McCann India gives Flipkart’s Big Billion Days a dose of luck and speed to new campaign

October 1 2026, 2:54 am | BY Adam Shaw | No Comments

McCann India has created two new films for Flipkart for the 2026 Big Billion Days Sale. The films communicate unique ways in which users can avail the best deals during the sale period.

 

The first film, ‘Luck By Naam,’ turns every Indian’s name into a chance to get lucky, featuring celebrity numerologist Sanjay B Jumaani, while ‘Tatkaal Seva’ brings in India’s OG speedsters, Tatkaal agents, to help shoppers book high demand deals at the best prices.

This year, Big Billion Days comes with a larger promise: ‘Yahaan Sabka Luck Badlega.’ ‘Luck By Naam’ brings that promise to life through a belief many Indians already hold, that your name can decide your luck. At the centre of the campaign is LuckByNaam.com, where users enter their full name, and using Jumaani’s Chaldean numerology method, discover their personalised ‘Luck Score’. The higher the score, the more Flipkart SuperCoins they unlock. The film takes viewers inside Jumaani’s wonderfully bizarre world, where alphabets become calculations, names become numbers, and one extra letter may change a career.

If ‘Luck By Naam’ is about fortune, the second film ‘Tatkaal Seva’ is about speed. Flipkart collaborated with a special Tatkaal agent to help people book high-demand deals at opening prices. Just like real Tatkaal agents, Flipkart’s Tatkaal agent in the film directs shoppers to a secret microsite to reserve their deal, so they can place their orders when Big Billion Days goes live. The film showcases an exaggerated origin story of one such agent, who finds his ultimate calling in booking the deals everyone else thought were impossible to get.


Credits
Luck By Naam
Creative: Rahul Mathew, Gagandeep Bindra, Rahul Arcot, Bhavini Trikha, Kajol Jeswani, Drishti Garg, Tanmay Raul, Akash Mejari, Tejas Patil, Dhiraj Palav, Nikhil Kamble
Business: Dheeraj Sinha, Hari Krishnan, Monideepa Nandi, Shweta Goyal, Kashish Bachani, Sankalp Grover
Production House: Potli Baba Media house
Director: Gaurav Uniyal
Producer: Belliappa KM

Tatkaal Seva for Big Billion Days
Creative: Rahul Mathew, Sourabh Dubey, Faraaz Ansari, Fatima Morbiwala, Senorika Rajeev, Akshay Jadhav. Omkar Bambaras, Rakesh Sakpal, Amol Ambetkar
Business: Dheeraj Sinha, Monideepa Nandi, Shweta Goyal
Production House: Potli Baba Media House
Director: Anant Sharma
Producer: Belliappa KM