam Nair rejoin 22feet Tribal WW India to strengthen leadership
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Shyam Nair, who returns as ECD, brings experience from leadership roles at VML, Lowe, and Creativeland Asia.
Dennis Kung signs on as new TBWA\Media Arts Lab Executive Creative Director for Southeast Asia
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His career journey has taken him through renowned agencies such as Ogilvy, Mother, W+K, Translation, Quality Meats...
Rohit Shukla and Nitin Kediyal join DEPT India as new Heads of Data and Commerce
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Kediyal joins DEPT with 16+ years of experience and brings deep technical expertise in Adobe Commerce...
Rolling the Dice in Asia: A director’s return
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Dice’s latest project in the U.S. takes a playful, fashion-forward turn with a film for Koio, a New York-based shoe...
Former Ogilvy creatives Ishita Misra and Pradyot Mokashi launch new agency, Colloquial
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Mokashi said: “Colloquial doesn’t want to have a signature style of advertising or a trademark way of thinking."
FCB NEO appoints Binay Mehra as Senior VP
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Over the last ten years, Mehra has led key portfolios at PepsiCo Foods across his previous agencies.
LIA final entry deadline: Thursday September 4
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All entrants must be registered by Friday, 29 August.
m25 Global Network appoints Jeremy Hu as Executive Producer in Singapore
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Most recently, Hu served as APAC Senior Producer at electriclime, delivering award-winning commercials.
Vale Sompat ‘Khae’ Trisadikun: Thai creative legend with a smile that lit up the industry
August 10 2025, 1:15 pm | | 1 Comment
The industry is mourning the loss of one of its most respected and loved creative leaders. Sompat Trisadikun, chief crea…
Big win for Bangladesh: Habson Communication & Living Brands bag 8 Golds at FLAME Awards SEA
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The Harpoon campaign, titled “Hygiene for All, Power for Her,” emerged as a shining star, winning multiple Golds...
WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025
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Compound creativity, humour and market disruption lead to commercial success.
Damon Stapleton: That’s not a knife. That’s a creative team.
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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
Publicis Groupe Japan’s Trash Bento Challenge returns – entries close 31 August
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To enter, pick up trash in your neighbourhood, then use it to build a one-of-a-kind bento box inspired by this year’s...
NYF Health Opens 2025 Awards with Allison Ceraso and Kathleen Nanda at Helm of Executive Juries – Early Bird Deadline Thursday Sept 15
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NYF Health expands with new categories and the 2025 call for entries campaign via The Bloc.
‘Unplayable Toys’ at Smile Asia Gala bring guests face-to-face with cleft condition struggles
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The campaign was developed through a collaboration between DDB Group Hong Kong and Miami Ad School, giving young...
McDonald’s Australia set to part ways with DDB Group Australia after incredible 54-year run
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McDonald’s Australia will part ways with long-time creative agency partner DDB Group Sydney at the end of 2025.
SBI and FCB Kinnect launch ‘Think Free – Soch Ko Kariye Azaad’ this Independence Day
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The film captures the essence of freedom as the courage to think beyond boundaries.
SolarSquare’s ‘Apna Desh, Apni Bijli’ campaign inspires a new wave of energy patriotism
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The Apna Desh, Apni Bijli campaign aims to inspire pride, drive action, and remind Indians that going solar...
Cathay Pacific and Curious Nation take premium flight experience from the runway to retail
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Cathay Pacific is bringing the art of flight to the ground in Australia, celebrating the arrival of its award-winning...
Wolf BKK takes home 2 Golds for Uncle KFC’s Rice Bowl at AWARD Awards: Cheil Hong Kong, INNOCEAN Seoul and TBWA\SMP among Asia’s best
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DDB was crowned Agency Network of the Year, taking home 9 golds across 5 campaigns, with 6 for DDB Aotearoa...
Singapore’s GONG Awards commits to expanding creativity with new categories and leadership
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THE GONG AWARDS 2025 is now open for entries, with Early Bird rates available from now till 26th August.
m25 founders series: Arcade unleashed by Director duo Mike and Nick
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Their synergy has led them on an amazing journey so far, with the region their next chapter.
