Koh Hwee Peng heads Batey creative output

With the re-alignment of Batey into Grey Group, Koh Hwee Peng has been appointed Creative Director of the overall Batey creative operations. Currently Creative Director of Grey Singapore, she will now oversee Batey’s creative and design departments.

“Hwee is a trusted Batey hand. She spent a significant part of her career with Batey and has a deep understanding of what makes us tick,” says Alan Fairnington, Batey CEO.

“With someone of her calibre onboard, we are confident of integrating Batey’s excellent creative output with the through-the-line capabilities of the Grey Group”, he said.

Under the new Grey Group structure, Batey will continue to operate as a separate brand, yet allow it to fully take advantage of Grey’s specialist digital, activation and healthcare divisions.

“The Batey culture has always been about the quality of the creative work,” says Hwee. “I’m thrilled to be part of Batey again, and look forward to producing cut-through work for our local and international clients.”