McCann India named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2026: GIGIL Philippines, Wolf BKK, VML Thailand, The Nine Shanghai + BBDO Bangkok round out the top six
Campaign Brief’s The Work is recognised as a true record of creativity for the APAC region. This is the 24th year of The Work that every year features the very best creative advertising of the year from Asia, Australia and New Zealand.
This year 245 ad agencies and production companies entered Campaign Brief’s The Work 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).
VIEW THE WORK 2026
THE TOP 10 APAC AGENCIES IN THE WORK 2026
McCann India has risen from equal #7 to become the #1 ranked agency in Asia-Pacific in this year’s Campaign Brief’s The Work. Accepted entries came from a number of clients, including Air India, Dettol, Durex, Flipkart, Indian Railways, Johnson’s Baby, Stayfree, Uber and many more. The agency’s top-performing campaign was ‘Lucky Yatra’ for Indian Railways.
Last year’s winner, GIGIL Philippines, has ranked #2, just one Acceptance behind McCann India. GIGIL’s signature style of humour was once again on show across multiple campaigns, with its top work including Canva ‘Kween Yasmin’, Orocan ‘Cool’, Palawan Pawnshop ‘Snowman’, Philippine Pastoral Council for Responsible Voting ‘Swipe’, Stresstabs ‘Assemble’, GrabMart ‘Chicky’ and more.
Wolf BKK Thailand has retained its position as the #1 ranked agency in Thailand and #3 in APAC, scoring 42 Acceptances. It will come as no surprise that its highly awarded ‘The Kaprao Criminals’ for KFC Thailand was the agency’s top-performing campaign.
VML Thailand’s 36 Acceptances have seen the agency rank #4 in the region and #2 in Thailand. A consistent performer in Campaign Brief’s The Work, VML has ranked #5 and #7 overall in APAC over the past two years. The agency’s top-performing work includes its Cannes Lions-winning ‘Soil Stay’ for Tra Mongkut Fertilizer and ‘After Shit Happened Service’ for Shield Insurance.
In #5, The Nine Shanghai has risen from #9 last year with 32 Acceptances. Their most successful work was Shenzhen Tourism Bureau’s ‘Fascinating’, which has been awarded at Cannes, One Show, D&AD and Clio in 2026, and China UnionPay’s ‘Pick Up Garbage To Protect Qinghai-Tibet Plateau’.
BBDO Bangkok has been a consistent performer in The Work and has moved back into the top 10 for the first time since 2023, ranking #6. The agency’s top campaign was ‘Death of a Salesman’ for Five Star, which cleaned up in the Online Film category at LIA in late 2025, winning a Grand LIA and three Gold statues. The campaign contributed to BBDO Bangkok’s 30 Acceptances.
27 Acceptances has placed TBWA\Lintas India at #7 and #2 in India.
SOUR Bangkok have scored an impressive 26 Acceptances ranking #8, moving up from its previous ranking of #19 overall and #15 in Asia last year.
Howatson+Company Australia has taken the Australian Agency of the Year title for the first time, and ranks #9 overall in APAC, with 25 Acceptances.
Three agencies have tied for #10 with 24 Acceptances a piece.
Australia’s ATimeandPlace ranked #2 in Australia, with multiple campaigns for Suzuki making the cut, led by ‘Life is Out There’. Other notable work included Balter’s ‘Pub Publishing’ and Swinburne University of Technology ‘Driving Test’
TBWA\SMP Philippines has been a strong performer in The Work for a number of years, ranking #11 last year and #6 in Asia in 2024.
Flash Bomber Bangkok is the fifth agency from Thailand to feature in Campaign Brief’s The Work APAC Top 10 this year, rounding out the list with work for clients including Heinz, Thai Beverage Marketing Co, Longlay Local Tour, Lamphun Warriors F.C. and Northern Thailand Breathe Council.
