Harsh Kapadia returns to India from New York taking on Chief Creative Officer role at Grey India
April 2 2025, 7:22 pm | | No Comments
Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, joining from MRM New York (part of Mc…
Malaysia Aviation Group and MBCS celebrate unity and respect in Hari Raya film
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The film was directed by Aiman Aliff and Hyrul Anuar, award-winning directors at Directors Think Tank.
Colgate and WPP@CP create new ‘Flower’ that warns of the risks of ignoring oral hygiene
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“The real task was making them experience the realization for themselves. Once they made the connection..."
Chris Kyme’s Postcard from Hong Kong: And the award goes to… some braver clients
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How good to see work for HSBC, Cathay Pacific, Hong Kong Tourist Board, Coca Cola and McDonald's all getting...
Toyota Motor Asia inspires a bigger future with next era of ‘Move Your World’ via VIRTUE Asia
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Launching at the Bangkok International Motor Show, a live art installation brought the spirit and energy of Move Your...
Arcade Film Factory’s JM Miranda at FILMART 2025: My Experience in Hong Kong
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FILMART also reminded me how quickly the digital world is changing the way we make and share films.
Haraku Ramen and BLKJ Havas allow gamers to eat without pausing via “The One Noodle”
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Tapping into Indonesia’s massive gaming culture, The One Noodle is a single, unbreakable 3,5-meter-long noodle.
FP7McCann Dubai’s new campaign shows why McDonald’s is perfect for the long haul
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Would you take someone to McDonald’s on a first date? Be honest. The internet has spoken, and the answer...
Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th
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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.
Harsh Kapadia returns to India from New York taking on Chief Creative Officer role at Grey India
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Kapadia joins Grey India from MRM New York, where he served as CCO since 2021.
Dentsu Creative Malaysia’s new campaign brings back Marrybrown’s Riang Ramadan Raya menu
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The short films showcase how Malik, a young working adult who received a good Raya news, that turns into series...
Juice visual effects’ Michał Dwojak-Hara opens up on his jury experiences at AdFest 2025
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Lucky for me, the jury team was solid, and the discussions were mostly smooth sailing.
Publicis Groupe Singapore hires Asheen Naidu as Group ECD for Leo Singapore
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Most recently, as Executive Creative Director at TBWA\Group Singapore, he played a pivotal role in elevating...
Bestads Best of the Week Reviewed by Kirsten Rutherford, ECD, TBWA\Chiat\Day\Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Dorelle Kulkarni joins Havas India as Managing Director for Havas Life Mumbai
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Kulkarni brings three decades of experience and has worked in leadership roles at Publicis Health, and Lowe Lintas.
“Cardboard Grannies Art” exhibition raises awareness of elderly poverty in Hong Kong
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To spotlight their plight and provide tangible support, a special one-day exhibition featuring meaningful...
Publicis Groupe Singapore hires Asheen Naidu as Group ECD for Leo Singapore
April 2 2025, 11:41 am | | No Comments
Asheen Naidu has signed on with Publicis Groupe Singapore as Group Executive Creative Director for Leo Singapore. Leo is…
Droga5 promotes Barbara Humphries and Damon Stapleton to Co-CCOs of ANZ; Droga5 Australia CCO Tara Ford named CCO of Droga5, London
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The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering.
McDonald’s Japan + TBWA\HAKUHODO launch new social commerce model with XG Bundle Menu
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The campaign leverages Japan’s thriving fandom culture, creating a new model of social commerce, which created record...
Pizza Hut partners with Edelman to hijack Hong Kong’s lunch rush with cheeky pop-up store
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Once sold out, the transportable store moves to a new hotspot with a fresh delivery of pizzas ready to serve.
Ogilvy Malaysia’s Raya campaign for Enchanteur and Scentify makes pet odors a thing of the past
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The Raya film is told through the eyes of Pierre, an elegant and self-important cat who, year after year, enjoys...
Reel Factory’s AI Revolution continues with the signing of The Truesdell Brothers
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“There’s a lot of buzz around AI and what it means for advertising. The Truesdell Brothers are incorporating new..."
Hakuhodo promotes Akihiko Imai to President & CEO of Hakuhodo International
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He served as Corporate Officer of Hakuhodo from 2016, before being elevated to the role of Senior Corporate Officer.
AHC partners with Taemin to connect with Gen Z via new INNORED campaign
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The campaign centres around the empowering slogan, " When I embrace the sunlight, I radiate my true brilliance.”
