Prose on Pixels launches Malaysia studio to scale creative across Asia Pacific

Prose on Pixels (POP), Havas’ AI-powered global content-at-scale network, has launched a new studio in Malaysia, establishing a regional production and adaptation hub designed to help brands scale creative ideas consistently across Asia Pacific.

Bringing together creative, production and AI-enabled capabilities under a single integrated model, the studio will support clients across Southeast Asia and the broader Asia-Pacific region through content production, creative adaptation, localization, transcreation, asset management and AI-enabled content operations.

The capability will be led by Jacqueline Chin, Business Unit Director, Prose on Pixels who will report to Joris Knetsch, EVP APAC.

As campaigns increasingly need to travel across markets, brands face growing pressure to maintain creative quality while managing operational complexity, tighter budgets and increased demands for efficiency. The Malaysia studio addresses this challenge by combining specialist talent, structured workflows and technology-enabled production capabilities to help clients adapt, localize and deliver content at scale without losing the original creative intent.

“Today’s best ideas are rarely built for a single market,” said Joris Knetsch, EVP APAC, Prose on Pixels. “Brands don’t just want their campaigns translated, they need them to actually work in each market. That’s the gap our Malaysia studio closes and we’re already adapting work for clients across several categories like lifestyle, tech and FMCG, turning single ideas into campaigns that feel native everywhere they run.”

The choice of Malaysia reflects the country’s unique strengths as a regional operating hub. With its multicultural environment, multilingual workforce, strong creative talent base and cost efficiencies, Malaysia offers the ideal conditions for testing, adapting and scaling campaigns destined for diverse audiences across Asia.

Nizwani Shahar, CEO, Havas Malaysia, said: “Malaysia reflects the realities of modern marketing in Asia. Its diversity, talent and regional connectivity make it an ideal location for solving one of the industry’s biggest challenges: how to deliver world-class creative work consistently across multiple markets. What works here can be scaled across the region.”

The launch reflects growing client demand for marketing solutions that balance creativity with operational efficiency. As brands seek greater scale, speed and consistency, production is becoming an increasingly strategic enabler of business performance. Prose on Pixels’ borderless model brings creative, production and technology teams together from the outset, helping brands design ideas that perform effectively across markets, formats and audiences.

The launch marks Prose on Pixels’ continued investment in Asia Pacific and strengthens its ability to support clients with scalable content production and adaptation across the region.

Front row left to right: Atheera Sam, Joris Knetsch, Jacqueline Chin and Lee Sin Yee (Meon).