Seen+Noted: Sexy low rise Levi’s
April 16 2009, 9:38 pm | | 6 Comments
How do you sell a pair of Low Rise Jeans to the youth? Simple, give them a sexy rear view. JWT Delhi did exactly that with this print campaign for Levi’s.
Credits: Creative Directors: Swati Bhattacharya, Anirudh Verma. Creative Team: Sandeep Salariya, Chirag Bhasin.
6 Comments
Levis makes underwear too. So its amazing that they actually give rivals like Jockey free advertising. Plus they make their logos waaaaaay bigger than theirs. Funny stuff.
milli vanilli
ya – free ads for calvin klein, jockey etc.
and in a decent low waist jeans you better be seeing a lot more than half the underwear logos.
I’ll be amazed if they even showed these to the client.
BBH is now in India, and badly thought out ads like these are just begging the Levis client to move the business to them.
the word is SEXY.
Would Levi’s ever run anything like this?