Asian Paints unveils ‘The Colours of India’ print campaign to celebrate Independence Day
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Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library.
Magnite Kuro edition shines in new Nissan India campaign by TBWA\India and OMD
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The film shot in Hanle, Ladakh, one of India’s darkest locations, highlights the contrast between Kuro’s deep-black...
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Director’s Brief: 12 Questions with Alexis Odiowei @ Vantage Pictures
August 12 2025, 1:20 pm | | No Comments
Director’s Brief: 12 Questions is a new Q&A series from Campaign Brief Asia that shines a spotlight on the broad m…
Vietnam launches nationwide campaign to combat HPV and prevent related cancers
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This campaign aims to raise public awareness of HPV through health education programs in various provinces and cities.
Federal Bank rolls out catchy anthem in second phase of cybersecurity campaign
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Imagine a tune so catchy, it makes cybersecurity tips stick in your mind like your favorite song.
OPPO unveils visually striking campaign for Reno14 series showcasing next-gen AI technology
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The campaign is the result of a collaboration between LiQuid and Maju Lantjar, with both production houses join...
KFC and We Are Social use metaverse to break barriers in music education for Thai youth
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The platform enables the community to learn, connect, and grow whenever they want and wherever they are.
JSW Paints and TBWA\India release Independence Day film celebrating the Indian flag beyond sight
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The film captures a tender father son moment set on the terrace of a modest home. As the national flag is raised...
Thai Health launches latest Anti E-Cigarette film via Grey Thailand and Mum Films
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The film challenges the perception that vaping is harmless simply because it looks trendy or “cool.”
Jung von Matt’s Dörte Spengler-Ahrens set to receive the 2025 LIA Legend Award in Las Vegas
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LIA has announced that it will bestow the 2025 LIA Legend Award to Dörte Spengler-Ahrens, Non-Executive Chairwoman...
Sujata Singh appointed President of southern operations at Havas Media India
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In her most recent role, she served as a Strategy Consultant at IPG Mediabrands.
Publicis Groupe’s Laurent Thevenet to speak at Content Marketing Summit 2025 in Seoul
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In a session called ‘Automated Imagination’, Thevenet will explain how C-suite leaders are pivoting from using AI for...
The best brand films not only move audiences but also products off the shelf: Titus Upputuru on blurring cinema and advertising
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“Every second must be earned. The audience is giving you their time — it’s the most precious thing they have.”
Janna Jauhar and Krystal Lim sign on with Genero as Senior Client Directors
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Jauhar most recently served as Global Business Lead at Ogilvy Singapore.
BirlaNu reinforces its leakproof commitment in new campaign film by DDB Mudra Group
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The film reflects a deliberate creative choice to center the story around two children.
Gundam and iProspect join the fight against hair loss via new campaign for 50 Megumi
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The campaign introduces limited-edition collaborative packaging for its men anti-hair loss shampoo and hair growth...
Insight, impact and execution: Judges weigh in as Effie Malaysia enters final stretch
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“Honestly, there were some nice surprises. A few entries took the kind of brand or business problem we’ve all seen..."
Bestads Best of the Week: Columbia Sportswear ‘Engineered for Whatever’ via adam&eveDDB, UK
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The ad was selected by this week's guest judge Nayaab Rais, Executive Creative Director at FP7 McCann, Dubai.
Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives
March 10 2025, 1:20 pm | | No Comments
This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…
Burger King and Dentsu PH bring the flavor of online cravings to life with “Real Feels”
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These visual puns also doubled as depictions of the actual burgers, creating a campaign that was both scroll-stopping...
Director’s Brief: 12 Questions with Alexis Odiowei @ Vantage Pictures
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I’m always trying to create little moments that make you chuckle while watching and hopefully leave a lasting impression
m25 Global Creative Series episode 3: Sasa’s purpose-driven marketing aims in Indonesia
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In this third edition, we're privileged to feature Ratna Puspitasari better known as Sasa, Fortuna’s CEO and creative...
GIGIL visualizes workplace stress literally breaking people apart in new Stresstabs film
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The film follows Jemerlyn, an office worker whose body literally falls apart from stress, leaving only one arm intact.