Josh Line joins Yahoo as Chief Marketing Officer
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Line was most recently Paramount Global’s Chief Brand Officer, where he led enterprise-wide marketing efforts...
Flash Bomber raises awareness of Thailand’s air pollution crisis with Lamphun Warriors F.C. via new “The Air Pollution Jersey” campaign
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Collaborating with the NTBC, the game-changing football jersey collection that reacts to daily air pollution levels.
Amber Abbott at Spikes: Brands are utilising the power of PR to start meaningful conversations and effect tangible change in today’s world
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It was not lost on me or my fellow jurors the important role we played in assessing the region’s best work...
The 2025 Gerety Awards announces In-House Agency Of The Year Award
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Gerety In-House Agency of the Year will be awarded to the highest scoring IHA.
Heineken Silver expands beyond beer to launch The Heineken Smootheriser skin cream
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While it makes its debut on April 1, The Heineken Smootheriser is no April Fool’s joke.
BBH London + Creators Inc recreates iconic Johnnie Walker ad to launch IPA President Karen Martin’s manifesto to revitalise UK advertising
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Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise...
Kazuya Nakajima signs on as BBDO Japan’s new Executive Creative Director
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"We were searching for someone who could take our creative ambitions to the next level."
Alex Pastor named Head of Havas Red Philippines
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Havas Ortega has appointed Pastor to the new role, reinforcing its commitment to strengthening its PR capabilities...
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Legendary times at the Fin Design + FX, Directors Think Tank, Gerety Awards, Voodoo Hack, Ad Addict and Campaign Brief Asia party at AdFest
March 25 2025, 1:52 pm | | No Comments
Together with Fin Design + FX, Directors Think Tank, Voodoo Hack Sound, Gerety Awards and Ad Addict, Campaign Brief Asia…
Heineken appoints WPP as global shopper marketing and commerce partner
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WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver shopper experiences.
Kirin Brewery launches world’s first Sakura AI camera to preserve Japan’s aging cherry trees
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The initiative allows citizens to contribute to preservation efforts by photographing trees.
Chloe Ko’s AdFest 2025 journey
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In the Special Effects category, My Wear by Green Baton captured our attention. It was well-shot, and the story...
LIA 2025: Get 25% Off Entry Fees Before June 10
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25% discount on entry fees through 10th June, 2025.
RHB Bank’s Hari Raya campaign brings communities together via FCB SHOUT Malaysia
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Volunteers then gather to sort, clean, and distribute these garments to orphans and single mothers.
Edelman’s APAC Head of Business Marketing Simon Murphy departs to launch Indigo Murphy
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indigo murphy is a senior communications advisory, based in Melbourne, offering scalable and flexible access to top...
PCAS launches Heaven Palette to support embalmers-in-training with makeup donations
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The initiative is aimed at enabling embalmers-in-training to hone their craft by helping with a large recurring...
The APAC Tambuli Awards announces Executive Juries for 2025: Entry deadline, April 8th
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Jury Presidents include: David Cruse Beal – Global CMO, Jollibee Group, Maimai Madrid-Punzalan – CEO, Sarimart...
ex Ogilvy’s Harish Shetty joins consulting firm Buzzlab as Client Services Director
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"Harish brings solid experience of operations, strategy, client management and principles of legacy ad giants."
Pizza Hut Indonesia grabs attention in a different way during Ramadan with 2-hour-long ad
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This unique move sharply contrasted with the typical emotional Ramadan ads.
Havas strengthens Global Data & Tech leadership with promotions of Dan Hagen + Jamie Seltzer
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Dan Hagen is promoted to a group-wide role as Global Chief Data and Technology Officer.
IGI and Ogilvy Gurugram create ‘Moments Campaign’ celebrating certified diamonds
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This campaign is directed towards individuals who are considering or have already purchased diamond jewelry.
Colenso BBDO takes out coveted Agency of the Year title at 45th NZ AXIS Awards; The Sweetshop named Production Company of the Year
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The winners of the 45th AXIS Awards have just been announced tonight at the Viaduct Events Centre in Auckland, where...
New Holland and Yuvraj Singh celebrate Indian farmers via new Dentsu Creative Webchutney film
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The film is a tribute to the resilience, grit, and determination of India’s farmers.