Check out the table of top agencies in The Work 2026, the full list of agencies across APAC, and a country by country breakdown below;
TOP ASIA PACIFIC AGENCIES IN THE WORK 2026
#1 McCann India – 48
#2 GIGIL Philippines – 47
#3 Wolf BKK Thailand – 42
#4 VML Thailand – 36
#5 The Nine Shanghai – 32
#6 BBDO Bangkok – 30
#7 TBWA\Lintas India – 27
#8 SOUR Bangkok – 26
#9 Howatson+Company Australia – 25
#10 ATimeandPlace Australia – 24
#10 TBWA\SMP Philippines – 24
#10 Flash Bomber Thailand – 24
#13 VML Singapore – 23
#13 VML Australia – 23
#15 Today The Brave Australia – 22
#16 Sunday Gravy Australia – 21
#16 Ogilvy Group Thailand – 21
#18 Dentsu Creative Taiwan – 20
#18 Ogilvy Taiwan – 20
#18 VML New Zealand – 20
#21 TBWA New Zealand – 18
#22 Publicis Hong Kong – 17
#23 TBWA\Media Arts Lab ISEA – 15
#23 Treyna Group Philippines – 15
#25 Bear Meets Eagle on Fire Australia – 14
#25 Leo Malaysia – 14
#25 TBWA\Kuala Lumpur – 14
#25 Lennon Group Manila – 14
#25 Leo Manila – 14
#25 Leo Singapore – 14
#25 YDM Thailand – 14
#31 Akcelo Australia – 13
#31 Hakuhodo Indonesia – 13
#31 Publicis JimenezBasic Philippines – 13
#31 TBWA\Hakuhodo Inc. Tokyo – 13
#31 Leo Bangkok – 13
#31 Innocean Seoul – 13
#31 Medialand Digital Strategy Taiwan – 13
#38 Kerfuffle Agency Australia – 12
#38 Ogilvy Australia – 12
#38 VML Malaysia – 12
#41 2045 Agency Australia – 11
#42 Connecting Plots Australia – 10
#42 Showpony Adelaide – 10
#42 FTW Jakarta Indonesia – 10
#42 Dentsu Creative Thailand – 10
#42 YELL Advertising Thailand – 10
#42 Publicis Groupe Vietnam – 10
#48 McCann New Zealand – 9
#48 tgthr. India – 9
#48 BBDO Guerrero Philippines – 9
#48 Dentsu Creative Philippines – 9
#48 VML Ogilvy Japan – 9
#48 Pilot Hakuhodo Taiwan – 9
#48 ROCK YU Creative Taiwan – 9
#55 Accenture Song South East Asia – 8
#55 Dig Sydney – 8
#55 Federation New Zealand – 8
#55 TBWA\China – 8
#59 BBDO China – 7
#59 KWP+Partners Australia – 7
#59 Muma Malaysia – 7
#59 Publicis Thailand – 7
#59 Rare Perth – 7
#59 TBWA\Singapore – 7
#59 Youngster Co Thailand – 7
#59 The Friday Vietnam – 7
#67 Brilliant & Million Thailand – 6
#67 Bureau of Everything Australia – 6
#67 Good People Network Indonesia – 6
#67 Havas Malaysia – 6
#67 LUP Jakarta – 6
#67 MBCS Malaysia – 6
#67 United Advertising Taiwan – 6
#74 The Clan Malaysia – 5
#74 Karma Shanghai – 5
#74 VML Singapore – 5
#74 BBDO Hong Kong – 5
#74 Omelette Digital Hong Kong – 5
#74 Leron Leron Sinta Philippines – 5
#74 SVEN Philippines – 5
#74 The Teeth Singapore – 5
#74 Leo Burnett Taiwan – 5
#83 303 Sydney – 4
#83 Communicado Melbourne – 4
#83 Good Drinks Australia – 4
#83 Sickdogwolfman Australia – 4
#83 Taboo Australia – 4
#83 The Brand Agency Australia – 4
#83 TRP Agency Australia – 4
#83 dentsu Creative New Zealand – 4