Ogilvy Network ANZ Chief Creative Officer Toby Talbot departs agency
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Ogilvy has today announced ANZ Chief Creative Officer (CCO) Toby Talbot is leaving the agency after more than three...
Philips’ new campaign via IPG and Heckler Singapore races through the streets of Bangkok
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Directed by acclaimed filmmaker Paul Middleditch, Rush Hour was shot in one action-packed day on Bangkok’s streets...
Bestads Best of the Week Reviewed by Nayaab Rais, Executive Creative Director, FP7 McCann, Dubai
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Pajaree Vatcharateansagul takes on Head of Media role at Kingdom Digital in Southeast Asia
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This is where Vatcharateansagul’s hybrid experience shines. Having held senior roles across agency and in-house teams...
Chariot Agency turns paper-bag persona into a brand moment for Gigi Coffee
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The campaign centres on a limited-edition Ann Jaafar cup cover, styled after her iconic paper bag.
Havas Play India announces strategic leadership transition to power next phase of growth
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As part of this transformation, Uday Mohan now oversees both Havas Media India and Havas Play India as COO...
MAD STARS 2025 explores how AI is rewiring the creative DNA of advertising
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Three-time MAD STARS Grand Prix winner, Yusuke Sato of Dentsu Inc., will ask, “When AI can generate anything, what...
IPG Mediabrands Malaysia hosts #CloserTogether carnival in conjunction with APAC Impact Day
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“Each organisation reminds us of the power of collective strength, and what it truly means to give."
TBWA\India appoints Anirban Mozumdar as Chief Strategy Officer
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Most recently, as Havas India's Chief Strategy Officer, he led brand strategy for major clients like Reckitt + Burger...
Southpole invests in U.S.-based Flux AI, appoints CEO Julie Jihyun Kang to Flux AI Board and launches Flux AI Asia
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Flux AI Asia will be headquartered in Seoul and serve as a regional hub for product development, go-to-market...
KFC Thailand Transforms Fan Experience with Meet & Eat: Fried Chicken + Hugs from Nong Noey
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The “Meet & Eat: Fried Chicken and Hugs from Nong Noey” event transported lucky fans of Nong Noey or ‘Mum-Mhees’ and...
Spotify Indonesia’s new films explore the comfort of being ditemenin by music
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The first film, Yura Yunita’s “Jalan Pulang,” transports viewers into Jakarta’s infamous rush hour where a man is...
NLB and GOODSTUPH Singapore to launch “Be Inspired by History” campaign
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From rare photographs and oral history recordings to old newspapers and maps.
Beyond Battlegrounds debuts with inspiring story of a fan who brought BGMI to life
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The initiative kicks off with an emotionally charged short film about Karan Kargwal, a 28-year-old railway technician...
Myntra celebrates sibling bonds and solve last-minute gifting woes with DDB Mudra India
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Set against the dramatic backdrop of a rotating stage and a stadium of unimpressed sisters, ‘The Rakhi Pledge’...
Motilal Oswal Mutual Fund connects festive traditions with SIPs in new film
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The film starts with a light-hearted exchange as a mother urges her son, busy at his laptop, to get ready for Rakhi.
KRAFTON and tgthr launch ‘The Final Mahayuddh’ – BGMI’s ultimate creator showdown
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This season introduces an evolved format where fans directly influence the outcome of the tournament. Each creator is...
Outreach Group Nepal takes home 13 awards from the Flame Awards South East Asia
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“What an evening to remember in Delhi – 13 awards at the Flame Awards South East Asia 2025."
Campaign Brief Asia and ONE Asia “Young Guns Spotlight”: Poe Cheung
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At one point, I interned at a studio in Berlin and had the chance to contribute to the visual design for artist Ai...
Vale Sompat ‘Khae’ Trisadikun: Thai creative legend with a smile that lit up the industry
1 Comment
Sompat’s passing is terribly sad. It leaves a profound void in the Thai industry he helped shape.
The Chariot Agency and Nando’s Malaysia get people talking to food with “Bowl Therapy”
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At the heart of the campaign is a series of social-led videos where people amid a mental spiral “therapise” them...