Jim Curtis departs McCann New York for chief creative officer role at LePub, NYC
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LePub, part of Publicis Groupe, opened the New York office in January, with founding clients Heineken and Barilla. Curti
Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives
March 10 2025, 1:20 pm | | No Comments
This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…
London International Awards entertain Bangkok guests over dinner at Baan Phraya restaurant
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LIA's Barbara Levy hosted the evening and Michelin star Chef Pom Phatchara created a special 10 course dinner...
Fishermen Integrated’s Raya campaign for Grab Malaysia delivers more than just orders
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This campaign reframes that perception, bringing empathy, humanity and pride to the Grab ecosystem.
Tiger Beer celebrates Singaporean pride through “Our Roar, Our Way” campaign via :Teeth
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At the heart of the campaign is a cinematic brand film that challenges the way Singaporeans are often perceived.
Pepsi launches new platform to own the taste conversation across Asia Pacific
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You Can’t Hide Great Taste takes on a more visceral, human approach to taste communication.
Time Internet turns Raya feedback into action with festive spot via Fishermen Integrated
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The film mixes satire with sincerity, showcasing a bold commitment to raising industry standards while keeping...
BBDO India is India’s most awarded agency at ADFEST + picks up South Asia Agency of the Year
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BBDO India’s work for P&G Ariel’s ‘Home Teams #ShareTheLoad’ was the standout of the night.
22feet Tribal Worldwide and Flipkart highlight summer challenges in India via new campaign
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The new films highlight relatable scenarios faced by Indian households, from sweltering heat to rising tempers.
Sooka and MBCS’s Ramadan campaign aims to make fasting easier with engaging content
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The campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
ASNB unveils inaugural Raya brand film via Fishermen Integrated Malaysia
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“Amanah Sulung” narrates the poignant journey of an elder sister, affectionately known as Kak Long, who forgoes her...
Havas Life Mumbai positions Gleneagles Hospitals as Where Good People Make You Feel Better
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Through this campaign, Gleneagles Hospitals aims to break the stereotype of impersonal healthcare by highlighting...
We Are Social elevates Suzie Shaw to APAC CEO + launches new office in Thailand led by Patt Nitikarn and Nutchanun Chiaphanumas
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“Bangkok has always been a creative driving force, and there is now also a huge appetite for a culture and community..."
BLKJ Havas releases interactive game with Durex proving why pulling out is a game over strategy
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In The Pull Out Game Game, players attempt the impossible: stopping sperm from reaching the egg while dodging...
MCCY shares stories from Team Singapore athletes to show how “Every Support Counts” via new Dentsu Creative Singapore campaign
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The campaign extends into five content videos featuring Team Singapore athletes across a diverse range of sports.
Nando’s spices up Ramadan via “pick-up line battles” campaign created by MBCS
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"In Singapore and Malaysia for example, playful pick-up lines have become a cultural staple during Ramadan, filling..."
Mars Wrigley brings laughter and satisfaction with new Snickers Peanut Brownie TVC
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Set in a office, created by DDB Mudra, the TVC playfully highlights the madness that ensues when hunger strikes.
GIGIL becomes first Filipino creative agency to win Independent Agency of the Year at ADFEST
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GIGIL’s historic win was achieved after an impressive metal haul at the show, with the indie agency collecting 1 Gold...
Cheil India bring back iconic TV detectives via new campaign for Samsung’s Galaxy M Series
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By bringing back an iconic detective show, Cheil India tapped into the collective nostalgia of the audience.
Legendary times at the Fin Design + FX, Directors Think Tank, Gerety Awards, Voodoo Hack, Ad Addict and Campaign Brief Asia party at AdFest
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This was the 16th time that the Legendary Sunset Party has brought together AdFest delegates for a great time...
Fiona Huang appointed to Managing Director role at Dentsu Creative Singapore
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Huang’s appointment comes on the back of dentsu Singapore naming Rahul Thappa as Managing Director for its CXM and...
Havas picks up 13 awards at ADFEST 2025 including a Grande for India’s ‘Ink of Democracy’
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The network secured 13 awards from 15 shortlists across India, Singapore, and China.
Mandai Wildlife Group and TBWA\Singapore launch ‘Choose Your Wild’ adventure campaign
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‘Choose Your Wild’ beckons visitors to visit Rainforest Wild ASIA, Singapore’s fifth wildlife park, embarking on a...
VML Group Thailand launches the ultimate spoiler alert via Netflix Thailand’s new billboard
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Designed to promote the new mystery series, Dalah: Death and the Flowers, VML took the show’s content and mimicked...
