Creative LIAisons step into the jury room for Publicis Groupe’s ‘You’re On The Jury’ workshop
The Creative LIAisons spent much of day two in the ‘jury room’ for a special workshop hosted by Marco Venturelli, President and Chief Creative Officer, Leo; CCO, Publicis Groupe France; and CEO/CCO, Publicis Conseil, Paris, titled ‘You’re On The Jury.’
The session gave participants the chance to view the work and vote on how they would award it – Shortlist, Bronze, Silver, Gold or Grand. Venturelli shared exclusive insights into the judging process and what he believes makes a piece of work award-worthy, offering a glimpse into the decisions and discussions that can lead to award-winning work.
Commenting on the workshop, Swarangi Joshi, Group Head – Copy, Enormous Mumbai, said: “Judging hundreds of ideas gives you a new respect for how quickly jurors must form a point of view without losing rigor. The workshop really sharpened my instinct to assess work fast, trust my judgment and still look for what makes an idea worth rewarding.”
Soham Ghosh, Creative Director, Ogilvy Gurgaon, added: “What I love about Creative LIAisons is that I’m not only hearing from CCOs or observing a jury room, but I also actually got to sit in the juror’s seat myself through Marco’s workshop. Understanding what people look for when they evaluate work helps me think differently about both the ideas I make and how I sell them.”
The LIAisons did two rounds of judging as if in a real jury.
Pictured is an image of the comparison of the LIAisons jury workshop to what the jury actually awarded from a selected amount of real work from the Ambient & Activation categories. Liaisons is the left column. The real results from the jury is the right column.
Interestingly the largest difference is in the top award in the category, the Grand LIA result. The official jury voted Levis “Unsponsored Stadium” as the Grand Prix in the category. The 126 member Creative LIAisons jury only awarded this a Bronze. BCP Banks “SOS POS” was the Creative LIAisons top choice as Grand Prix. This campaign scored a Silver in the official judging.