Terence Lam fronts Prudential Hong Kong’s 2025 health campaign to highlight urgency and emotional impact of illness
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As part of the campaign, Prudential has launched a 60‑second thematic video featuring Terence Lam as a patient...
Plastic Change urges World Leaders to think with their d*cks (to save their balls) in cheeky campaign via Worth Your While + Glue Society
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New campaign created by Worth Your While with Glue Society, and shot by renowned photographer Derek Henderson.
dentsu’s Hazel Lin: From “revenge travel” to resonant journeys: How brands can drive loyalty in the age of experience-first customers
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By Hazel Lin, Strategy Director, Media, dentsu Singapore: In the wake of post-pandemic “revenge travel,” the tourism...
Mohit Joshi Named Media Agency Head of the Year at IAA Leadership Awards in Mumbai
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Since taking over as CEO, Havas Media Network India in November 2020, he has been instrumental in the network’s...
Grey Thailand and Thai Health unmask the deadly truth behind trendy e-cigarettes
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Each film takes viewers into everyday settings where the seemingly harmless designs of e-cigarettes are revealed...
Ogilvy Singapore ignites the future of content with inaugural Creator Camp
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Held on July 31, 2025, Creator Camp – Singapore edition, brought together aspiring and established creators...
Bestads Best of the Week Reviewed by Theo Gibson, Executive Creative Director, JOAN, New York
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Runner-Up: Thai Health Promotion Foundation 'Odd(s)'. We've seen a lot of stop drinking commercials, and while this...
Bestads Best of the Week: Deutsche Telekom’s ‘Can’t Catch Me’ via INGO Stockholm
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The ad was selected by this week's guest judge Theo Gibson, Executive Creative Director at JOAN, New York.
McDonald’s Bahrain turns market volatility into a flavour opportunity with Buy the Dip campaign
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While McDonald’s is quick to note that this is not financial advice, it’s definitely condiment advice.
TTK Prestige bebuts life-size anti-spill lid installation created via DDB Mudra India
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This life-size installation places the Svachh promise of cleanliness and everyday ease at the forefront.
INNOCEAN unveils real-time safety campaign at Haeundae Beach with Shinsegae Property
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In addition to promoting safety, the campaign also serves as an engaging urban attraction for tourists.
TOPic and Shared Pulse win Gold at The New York Festivals AME Greater China Awards
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This year’s honors include three Gold AME Towers, one Silver, and eight Bronze awards.
21 young creatives from Asia to attend LIA Creative LIAisons in Las Vegas; 13 Global CCOs to inspire the Creative LIAisons Cohort
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Established in 2012, the Creative LIAisons Global Coaching Academy is LIA’s educational initiative for creatives...
“Dream Big, Singapore”: McCann launches new song honouring the nation’s spirit and future
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“Count on Me Singapore” songwriter and ex-McCann Creative Director, Hugh Harrison, re-engaged to craft a new song...
SATS celebrates SG60 with docuseries showcasing the people behind the parade
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Through candid interviews, the docuseries reveals the inspiring reasons why SATS staff—from all roles and backgrounds...
Ben Coulson: The loneliest place on earth (for a creative)
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By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative.
McDonald’s India launches “It’s a McD Thing” campaign with two new films via DDB Mudra
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The second film highlights McDonald's as a destination for professionals working late at night. Set in a quiet office...
BBH Singapore’s “Unthinkables!” celebrates 60 years with a legal chewing “gum”
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The ‘gum’ was co-created with Irene Chan, sugarcrafter and founder of Oni Cupcakes, who worked with BBH’s in-house...
Dentsu Anime Report: Southeast Asia’s anime fandom fuels brand growth in APAC
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Viewership and fan engagement surging across APAC, particularly in Thailand, Indonesia, and other SEA markets...
m25 Global Creative Series Episode 2: Dentsu Redder’s Livio Grossi on Vietnam’s vibe and verve and his blueprint for bold campaigns
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One of the biggest mistakes global agencies and brands make when entering Vietnam is assuming they can just transplant..
Dennis Trillo tackles appliance fails the Filipino way in new Skyro and GIGIL campaign
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When his washing machine breaks down, he climbs in to spin his clothes manually.
