THE WORK 2026 ASIA HOT LIST #1: McCann India

September 17 2026, 1:23 pm | BY Adam Shaw | No Comments

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release of CB’s The Work, Campaign Brief Asia has spent the past few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List…

 

McCann India has taken out Agency of the Year in Campaign Brief’s The Work 2026, with a standout body of work spanning culture, innovation and purpose.

The agency’s top-performing campaigns were Indian Railways’ ‘Lucky Yatra’ and Uber Moto’s ‘When Uber Moto Passed the Ultimate Stress-Test to Become a Hyderabaddie’.

Other notable work contributing to McCann India’s 48 Acceptances includes Stayfree’s ‘Rejections to Conversations’, Johnson’s Baby’s ‘Project Golden Minute’, Air India’s ‘There is an Air About India’, Flipkart’s ‘Line Sevak’ and Dettol’s ‘Shaadi Ka Ghar’.

245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of creativity for the region, featuring the very best advertising of the year from Asia, Australia and NZ.

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).

VIEW THE WORK 2026 (active from today September 17)

 

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