#83 Fishermen Malaysia – 4
#83 Grey Malaysia – 4
#83 The Shout Group Malaysia – 4
#83 Mata Angin Indonesia – 4
#83 BBDO India – 4
#83 Jayme Headquarters Philippines – 4
#83 GOVT Singapore – 4
#83 NguyenGordon Vietnam – 4
#99 Chimera Project Australia – 3
#99 Cocogun Australia – 3
#99 Game Creative Australia – 3
#99 Khemistry Australia – 3
#99 Splash Australia – 3
#99 Type + Pixel Australia – 3
#99 We Are Social Australia – 3
#99 Chemistry New Zealand – 3
#99 Blink Digital India – 3
#99 Edelman Singapore – 3
#99 Brains & Brawn Thailand – 3
#99 Spa Hakuhodo Thailand – 3
#99 Saatchi & Saatchi Taiwan – 3
#112 303 Perth – 2
#112 Edelman Australia – 2
#112 JimJam Ideas Australia – 2
#112 Beatnk Malaysia – 2
#112 M&C Saatchi Malaysia – 2
#112 McCann China – 2
#112 Yoband Guangzhou China – 2
#112 Oliver Indonesia – 2
#112 Salvo Indonesia – 2
#112 ALAB MNL Philippines – 2
#112 DDB Tribal Worldwide Philippines – 2
#112 Oliver Philippines – 2
#112 Propel Manila – 2
#112 Monks SEA Singapore – 2
#112 Beacon Communications KK Tokyo – 2
#112 GGWP Bangkok – 2
#112 Goodstup Thailand – 2
#112 Hakuhodo First Thailand – 2
#112 Plan-B ELEVEN Thailand – 2
#112 SSBKK Thailand – 2
#112 Paulus Seoul – 2
#112 dentsu Redder Vietnam – 2
#112 Spring Trees Taiwan – 2
#135 AntKiss Hong Kong – 1
#135 Apparent Australia – 1
#135 Auckland Council New Zealand – 1
#135 BaM Singapore – 1
#135 Bukacerita Indonesia – 1
#135 HSLR Creative Productions Australia – 1
#135 Rumble Strategic Creative Australia – 1
#135 Innocean Worldwide Indonesia – 1
#135 Maitri Advertising India – 1
#135 Mars Marketing Taiwan – 1
#135 McCann Philippines – 1
#135 McCann Tokyo – 1
#135 Monks India – 1
#135 Rediffusion Brand Solutions India – 1
#135 Seven AD Philippines – 1
#135 Tony & Philippines – 1
#135 Velocity Philippines – 1
THAILAND
Thailand has once again delivered a strong performance in Campaign Brief’s The Work, with Wolf BKK leading the market as the #1 agency with 42 Acceptances, retaining its top position from 2025.
VML Thailand has also retained its #2 position in the country, with 36 Acceptances, while continuing its strong performance in the APAC rankings at #4 overall.
BBDO Bangkok ranks #3 with 30 Acceptances, followed by SOUR Bangkok at #4 with 26. SOUR has returned to the country’s top four this year after ranking outside the top five in 2025.
Rounding out the top five is Flash Bomber Bangkok with 24 Acceptances, ahead of Ogilvy Thailand at #6 with 21.
Thailand’s top six agencies all rank among the top 15 agencies across APAC this year, highlighting the depth of the market’s performance.
YDM Thailand ranks #7 with 14 Acceptances, followed by Leo Bangkok at #8 with 13.
Dentsu Creative Thailand and YELL Advertising are equal #9 with 10 Acceptances each.