Thai Health tackles alcohol abuse with striking new film via Dentsu One Bangkok and Mum Films
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Centered around the message, “No One Can Warn You Better Than Yourself,” the spot follows a man named Odd as he...
How LiQuid & Lucky Sparks made Cathay Cargo’s AI animal film without shooting a single frame
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With Brent Bonacorso directing, every shot was emotionally sculpted, not captured. No actors. No sets.
Entries open for The One Club’s Global Young Guns 23; reduced-fee early deadline Aug 14
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This year’s program branding by Khyati Trehan, a YG19 winner.
CIMB and The Clan bring travel dreams to life with talking objects and ‘Kita Bagi Jadi’ spirit
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The campaign was brought to life through the whimsical concept of talking travel objects.
Canva unveils second edition of ‘Dil Se, Design Tak’ to celebrate everyday Indian creativity
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Building on the strong momentum of last year’s debut, the refreshed campaign delivers deeper insights, emotionally...
TATA Starbucks raises a toast to timeless friendships with #FromFirstsToForever spot
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The film opens at a Starbucks store where four distinct friend groups: Gen Z regulars, office colleagues, and a group...
Tourism Australia launches global blockbuster sequel to ‘Come and say G’day’ via Droga5 ANZ
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Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the...
Jaz Lee leaves Ogilvy Malaysia for executive creative director role at Leo Malaysia
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His work has won over 150 awards from some of the world’s most prestigious award shows such as Cannes Lions, D&AD...
Sir John Hegarty launches new white paper ‘Creativity: The Last True Differentiator’
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Creativity: The Last True Differentiator, features insights from global leaders and industry experts.
Mother London teams up with Aussie director Steve Rogers on bold musical spot for Coinbase
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Australian director Steve Rogers has directed a new musical theatre-led campaign 'Everything Is Fine' for Coinbase.
Lay’s returns to Indonesia with new film “Chase for Lay’s” via Leo Indonesia
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The film that taps into Indonesia’s biggest passion points, including sports, music, movies, and get-togethers...
MAD STARS 2025 reveals final jury for Busan judging lead by Tawana Murphy, Ashish Chakravarty, Alejandro Di Trolio + Alex Abrantes
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34 jurors from 20 locations have been appointed as Final Judges to evaluate the final round entries on-site in Busan.
Five Star Chicken goes viral with funny “Death of a Salesman” film via BBDO Bangkok
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The film follows an overly passionate street vendor who desperately tries to sell everyday items—pillows, chairs...
Flipkart partners with DDB Mudra India to turn sisterly favors into invoices this Rakhi
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At the centre of the campaign was a microsite designed like an old-school Indian invoice pad in pastel colours.
Leo, BBH, TBWA, Grab Creative Studio and BLKJ Havas lead the way at the shortlist stage of the Effie Awards Singapore 2025
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The Association of Advertising and Marketing Singapore (AAMS) announces 128 finalists for the Effie Awards Singapore.
BBDO India promotes Shruthi Subramaniam to Executive Creative Director – Mumbai
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Subramaniam has been the creative force behind campaigns for iconic global brands such as WhatsApp Bumble, Neutrogena.
Monks strengthens Greater China leadership with appointment of Danny Lee as MD
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Prior to joining Monks, Lee served as Chief Brand Officer at Bosideng, where he helped modernize one of China’s most...
LePub Singapore taps veteran strategist Jordan Price as Chief Strategy Officer
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Originally from Canada, Price has worked in Hamburg, Toronto, Tokyo, Melbourne, and Singapore, his home since 2017.
Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
VML Singapore and MHA unveil social reels to promote public vigilance against terrorism
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Within seconds, the tone shifts & spirals into sudden terror: a loud explosion, a van crashing into a crowd, a knife...
TBWA\Sri Lanka, Maliban, and Meththa Foundation unite for purpose-led initiative ‘HumaniTill’
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To date, the initiative has collected enough money to fund the donation of three below-knee prosthetic limbs...
New York Festivals AME Greater China Awards announces 2025 shortlist
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Top agencies advancing to the trophy round with multiple entries shortlisted, include TOPic & Loong, FRED & FARID...
