Asia wins four Silver across LIA’s Evolution, Gaming and Creative Use of Data categories
VML Thailand, Leo India, Ogilvy Singapore and Dentsu Inc., Tokyo have each been awarded Silver Statues at LIA in the Evolution, Gaming and Creative Use of Data categories.
They were for, VML Thailand’s ‘Soil Stay’, Leo India’s ‘Tailor Test’, Ogilvy Singapore’s ‘Vaseline Originals’ and Dentsu Inc., Tokyo’s ‘Voice of Food’
Under the leadership of Jury President Marco Venturelli, Global Chief Creative Officer/CEO of Leo; Chief Creative Officer/CEO of Publicis Conseil and Chief Creative Officer of Publicis Groupe France, the Evolution, Gaming and Creative Use of Data jury has revealed this year’s winning work.
The jury awarded a Grand LIA, three Gold, three Silver and two Bronze Statues, alongside five Finalists in Evolution.
The Grand LIA went to VML UK for “The KitKat Heist,” created for KitKat.
New for 2026, Gaming recognizes the creative use of video games and gamified interactive media to build branded experiences across desktop, mobile, web, virtual and Web3 platforms. In its inaugural year, the jury awarded a Grand LIA, three Gold, two Silver and two Bronze Statues, plus two Finalists.
The first Gaming Grand LIA went to Electronic Arts, London for “Only In Battlefield,” created for Battlefield.
There was only one Gold, four Silver and two Bronze Statues, alongside two Finalists, with VML Poland earning the Grand LIA for “Lucky Fan Index” created for Wisła Kraków FC.
