KFC RUN 2026 turns brand love into social impact, raising THB 7.6 million for KFC Bucket Search

KFC RUN 2026 has officially wrapped up, marking another major moment for KFC fans in Thailand. Driven by their love for KFC, more than 2,000 race slots were snapped up in less than five minutes. But beyond the sold-out numbers and the energy surrounding the event, KFC RUN 2026 was built on a simple idea: to transform the affection people have for the brand and its food into meaningful opportunities for youth outside the education system.

From the moment runners arrived, KFC RUN 2026 was designed as more than just a race. Across the day, KFC Bucket Search was naturally woven into the experience through activities, reward exchanges, and handmade products created by youth in the program, giving fans the chance to discover their work, support them directly, and understand the program along the way. Together, every touchpoint made KFC RUN 2026 a day built around fun, participation, and connection, with opportunities for youth becoming a natural part of the KFC RUN experience.

One of the ways KFC RUN brought this purpose to life was through a performance by Bak Kham Phan, a young band that KFC Bucket Search has supported throughout their journey. By the time they took the stage, the excitement from the crowd made it clear that people were there not just to support them, but to genuinely enjoy their performance. Behind that moment, however, are young musicians who once dropped out of school, given a chance through KFC Bucket Search to discover and develop their passion for music. Guided by the belief that “No Potential Should Be Wasted,” the program aims to give them more than just skills and a portfolio. More importantly, it is about equipping them with the confidence, experience, and opportunities they need to build a future and become self-reliant in the long term. As a result, KFC RUN has become a platform where their talent and potential are truly recognized.

More than 2,600 runners joined KFC RUN 2026, including 2,000 runners through public registration and 600 runners from 27 sponsors and partners, raising more than THB 7.6 million. All funds will be donated to KFC Bucket Search, without deducting any expenses, to continue creating opportunities for youth outside the education system, helping them explore their interests, develop their skills, and gain experiences they can carry forward. With every step taken, KFC RUN demonstrated how brand love and purpose can come together to turn collective participation into measurable social impact.

For more updates on KFC Bucket Search and other initiatives from the KFC Foundation, follow the KFC Foundation TH Facebook page.