TikToker Maddy MacRae is staying at Changi Airport for a week in ‘The Terminal’-inspired social campaign via Connecting Plots
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In a social-first stunt called ‘The Week-Long Layover’, MacRae will live at Singapore’s Changi Airport for five days...
Bestads Best of the Week: 7-Eleven’s ‘Tongue-toos’ via Mischief @ No Fixed Address, New York
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The ad was selected by this week's guest judge Elena Knox, an Executive Creative Director based in New York.
Havas launches joint venture between HAVAS Red and H/Advisors in Singapore
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This will provide customers with a world class offering combining strategic corporate communications with enhanced...
Saatchi & Saatchi India partners with Hero MotoCorp for Xtreme 250R campaign
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The campaign positions the new streetfighter as category-defining, one that is the fastest and sharpest in its class...
Havas Creative India strengthens leadership with appointment of Tina Mansukhani Garg
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Garg, the former CEO & Founder of Pink Lemonade Communications, joins the agency as its new President.
Creative industry veteran Paul Sidharta joins Link Group as Chief Creative Officer
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With over 30 years of experience across global names like JWT, TBWA, and ADNA, Sidharta is one of Southeast Asia’s...
Grain’s “From Test to Table” takes guests on a multi-sensory culinary adventure
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Created in collaboration with global brand practice Anak and botanical design studio This Humid House...
Chef Sanjeev Kapoor stars in latest McDonald’s film showcasing new Protein Plus Range
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This film captures a memorable encounter at McDonald's where Chef Kapoor, stationed behind the counter, meets a young...
Marcus Tesoriero and Kent Boswell launch Australian based creative and Ai-powered film production company AiCandy
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AiCandy’s mission is to harness the full capabilities of Ai to make impossible ideas, possible. Whether agencies present
The m25 Global Creative Series Episode 1: Breaking Boundaries with Merlee Jayme
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Without clear regulations, we must wield AI with integrity, ensuring it boosts human insight and cultural nuances...
Olay encourages women to rethink ageing via online film produced by Beautiful Pictures
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The online film, produced by Beautiful Pictures took place in a custom-built studio environment, minimal, elegant...
Seen+Noted: Gwyneth Paltrow helps Astronomer reframe PR crisis into a viral win
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Framed as a temporary employee speaking for the company’s 300-plus staff, Paltrow breezes through topics like Apache...
Dentsu One Bangkok and Mum Films join Thai Health for Alcohol-Free Buddhist Lent campaign
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Set against the three-month Lent period of reflection and self-restraint, the film encourages individuals to “Find..."
Nikki Golez and Julia Arsenal Dela Rosa introduce new Filipino agency, PassionFruit Creative
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Golez brings a wealth of experience from mcgarrybowen, BBDO Guerrero, Dentsu Creative, Propel Manila, and Jayme...
BigBasket unites Bollywood sisters Karisma and Kareena Kapoor in new campaign via Talented
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The first features a tongue twister from Kareena Kapoor’s cult classics. The second references Karisma Kapoor’s most...
Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast
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Smart unpacks Telstra’s transformation into a creatively ambitious brand delivering business results...
TBWA\Thailand Juice and Sponsor expand the role of electrolyte drinks with “Life Is Exercise”
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A series of cinematic films bring this idea to life, repositioning Sponsor as an essential drink for more people...
Tribal Aotearoa takes aim at Gen Z’s individuality in witty campaign for Samsung’s Z 7 foldables
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The campaign asks the question "Why have the same phone as everyone else?"
FCB Kinnect uses cricket rain cover as media canvas for Asian Paints’ waterproofing promise
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By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live...
WeTV and Audacity Bangkok stage in-ring stunt to promote new Muay Thai drama
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The stunt instantly went viral, earning national news coverage and social media buzz.
DDB Group Singapore adds Daniel Huang as Senior Strategist + launches Global Feels Barometer
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Huang’s appointment coincides with the launch of DDB’s Feels Barometer - a first-of-its-kind global tool designed to...
Alodia Gosiengfiao cooks up new quest with MAGGI
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In a playful twist, Alodia “MAGGI-fied” the dishes, transforming them with a dash of MAGGI Magic Sarap and MAGGI...