#1. Wolf BKK – 42
#2. VML Thailand – 36
#3. BBDO Bangkok – 30
#4. SOUR Bangkok – 26
#5. Flash Bomber Bangkok – 24
#6. Ogilvy Thailand – 21
#7. YDM Thailand – 14
#8. Leo Bangkok – 13
#9. Dentsu Creative Thailand – 10
#9. YELL Advertising – 10
#11. Publicis Thailand – 7
#11 Youngster Co Bangkok – 7
#13. Brilliant & Million – 6
#14. Brains & Brawn Thailand – 3
#14. SPA Hakuhodo Thailand – 3
#16. GGWP Bangkok – 2
#16. Goodstuph Thailand – 2
#16. Hakuhodo First Thailand – 2
#16. Plan-B ELEVEN – 2
#16. Accenture Song Thailand – 2
#16. SSBKK – 2
PHILIPPINES
Independent agency GIGIL Philippines has once again topped CB’s The Work 2026 rankings for the Philippines, with 47 Acceptances. The 2025 overall APAC Agency of the Year has also delivered another major regional result, ranking #2 overall in Asia-Pacific this year.
TBWA\SMP ranks #2 in the Philippines for the third consecutive year, with 24 Acceptances.
TREYNA Group, formerly MullenLowe TREYNA, has moved up to #3 with 15 Acceptances, rising from equal #5 in 2025. Lennon Group and Leo Manila are equal #4 with 14 Acceptances each, followed by Publicis JimenezBasic Philippines at #6 with 13.
BBDO Guerrero and Dentsu Creative Philippines are tied at #7 with nine Acceptances each.
#1. GIGIL Philippines – 47
#2. TBWA\SMP Manila – 24
#3. TREYNA Group – 15
#4. Lennon Group – 14
#4. Leo Manila – 14
#6. Publicis JimenezBasic Philippines – 13
#7. BBDO Guerrero – 9
#7. Dentsu Creative Philippines – 9
#9. Leron Leron Sinta – 5
#9. SVEN – 5
#11. Jayme Headquarters Manila – 4
#12. ALAB MNL (Formerly DDB MNL) – 2
#12. DDB Tribal Worldwide – 2
#12. Oliver Philippines – 2
#12. Propel Manila – 2
#16. McCann Philippines – 1
#16. Seven AD Philippines – 1
#16. Tony & Manila – 1
#16. Velocity+ (Formerly DDB Philippines) – 1
INDIA
McCann India has topped both the India market and the overall Asia-Pacific rankings in Campaign Brief’s The Work 2026, with an impressive 48 Acceptances.
TBWA\Lintas India ranks #2 in India with 27 Acceptances, placing the agency at #7 overall in Asia-Pacific.
tgthr. India ranks #3 in the Indian market with nine Acceptances, followed by BBDO India at #4 with four.
#1. McCann India – 48
#2. TBWA\Lintas India – 27
#3. tgthr. India – 9
#4. BBDO India – 4
#5. Blink Digital India – 3
#6. Maitri Advertising – 1
#6. Monks India – 1
#6. Rediffusion Brand Solutions India – 1
MALAYSIA
Last year’s top-ranked Malaysian agency, Leo Malaysia, has again led the market in Campaign Brief’s The Work 2026, ranking equal #1 with TBWA\Kuala Lumpur, with both agencies recording 14 Acceptances. VML Malaysia follows at #3 with 12 Acceptances.
Muma Malaysia ranks #4 with seven Acceptances, followed by Havas Malaysia and MBCS Malaysia in equal #5 with six each. The Clan Malaysia ranks #7 with five, while Fishermen Integrated, Grey Malaysia and THE SHOUT GROUP are equal #8 with four Acceptances each.
#1. Leo Malaysia – 14
#1. TBWA Kuala Lumpur – 14
#3. VML Malaysia – 12
#4. Muma Malaysia – 7
#5. Havas Malaysia – 6
#5. MBCS Malaysia – 6
#7. The Clan Malaysia – 5
#8. Fishermen Integrated Malaysia – 4
#8. Grey Malaysia – 4
#8. THE SHOUT GROUP – 4
#11. Beatnk Malaysia – 2
#11. M&C Saatchi Malaysia – 2
SINGAPORE
VML Singapore has ranked #1 in Singapore for the second consecutive year, with 23 Acceptances.