McCann Worldgroup takes home multiple wins including the Grande Innova Lotus at ADFEST 2025
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The agency’s “Dabba Savings Account” campaign emerged as a major highlight, winning in Lotus Roots, and clinching...
Bestads Best of the Week Reviewed by Pedro Americo, Executive CD, Fraser, Berlin
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Edelman promotes Bhavna Jagtiani and Kunal Arora to India CEO and APAC Head of Digital
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Over her 22-year tenure with Edelman, Jagtiani has grown alongside the firm, having started as an Account Executive...
Publicis Groupe APAC shines at AdFest 2025
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Of the 11 Grande Lotus awards, Leo agencies in Asia Pacific won three for the following campaigns: Hidden in Plain...
Dentsu Redder Vietnam team Dat Nguyen Thanh and Dung Cao win Young Lotus competition
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The Young Lotus Popular Vote was won by Kevin Leosujanto, Art Director, andReyhana Febriola, Junior Copywriter...
MassiveMusic blends tradition and modern beats at AdFest 2025 Beach Party
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Global creative music and production agency MassiveMusic brought the heat to AdFest 2025 with their second annual...
From jury room to dance floor: DTT’s winning moment at ADFEST 2025
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"I find it very interesting because a lot of pieces actually stand out. To see the process from script to production..."
Lim Xin Ruu collects Gold New Director Lotus
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Lim Xin Ruu's film, ‘Papayah’ produced in partnership with Graph Studio, was the only gold awarded.
Joshua Goodall and Asuka Yokota elevated to Co-CEOs at VML & Ogilvy Japan: Current CEO Ichiro Ota takes on role as Chairman
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Current CEO, Ichiro Ota will assume the dual role of Chairman of VML & Ogilvy Japan and Chief Growth Officer for WPP...
Priya Patel and Matty Burton take expanded regional roles across Australia and New Zealand as Andrew Little steps down after 25 years
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DDB Group AUNZ forms new leadership as President Andrew Little steps down.
Embrace your best self this Raya with Guardian’s ‘Serlahkan peRAYAanmu’ campaign via FCB SHOUT
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The event explored the many ways Malaysians prepare for Raya, from beauty and fashion to health and self-care.
ADFEST 2025: Dentsu Inc., Tokyo awarded Agency of the Year; Dentsu retains Network of the Year title; Merlee Cruz Jayme awarded Lotus Legend
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The culmination of ADFEST 2025 was the announcement of Lotus Special Awards presented tonight at PEACH, Royal Cliff Hote
AdFest awards day two winners: Film Grande picked up by Leo Thailand for ‘What the Fast!’
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Lotus Roots Grande went to BBDO Bangkok for Mercedes-Benz, “The Meaning of Benz”.
ADFEST 2025 unveils day one Lotus winners last night at the Royal Cliff Hotel in Pattaya, Thailand
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Day one winners of the Adfest Lotus Awards were presented last night at the Royal Cliff Hotel in Pattaya, Thailand
Fin Design + FX, Directors Think Tank, Voodoo Hack, Gerety Awards, Ad Addict and Campaign Brief Asia invites you to the 16th annual Legendary Sunset Party Tonight (Friday 21 March) at AdFest
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Join us around the pool TONIGHT (Friday March 21st) at the Infini Beach Pool at the Royal Cliff Beach hotel.
Singapore’s NexGen 2025 advertising competition for young creatives returns with Lazada
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NexGen is open to creatives aged 30 and under. Singapore’s rising stars compete for a chance to shine at Cannes Lions.
Shinsuke Sawasaki named to newly created Group Executive Creative Director role at Havas Japan
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Sawasaki said: “I am excited to take on this role and look forward to collaborating with the team to push creative..."
Santosh Padhi set to open new independent agency, Into Creative alongside Ayesha Ghosh
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The pair are joined by co-founders Yogesh Rijhwani, Tania Dey, Namrata Gosavi and Gargi Vegiraju.
3rd round of finalists revealed at AdFest 2025
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The latest round of finalists includes: Creative Strategy, INNOVA, Lotus Roots and Sustainable Lotus.
Social highlights from day 1 at ADFEST 2025
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Take a look at some of the social highlights captured by Campaign Brief Asia including the official welcome party.
COLLiDE AT ADFEST 2025 – day 1
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Kicking off Day 1 at ADFEST 2025, Guan Hin Tay, APAC Regional Director from The One Club for Creativity explores...
