Omnicom Advertising India dominates The Work 2026 with McCann taking out APAC Agency of the Year title and TBWA\Lintas #2 in India

McCann India has been named APAC Agency of the Year in Campaign Brief’s The Work 2026, leading an outstanding performance for Omnicom Advertising India, with TBWA\Lintas India ranking #2 in India and #7 across APAC.

McCann India topped the APAC agency rankings with 48 Acceptances, while TBWA\Lintas India recorded 27, giving the two Omnicom agencies a combined 75 Acceptances.

McCann’s result was driven by work for brands including Stayfree, Dettol, McDonald’s India and Flipkart, among others, with campaigns tapping fresh cultural and human insights.

TBWA\Lintas India’s 27 Acceptances came across a broad range of categories and clients, including Steadfast, TVS Ronin, ALKEM, Closeup, Vim India, Hershey’s India, General Insurance Council and Air India Express, through Juice, an Omnicom Group company and TBWA division. Its haul also included work for Apple through TBWA\Media Arts Lab India.

Now in its 24th year, The Work recognises creative excellence across Asia, Australia and New Zealand, with winning work spanning film, digital, design, culture and integrated disciplines.

VIEW THE WORK 2026