TBWA China and BBDO/Proximity Malayasia win metal at the Andy Awards in New York

TBWA\China was one of the big stars last night at the 2009 International ANDY Awards, held in New York. The ANDY awards is one of the most renowned and largest awards in the advertising industry and trendsetter as the first show of the awards season.

TBWA\China, took home a total of five awards: two Gold, one Silver and two Bronze, all for the agency’s work on adidas.

Winning in Malaysia was BBDO/Proximity in Kuala Lumpur, taking home a Bronze for its work on Chrysler Korea.

The GRANDY, the ANDY’s top honor as Best in Show, went to BBH NY for its groundbreaking integrated campaign “Dig Out Your Soul In The Streets” that launched Oasis’ latest album.

Mark Waites, Creative Director and Founding Partner, Mother London and Chairman of the International ANDY Awards said about this year’s judging and final results “it’s become very clear that new thinking in new media has replaced traditional ‘advertising’ executions. Clients and their agencies are becoming adept at embracing unusual approaches, concepts and mediums to transport their creative vision into work that makes viewers take notice and respond. Reaching consumers any place and any time has become a given but the most creatively open minds are setting their advertising apart, formulating unexpected ideas that are accessible to the audience.”

He went on to add “I’m extremely proud of the work we honor with an ANDY. It’s always inspirational, thought-provoking and an indicator of where our business is evolving. It’s been an enormous privilege to serve as the show’s Honorary Chairman for the past two years and I feel great excitement and optimism for how the challenges we face in today’s business climate will result in opportunity and innovation.”

The Awards Show and Party took place at Terminal 5 in New York City and was sponsored by Rackspace. The International ANDY Awards, now in its 45th year, is one of the world’s preeminent advertising industry awards shows. Famous for its outstanding senior caliber jury, the ANDYs  celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising. It is facilitated by The ADVERTISING Club of NY.