Talented India creates new spot inspired by an emoji for amusement park brand, Wonderla
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"So we did the exact opposite – the ad begins outside Wonderla, with an uncle, who never smiles."
The Titus Upputuru Company + Grapes Worldwide create powerful Ramadan story for Eicher
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The voice over sums up the film – goodness may not always be seen but can always be felt.
Flipkart and Nothing’s new campaign via Pepper Creative turns smartphone marketing on its head
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Timed countdowns reminded people how often they check their phones mindlessly in brief moments of waiting.
Lup Jakarta’s “Tire Quotes” campaign fuels a new generation’s journey
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So, Lup Jakarta transformed the iconic Advantage Touring T/A and g-Force Phenom T/A tire designs into typography.
Apple named Cannes Lions Creative Marketer of the Year; Tor Myhren will collect the Award at the final Awards Show of the Festival on June 20
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The prestigious honorary award recognises Apple’s continued commitment to innovative and creative marketing
ADFEST 2025 welcomes over 780 delegates from 55 cities to PEACH in Pattaya
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Follow Campaign Brief (@campaignbrief) on Instagram for live action from ADFEST's 2025 Festival.
Singapore Economic Development Board launches Your Business Needs Singapore campaign via TSLA
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This global campaign marks the continuation of a long-standing relationship between The Secret Little Agency and EDB.
Cheil Hong Kong wins Agency of the Year and Grand Kam Fan at Kam Fan Awards 2024
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The Kam Fan Awards 2024 awarded a total of one Grand Kam Fan, 17 Golds, 26 Silvers and 35 Bronzes.
ADFEST 2025 drops second round of finalists
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The latest round of finalists include the following categories: Design, Digital & Social, Digital Craft, Film Craft...
Australia, India and Japan lead the shortlist stage at Spikes Asia 2025
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Winners will be announced during the Spikes Asia Awards Ceremony taking place in Singapore on Thursday 24 April.
McDonald’s brings families together this Ramadan via heartwarming Leo Indonesia film
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The spot features two adorable brothers, whose quarrels starts with the eldest reporting on the youngest for not...
Community Chest’s latest campaign via DDB Group Singapore dreams of an inclusive future
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Fittingly set to the ‘A Million Dreams’ track from The Greatest Showman motion picture, the three-minute film...
Jiang Nan restaurant receives the first Michelle Lyn in the Philippines in a campaign by GIGIL
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The post was created by Jiang Nan in collaboration with Katok, the social media agency of GIGIL.
AXA and Publicis Groupe collaborate to launch life-changing Bucket List Ai across parts of Asia
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From hot air ballooning in Cappadocia to swimming with whale sharks, AXA Bucket List Ai can visualise any dream using...
Kiron Kesav moves from OMG Malaysia to take on APAC Chief Strategy Officer role at PHD
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With over 15 years of industry experience, Kesav was most recently OMG Malaysia’s Chief Strategy Officer.
electriclime° hires Jason Heller as Executive Producer Asia and expands into Thailand
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Heller brings experience from Society, 72andSunny, Droga5, Grey and Johannes Leonardo, producing projects for major...
Ogilvy Hong Kong teams up with Mother’s Choice to empower pregnant young girls in Hong Kong
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The Confidential Care Card’s discreet design allows young girls to access a pregnancy test without fear of judgment.
ADFEST 2025 unveils first round of finalists
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The winners will be announced at the two award shows hosted on Friday and Saturday.
TBWA named on Fast Company’s Most Innovative Companies list for the sixth time
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A key factor in TBWA’s success is its AI platform, Collective AI. Built on Omnicom's end-to-end Gen AI suite of...
MAD STARS opens applications for the Young Stars MAD Competition 2025
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Participants will compete in an online preliminary round, and finalists will be announced on June 10.
Future Lions 2025: AKQA’s Global Creative Competition Returns for Its 20th Year
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Celebrating 20 years, AKQA & The Wall Street Journal invite next generation of visionaries to reimagine what's possible.
Bestads Best of the Week Reviewed by Rosie Bardales, Chief Creative Officer, VML, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Christiane Schulz elevated to Chief Operating Officer for Edelman Asia Pacific
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Schulz, who joined Edelman in 2019, moves from her current role as CEO of Edelman Germany.
