Interio by Godrej puts steel kitchens to the test in new TBWA\Lintas India film
Interio by Godrej, one of India’s leading furniture brands under the Godrej Enterprises Group, has unveiled its latest campaign for its steel kitchens, bringing alive the combination of strength, durability and contemporary design through a fun and relatable narrative. The campaign showcases how Interio’s steel kitchens are built to stand up to the everyday demands of Indian households, while adding style and character to one of the most important spaces in the home.
The film captures a light-hearted interaction between a couple, their neighbours and the household help, bringing alive the irresistible appeal of Interio’s steel kitchens. As one after another finds a reason to enter and use the beautifully designed kitchen, the space soon becomes a lively hub, with everyone jostling for room while the kitchen effortlessly handles the everyday bustle. Through this playful narrative, the campaign brings alive the dual appeal of Interio’s steel kitchens: stylish enough to draw everyone in and strong enough to withstand the demands of a busy Indian household.
Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said: “Interio by Godrej is committed to transforming living spaces with stylish furniture that complements the needs of modern Indian homes. The kitchen, one of the most important spaces in a home, is an integral part of this vision. With steel kitchens, our objective is to bring together strength and durability while also providing a wide range of colours and material options to create spaces that are designed for real homes and families. Through this innovative campaign, we wanted to bring that proposition to life in a manner that is engaging, relatable and rooted in the everyday experiences of Indian families.”
Designed around the demands of modern Indian kitchens, Interio by Godrej’s steel kitchens offer solutions that suit individual preferences. The kitchens are termite resistant, moisture resistant and rust protected, making them suited to the Indian households. Consumers can also personalise their kitchens with a choice of five material types and more than 200 colour options. Backed by 30-year warranty, Interio offers long-term assurance. Through this campaign, Interio by Godrej continues to bring its design philosophy to life by creating kitchen spaces that are made for the way Indian families live, gather and engage with their homes.
Produced by Trunkcall Films and directed by Ayaan Das, the film has been created by TBWA\Lintas India and will be amplified across YouTube, social media and other digital platforms.