Ulka India names Maithili Mullick as ECD

Maithili Mullick has been appointed as Executive Creative Director at Ulka, part of BBDO Group India. In her new role, Mullick will contribute to building on Ulka’s legacy with creative work that is relevant to a changing cultural landscape.

Mullick brings extensive experience across agency and brand environments. She spent 12 years at FCB Interface, joining as an intern and rising to Group Creative Director, before moving to Australia for a stint with ANZ Bank’s in-house agency. Over the course of her career, she has worked with leading brands across categories, including Beiersdorf, Mondelez, Unilever, Mahindra, Skechers and Xiaomi, among others.

Her agency experience shaped her approach to creative leadership and team-building, while her time at ANZ gave her a deeper understanding of business, customers and brand-led thinking that influence creative decision-making. Maithili has been associated with campaigns including ‘Ladki Haath Se Nikal Jayegi’ for Mahindra and Nanhi Kali and ‘TR for Teacher’ for Navneet Education, among others.

Mullick said: “I already knew quite a few people at Ulka, and I’d seen first-hand how good they are, so the decision to join was an easy one. But what really excited me was seeing the ambition for where Ulka wants to go. There’s a real hunger to build something bigger and genuinely exciting. I’m really looking forward to being part of that journey and helping take it there.”

Rakesh Menon, Chief Creative Experience Officer, Ulka, added: Maithili brings a rare combination of clear strategic thinking and the creative instinct to turn that thinking into compelling work. Having worked with her for many years, I’ve also seen how naturally she brings out the best in people. That combination makes her an invaluable addition to the Ulka we’re building.​​

She will report to Rakesh Menon, Chief Creative Experience Officer, Ulka.