Tohokushinsha Film Corporation and Tracks & Fields “COLLiDE” to create ADFEST 2025 film
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"We created two worlds within a single frame, leaving space for the viewer's imagination. The result is a video that..."
Jason Davey and Genevieve Tan elevated to key leadership roles within Ogilvy One APAC
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Tan will lead the optimization of Ogilvy One APAC’s operational infrastructure, focusing on efficiency and scalability.
Klick Health acquires independent life sciences agency, Ward6 Singapore
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"We are immensely proud of the work we have accomplished during our 14 years in Singapore."
KFC, Publicis Thailand + Bananas’ spicy ad goes viral after influencer Bankii has a fiery reaction
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Airing the ad featuring Bankii’s real, unfiltered reaction, capturing the moment he realized just how intense...
Kyoorius announces Jury Chairs and Co-Chairs for Kyoorius Creative Awards 2025
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The composition of each jury will be announced in the coming days. Judging for KCA 2025 begins on 24 April 2025.
DDB Mudra India creates humorous McDonald’s campaign that turns piri piri fries into a musical beat
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"We invited consumers to play with our fries in a different way. As a musical instrument.”
The INNOVA Lotus shortlists present live at ADFEST 2025 this Thursday, March 20
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The INNOVA Lotus shortlists present their work live at ADFEST and all delegates have the chance to watch.
electriclime° signs Hopi Allard to roster for exclusive representation across APAC and MENA
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Allard has collaborated with iconic brands like Adidas x Stella McCartney, Prada, Marc Jacobs, Dior, and Vans.
Adrián Flores departs Chief Creative Officer role at Clemenger BBDO after less than a year
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After less than a year with the agency, Clemenger BBDO Australia Chief Creative Officer Adrián Flores has departed.
Top SE Asia production company Think Tank relaunches Manila office with new leadership
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Every challenge is a chance to innovate, and we're excited to bring new, regional and local-made solutions to Manila...
WHISKAS turns ‘cat haters’ into ‘cat lovers’ in bold new adoption campaign via CHEP Network, AMV BBDO London + EssenceMediacom
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WHISKAS is turning self proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program.
UN Women and IMPACT BBDO’s “InkVisible” campaign uses henna to fight domestic violence
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Henna artists who are invited to draw on brides’ hands and feet, were trained them to instruct women on how to escape...
Tropicana Twister encourages Malaysians to multiply kindness via new The Shout Group film
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At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect...
Damon Stapleton: Advertising. How do you rob a bank without going into a bank?
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A blog by Damon Stapleton, Chief Creative Officer and Founder, Droga5 Aotearoa.
Heckler Appoints Steven Marolho as Managing Director and Executive Producer
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Award-winning post-production house Heckler has welcomed Steven Marolho as its Managing Director and Executive Producer.
Outreach creates new film for Shikhar Insurance celebrating the brands 20th anniversary
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The film takes a deeply personal approach, narrating the story of a younger brother reflecting on his family’s...
APAC Tambuli Awards opens nominations for Young Marketing Leader of the Year
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All nominees will undergo an initial selection process by the Young Marketing Leader of the Year Executive Jury.
AdFest and Dentsu name the 34 young creatives attending the 2025 Young Lotus workshop
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Leading the workshop are two of the region’s most prominent advertising professionals, Alice Chou, chair of APAC...
Simmons celebrates World Sleep Day via latest McCann Worldgroup Singapore campaign
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Simmons has launched their latest campaign, "Advance Your Sleep", celebrating 100 years of their Beautyrest brand.
PUB unveils annual water conservation campaign created via Grey Singapore
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“Sometimes, all it takes is seeing something familiar in a new light to realise how much it matters."
Heckler Singapore’s Cody Amos directs inspiring new series for Adidas Southeast Asia
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"We really wanted to tap into the beautiful aspects of life in this part of the world, especially at this time."
Halal personal care brand Safi + MBCS introduce Sis Shay, Malaysia’s first virtual hijabi educator
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“Sis Shay is more than a character. She’s a relatable digital "older sister" who understands the challenges faced by..."
New York Festivals AME Awards to honour women’s impact in advertising effectiveness with launch of ‘AME WE Champion’ initiative and award
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AME Unveils the Prestigious AME WE Champion Effectiveness Award.
Cheil India and Snapchat collaborate for a fun-filled Holi celebration with Samsung Galaxy S25
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The range of premium smartphones boasts of an impressive line-up of the latest Galaxy AI based features.