TBWA\Media Arts ISEA ranks #2 with 15 Acceptances, followed by Leo Burnett Singapore at #3 with 14. Leo has returned to the table in recent years with a strong showing this year.
TBWA\Singapore ranks #4 with seven Acceptances, followed by Accenture Song Singapore at #5 with six.
Ogilvy Singapore and The Teeth Singapore are equal #6, followed by GOVT VCCP Singapore at #8 and Edelman Singapore at #9.
#1. VML Singapore – 23
#2. TBWA\Media Arts ISEA India & Vietnam – 15
#3. Leo Burnett Singapore – 14
#4. TBWA\Singapore – 7
#5. Accenture Song Singapore – 6
#6. Ogilvy Singapore – 5
#6. The Teeth Singapore – 5
#8. GOVT VCCP Singapore – 4
#9. Edelman Singapore – 3
#10. Monks SEA Singapore – 2
#11. BaM Singapore – 1
TAIWAN
Ogilvy Taiwan has topped Taiwan’s Campaign Brief The Work rankings for the past five years, and makes it six in a row this year – although it shares the #1 spot with Dentsu Creative Taiwan, with both agencies recording 20 Acceptances.
Both agencies have been consistent performers in The Work over the past five years, with Dentsu holding the #2 ranking throughout that period. Both also featured in Asia’s top 10 in 2025 and rank #17 overall in APAC this year.
Medialand Digital Strategy Taiwan has retained its #3 ranking with 13 Acceptances, followed by Pilot Hakuhodo Taiwan and ROCK YU Creative Taiwan, which share #4 with nine Acceptances each.
#1. Dentsu Creative Taiwan – 20
#1. Ogilvy Taiwan – 20
#3. Medialand Digital Strategy Taiwan – 13
#4. Pilot Hakuhodo Taiwan – 9
#4. ROCK YU Creative Taiwan – 9
#6. United Advertising Taiwan – 6
#7. Leo Taiwan – 5
#8. Saatchi & Saatchi Taiwan – 3
#9. Spring Trees Taiwan – 2
#10. Mars Marketing Taiwan – 1
HONG KONG
Publicis Worldwide Hong Kong has retained its position as Hong Kong’s #1 agency in Campaign Brief The Work for the fourth consecutive year, recording 17 Acceptances and ranking #22 overall in APAC.
BBDO Hong Kong and Omelette Digital Hong Kong share the #2 position with five Acceptances each, followed by AntKiss Hong Kong at #4 with one Acceptance.
#1. Publicis Worldwide Hong Kong – 17
#2. BBDO Hong Kong – 5
#2. Omelette Digital Hong Kong – 5
#4. AntKiss Hong Kong – 1
INDONESIA
Hakuhodo Indonesia has gone back-to-back as Indonesia’s top-ranked agency in Campaign Brief The Work, recording 13 Acceptances. FTW Jakarta Indonesia has retained its #2 ranking with 10 Acceptances.
Good People Network Indonesia and LUP Jakarta share the #3 position with six Acceptances each, while Mata Angin Indonesia rounds out the top five at #5 with four Acceptances.
#1. Hakuhodo Indonesia – 13
#2. FTW Jakarta Indonesia – 10
#3. Good People Network Indonesia – 6
#3. LUP Jakarta – 6
#5. Mata Angin Indonesia – 4
#6. Oliver Indonesia – 2
#6. Salvo Indonesia – 2
#8. Bukacerita Indonesia – 1
#8. Innocean Worldwide Indonesia – 1
AUSTRALIA
For the first time, Howatson+Company has claimed the #1 ranking in Australia in Campaign Brief The Work, recording an impressive 25 Acceptances. ATimeandPlace Australia follows closely at #2 with 24, while VML is #3 with 23.
The strong results also see Howatson+Company rank #9 overall in APAC, ATimeandPlace Australia at #10 and VML at #13.
Today The Brave ranks #4 in Australia with 22 Acceptances, followed by Sunday Gravy at #5 with 21. Bear Meets Eagle on Fire ranks #6 with 14, followed by Akcelo at #7 with 13. Kerfuffle Agency and Ogilvy Australia share #8 with 12 each, while 2045 Agency rounds out the top 10 with 11 Acceptances.
#1. Howatson+Company – 25
#2. ATimeandPlace Australia – 24
#3. VML Australia – 23
#4. Today The Brave – 22
#5. Sunday Gravy – 21
#6. Bear meets Eagle on Fire – 14
#7. Akcelo – 13
#8. Kerfuffle Agency – 12
#8. Ogilvy Australia – 12
#10. 2045 Agency – 11
#11. Connecting Plots – 10
#11. Showpony Adelaide – 10
#13. Dig Sydney – 8
#14. KWP+Partners – 7
#14. Rare Perth – 7
#16. Bureau of Everything – 6
#17. 303 MullenLowe Sydney – 4
#17. Good Drinks Australia – 4
#17. Communicado Melbourne – 4
#17. Sickdogwolfman – 4
#17. Taboo – 4
#17. The Brand Agency – 4
#17. TRP Agency – 4
#24. Chimera Project – 3
#24. Cocogun – 3
#24. Game Creative – 3
#24. Khemistry – 3
#24. Splash – 3
#24. Type + Pixel – 3
#24. We Are Social – 3
#31. JimJam Ideas – 2
#31. 303 Perth – 2
#31. Edelman Australia – 2
#34. Apparent – 1
#34. HSLR Creative Productions – 1
#34. Rumble Strategic Creative – 1
CHINA
The Nine Shanghai has once again topped the China ranking in Campaign Brief The Work, recording 32 Acceptances. The agency has consistently ranked among the top 10 overall performers in APAC, and this year is no exception.
Network agencies TBWA\China and BBDO China follow at #2 and #3 respectively, with Karma Shanghai at #4.
#1. The Nine Shanghai – 32
#2. TBWA China – 8
#3. BBDO China – 7
#4. Karma Shanghai – 5
#5. Fin Design + Effects Asia – 2
#5. McCann China – 2
#5. Yoband Guangzhou – 2
JAPAN
TBWA Hakuhodo Inc. Tokyo’s 13 Acceptances has them going back to back on top in Japan. They are followed closely by #2 ranked VML Ogilvy Japan with 9.
#1. TBWA Hakuhodo Inc. Tokyo – 13
#2. VML Ogilvy Japan – 9
#3. Beacon Communications Japan – 2
#4. McCann Japan – 1
KOREA
Retaining its hold on #1 in Korea is Innocean Seoul, who are followed by The Work new comers Paulus Seoul.
#1. Innocean Seoul – 13
#2. Paulus Seoul – 2
VIETNAM
Publicis Groupe Vietnam has moved up from #2 to claim the #1 ranking in Vietnam, recording 10 Acceptances. Indie agency The Friday Vietnam has retained its #2 position with seven Acceptances.
NguyenGordon Vietnam has moved into the #3 spot with four Acceptances, while last year’s top-ranked agency, dentsu Redder Vietnam, has dropped to #4 with two.
#1. Publicis Groupe Vietnam – 10
#2. The Friday Vietnam – 7
#3. NguyenGordon Vietnam – 4
#4. dentsu Redder Vietnam – 2
NEW ZEALAND
VML New Zealand leads the NZ agency pack with 20 Acceptances, just ahead of TBWA\New Zealand with 18. McCann New Zealand (FCB NZ) has ranked #3, followed by Federation NZ #4 and dentsu New Zealand #5.
#1. VML New Zealand – 20
#2. TBWA New Zealand – 18
#3. McCann New Zealand (FCB NZ) – 9
#4. Federation NZ – 8
#5. dentsu New Zealand – 4
#6. Chemistry – 3
#7. Auckland Council – 1